{
  "schemaVersion": 1,
  "id": "frase-vs-scalenut",
  "products": [
    "frase",
    "scalenut"
  ],
  "conclusion": "Frase and Scalenut are closely matched for core workflows. Both offer a trial; both support site audit, keyword research, keyword clustering, and rank tracking. Frase has confirmed free plan and API access. Scalenut has confirmed keyword difficulty. Monthly price is $39 for Frase and $24 for Scalenut.",
  "decisionPoints": [
    {
      "path": "pricing.freeTier",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "Frase has confirmed free plan; free plan is not yet confirmed for Scalenut."
    },
    {
      "path": "pricing.startingPrice",
      "importance": 9,
      "kind": "value-difference",
      "text": "Monthly price is $39 for Frase and $24 for Scalenut."
    },
    {
      "path": "technical.api",
      "importance": 8,
      "kind": "evidence-gap",
      "text": "Frase has confirmed API access; API access is not yet confirmed for Scalenut."
    },
    {
      "path": "vertical.keywordDifficulty",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Scalenut has confirmed keyword difficulty; keyword difficulty is not yet confirmed for Frase."
    }
  ],
  "sharedStrengths": [
    {
      "path": "pricing.trial",
      "label": "Free trial",
      "importance": 9
    },
    {
      "path": "vertical.siteAudit",
      "label": "Site audit",
      "importance": 8
    },
    {
      "path": "vertical.keywordResearch",
      "label": "Keyword research",
      "importance": 7
    },
    {
      "path": "vertical.keywordClustering",
      "label": "Keyword clustering",
      "importance": 7
    },
    {
      "path": "vertical.rankTracking",
      "label": "Rank tracking",
      "importance": 7
    }
  ],
  "coverage": {
    "a": 80,
    "b": 67,
    "gap": 13
  },
  "facts": [
    {
      "path": "vertical.keywordResearch",
      "label": "Keyword research",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0fcf14a1f74e8fa1"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0fcf14a1f74e8fa1",
            "excerpt": "SEO Research Frase reads the top results, surfaces the questions real searchers ask, and builds the brief that names the gaps you can win.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "scalenut": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2b0179ea0b0e0703"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2b0179ea0b0e0703",
            "excerpt": "KEYWORD PLANNER Smart Content Planning",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.keywordDifficulty",
      "label": "Keyword difficulty",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "scalenut": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2b0179ea0b0e0703"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2b0179ea0b0e0703",
            "excerpt": "keyword difficulty",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.keywordClustering",
      "label": "Keyword clustering",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0fcf14a1f74e8fa1"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0fcf14a1f74e8fa1",
            "excerpt": "Topic Clusters Frase maps your pillars and the supporting content around them, then turns each missing subtopic into a brief.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "scalenut": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2b0179ea0b0e0703"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2b0179ea0b0e0703",
            "excerpt": "Build powerful keyword clusters",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.rankTracking",
      "label": "Rank tracking",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0fcf14a1f74e8fa1"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0fcf14a1f74e8fa1",
            "excerpt": "Content Guard watches your pages for ranking and traffic decay in Google",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "scalenut": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2b0179ea0b0e0703"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2b0179ea0b0e0703",
            "excerpt": "Track Real AI Visibility Brand mentions Historical trends Prompt coverage Competitor share",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.backlinkAnalysis",
      "label": "Backlink analysis",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0fcf14a1f74e8fa1"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0fcf14a1f74e8fa1",
            "excerpt": "Backlink Research Frase finds the domains linking to your competitors and not to you, scores each prospect, and drafts the outreach email for you to send.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "scalenut": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.backlinkMonitoring",
      "label": "Backlink monitoring",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "scalenut": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.siteAudit",
      "label": "Site audit",
      "group": "Security and compliance",
      "importance": 8,
      "includeInCoverage": true,
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0fcf14a1f74e8fa1"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0fcf14a1f74e8fa1",
            "excerpt": "Site Auditor Frase crawls your pages, scores each for technical SEO, content quality, and AI readiness, then ranks the highest-impact fixes first.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "scalenut": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2b0179ea0b0e0703"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2b0179ea0b0e0703",
            "excerpt": "Can I audit both my new and existing content? Yes",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.technicalSeo",
      "label": "Technical SEO",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0fcf14a1f74e8fa1"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0fcf14a1f74e8fa1",
            "excerpt": "Site Auditor Frase crawls your pages, scores each for technical SEO, content quality, and AI readiness",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "scalenut": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2b0179ea0b0e0703"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2b0179ea0b0e0703",
            "excerpt": "On-Pro Page Streamline your on-page SEO: Audit, fix, and deploy",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.competitorAnalysis",
      "label": "Competitor analysis",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0fcf14a1f74e8fa1"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0fcf14a1f74e8fa1",
            "excerpt": "Frase reads the top results, surfaces the questions real searchers ask, and builds the brief that names the gaps you can win.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "scalenut": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2b0179ea0b0e0703"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2b0179ea0b0e0703",
            "excerpt": "Can you research competition outlines from within the cruise mode? Yes",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.serpAnalysis",
      "label": "SERP analysis",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0fcf14a1f74e8fa1"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0fcf14a1f74e8fa1",
            "excerpt": "Frase reads the top results, surfaces the questions real searchers ask, and builds the brief that names the gaps you can win.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "scalenut": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2b0179ea0b0e0703"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2b0179ea0b0e0703",
            "excerpt": "SERP statistics are factual data found from the top 30 ranking articles on SERP",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.contentOptimisation",
      "label": "Content optimisation",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0fcf14a1f74e8fa1"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0fcf14a1f74e8fa1",
            "excerpt": "SEO Content Optimization Frase reads what the top results cover, drafts your page in your voice, and scores it as you write, so you see what to add before you publish.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "scalenut": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2b0179ea0b0e0703"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2b0179ea0b0e0703",
            "excerpt": "Content Optimizer For Maximum SEO Performance",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.aiContentBriefs",
      "label": "AI content briefs",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0fcf14a1f74e8fa1"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0fcf14a1f74e8fa1",
            "excerpt": "SEO Research Frase reads the top results, surfaces the questions real searchers ask, and builds the brief that names the gaps you can win.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "scalenut": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2b0179ea0b0e0703"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2b0179ea0b0e0703",
            "excerpt": "Article Writer Brief Creation with Article Writer",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.aiWriting",
      "label": "AI writing",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0fcf14a1f74e8fa1"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0fcf14a1f74e8fa1",
            "excerpt": "Frase researches your topic, writes the page in your brand voice",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "scalenut": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2b0179ea0b0e0703"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2b0179ea0b0e0703",
            "excerpt": "SEO WRITING Write a blog in <5 Minutes",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.localSeo",
      "label": "Local SEO",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "scalenut": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.googleBusinessProfileTools",
      "label": "Google Business Profile tools",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "scalenut": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.trackedKeywords",
      "label": "Tracked keywords",
      "group": "Capacity",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": 50,
        "status": "verified",
        "sourceIds": [
          "ingest-ad5027ce3ed22ab3"
        ],
        "evidence": [
          {
            "sourceId": "ingest-ad5027ce3ed22ab3",
            "excerpt": "AI Visibility prompts tracked 50",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "scalenut": {
        "value": 10,
        "status": "verified",
        "sourceIds": [
          "ingest-a5a79e1d0fd63a86"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a5a79e1d0fd63a86",
            "excerpt": "Track up to 10 prompts",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.projects",
      "label": "Projects",
      "group": "Capacity",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": 1,
        "status": "verified",
        "sourceIds": [
          "ingest-ad5027ce3ed22ab3"
        ],
        "evidence": [
          {
            "sourceId": "ingest-ad5027ce3ed22ab3",
            "excerpt": "1 seat, 1 site",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "scalenut": {
        "value": 1,
        "status": "verified",
        "sourceIds": [
          "ingest-a5a79e1d0fd63a86"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a5a79e1d0fd63a86",
            "excerpt": "Create 1 workspace",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.competitorLimits",
      "label": "Competitor limits",
      "group": "Capacity",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "scalenut": {
        "value": 3,
        "status": "verified",
        "sourceIds": [
          "ingest-a5a79e1d0fd63a86"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a5a79e1d0fd63a86",
            "excerpt": "3 competitors",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.historicalData",
      "label": "Historical data",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-ad5027ce3ed22ab3"
        ],
        "evidence": [
          {
            "sourceId": "ingest-ad5027ce3ed22ab3",
            "excerpt": "Historical data How far back your reporting history goes. AI Visibility keeps its own history, from 30 days on Starter.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "scalenut": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2b0179ea0b0e0703"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2b0179ea0b0e0703",
            "excerpt": "Historical trends",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.searchVolumeData",
      "label": "Search volume data",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0fcf14a1f74e8fa1"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0fcf14a1f74e8fa1",
            "excerpt": "Competitor gaps 27.1K est. vol",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "scalenut": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2b0179ea0b0e0703"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2b0179ea0b0e0703",
            "excerpt": "The metrics include keywords a specific page is ranking for, traffic distribution, keyword difficulty, ranking trends, search volume, etc.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.whiteLabelReports",
      "label": "White-label reports",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-ad5027ce3ed22ab3"
        ],
        "evidence": [
          {
            "sourceId": "ingest-ad5027ce3ed22ab3",
            "excerpt": "White-label reports and a branded client portal",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "scalenut": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.teamSeats",
      "label": "Team seats",
      "group": "Capacity",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": 1,
        "status": "verified",
        "sourceIds": [
          "ingest-ad5027ce3ed22ab3"
        ],
        "evidence": [
          {
            "sourceId": "ingest-ad5027ce3ed22ab3",
            "excerpt": "1 seat, 1 site",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "scalenut": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "technical.api",
      "label": "API",
      "group": "Technical",
      "importance": 8,
      "includeInCoverage": true,
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0a378604b626fc53"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0a378604b626fc53",
            "excerpt": "REST API Programmatic access to content, SERP, and audit endpoints, with webhooks for real-time events. Available on every plan.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "scalenut": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.googleSearchConsoleIntegration",
      "label": "Google Search Console integration",
      "group": "Integrations",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0a378604b626fc53"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0a378604b626fc53",
            "excerpt": "Google Search Console Frase pulls clicks, impressions, CTR, and average position for every page",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "scalenut": {
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