# SE Ranking vs Frase for seo software

SE Ranking and Frase are closely matched for core workflows. Both offer a trial; both support site audit, API access, keyword research, and rank tracking. SE Ranking has confirmed backlink monitoring. Frase has confirmed free plan and keyword clustering. Monthly price is £76 for SE Ranking and $39 for Frase.

## Key decision points

- Frase has confirmed free plan; free plan is not yet confirmed for SE Ranking.
- Monthly price is £76 for SE Ranking and $39 for Frase.
- Frase has confirmed keyword clustering; keyword clustering is not yet confirmed for SE Ranking.
- SE Ranking has confirmed backlink monitoring; backlink monitoring is not yet confirmed for Frase.

## Choose SE Ranking if…

- Choose SE Ranking if confirmed backlink monitoring matters to you; this detail is not yet confirmed for Frase.

## Choose Frase if…

- Choose Frase if confirmed free plan matters to you; this detail is not yet confirmed for SE Ranking.
- Choose Frase if the lower monthly price is the deciding factor.
- Choose Frase if confirmed keyword clustering matters to you; this detail is not yet confirmed for SE Ranking.

## Features

| Feature | SE Ranking | Frase |
| --- | --- | --- |
| Keyword research | Yes (verified 5 September 2026; [source](https://seranking.com/features.html)) | Yes (verified 4 September 2026; [source](https://www.frase.io/features)) |
| Keyword clustering | Not confirmed | Yes (verified 4 September 2026; [source](https://www.frase.io/features)) |
| Rank tracking | Yes (verified 5 September 2026; [source](https://seranking.com/features.html)) | Yes (verified 4 September 2026; [source](https://www.frase.io/features)) |
| Backlink analysis | Yes (verified 5 September 2026; [source](https://seranking.com/features.html)) | Yes (verified 4 September 2026; [source](https://www.frase.io/features)) |
| Backlink monitoring | Yes (verified 5 September 2026; [source](https://seranking.com/features.html)) | Not confirmed |
| Technical SEO | Yes (verified 5 September 2026; [source](https://seranking.com/features.html)) | Yes (verified 4 September 2026; [source](https://www.frase.io/features)) |
| Competitor analysis | Yes (verified 5 September 2026; [source](https://seranking.com/features.html)) | Yes (verified 4 September 2026; [source](https://www.frase.io/features)) |
| SERP analysis | Yes (verified 5 September 2026; [source](https://seranking.com/features.html)) | Yes (verified 4 September 2026; [source](https://www.frase.io/features)) |
| Content optimisation | Yes (verified 5 September 2026; [source](https://seranking.com/features.html)) | Yes (verified 4 September 2026; [source](https://www.frase.io/features)) |
| AI content briefs | Yes (verified 5 September 2026; [source](https://seranking.com/api-pricing.html)) | Yes (verified 4 September 2026; [source](https://www.frase.io/features)) |
| AI writing | Yes (verified 5 September 2026; [source](https://seranking.com/features.html)) | Yes (verified 4 September 2026; [source](https://www.frase.io/features)) |
| Local SEO | Yes (verified 5 September 2026; [source](https://seranking.com/features.html)) | Not confirmed |
| Google Business Profile tools | Yes (verified 5 September 2026; [source](https://seranking.com/integrations.html)) | Not confirmed |
| Historical data | Yes (verified 5 September 2026; [source](https://seranking.com/subscription.html)) | Yes (verified 4 September 2026; [source](https://www.frase.io/pricing)) |
| Search volume data | Not confirmed | Yes (verified 4 September 2026; [source](https://www.frase.io/features)) |
| White-label reports | Yes (verified 5 September 2026; [source](https://seranking.com/features.html)) | Yes (verified 4 September 2026; [source](https://www.frase.io/pricing)) |

## Security and compliance

| Feature | SE Ranking | Frase |
| --- | --- | --- |
| Site audit | Yes (verified 5 September 2026; [source](https://seranking.com/features.html)) | Yes (verified 4 September 2026; [source](https://www.frase.io/features)) |

## Capacity

| Feature | SE Ranking | Frase |
| --- | --- | --- |
| Tracked keywords | 2000 (verified 5 September 2026; [source](https://seranking.com/subscription.html)) | 50 (verified 4 September 2026; [source](https://www.frase.io/pricing)) |
| Projects | 10 (verified 5 September 2026; [source](https://seranking.com/subscription.html)) | 1 (verified 4 September 2026; [source](https://www.frase.io/pricing)) |
| Competitor limits | 5 (verified 5 September 2026; [source](https://seranking.com/subscription.html)) | Not confirmed |
| Team seats | 1 (verified 5 September 2026; [source](https://seranking.com/subscription.html)) | 1 (verified 4 September 2026; [source](https://www.frase.io/pricing)) |

## Technical

| Feature | SE Ranking | Frase |
| --- | --- | --- |
| API | Yes (verified 5 September 2026; [source](https://seranking.com/api-pricing.html)) | Yes (verified 4 September 2026; [source](https://www.frase.io/integrations)) |

## Integrations

| Feature | SE Ranking | Frase |
| --- | --- | --- |
| Google Search Console integration | Yes (verified 5 September 2026; [source](https://seranking.com/integrations.html)) | Yes (verified 4 September 2026; [source](https://www.frase.io/integrations)) |
| Google Analytics integration | Yes (verified 5 September 2026; [source](https://seranking.com/integrations.html)) | Not confirmed |

## Pricing

| Feature | SE Ranking | Frase |
| --- | --- | --- |
| Free plan | Not confirmed | Yes (verified 4 September 2026; [source](https://www.frase.io/pricing)) |
| Free trial | Yes (verified 5 September 2026; [source](https://seranking.com/subscription.html)) | Yes (verified 4 September 2026; [source](https://www.frase.io/pricing)) |
| Monthly price | £76 (verified 5 September 2026; [source](https://seranking.com/subscription.html)) | $39 (verified 4 September 2026; [source](https://www.frase.io/pricing)) |

## Commercial

| Feature | SE Ranking | Frase |
| --- | --- | --- |
| Affiliate programme | Yes (verified 5 September 2026; [source](https://seranking.com/)) | Yes (verified 4 September 2026; [source](https://www.frase.io/)) |
| Affiliate commission | Not confirmed | Unknown (verified 4 September 2026; [source](https://www.frase.io/)) |

## Evidence

- **SE Ranking — Keyword research:** Yes. Last verified 5 September 2026. Source: https://seranking.com/features.html. Evidence: “Expand your keyword list with similar, related and long-tail keywords”
- **Frase — Keyword research:** Yes. Last verified 4 September 2026. Source: https://www.frase.io/features. Evidence: “SEO Research Frase reads the top results, surfaces the questions real searchers ask, and builds the brief that names the gaps you can win.”
- **Frase — Keyword clustering:** Yes. Last verified 4 September 2026. Source: https://www.frase.io/features. Evidence: “Topic Clusters Frase maps your pillars and the supporting content around them, then turns each missing subtopic into a brief.”
- **SE Ranking — Rank tracking:** Yes. Last verified 5 September 2026. Source: https://seranking.com/features.html. Evidence: “Track keyword rankings in any location, search engine and device with 100% accuracy”
- **Frase — Rank tracking:** Yes. Last verified 4 September 2026. Source: https://www.frase.io/features. Evidence: “Content Guard watches your pages for ranking and traffic decay in Google”
- **SE Ranking — Backlink analysis:** Yes. Last verified 5 September 2026. Source: https://seranking.com/features.html. Evidence: “Analyze referring domains, linking pages, anchor texts”
- **Frase — Backlink analysis:** Yes. Last verified 4 September 2026. Source: https://www.frase.io/features. Evidence: “Backlink Research Frase finds the domains linking to your competitors and not to you, scores each prospect, and drafts the outreach email for you to send.”
- **SE Ranking — Backlink monitoring:** Yes. Last verified 5 September 2026. Source: https://seranking.com/features.html. Evidence: “Keep an eye on the status of every backlink related to your site”
- **SE Ranking — Site audit:** Yes. Last verified 5 September 2026. Source: https://seranking.com/features.html. Evidence: “Run Website Audit to find every crucial and minor issue that’s holding your site back from top ranking spots”
- **Frase — Site audit:** Yes. Last verified 4 September 2026. Source: https://www.frase.io/features. Evidence: “Site Auditor Frase crawls your pages, scores each for technical SEO, content quality, and AI readiness, then ranks the highest-impact fixes first.”
- **SE Ranking — Technical SEO:** Yes. Last verified 5 September 2026. Source: https://seranking.com/features.html. Evidence: “Website Audit Make search engines fall in love with your site”
- **Frase — Technical SEO:** Yes. Last verified 4 September 2026. Source: https://www.frase.io/features. Evidence: “Site Auditor Frase crawls your pages, scores each for technical SEO, content quality, and AI readiness”
- **SE Ranking — Competitor analysis:** Yes. Last verified 5 September 2026. Source: https://seranking.com/features.html. Evidence: “View your competitors’ website traffic dynamics in organic and paid campaigns”
- **Frase — Competitor analysis:** Yes. Last verified 4 September 2026. Source: https://www.frase.io/features. Evidence: “Frase reads the top results, surfaces the questions real searchers ask, and builds the brief that names the gaps you can win.”
- **SE Ranking — SERP analysis:** Yes. Last verified 5 September 2026. Source: https://seranking.com/features.html. Evidence: “Analyze the top 100 search results for any keyword along with their dynamics”
- **Frase — SERP analysis:** Yes. Last verified 4 September 2026. Source: https://www.frase.io/features. Evidence: “Frase reads the top results, surfaces the questions real searchers ask, and builds the brief that names the gaps you can win.”
- **SE Ranking — Content optimisation:** Yes. Last verified 5 September 2026. Source: https://seranking.com/features.html. Evidence: “See your content score (and your chances of ranking well) grow as you optimize your content directly in the editor”
- **Frase — Content optimisation:** Yes. Last verified 4 September 2026. Source: https://www.frase.io/features. Evidence: “SEO Content Optimization Frase reads what the top results cover, drafts your page in your voice, and scores it as you write, so you see what to add before you publish.”
- **SE Ranking — AI content briefs:** Yes. Last verified 5 September 2026. Source: https://seranking.com/api-pricing.html. Evidence: “Content brief generator Takes a domain and topic, runs keyword research, SERP analysis, competitor analysis, and returns a writer-ready brief with an AI Search angle included.”
- **Frase — AI content briefs:** Yes. Last verified 4 September 2026. Source: https://www.frase.io/features. Evidence: “SEO Research Frase reads the top results, surfaces the questions real searchers ask, and builds the brief that names the gaps you can win.”
- **SE Ranking — AI writing:** Yes. Last verified 5 September 2026. Source: https://seranking.com/features.html. Evidence: “AI Writer”
- **Frase — AI writing:** Yes. Last verified 4 September 2026. Source: https://www.frase.io/features. Evidence: “Frase researches your topic, writes the page in your brand voice”
- **SE Ranking — Local SEO:** Yes. Last verified 5 September 2026. Source: https://seranking.com/features.html. Evidence: “Manage all your Google Business profiles on a single tool”
- **SE Ranking — Google Business Profile tools:** Yes. Last verified 5 September 2026. Source: https://seranking.com/integrations.html. Evidence: “Google Business Profile Connect your GBP to SE Ranking and track how users find and interact with your local listing.”
- **SE Ranking — Tracked keywords:** 2000. Last verified 5 September 2026. Source: https://seranking.com/subscription.html. Evidence: “2k keywords & 100 prompts to track daily”
- **Frase — Tracked keywords:** 50. Last verified 4 September 2026. Source: https://www.frase.io/pricing. Evidence: “AI Visibility prompts tracked 50”
- **SE Ranking — Projects:** 10. Last verified 5 September 2026. Source: https://seranking.com/subscription.html. Evidence: “10 projects & 1 manager seat”
- **Frase — Projects:** 1. Last verified 4 September 2026. Source: https://www.frase.io/pricing. Evidence: “1 seat, 1 site”
- **SE Ranking — Competitor limits:** 5. Last verified 5 September 2026. Source: https://seranking.com/subscription.html. Evidence: “5 domains in GEO research”
- **SE Ranking — Historical data:** Yes. Last verified 5 September 2026. Source: https://seranking.com/subscription.html. Evidence: “Historical Data 6/mo All time”
- **Frase — Historical data:** Yes. Last verified 4 September 2026. Source: https://www.frase.io/pricing. Evidence: “Historical data How far back your reporting history goes. AI Visibility keeps its own history, from 30 days on Starter.”
- **Frase — Search volume data:** Yes. Last verified 4 September 2026. Source: https://www.frase.io/features. Evidence: “Competitor gaps 27.1K est. vol”
- **SE Ranking — White-label reports:** Yes. Last verified 5 September 2026. Source: https://seranking.com/features.html. Evidence: “White Label Tailor SE Ranking platform to your brand.”
- **Frase — White-label reports:** Yes. Last verified 4 September 2026. Source: https://www.frase.io/pricing. Evidence: “White-label reports and a branded client portal”
- **SE Ranking — Team seats:** 1. Last verified 5 September 2026. Source: https://seranking.com/subscription.html. Evidence: “10 projects & 1 manager seat”
- **Frase — Team seats:** 1. Last verified 4 September 2026. Source: https://www.frase.io/pricing. Evidence: “1 seat, 1 site”
- **SE Ranking — API:** Yes. Last verified 5 September 2026. Source: https://seranking.com/api-pricing.html. Evidence: “One API for keywords, backlinks, domains, audits, AI search, and more.”
- **Frase — API:** Yes. Last verified 4 September 2026. Source: https://www.frase.io/integrations. Evidence: “REST API Programmatic access to content, SERP, and audit endpoints, with webhooks for real-time events. Available on every plan.”
- **SE Ranking — Google Search Console integration:** Yes. Last verified 5 September 2026. Source: https://seranking.com/integrations.html. Evidence: “Google Search Console Merge GSC with SE Ranking to get a more complete view of how your pages perform in search.”
- **Frase — Google Search Console integration:** Yes. Last verified 4 September 2026. Source: https://www.frase.io/integrations. Evidence: “Google Search Console Frase pulls clicks, impressions, CTR, and average position for every page”
- **SE Ranking — Google Analytics integration:** Yes. Last verified 5 September 2026. Source: https://seranking.com/integrations.html. Evidence: “Google Analytics 4 Connect GA4 to your SE Ranking projects to see the real impact of your optimization efforts.”
- **Frase — Free plan:** Yes. Last verified 4 September 2026. Source: https://www.frase.io/pricing. Evidence: “Free $0 100,000 page views a month”
- **SE Ranking — Free trial:** Yes. Last verified 5 September 2026. Source: https://seranking.com/subscription.html. Evidence: “Start free 14-day trial”
- **Frase — Free trial:** Yes. Last verified 4 September 2026. Source: https://www.frase.io/pricing. Evidence: “Free 7-day trial. No credit card.”
- **SE Ranking — Monthly price:** £76. Last verified 5 September 2026. Source: https://seranking.com/subscription.html. Evidence: “£ 76.00 £ 95.00 /mo”
- **Frase — Monthly price:** $39. Last verified 4 September 2026. Source: https://www.frase.io/pricing. Evidence: “$39 /mo billed yearly”
- **SE Ranking — Affiliate programme:** Yes. Last verified 5 September 2026. Source: https://seranking.com/. Evidence: “Affiliate”
- **Frase — Affiliate programme:** Yes. Last verified 4 September 2026. Source: https://www.frase.io/. Evidence: “Affiliate Program”
- **Frase — Affiliate commission:** Unknown. Last verified 4 September 2026. Source: https://www.frase.io/. Evidence: “Affiliate Program”