{
  "schemaVersion": 1,
  "id": "thinkific-vs-kajabi",
  "products": [
    "thinkific",
    "kajabi"
  ],
  "conclusion": "Thinkific and Kajabi are closely matched for core workflows. Both support communities, memberships, email marketing, subscriptions, and one-time payments. Thinkific has confirmed video hosting, scorm support, and quizzes. Kajabi has confirmed transaction fees.",
  "decisionPoints": [
    {
      "path": "vertical.transactionFees",
      "importance": 10,
      "kind": "evidence-gap",
      "text": "Kajabi has confirmed transaction fees; transaction fees is not yet confirmed for Thinkific."
    },
    {
      "path": "vertical.videoHosting",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "Thinkific has confirmed video hosting; video hosting is not yet confirmed for Kajabi."
    },
    {
      "path": "vertical.scormSupport",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "Thinkific has confirmed scorm support; scorm support is not yet confirmed for Kajabi."
    },
    {
      "path": "vertical.quizzes",
      "importance": 8,
      "kind": "evidence-gap",
      "text": "Thinkific has confirmed quizzes; quizzes is not yet confirmed for Kajabi."
    }
  ],
  "sharedStrengths": [
    {
      "path": "vertical.communities",
      "label": "Communities",
      "importance": 9
    },
    {
      "path": "vertical.memberships",
      "label": "Memberships",
      "importance": 8
    },
    {
      "path": "vertical.emailMarketing",
      "label": "Email marketing",
      "importance": 8
    },
    {
      "path": "vertical.subscriptions",
      "label": "Subscriptions",
      "importance": 8
    },
    {
      "path": "vertical.oneTimePayments",
      "label": "One-time payments",
      "importance": 8
    }
  ],
  "coverage": {
    "a": 70,
    "b": 50,
    "gap": 20
  },
  "facts": [
    {
      "path": "vertical.courseLimits",
      "label": "Course limits",
      "group": "Capacity",
      "importance": 8,
      "includeInCoverage": true,
      "thinkific": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "kajabi": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.studentLimits",
      "label": "Student limits",
      "group": "Capacity",
      "importance": 8,
      "includeInCoverage": true,
      "thinkific": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "kajabi": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.videoHosting",
      "label": "Video hosting",
      "group": "Course delivery",
      "importance": 9,
      "includeInCoverage": true,
      "thinkific": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-07331c7c9d5ea506"
        ],
        "evidence": [
          {
            "sourceId": "ingest-07331c7c9d5ea506",
            "excerpt": "Video and content hosting Securely host videos and files on Thinkific.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kajabi": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.audioHosting",
      "label": "Audio hosting",
      "group": "Course delivery",
      "importance": 6,
      "includeInCoverage": true,
      "thinkific": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "kajabi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e7dce5eba229192f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e7dce5eba229192f",
            "excerpt": "Podcasts Turn listeners into customers.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.quizzes",
      "label": "Quizzes",
      "group": "Assessment",
      "importance": 8,
      "includeInCoverage": true,
      "thinkific": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-07331c7c9d5ea506"
        ],
        "evidence": [
          {
            "sourceId": "ingest-07331c7c9d5ea506",
            "excerpt": "Quizzes Create assessments to test understanding and reinforce learning.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kajabi": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.assignments",
      "label": "Assignments",
      "group": "Assessment",
      "importance": 7,
      "includeInCoverage": true,
      "thinkific": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-07331c7c9d5ea506"
        ],
        "evidence": [
          {
            "sourceId": "ingest-07331c7c9d5ea506",
            "excerpt": "Assignments Collect learner submissions for review or feedback.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kajabi": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.exams",
      "label": "Exams",
      "group": "Assessment",
      "importance": 7,
      "includeInCoverage": true,
      "thinkific": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "kajabi": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.certificates",
      "label": "Certificates",
      "group": "Assessment",
      "importance": 8,
      "includeInCoverage": true,
      "thinkific": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-07331c7c9d5ea506"
        ],
        "evidence": [
          {
            "sourceId": "ingest-07331c7c9d5ea506",
            "excerpt": "Completion certificates Automatically issue certificates when learners complete requirements.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kajabi": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.scormSupport",
      "label": "SCORM support",
      "group": "Assessment",
      "importance": 9,
      "includeInCoverage": true,
      "thinkific": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-07331c7c9d5ea506"
        ],
        "evidence": [
          {
            "sourceId": "ingest-07331c7c9d5ea506",
            "excerpt": "SCORM compliant Import and deliver SCROM-compliant content into Thinkific.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kajabi": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.assessments",
      "label": "Assessments",
      "group": "Assessment",
      "importance": 7,
      "includeInCoverage": true,
      "thinkific": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "kajabi": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.dripContent",
      "label": "Drip content",
      "group": "Course delivery",
      "importance": 8,
      "includeInCoverage": true,
      "thinkific": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-07331c7c9d5ea506"
        ],
        "evidence": [
          {
            "sourceId": "ingest-07331c7c9d5ea506",
            "excerpt": "Scheduled content Release lessons over time using drip schedules.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kajabi": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.cohortCourses",
      "label": "Cohort courses",
      "group": "Course delivery",
      "importance": 8,
      "includeInCoverage": true,
      "thinkific": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "kajabi": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.communities",
      "label": "Communities",
      "group": "Engagement",
      "importance": 9,
      "includeInCoverage": true,
      "thinkific": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-07331c7c9d5ea506"
        ],
        "evidence": [
          {
            "sourceId": "ingest-07331c7c9d5ea506",
            "excerpt": "1 community Keep students engaged with a private feed, DMs, and weekly digests",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kajabi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e7dce5eba229192f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e7dce5eba229192f",
            "excerpt": "Communities Create a sense of belonging.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.memberships",
      "label": "Memberships",
      "group": "Business models",
      "importance": 8,
      "includeInCoverage": true,
      "thinkific": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-07331c7c9d5ea506"
        ],
        "evidence": [
          {
            "sourceId": "ingest-07331c7c9d5ea506",
            "excerpt": "Memberships and subscriptions Charge monthly for ongoing access to a course library",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kajabi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e7dce5eba229192f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e7dce5eba229192f",
            "excerpt": "Memberships Recurring revenue. Tiered access.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.coaching",
      "label": "Coaching",
      "group": "Business models",
      "importance": 7,
      "includeInCoverage": true,
      "thinkific": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-07331c7c9d5ea506"
        ],
        "evidence": [
          {
            "sourceId": "ingest-07331c7c9d5ea506",
            "excerpt": "Coaching and Webinars Live digital learning products that can be offered for free or for purchase.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kajabi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e7dce5eba229192f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e7dce5eba229192f",
            "excerpt": "Coaching Work with clients at premium prices.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.digitalDownloads",
      "label": "Digital downloads",
      "group": "Business models",
      "importance": 6,
      "includeInCoverage": true,
      "thinkific": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-07331c7c9d5ea506"
        ],
        "evidence": [
          {
            "sourceId": "ingest-07331c7c9d5ea506",
            "excerpt": "Sell digital products Up to 5 e-books, workbooks or templates",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kajabi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e7dce5eba229192f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e7dce5eba229192f",
            "excerpt": "Digital Downloads Build once. Earn forever.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.liveLessons",
      "label": "Live lessons",
      "group": "Course delivery",
      "importance": 7,
      "includeInCoverage": true,
      "thinkific": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-07331c7c9d5ea506"
        ],
        "evidence": [
          {
            "sourceId": "ingest-07331c7c9d5ea506",
            "excerpt": "Live cohorts and coaching Unlimited Zoom sessions, bookable calendars, and attendance tracking",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kajabi": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.zoomIntegration",
      "label": "Zoom integration",
      "group": "Integrations",
      "importance": 6,
      "includeInCoverage": true,
      "thinkific": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-07331c7c9d5ea506"
        ],
        "evidence": [
          {
            "sourceId": "ingest-07331c7c9d5ea506",
            "excerpt": "Zoom Meetings and Webinars Increase engagement by adding live Zoom lessons to your course.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kajabi": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.emailMarketing",
      "label": "Email marketing",
      "group": "Marketing",
      "importance": 8,
      "includeInCoverage": true,
      "thinkific": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-07331c7c9d5ea506"
        ],
        "evidence": [
          {
            "sourceId": "ingest-07331c7c9d5ea506",
            "excerpt": "Email Automation Manage email automation with customizable, ready-made templates and pre-built sequences.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kajabi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-3b156f4884448fcd"
        ],
        "evidence": [
          {
            "sourceId": "ingest-3b156f4884448fcd",
            "excerpt": "Email Marketing One platform for all your email marketing.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.landingPages",
      "label": "Landing pages",
      "group": "Marketing",
      "importance": 7,
      "includeInCoverage": true,
      "thinkific": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-07331c7c9d5ea506"
        ],
        "evidence": [
          {
            "sourceId": "ingest-07331c7c9d5ea506",
            "excerpt": "Landing pages Create conversion-focused pages.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kajabi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-9bf5a2361180b402"
        ],
        "evidence": [
          {
            "sourceId": "ingest-9bf5a2361180b402",
            "excerpt": "Landing Pages Unlimited Unlimited Unlimited",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.salesFunnels",
      "label": "Sales funnels",
      "group": "Marketing",
      "importance": 7,
      "includeInCoverage": true,
      "thinkific": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "kajabi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-9bf5a2361180b402"
        ],
        "evidence": [
          {
            "sourceId": "ingest-9bf5a2361180b402",
            "excerpt": "Funnels Unlimited Unlimited Unlimited",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.affiliateManagement",
      "label": "Affiliate management",
      "group": "Marketing",
      "importance": 7,
      "includeInCoverage": true,
      "thinkific": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "kajabi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-9bf5a2361180b402"
        ],
        "evidence": [
          {
            "sourceId": "ingest-9bf5a2361180b402",
            "excerpt": "Affiliate Programs",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.coupons",
      "label": "Coupons",
      "group": "Sales",
      "importance": 5,
      "includeInCoverage": true,
      "thinkific": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-07331c7c9d5ea506"
        ],
        "evidence": [
          {
            "sourceId": "ingest-07331c7c9d5ea506",
            "excerpt": "Coupons and promotions Create discounts and limited-time offers.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kajabi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-47c1a7fe789ab701"
        ],
        "evidence": [
          {
            "sourceId": "ingest-47c1a7fe789ab701",
            "excerpt": "Coupons",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.bundles",
      "label": "Bundles",
      "group": "Sales",
      "importance": 6,
      "includeInCoverage": true,
      "thinkific": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-07331c7c9d5ea506"
        ],
        "evidence": [
          {
            "sourceId": "ingest-07331c7c9d5ea506",
            "excerpt": "Product bundles Sell multiple products together as a single offer.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kajabi": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.subscriptions",
      "label": "Subscriptions",
      "group": "Sales",
      "importance": 8,
      "includeInCoverage": true,
      "thinkific": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-07331c7c9d5ea506"
        ],
        "evidence": [
          {
            "sourceId": "ingest-07331c7c9d5ea506",
            "excerpt": "Memberships and subscriptions Charge monthly for ongoing access to a course library",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kajabi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e7dce5eba229192f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e7dce5eba229192f",
            "excerpt": "Offer subscriptions, one-time payments, and plans",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.oneTimePayments",
      "label": "One-time payments",
      "group": "Sales",
      "importance": 8,
      "includeInCoverage": true,
      "thinkific": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-07331c7c9d5ea506"
        ],
        "evidence": [
          {
            "sourceId": "ingest-07331c7c9d5ea506",
            "excerpt": "One-time, subscription, and payment-plan pricing",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kajabi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e7dce5eba229192f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e7dce5eba229192f",
            "excerpt": "Offer subscriptions, one-time payments, and plans",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.paymentPlans",
      "label": "Payment plans",
      "group": "Sales",
      "importance": 7,
      "includeInCoverage": true,
      "thinkific": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-07331c7c9d5ea506"
        ],
        "evidence": [
          {
            "sourceId": "ingest-07331c7c9d5ea506",
            "excerpt": "Payment plans Split payments into scheduled installments.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kajabi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e7dce5eba229192f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e7dce5eba229192f",
            "excerpt": "Offer subscriptions, one-time payments, and plans",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.transactionFees",
      "label": "Transaction fees",
      "group": "Pricing",
      "importance": 10,
      "includeInCoverage": true,
      "thinkific": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "kajabi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-9bf5a2361180b402"
        ],
        "evidence": [
          {
            "sourceId": "ingest-9bf5a2361180b402",
            "excerpt": "Kajabi Payments* 2.9% + $0.30 2.8% + $0.30 2.7% + $0.30",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.stripeIntegration",
      "label": "Stripe integration",
      "group": "Payments",
      "importance": 8,
      "includeInCoverage": true,
      "thinkific": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "kajabi": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.paypalIntegration",
      "label": "PayPal integration",
      "group": "Payments",
      "importance": 7,
      "includeInCoverage": true,
      "thinkific": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-07331c7c9d5ea506"
        ],
        "evidence": [
          {
            "sourceId": "ingest-07331c7c9d5ea506",
            "excerpt": "Accept PayPal payments Let customers pay using PayPal.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kajabi": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.vatHandling",
      "label": "VAT handling",
      "group": "Payments",
      "importance": 8,
      "includeInCoverage": true,
      "thinkific": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-07331c7c9d5ea506"
        ],
        "evidence": [
          {
            "sourceId": "ingest-07331c7c9d5ea506",
            "excerpt": "Automated sales tax and VAT",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kajabi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-08e7d9306a0b26ab"
        ],
        "evidence": [
          {
            "sourceId": "ingest-08e7d9306a0b26ab",
            "excerpt": "All Fees are charged without including taxes (“Taxes”), which may include sales tax, GST, VAT, or other government charges.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.customDomain",
      "label": "Custom domain",
      "group": "Branding",
      "importance": 6,
      "includeInCoverage": true,
      "thinkific": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-07331c7c9d5ea506"
        ],
        "evidence": [
          {
            "sourceId": "ingest-07331c7c9d5ea506",
            "excerpt": "Custom domain Host your school or academy on your own domain",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kajabi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-9bf5a2361180b402"
        ],
        "evidence": [
          {
            "sourceId": "ingest-9bf5a2361180b402",
            "excerpt": "Custom Domain",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.whiteLabelling",
      "label": "White labelling",
      "group": "Branding",
      "importance": 7,
      "includeInCoverage": true,
      "thinkific": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-07331c7c9d5ea506"
        ],
        "evidence": [
          {
            "sourceId": "ingest-07331c7c9d5ea506",
            "excerpt": "Removes Thinkific branding Across your website and products",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kajabi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-9bf5a2361180b402"
        ],
        "evidence": [
          {
            "sourceId": "ingest-9bf5a2361180b402",
            "excerpt": "Remove Kajabi Branding",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.mobileApp",
      "label": "Mobile app",
      "group": "Mobile",
      "importance": 7,
      "includeInCoverage": true,
      "thinkific": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "kajabi": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.brandedMobileApp",
      "label": "Branded mobile app",
      "group": "Mobile",
      "importance": 7,
      "includeInCoverage": true,
      "thinkific": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-07331c7c9d5ea506"
        ],
        "evidence": [
          {
            "sourceId": "ingest-07331c7c9d5ea506",
            "excerpt": "Branded mobile app Your own iOS and Android app; included on select Plus contracts",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kajabi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0640272bc201bb94"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0640272bc201bb94",
            "excerpt": "Branded Mobile App Your brand, your custom mobile app",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "technical.api",
      "label": "API",
      "group": "Technical",
      "importance": 6,
      "includeInCoverage": true,
      "thinkific": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-07331c7c9d5ea506"
        ],
        "evidence": [
          {
            "sourceId": "ingest-07331c7c9d5ea506",
            "excerpt": "API access and webhooks Connect Thinkific to your tools, or build something custom",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kajabi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-47c1a7fe789ab701"
        ],
        "evidence": [
          {
            "sourceId": "ingest-47c1a7fe789ab701",
            "excerpt": "API & Integrations Public API and webhooks; email, payment, analytics, and Zapier integrations; and Creator.io",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "technical.webhooks",
      "label": "Webhooks",
      "group": "Technical",
      "importance": 5,
      "includeInCoverage": true,
      "thinkific": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-07331c7c9d5ea506"
        ],
        "evidence": [
          {
            "sourceId": "ingest-07331c7c9d5ea506",
            "excerpt": "API access and webhooks Connect Thinkific to your tools, or build something custom",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kajabi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-47c1a7fe789ab701"
        ],
        "evidence": [
          {
            "sourceId": "ingest-47c1a7fe789ab701",
            "excerpt": "API & Integrations Public API and webhooks; email, payment, analytics, and Zapier integrations; and Creator.io",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "technical.zapier",
      "label": "Zapier",
      "group": "Technical",
      "importance": 5,
      "includeInCoverage": true,
      "thinkific": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-07331c7c9d5ea506"
        ],
        "evidence": [
          {
            "sourceId": "ingest-07331c7c9d5ea506",
            "excerpt": "Zapier actions Connect third-party tools to track campaigns.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kajabi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-47c1a7fe789ab701"
        ],
        "evidence": [
          {
            "sourceId": "ingest-47c1a7fe789ab701",
            "excerpt": "API & Integrations Public API and webhooks; email, payment, analytics, and Zapier integrations; and Creator.io",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.multipleInstructors",
      "label": "Multiple instructors",
      "group": "Administration",
      "importance": 8,
      "includeInCoverage": true,
      "thinkific": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-07331c7c9d5ea506"
        ],
        "evidence": [
          {
            "sourceId": "ingest-07331c7c9d5ea506",
            "excerpt": "Administrators Full access to manage site settings and users. The number of Site Admins includes the Site Owner. 1 2 6 By plan",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kajabi": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.b2bGroupEnrolment",
      "label": "B2B/group enrolment",
      "group": "Administration",
      "importance": 9,
      "includeInCoverage": true,
      "thinkific": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "kajabi": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.studentReporting",
      "label": "Student reporting",
      "group": "Reporting",
      "importance": 8,
      "includeInCoverage": true,
      "thinkific": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-07331c7c9d5ea506"
        ],
        "evidence": [
          {
            "sourceId": "ingest-07331c7c9d5ea506",
            "excerpt": "Student engagement reports See where learners get stuck and which lessons drive completion",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kajabi": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.analytics",
      "label": "Analytics",
      "group": "Reporting",
      "importance": 7,
      "includeInCoverage": true,
      "thinkific": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-07331c7c9d5ea506"
        ],
        "evidence": [
          {
            "sourceId": "ingest-07331c7c9d5ea506",
            "excerpt": "Reporting and Analytics Track learner progress, engagement, and revenue with built-in reports.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kajabi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-b92f2783c07f8011"
        ],
        "evidence": [
          {
            "sourceId": "ingest-b92f2783c07f8011",
            "excerpt": "Analytics Know your business, inside and out.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "pricing.freeTier",
      "label": "Free plan",
      "group": "Pricing",
      "importance": 7,
      "includeInCoverage": true,
      "thinkific": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "kajabi": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "pricing.trial",
      "label": "Free trial",
      "group": "Pricing",
      "importance": 5,
      "includeInCoverage": true,
      "thinkific": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-07331c7c9d5ea506"
        ],
        "evidence": [
          {
            "sourceId": "ingest-07331c7c9d5ea506",
            "excerpt": "Start your free trial",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kajabi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-9bf5a2361180b402"
        ],
        "evidence": [
          {
            "sourceId": "ingest-9bf5a2361180b402",
            "excerpt": "Start a 30-day free trial",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "commercial.affiliateProgramme",
      "label": "Affiliate programme",
      "group": "Commercial",
      "importance": 3,
      "includeInCoverage": true,
      "thinkific": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-25459a62ff630dab"
        ],
        "evidence": [
          {
            "sourceId": "ingest-25459a62ff630dab",
            "excerpt": "Affiliate program",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kajabi": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "commercial.commissionDescription",
      "label": "Affiliate commission",
      "group": "Commercial",
      "importance": 3,
      "includeInCoverage": true,
      "thinkific": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "kajabi": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    }
  ],
  "sources": {
    "thinkific": [
      {
        "id": "ingest-07331c7c9d5ea506",
        "url": "https://www.thinkific.com/pricing/",
        "title": "Thinkific Pricing | Thinkific",
        "publisher": "Thinkific",
        "kind": "vendor",
        "accessedAt": "2026-09-04"
      },
      {
        "id": "ingest-25459a62ff630dab",
        "url": "https://www.thinkific.com/",
        "title": "Online Course Platform to Sell Courses and Communities | Thinkific",
        "publisher": "Thinkific",
        "kind": "vendor",
        "accessedAt": "2026-09-04"
      },
      {
        "id": "ingest-6b222e64f530ec00",
        "url": "https://www.thinkific.com/terms-of-service/",
        "title": "Thinkific Terms of Service | Thinkific",
        "publisher": "Thinkific",
        "kind": "vendor",
        "accessedAt": "2026-09-04"
      }
    ],
    "kajabi": [
      {
        "id": "ingest-9bf5a2361180b402",
        "url": "https://www.kajabi.com/pricing",
        "title": "Transparent Pricing for Expert Businesses | Kajabi",
        "publisher": "Kajabi",
        "kind": "vendor",
        "accessedAt": "2026-09-04"
      },
      {
        "id": "ingest-47c1a7fe789ab701",
        "url": "https://help.kajabi.com/",
        "title": "Kajabi Help Center - Kajabi",
        "publisher": "Kajabi",
        "kind": "vendor",
        "accessedAt": "2026-09-04"
      },
      {
        "id": "ingest-b92f2783c07f8011",
        "url": "https://www.kajabi.com/features/analytics",
        "title": "Kajabi Analytics | Know What's Working, Down to the Dollar",
        "publisher": "Kajabi",
        "kind": "vendor",
        "accessedAt": "2026-09-04"
      },
      {
        "id": "ingest-e7dce5eba229192f",
        "url": "https://www.kajabi.com/",
        "title": "Turn What You Know Into What You’re Known For | Kajabi",
        "publisher": "Kajabi",
        "kind": "vendor",
        "accessedAt": "2026-09-04"
      },
      {
        "id": "ingest-0640272bc201bb94",
        "url": "https://www.kajabi.com/features/branded-app",
        "title": "Kajabi Branded App | Your Content, Your Brand, In Their Pocket",
        "publisher": "Kajabi",
        "kind": "vendor",
        "accessedAt": "2026-09-04"
      },
      {
        "id": "ingest-3b156f4884448fcd",
        "url": "https://www.kajabi.com/features/email-marketing",
        "title": "Kajabi Email Marketing | Grow and Monetize Your Audience",
        "publisher": "Kajabi",
        "kind": "vendor",
        "accessedAt": "2026-09-04"
      },
      {
        "id": "ingest-08e7d9306a0b26ab",
        "url": "https://www.kajabi.com/policies/terms",
        "title": "Terms of Service | Policy Center | Kajabi",
        "publisher": "Kajabi",
        "kind": "vendor",
        "accessedAt": "2026-09-04"
      }
    ]
  }
}