# Thinkific vs Kajabi for course creators

Thinkific and Kajabi are closely matched for core workflows. Both support communities, memberships, email marketing, subscriptions, and one-time payments. Thinkific has confirmed video hosting, scorm support, and quizzes. Kajabi has confirmed transaction fees.

## Key decision points

- Kajabi has confirmed transaction fees; transaction fees is not yet confirmed for Thinkific.
- Thinkific has confirmed video hosting; video hosting is not yet confirmed for Kajabi.
- Thinkific has confirmed scorm support; scorm support is not yet confirmed for Kajabi.
- Thinkific has confirmed quizzes; quizzes is not yet confirmed for Kajabi.

## Choose Thinkific if…

- Choose Thinkific if confirmed video hosting matters to you; this detail is not yet confirmed for Kajabi.
- Choose Thinkific if confirmed scorm support matters to you; this detail is not yet confirmed for Kajabi.
- Choose Thinkific if confirmed quizzes matters to you; this detail is not yet confirmed for Kajabi.

## Choose Kajabi if…

- Choose Kajabi if confirmed transaction fees matters to you; this detail is not yet confirmed for Thinkific.

## Course delivery

| Feature | Thinkific | Kajabi |
| --- | --- | --- |
| Video hosting | Yes (verified 4 September 2026; [source](https://www.thinkific.com/pricing/)) | Not confirmed |
| Audio hosting | Not confirmed | Yes (verified 4 September 2026; [source](https://www.kajabi.com/)) |
| Drip content | Yes (verified 4 September 2026; [source](https://www.thinkific.com/pricing/)) | Not confirmed |
| Live lessons | Yes (verified 4 September 2026; [source](https://www.thinkific.com/pricing/)) | Not confirmed |

## Assessment

| Feature | Thinkific | Kajabi |
| --- | --- | --- |
| Quizzes | Yes (verified 4 September 2026; [source](https://www.thinkific.com/pricing/)) | Not confirmed |
| Assignments | Yes (verified 4 September 2026; [source](https://www.thinkific.com/pricing/)) | Not confirmed |
| Certificates | Yes (verified 4 September 2026; [source](https://www.thinkific.com/pricing/)) | Not confirmed |
| SCORM support | Yes (verified 4 September 2026; [source](https://www.thinkific.com/pricing/)) | Not confirmed |

## Engagement

| Feature | Thinkific | Kajabi |
| --- | --- | --- |
| Communities | Yes (verified 4 September 2026; [source](https://www.thinkific.com/pricing/)) | Yes (verified 4 September 2026; [source](https://www.kajabi.com/)) |

## Business models

| Feature | Thinkific | Kajabi |
| --- | --- | --- |
| Memberships | Yes (verified 4 September 2026; [source](https://www.thinkific.com/pricing/)) | Yes (verified 4 September 2026; [source](https://www.kajabi.com/)) |
| Coaching | Yes (verified 4 September 2026; [source](https://www.thinkific.com/pricing/)) | Yes (verified 4 September 2026; [source](https://www.kajabi.com/)) |
| Digital downloads | Yes (verified 4 September 2026; [source](https://www.thinkific.com/pricing/)) | Yes (verified 4 September 2026; [source](https://www.kajabi.com/)) |

## Integrations

| Feature | Thinkific | Kajabi |
| --- | --- | --- |
| Zoom integration | Yes (verified 4 September 2026; [source](https://www.thinkific.com/pricing/)) | Not confirmed |

## Marketing

| Feature | Thinkific | Kajabi |
| --- | --- | --- |
| Email marketing | Yes (verified 4 September 2026; [source](https://www.thinkific.com/pricing/)) | Yes (verified 4 September 2026; [source](https://www.kajabi.com/features/email-marketing)) |
| Landing pages | Yes (verified 4 September 2026; [source](https://www.thinkific.com/pricing/)) | Yes (verified 4 September 2026; [source](https://www.kajabi.com/pricing)) |
| Sales funnels | Not confirmed | Yes (verified 4 September 2026; [source](https://www.kajabi.com/pricing)) |
| Affiliate management | Not confirmed | Yes (verified 4 September 2026; [source](https://www.kajabi.com/pricing)) |

## Sales

| Feature | Thinkific | Kajabi |
| --- | --- | --- |
| Coupons | Yes (verified 4 September 2026; [source](https://www.thinkific.com/pricing/)) | Yes (verified 4 September 2026; [source](https://help.kajabi.com/)) |
| Bundles | Yes (verified 4 September 2026; [source](https://www.thinkific.com/pricing/)) | Not confirmed |
| Subscriptions | Yes (verified 4 September 2026; [source](https://www.thinkific.com/pricing/)) | Yes (verified 4 September 2026; [source](https://www.kajabi.com/)) |
| One-time payments | Yes (verified 4 September 2026; [source](https://www.thinkific.com/pricing/)) | Yes (verified 4 September 2026; [source](https://www.kajabi.com/)) |
| Payment plans | Yes (verified 4 September 2026; [source](https://www.thinkific.com/pricing/)) | Yes (verified 4 September 2026; [source](https://www.kajabi.com/)) |

## Pricing

| Feature | Thinkific | Kajabi |
| --- | --- | --- |
| Transaction fees | Not confirmed | Yes (verified 4 September 2026; [source](https://www.kajabi.com/pricing)) |
| Free trial | Yes (verified 4 September 2026; [source](https://www.thinkific.com/pricing/)) | Yes (verified 4 September 2026; [source](https://www.kajabi.com/pricing)) |

## Payments

| Feature | Thinkific | Kajabi |
| --- | --- | --- |
| PayPal integration | Yes (verified 4 September 2026; [source](https://www.thinkific.com/pricing/)) | Not confirmed |
| VAT handling | Yes (verified 4 September 2026; [source](https://www.thinkific.com/pricing/)) | Yes (verified 4 September 2026; [source](https://www.kajabi.com/policies/terms)) |

## Branding

| Feature | Thinkific | Kajabi |
| --- | --- | --- |
| Custom domain | Yes (verified 4 September 2026; [source](https://www.thinkific.com/pricing/)) | Yes (verified 4 September 2026; [source](https://www.kajabi.com/pricing)) |
| White labelling | Yes (verified 4 September 2026; [source](https://www.thinkific.com/pricing/)) | Yes (verified 4 September 2026; [source](https://www.kajabi.com/pricing)) |

## Mobile

| Feature | Thinkific | Kajabi |
| --- | --- | --- |
| Branded mobile app | Yes (verified 4 September 2026; [source](https://www.thinkific.com/pricing/)) | Yes (verified 4 September 2026; [source](https://www.kajabi.com/features/branded-app)) |

## Technical

| Feature | Thinkific | Kajabi |
| --- | --- | --- |
| API | Yes (verified 4 September 2026; [source](https://www.thinkific.com/pricing/)) | Yes (verified 4 September 2026; [source](https://help.kajabi.com/)) |
| Webhooks | Yes (verified 4 September 2026; [source](https://www.thinkific.com/pricing/)) | Yes (verified 4 September 2026; [source](https://help.kajabi.com/)) |
| Zapier | Yes (verified 4 September 2026; [source](https://www.thinkific.com/pricing/)) | Yes (verified 4 September 2026; [source](https://help.kajabi.com/)) |

## Administration

| Feature | Thinkific | Kajabi |
| --- | --- | --- |
| Multiple instructors | Yes (verified 4 September 2026; [source](https://www.thinkific.com/pricing/)) | Not confirmed |

## Reporting

| Feature | Thinkific | Kajabi |
| --- | --- | --- |
| Student reporting | Yes (verified 4 September 2026; [source](https://www.thinkific.com/pricing/)) | Not confirmed |
| Analytics | Yes (verified 4 September 2026; [source](https://www.thinkific.com/pricing/)) | Yes (verified 4 September 2026; [source](https://www.kajabi.com/features/analytics)) |

## Commercial

| Feature | Thinkific | Kajabi |
| --- | --- | --- |
| Affiliate programme | Yes (verified 4 September 2026; [source](https://www.thinkific.com/)) | Not confirmed |

## Evidence

- **Thinkific — Video hosting:** Yes. Last verified 4 September 2026. Source: https://www.thinkific.com/pricing/. Evidence: “Video and content hosting Securely host videos and files on Thinkific.”
- **Kajabi — Audio hosting:** Yes. Last verified 4 September 2026. Source: https://www.kajabi.com/. Evidence: “Podcasts Turn listeners into customers.”
- **Thinkific — Quizzes:** Yes. Last verified 4 September 2026. Source: https://www.thinkific.com/pricing/. Evidence: “Quizzes Create assessments to test understanding and reinforce learning.”
- **Thinkific — Assignments:** Yes. Last verified 4 September 2026. Source: https://www.thinkific.com/pricing/. Evidence: “Assignments Collect learner submissions for review or feedback.”
- **Thinkific — Certificates:** Yes. Last verified 4 September 2026. Source: https://www.thinkific.com/pricing/. Evidence: “Completion certificates Automatically issue certificates when learners complete requirements.”
- **Thinkific — SCORM support:** Yes. Last verified 4 September 2026. Source: https://www.thinkific.com/pricing/. Evidence: “SCORM compliant Import and deliver SCROM-compliant content into Thinkific.”
- **Thinkific — Drip content:** Yes. Last verified 4 September 2026. Source: https://www.thinkific.com/pricing/. Evidence: “Scheduled content Release lessons over time using drip schedules.”
- **Thinkific — Communities:** Yes. Last verified 4 September 2026. Source: https://www.thinkific.com/pricing/. Evidence: “1 community Keep students engaged with a private feed, DMs, and weekly digests”
- **Kajabi — Communities:** Yes. Last verified 4 September 2026. Source: https://www.kajabi.com/. Evidence: “Communities Create a sense of belonging.”
- **Thinkific — Memberships:** Yes. Last verified 4 September 2026. Source: https://www.thinkific.com/pricing/. Evidence: “Memberships and subscriptions Charge monthly for ongoing access to a course library”
- **Kajabi — Memberships:** Yes. Last verified 4 September 2026. Source: https://www.kajabi.com/. Evidence: “Memberships Recurring revenue. Tiered access.”
- **Thinkific — Coaching:** Yes. Last verified 4 September 2026. Source: https://www.thinkific.com/pricing/. Evidence: “Coaching and Webinars Live digital learning products that can be offered for free or for purchase.”
- **Kajabi — Coaching:** Yes. Last verified 4 September 2026. Source: https://www.kajabi.com/. Evidence: “Coaching Work with clients at premium prices.”
- **Thinkific — Digital downloads:** Yes. Last verified 4 September 2026. Source: https://www.thinkific.com/pricing/. Evidence: “Sell digital products Up to 5 e-books, workbooks or templates”
- **Kajabi — Digital downloads:** Yes. Last verified 4 September 2026. Source: https://www.kajabi.com/. Evidence: “Digital Downloads Build once. Earn forever.”
- **Thinkific — Live lessons:** Yes. Last verified 4 September 2026. Source: https://www.thinkific.com/pricing/. Evidence: “Live cohorts and coaching Unlimited Zoom sessions, bookable calendars, and attendance tracking”
- **Thinkific — Zoom integration:** Yes. Last verified 4 September 2026. Source: https://www.thinkific.com/pricing/. Evidence: “Zoom Meetings and Webinars Increase engagement by adding live Zoom lessons to your course.”
- **Thinkific — Email marketing:** Yes. Last verified 4 September 2026. Source: https://www.thinkific.com/pricing/. Evidence: “Email Automation Manage email automation with customizable, ready-made templates and pre-built sequences.”
- **Kajabi — Email marketing:** Yes. Last verified 4 September 2026. Source: https://www.kajabi.com/features/email-marketing. Evidence: “Email Marketing One platform for all your email marketing.”
- **Thinkific — Landing pages:** Yes. Last verified 4 September 2026. Source: https://www.thinkific.com/pricing/. Evidence: “Landing pages Create conversion-focused pages.”
- **Kajabi — Landing pages:** Yes. Last verified 4 September 2026. Source: https://www.kajabi.com/pricing. Evidence: “Landing Pages Unlimited Unlimited Unlimited”
- **Kajabi — Sales funnels:** Yes. Last verified 4 September 2026. Source: https://www.kajabi.com/pricing. Evidence: “Funnels Unlimited Unlimited Unlimited”
- **Kajabi — Affiliate management:** Yes. Last verified 4 September 2026. Source: https://www.kajabi.com/pricing. Evidence: “Affiliate Programs”
- **Thinkific — Coupons:** Yes. Last verified 4 September 2026. Source: https://www.thinkific.com/pricing/. Evidence: “Coupons and promotions Create discounts and limited-time offers.”
- **Kajabi — Coupons:** Yes. Last verified 4 September 2026. Source: https://help.kajabi.com/. Evidence: “Coupons”
- **Thinkific — Bundles:** Yes. Last verified 4 September 2026. Source: https://www.thinkific.com/pricing/. Evidence: “Product bundles Sell multiple products together as a single offer.”
- **Thinkific — Subscriptions:** Yes. Last verified 4 September 2026. Source: https://www.thinkific.com/pricing/. Evidence: “Memberships and subscriptions Charge monthly for ongoing access to a course library”
- **Kajabi — Subscriptions:** Yes. Last verified 4 September 2026. Source: https://www.kajabi.com/. Evidence: “Offer subscriptions, one-time payments, and plans”
- **Thinkific — One-time payments:** Yes. Last verified 4 September 2026. Source: https://www.thinkific.com/pricing/. Evidence: “One-time, subscription, and payment-plan pricing”
- **Kajabi — One-time payments:** Yes. Last verified 4 September 2026. Source: https://www.kajabi.com/. Evidence: “Offer subscriptions, one-time payments, and plans”
- **Thinkific — Payment plans:** Yes. Last verified 4 September 2026. Source: https://www.thinkific.com/pricing/. Evidence: “Payment plans Split payments into scheduled installments.”
- **Kajabi — Payment plans:** Yes. Last verified 4 September 2026. Source: https://www.kajabi.com/. Evidence: “Offer subscriptions, one-time payments, and plans”
- **Kajabi — Transaction fees:** Yes. Last verified 4 September 2026. Source: https://www.kajabi.com/pricing. Evidence: “Kajabi Payments* 2.9% + $0.30 2.8% + $0.30 2.7% + $0.30”
- **Thinkific — PayPal integration:** Yes. Last verified 4 September 2026. Source: https://www.thinkific.com/pricing/. Evidence: “Accept PayPal payments Let customers pay using PayPal.”
- **Thinkific — VAT handling:** Yes. Last verified 4 September 2026. Source: https://www.thinkific.com/pricing/. Evidence: “Automated sales tax and VAT”
- **Kajabi — VAT handling:** Yes. Last verified 4 September 2026. Source: https://www.kajabi.com/policies/terms. Evidence: “All Fees are charged without including taxes (“Taxes”), which may include sales tax, GST, VAT, or other government charges.”
- **Thinkific — Custom domain:** Yes. Last verified 4 September 2026. Source: https://www.thinkific.com/pricing/. Evidence: “Custom domain Host your school or academy on your own domain”
- **Kajabi — Custom domain:** Yes. Last verified 4 September 2026. Source: https://www.kajabi.com/pricing. Evidence: “Custom Domain”
- **Thinkific — White labelling:** Yes. Last verified 4 September 2026. Source: https://www.thinkific.com/pricing/. Evidence: “Removes Thinkific branding Across your website and products”
- **Kajabi — White labelling:** Yes. Last verified 4 September 2026. Source: https://www.kajabi.com/pricing. Evidence: “Remove Kajabi Branding”
- **Thinkific — Branded mobile app:** Yes. Last verified 4 September 2026. Source: https://www.thinkific.com/pricing/. Evidence: “Branded mobile app Your own iOS and Android app; included on select Plus contracts”
- **Kajabi — Branded mobile app:** Yes. Last verified 4 September 2026. Source: https://www.kajabi.com/features/branded-app. Evidence: “Branded Mobile App Your brand, your custom mobile app”
- **Thinkific — API:** Yes. Last verified 4 September 2026. Source: https://www.thinkific.com/pricing/. Evidence: “API access and webhooks Connect Thinkific to your tools, or build something custom”
- **Kajabi — API:** Yes. Last verified 4 September 2026. Source: https://help.kajabi.com/. Evidence: “API & Integrations Public API and webhooks; email, payment, analytics, and Zapier integrations; and Creator.io”
- **Thinkific — Webhooks:** Yes. Last verified 4 September 2026. Source: https://www.thinkific.com/pricing/. Evidence: “API access and webhooks Connect Thinkific to your tools, or build something custom”
- **Kajabi — Webhooks:** Yes. Last verified 4 September 2026. Source: https://help.kajabi.com/. Evidence: “API & Integrations Public API and webhooks; email, payment, analytics, and Zapier integrations; and Creator.io”
- **Thinkific — Zapier:** Yes. Last verified 4 September 2026. Source: https://www.thinkific.com/pricing/. Evidence: “Zapier actions Connect third-party tools to track campaigns.”
- **Kajabi — Zapier:** Yes. Last verified 4 September 2026. Source: https://help.kajabi.com/. Evidence: “API & Integrations Public API and webhooks; email, payment, analytics, and Zapier integrations; and Creator.io”
- **Thinkific — Multiple instructors:** Yes. Last verified 4 September 2026. Source: https://www.thinkific.com/pricing/. Evidence: “Administrators Full access to manage site settings and users. The number of Site Admins includes the Site Owner. 1 2 6 By plan”
- **Thinkific — Student reporting:** Yes. Last verified 4 September 2026. Source: https://www.thinkific.com/pricing/. Evidence: “Student engagement reports See where learners get stuck and which lessons drive completion”
- **Thinkific — Analytics:** Yes. Last verified 4 September 2026. Source: https://www.thinkific.com/pricing/. Evidence: “Reporting and Analytics Track learner progress, engagement, and revenue with built-in reports.”
- **Kajabi — Analytics:** Yes. Last verified 4 September 2026. Source: https://www.kajabi.com/features/analytics. Evidence: “Analytics Know your business, inside and out.”
- **Thinkific — Free trial:** Yes. Last verified 4 September 2026. Source: https://www.thinkific.com/pricing/. Evidence: “Start your free trial”
- **Kajabi — Free trial:** Yes. Last verified 4 September 2026. Source: https://www.kajabi.com/pricing. Evidence: “Start a 30-day free trial”
- **Thinkific — Affiliate programme:** Yes. Last verified 4 September 2026. Source: https://www.thinkific.com/. Evidence: “Affiliate program”