{
  "schemaVersion": 1,
  "id": "livechat-vs-proprofs-chat",
  "products": [
    "livechat",
    "proprofs-chat"
  ],
  "conclusion": "LiveChat and ProProfs Chat are closely matched for core workflows. Both support API access, live chat, generative ai agent, proactive messages, and chat routing. LiveChat has confirmed ai chatbot. ProProfs Chat has confirmed free plan, rule-based chatbot, and shared inbox.",
  "decisionPoints": [
    {
      "path": "pricing.freeTier",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "ProProfs Chat has confirmed free plan; free plan is not yet confirmed for LiveChat."
    },
    {
      "path": "vertical.aiChatbot",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "LiveChat has confirmed ai chatbot; ai chatbot is not yet confirmed for ProProfs Chat."
    },
    {
      "path": "vertical.ruleBasedChatbot",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "ProProfs Chat has confirmed rule-based chatbot; rule-based chatbot is not yet confirmed for LiveChat."
    },
    {
      "path": "vertical.sharedInbox",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "ProProfs Chat has confirmed shared inbox; shared inbox is not yet confirmed for LiveChat."
    }
  ],
  "sharedStrengths": [
    {
      "path": "technical.api",
      "label": "API",
      "importance": 8
    },
    {
      "path": "vertical.liveChat",
      "label": "Live chat",
      "importance": 7
    },
    {
      "path": "vertical.generativeAiAgent",
      "label": "Generative AI agent",
      "importance": 7
    },
    {
      "path": "vertical.proactiveMessages",
      "label": "Proactive messages",
      "importance": 7
    },
    {
      "path": "vertical.chatRouting",
      "label": "Chat routing",
      "importance": 7
    }
  ],
  "coverage": {
    "a": 63,
    "b": 77,
    "gap": 14
  },
  "facts": [
    {
      "path": "vertical.liveChat",
      "label": "Live chat",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "livechat": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-649957f2e9f0d777"
        ],
        "evidence": [
          {
            "sourceId": "ingest-649957f2e9f0d777",
            "excerpt": "LiveChat® is intuitive customer service software",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "proprofs-chat": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-03d1ab5e3205be1e"
        ],
        "evidence": [
          {
            "sourceId": "ingest-03d1ab5e3205be1e",
            "excerpt": "Live Chat Software That Will Delight Your Customers",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.aiChatbot",
      "label": "AI chatbot",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "livechat": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-649957f2e9f0d777"
        ],
        "evidence": [
          {
            "sourceId": "ingest-649957f2e9f0d777",
            "excerpt": "Automate support and sales with AI customer service chatbots",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "proprofs-chat": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.ruleBasedChatbot",
      "label": "Rule-based chatbot",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "livechat": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "proprofs-chat": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0eb985dd7e53a093"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0eb985dd7e53a093",
            "excerpt": "No-Code Bot Builder Build chatbot conversation flows by dragging and dropping steps on a visual canvas — no coding, no technical team required.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.generativeAiAgent",
      "label": "Generative AI agent",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "livechat": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-649957f2e9f0d777"
        ],
        "evidence": [
          {
            "sourceId": "ingest-649957f2e9f0d777",
            "excerpt": "Copilot helps your agents navigate LiveChat® and provides real-time insights",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "proprofs-chat": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-96361a07e65a07a9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-96361a07e65a07a9",
            "excerpt": "Build AI Customer Service Agents That Resolve Every Customer Issue",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.proactiveMessages",
      "label": "Proactive messages",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "livechat": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-649957f2e9f0d777"
        ],
        "evidence": [
          {
            "sourceId": "ingest-649957f2e9f0d777",
            "excerpt": "Start conversations with pre-set messages",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "proprofs-chat": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-03d1ab5e3205be1e"
        ],
        "evidence": [
          {
            "sourceId": "ingest-03d1ab5e3205be1e",
            "excerpt": "Welcome visitors with chat invitation pop-ups or customized operator greetings to boost engagement.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.chatRouting",
      "label": "Chat routing",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "livechat": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-07862b0b6d4a8e9d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-07862b0b6d4a8e9d",
            "excerpt": "Routing rules",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "proprofs-chat": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-03d1ab5e3205be1e"
        ],
        "evidence": [
          {
            "sourceId": "ingest-03d1ab5e3205be1e",
            "excerpt": "Configure chat routing rules in pre-chat form to automatically connect visitors to right departments.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.sharedInbox",
      "label": "Shared inbox",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "livechat": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "proprofs-chat": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-1b06b32d24db56e4"
        ],
        "evidence": [
          {
            "sourceId": "ingest-1b06b32d24db56e4",
            "excerpt": "Email Bring all customer support tickets in a shared inbox and track them closely from start to finish.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.emailInbox",
      "label": "Email inbox",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "livechat": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-07862b0b6d4a8e9d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-07862b0b6d4a8e9d",
            "excerpt": "Email",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "proprofs-chat": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-1b06b32d24db56e4"
        ],
        "evidence": [
          {
            "sourceId": "ingest-1b06b32d24db56e4",
            "excerpt": "Email Bring all customer support tickets in a shared inbox and track them closely from start to finish.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.whatsapp",
      "label": "WhatsApp",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "livechat": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-07862b0b6d4a8e9d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-07862b0b6d4a8e9d",
            "excerpt": "WhatsApp Business",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "proprofs-chat": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-1b06b32d24db56e4"
        ],
        "evidence": [
          {
            "sourceId": "ingest-1b06b32d24db56e4",
            "excerpt": "Facebook, WhatsApp, Instagram Connect with customers via their favorite social media platforms for seamless and convenient support.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.facebookMessenger",
      "label": "Facebook Messenger",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "livechat": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-07862b0b6d4a8e9d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-07862b0b6d4a8e9d",
            "excerpt": "Facebook",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "proprofs-chat": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-1b06b32d24db56e4"
        ],
        "evidence": [
          {
            "sourceId": "ingest-1b06b32d24db56e4",
            "excerpt": "Facebook, WhatsApp, Instagram Connect with customers via their favorite social media platforms for seamless and convenient support.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.instagram",
      "label": "Instagram",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "livechat": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-07862b0b6d4a8e9d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-07862b0b6d4a8e9d",
            "excerpt": "Instagram for Business",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "proprofs-chat": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-1b06b32d24db56e4"
        ],
        "evidence": [
          {
            "sourceId": "ingest-1b06b32d24db56e4",
            "excerpt": "Facebook, WhatsApp, Instagram Connect with customers via their favorite social media platforms for seamless and convenient support.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.telegram",
      "label": "Telegram",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "livechat": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "proprofs-chat": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.visitorTracking",
      "label": "Visitor tracking",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "livechat": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-30b2f5bbbc6446ec"
        ],
        "evidence": [
          {
            "sourceId": "ingest-30b2f5bbbc6446ec",
            "excerpt": "Track up to 100 visitors",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "proprofs-chat": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-03d1ab5e3205be1e"
        ],
        "evidence": [
          {
            "sourceId": "ingest-03d1ab5e3205be1e",
            "excerpt": "Monitor visitors on key pages",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.leadCapture",
      "label": "Lead capture",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "livechat": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "proprofs-chat": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-03d1ab5e3205be1e"
        ],
        "evidence": [
          {
            "sourceId": "ingest-03d1ab5e3205be1e",
            "excerpt": "Capture visitor details with pre-chat form",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.chatAutomation",
      "label": "Chat automation",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "livechat": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-649957f2e9f0d777"
        ],
        "evidence": [
          {
            "sourceId": "ingest-649957f2e9f0d777",
            "excerpt": "Automate support and sales with AI customer service chatbots",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "proprofs-chat": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.knowledgeBaseIntegration",
      "label": "Knowledge base integration",
      "group": "Integrations",
      "importance": 7,
      "includeInCoverage": true,
      "livechat": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-07862b0b6d4a8e9d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-07862b0b6d4a8e9d",
            "excerpt": "KnowledgeBase Help your customers and support teams at the same time",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "proprofs-chat": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-03d1ab5e3205be1e"
        ],
        "evidence": [
          {
            "sourceId": "ingest-03d1ab5e3205be1e",
            "excerpt": "You can also add self-help articles in chat widget for instant help.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.humanHandoff",
      "label": "Human handoff",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "livechat": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "proprofs-chat": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-03d1ab5e3205be1e"
        ],
        "evidence": [
          {
            "sourceId": "ingest-03d1ab5e3205be1e",
            "excerpt": "If the bot can’t answer a question or senses it’s time for a human touch, it transfers the chat seamlessly to one of your live support chat agents in real time.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.cannedResponses",
      "label": "Canned responses",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "livechat": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-07862b0b6d4a8e9d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-07862b0b6d4a8e9d",
            "excerpt": "Canned responses",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "proprofs-chat": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-03d1ab5e3205be1e"
        ],
        "evidence": [
          {
            "sourceId": "ingest-03d1ab5e3205be1e",
            "excerpt": "Operators can use features, such as canned responses in live support software to offer real-time quality answers.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.chatTranscripts",
      "label": "Chat transcripts",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "livechat": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-07862b0b6d4a8e9d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-07862b0b6d4a8e9d",
            "excerpt": "Chat transcripts",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "proprofs-chat": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-1b06b32d24db56e4"
        ],
        "evidence": [
          {
            "sourceId": "ingest-1b06b32d24db56e4",
            "excerpt": "Chat transcripts Store conversations with customers as transcripts",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.mobileApps",
      "label": "Mobile apps",
      "group": "Platforms",
      "importance": 7,
      "includeInCoverage": true,
      "livechat": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-07862b0b6d4a8e9d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-07862b0b6d4a8e9d",
            "excerpt": "Get the App Web browser Windows Android iOS Mac",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "proprofs-chat": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-1b06b32d24db56e4"
        ],
        "evidence": [
          {
            "sourceId": "ingest-1b06b32d24db56e4",
            "excerpt": "iPhone & Android Apps Leverage Chat SDK to add live chat to your Android and iOS apps for on-the-go customer support.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.customBranding",
      "label": "Custom branding",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "livechat": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "proprofs-chat": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-03d1ab5e3205be1e"
        ],
        "evidence": [
          {
            "sourceId": "ingest-03d1ab5e3205be1e",
            "excerpt": "You can fully customize your chat window , upload your logo, change colors, set personalized greetings, and even white-label the live chat for the website by removing “Powered by ProProfs.”",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.removeVendorBranding",
      "label": "Remove vendor branding",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "livechat": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "proprofs-chat": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-03d1ab5e3205be1e"
        ],
        "evidence": [
          {
            "sourceId": "ingest-03d1ab5e3205be1e",
            "excerpt": "even white-label the live chat for the website by removing “Powered by ProProfs.”",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.shopifyIntegration",
      "label": "Shopify integration",
      "group": "Integrations",
      "importance": 7,
      "includeInCoverage": true,
      "livechat": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-649957f2e9f0d777"
        ],
        "evidence": [
          {
            "sourceId": "ingest-649957f2e9f0d777",
            "excerpt": "Shopify",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "proprofs-chat": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e640fd59936aca3b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e640fd59936aca3b",
            "excerpt": "Shopify Integration Build a powerful online presence with Shopify.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.wordpressIntegration",
      "label": "WordPress integration",
      "group": "Integrations",
      "importance": 7,
      "includeInCoverage": true,
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    },
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    },
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      "path": "technical.webhooks",
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        ],
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    },
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    },
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    },
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    },
    {
      "path": "commercial.affiliateProgramme",
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    ],
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}