{
  "schemaVersion": 1,
  "id": "chatbot-vs-chatfuel",
  "products": [
    "chatbot",
    "chatfuel"
  ],
  "conclusion": "ChatBot and Chatfuel are closely matched for core workflows. Both support API access, live chat, ai chatbot, generative ai agent, and proactive messages. ChatBot has confirmed email inbox. Chatfuel has confirmed free plan, zapier, and rule-based chatbot.",
  "decisionPoints": [
    {
      "path": "pricing.freeTier",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "Chatfuel has confirmed free plan; free plan is not yet confirmed for ChatBot."
    },
    {
      "path": "technical.zapier",
      "importance": 8,
      "kind": "evidence-gap",
      "text": "Chatfuel has confirmed zapier; zapier is not yet confirmed for ChatBot."
    },
    {
      "path": "vertical.ruleBasedChatbot",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Chatfuel has confirmed rule-based chatbot; rule-based chatbot is not yet confirmed for ChatBot."
    },
    {
      "path": "vertical.emailInbox",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "ChatBot has confirmed email inbox; email inbox is not yet confirmed for Chatfuel."
    }
  ],
  "sharedStrengths": [
    {
      "path": "technical.api",
      "label": "API",
      "importance": 8
    },
    {
      "path": "vertical.liveChat",
      "label": "Live chat",
      "importance": 7
    },
    {
      "path": "vertical.aiChatbot",
      "label": "AI chatbot",
      "importance": 7
    },
    {
      "path": "vertical.generativeAiAgent",
      "label": "Generative AI agent",
      "importance": 7
    },
    {
      "path": "vertical.proactiveMessages",
      "label": "Proactive messages",
      "importance": 7
    }
  ],
  "coverage": {
    "a": 70,
    "b": 70,
    "gap": 0
  },
  "facts": [
    {
      "path": "vertical.liveChat",
      "label": "Live chat",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "chatbot": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-9e8886983f71a796"
        ],
        "evidence": [
          {
            "sourceId": "ingest-9e8886983f71a796",
            "excerpt": "LiveChat Improve your customer services working side by side with a bot.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "chatfuel": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-11ef8cbe42b61144"
        ],
        "evidence": [
          {
            "sourceId": "ingest-11ef8cbe42b61144",
            "excerpt": "Your team can handle live conversations and follow up when automation needs a human.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.aiChatbot",
      "label": "AI chatbot",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "chatbot": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-09574d96fe949fec"
        ],
        "evidence": [
          {
            "sourceId": "ingest-09574d96fe949fec",
            "excerpt": "AI chatbot that helps your customers and grows your sales",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "chatfuel": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-11ef8cbe42b61144"
        ],
        "evidence": [
          {
            "sourceId": "ingest-11ef8cbe42b61144",
            "excerpt": "AI sales manager",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.ruleBasedChatbot",
      "label": "Rule-based chatbot",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "chatbot": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "chatfuel": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-11ef8cbe42b61144"
        ],
        "evidence": [
          {
            "sourceId": "ingest-11ef8cbe42b61144",
            "excerpt": "Automated replies and flow builder",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.generativeAiAgent",
      "label": "Generative AI agent",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "chatbot": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e96d2cb0297265db"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e96d2cb0297265db",
            "excerpt": "This AI chatbot for customer service combines machine learning, natural language processing, and generative AI",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "chatfuel": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-cc5770f66a2bdf13"
        ],
        "evidence": [
          {
            "sourceId": "ingest-cc5770f66a2bdf13",
            "excerpt": "The only AI that actually qualifies your leads",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.proactiveMessages",
      "label": "Proactive messages",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "chatbot": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2275efc4c6984a2d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2275efc4c6984a2d",
            "excerpt": "Campaigns let the widget open on its own, triggered by the page, the time spent, or what a visitor just did",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "chatfuel": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-11ef8cbe42b61144"
        ],
        "evidence": [
          {
            "sourceId": "ingest-11ef8cbe42b61144",
            "excerpt": "Broadcasts and re-engagement",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.chatRouting",
      "label": "Chat routing",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "chatbot": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-f0b7eb99c1ad8263"
        ],
        "evidence": [
          {
            "sourceId": "ingest-f0b7eb99c1ad8263",
            "excerpt": "Route chats to the right people WhatsApp conversations get their own views, so the right team picks up the right chats.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "chatfuel": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-cc5770f66a2bdf13"
        ],
        "evidence": [
          {
            "sourceId": "ingest-cc5770f66a2bdf13",
            "excerpt": "Every reply, tagged and routed automatically",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.sharedInbox",
      "label": "Shared inbox",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "chatbot": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-f0b7eb99c1ad8263"
        ],
        "evidence": [
          {
            "sourceId": "ingest-f0b7eb99c1ad8263",
            "excerpt": "Every conversation in one inbox WhatsApp is one channel in Text, not a separate tool with its own login.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "chatfuel": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-11ef8cbe42b61144"
        ],
        "evidence": [
          {
            "sourceId": "ingest-11ef8cbe42b61144",
            "excerpt": "Shared inbox for customer conversations",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.emailInbox",
      "label": "Email inbox",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "chatbot": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-f0b7eb99c1ad8263"
        ],
        "evidence": [
          {
            "sourceId": "ingest-f0b7eb99c1ad8263",
            "excerpt": "Email Arrives as a ticket your team can assign and answer.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "chatfuel": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.whatsapp",
      "label": "WhatsApp",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "chatbot": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-f0b7eb99c1ad8263"
        ],
        "evidence": [
          {
            "sourceId": "ingest-f0b7eb99c1ad8263",
            "excerpt": "WhatsApp chatbot for Business: AI That Sells",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "chatfuel": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-cc5770f66a2bdf13"
        ],
        "evidence": [
          {
            "sourceId": "ingest-cc5770f66a2bdf13",
            "excerpt": "WhatsApp Business Solution Provider",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.facebookMessenger",
      "label": "Facebook Messenger",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "chatbot": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-9e8886983f71a796"
        ],
        "evidence": [
          {
            "sourceId": "ingest-9e8886983f71a796",
            "excerpt": "Facebook Messenger Connect ChatBot.com with your Facebook fan pages to automate your chats.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "chatfuel": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-11ef8cbe42b61144"
        ],
        "evidence": [
          {
            "sourceId": "ingest-11ef8cbe42b61144",
            "excerpt": "Instagram, Facebook and WhatsApp automations",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.instagram",
      "label": "Instagram",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "chatbot": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "chatfuel": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-11ef8cbe42b61144"
        ],
        "evidence": [
          {
            "sourceId": "ingest-11ef8cbe42b61144",
            "excerpt": "Instagram, Facebook and WhatsApp automations",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.telegram",
      "label": "Telegram",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "chatbot": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "chatfuel": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.visitorTracking",
      "label": "Visitor tracking",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "chatbot": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "chatfuel": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-cc5770f66a2bdf13"
        ],
        "evidence": [
          {
            "sourceId": "ingest-cc5770f66a2bdf13",
            "excerpt": "Lead scoring & routing",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.leadCapture",
      "label": "Lead capture",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "chatbot": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2275efc4c6984a2d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2275efc4c6984a2d",
            "excerpt": "Turns chats into leads It gathers names and emails as the talk unfolds, then passes warm contacts to your team.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "chatfuel": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-11ef8cbe42b61144"
        ],
        "evidence": [
          {
            "sourceId": "ingest-11ef8cbe42b61144",
            "excerpt": "Funnels for lead qualification",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.chatAutomation",
      "label": "Chat automation",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "chatbot": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-f0b7eb99c1ad8263"
        ],
        "evidence": [
          {
            "sourceId": "ingest-f0b7eb99c1ad8263",
            "excerpt": "WhatsApp automation that works while you sleep Answers, routing, and follow-ups run on their own.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "chatfuel": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-11ef8cbe42b61144"
        ],
        "evidence": [
          {
            "sourceId": "ingest-11ef8cbe42b61144",
            "excerpt": "AI-powered automations",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.knowledgeBaseIntegration",
      "label": "Knowledge base integration",
      "group": "Integrations",
      "importance": 7,
      "includeInCoverage": true,
      "chatbot": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e96d2cb0297265db"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e96d2cb0297265db",
            "excerpt": "Knowledge hub Choose which knowledge sources your AI agent uses.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "chatfuel": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-11ef8cbe42b61144"
        ],
        "evidence": [
          {
            "sourceId": "ingest-11ef8cbe42b61144",
            "excerpt": "AI knowledge base",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.humanHandoff",
      "label": "Human handoff",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "chatbot": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2275efc4c6984a2d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2275efc4c6984a2d",
            "excerpt": "Calls in your team When a person should take over, the chat moves across carrying every message so far.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "chatfuel": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-11ef8cbe42b61144"
        ],
        "evidence": [
          {
            "sourceId": "ingest-11ef8cbe42b61144",
            "excerpt": "Your team can handle live conversations and follow up when automation needs a human.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.cannedResponses",
      "label": "Canned responses",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "chatbot": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-856eee1f4f1bf9c2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-856eee1f4f1bf9c2",
            "excerpt": "Shared canned responses",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "chatfuel": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-cc5770f66a2bdf13"
        ],
        "evidence": [
          {
            "sourceId": "ingest-cc5770f66a2bdf13",
            "excerpt": "Niche-ready scripts",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.chatTranscripts",
      "label": "Chat transcripts",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "chatbot": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-7e1843f3c3779563"
        ],
        "evidence": [
          {
            "sourceId": "ingest-7e1843f3c3779563",
            "excerpt": "With the LiveChat integration also running, the chat transcript can be attached as well.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "chatfuel": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.mobileApps",
      "label": "Mobile apps",
      "group": "Platforms",
      "importance": 7,
      "includeInCoverage": true,
      "chatbot": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "chatfuel": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.customBranding",
      "label": "Custom branding",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "chatbot": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2275efc4c6984a2d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2275efc4c6984a2d",
            "excerpt": "Match your brand. Pick a light or dark theme, set your colors and background, and add your logo and avatar.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "chatfuel": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-cc5770f66a2bdf13"
        ],
        "evidence": [
          {
            "sourceId": "ingest-cc5770f66a2bdf13",
            "excerpt": "Custom branding",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.removeVendorBranding",
      "label": "Remove vendor branding",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "chatbot": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-856eee1f4f1bf9c2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-856eee1f4f1bf9c2",
            "excerpt": "White-label widget",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "chatfuel": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.shopifyIntegration",
      "label": "Shopify integration",
      "group": "Integrations",
      "importance": 7,
      "includeInCoverage": true,
      "chatbot": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-9e8886983f71a796"
        ],
        "evidence": [
          {
            "sourceId": "ingest-9e8886983f71a796",
            "excerpt": "Shopify Offer 24/7 personalized customer service and drive sales performance.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "chatfuel": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.wordpressIntegration",
      "label": "WordPress integration",
      "group": "Integrations",
      "importance": 7,
      "includeInCoverage": true,
      "chatbot": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-9e8886983f71a796"
        ],
        "evidence": [
          {
            "sourceId": "ingest-9e8886983f71a796",
            "excerpt": "WordPress Integrate ChatBot.com with your WordPress page in seconds.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "chatfuel": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "technical.api",
      "label": "API",
      "group": "Technical",
      "importance": 8,
      "includeInCoverage": true,
      "chatbot": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-9e8886983f71a796"
        ],
        "evidence": [
          {
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        ],
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      },
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          {
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            "supports": "positive"
          }
        ],
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      }
    },
    {
      "path": "technical.webhooks",
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        ],
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      },
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    },
    {
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          {
            "sourceId": "ingest-11ef8cbe42b61144",
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          }
        ],
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      }
    },
    {
      "path": "pricing.freeTier",
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        "evidence": [
          {
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        ],
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      }
    },
    {
      "path": "vertical.priceForFiveAgents",
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    },
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        ],
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    }
  ],
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      },
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      {
        "id": "ingest-2275efc4c6984a2d",
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      },
      {
        "id": "ingest-e96d2cb0297265db",
        "url": "https://www.chatbot.com/ai/",
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      }
    ],
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      },
      {
        "id": "ingest-cc5770f66a2bdf13",
        "url": "https://chatfuel.com/",
        "title": "Chatfuel | The System that Proves Which Lead Became a Sale",
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      }
    ]
  }
}