{
  "schemaVersion": 1,
  "id": "unbounce-vs-kartra",
  "products": [
    "unbounce",
    "kartra"
  ],
  "conclusion": "Unbounce and Kartra are closely matched for core workflows. Both support landing page builder, a/b testing, page limits, custom domains, and form builder. Unbounce has confirmed traffic limits and page speed. Kartra has confirmed funnel builder and checkout pages.",
  "decisionPoints": [
    {
      "path": "vertical.funnelBuilder",
      "importance": 10,
      "kind": "evidence-gap",
      "text": "Kartra has confirmed funnel builder; funnel builder is not yet confirmed for Unbounce."
    },
    {
      "path": "vertical.trafficLimits",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "Unbounce has confirmed traffic limits; traffic limits is not yet confirmed for Kartra."
    },
    {
      "path": "vertical.checkoutPages",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "Kartra has confirmed checkout pages; checkout pages is not yet confirmed for Unbounce."
    },
    {
      "path": "vertical.pageSpeed",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "Unbounce has confirmed page speed; page speed is not yet confirmed for Kartra."
    }
  ],
  "sharedStrengths": [
    {
      "path": "vertical.landingPageBuilder",
      "label": "Landing page builder",
      "importance": 10
    },
    {
      "path": "vertical.abTesting",
      "label": "A/B testing",
      "importance": 9
    },
    {
      "path": "vertical.pageLimits",
      "label": "Page limits",
      "importance": 8
    },
    {
      "path": "vertical.customDomains",
      "label": "Custom domains",
      "importance": 8
    },
    {
      "path": "vertical.formBuilder",
      "label": "Form builder",
      "importance": 8
    }
  ],
  "coverage": {
    "a": 64,
    "b": 52,
    "gap": 12
  },
  "facts": [
    {
      "path": "vertical.landingPageBuilder",
      "label": "Landing page builder",
      "group": "Core builders",
      "importance": 10,
      "includeInCoverage": true,
      "unbounce": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-76085920b25b0b28"
        ],
        "evidence": [
          {
            "sourceId": "ingest-76085920b25b0b28",
            "excerpt": "Drag and drop builder",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kartra": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-3d5b6ef129150e81"
        ],
        "evidence": [
          {
            "sourceId": "ingest-3d5b6ef129150e81",
            "excerpt": "Landing Page Builder Create stunning pages in minutes",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.funnelBuilder",
      "label": "Funnel builder",
      "group": "Core builders",
      "importance": 10,
      "includeInCoverage": true,
      "unbounce": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "kartra": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-3d5b6ef129150e81"
        ],
        "evidence": [
          {
            "sourceId": "ingest-3d5b6ef129150e81",
            "excerpt": "Sales Funnel Software Build every step of your customer journey.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.abTesting",
      "label": "A/B testing",
      "group": "Optimisation",
      "importance": 9,
      "includeInCoverage": true,
      "unbounce": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-76085920b25b0b28"
        ],
        "evidence": [
          {
            "sourceId": "ingest-76085920b25b0b28",
            "excerpt": "A/B testing A/B test your landing pages without a designer, developer, or deep pockets",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kartra": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-3d5b6ef129150e81"
        ],
        "evidence": [
          {
            "sourceId": "ingest-3d5b6ef129150e81",
            "excerpt": "Scale confidently with A/B testing",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.dynamicTextReplacement",
      "label": "Dynamic text replacement",
      "group": "Optimisation",
      "importance": 8,
      "includeInCoverage": true,
      "unbounce": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-11e1052e2be93974"
        ],
        "evidence": [
          {
            "sourceId": "ingest-11e1052e2be93974",
            "excerpt": "Dynamic Text Replacement Boost relevance—and the likelihood for conversion—by matching landing page text (like your headline) to your visitors' exact search terms.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kartra": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.personalisation",
      "label": "Personalisation",
      "group": "Optimisation",
      "importance": 7,
      "includeInCoverage": true,
      "unbounce": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-11e1052e2be93974"
        ],
        "evidence": [
          {
            "sourceId": "ingest-11e1052e2be93974",
            "excerpt": "Dynamic Text Replacement Boost relevance—and the likelihood for conversion—by matching landing page text (like your headline) to your visitors' exact search terms.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kartra": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.ampSupport",
      "label": "AMP support",
      "group": "Performance",
      "importance": 7,
      "includeInCoverage": true,
      "unbounce": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "kartra": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.serverSideRendering",
      "label": "Server-side rendering",
      "group": "Performance",
      "importance": 7,
      "includeInCoverage": true,
      "unbounce": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-11e1052e2be93974"
        ],
        "evidence": [
          {
            "sourceId": "ingest-11e1052e2be93974",
            "excerpt": "Natively integrated testing Create a great visitor experience without UX disruptions (like page loading delays or flickers) with server-side loading.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kartra": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.pageLimits",
      "label": "Page limits",
      "group": "Limits",
      "importance": 8,
      "includeInCoverage": true,
      "unbounce": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8da66d0473f24274"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8da66d0473f24274",
            "excerpt": "5 pages",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kartra": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-16b33a3bc5a6008d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-16b33a3bc5a6008d",
            "excerpt": "5 Pages Quickly design pages with a user-friendly drag-and-drop, no code editor.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.trafficLimits",
      "label": "Traffic limits",
      "group": "Limits",
      "importance": 9,
      "includeInCoverage": true,
      "unbounce": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8da66d0473f24274"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8da66d0473f24274",
            "excerpt": "Traffic volume: up to 500",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kartra": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.conversionLimits",
      "label": "Conversion limits",
      "group": "Limits",
      "importance": 8,
      "includeInCoverage": true,
      "unbounce": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8da66d0473f24274"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8da66d0473f24274",
            "excerpt": "Unlimited conversions",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kartra": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.customDomains",
      "label": "Custom domains",
      "group": "Publishing",
      "importance": 8,
      "includeInCoverage": true,
      "unbounce": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-11e1052e2be93974"
        ],
        "evidence": [
          {
            "sourceId": "ingest-11e1052e2be93974",
            "excerpt": "Direct domain publishing Publish your Unbounce landing pages to any custom domain or URL",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kartra": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-16b33a3bc5a6008d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-16b33a3bc5a6008d",
            "excerpt": "1 custom domain Use your unique website address to create a professional online site.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.numberOfDomains",
      "label": "Number of domains",
      "group": "Publishing",
      "importance": 7,
      "includeInCoverage": true,
      "unbounce": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8da66d0473f24274"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8da66d0473f24274",
            "excerpt": "Root domains: 1",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kartra": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-16b33a3bc5a6008d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-16b33a3bc5a6008d",
            "excerpt": "3 custom domains Connect 3 unique website addresses to create multiple branded sites.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.workspaces",
      "label": "Workspaces",
      "group": "Teams and agencies",
      "importance": 7,
      "includeInCoverage": true,
      "unbounce": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "kartra": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.teamCollaboration",
      "label": "Team collaboration",
      "group": "Teams and agencies",
      "importance": 7,
      "includeInCoverage": true,
      "unbounce": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-11e1052e2be93974"
        ],
        "evidence": [
          {
            "sourceId": "ingest-11e1052e2be93974",
            "excerpt": "Powerful collaboration With collaborative building features and custom user permissions, stakeholders can easily provide feedback, keep track of who’s done what, and quickly switch back to previous versions.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kartra": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-16b33a3bc5a6008d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-16b33a3bc5a6008d",
            "excerpt": "5 team members Stay in control of your content with access controlled member logins.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.clientManagement",
      "label": "Client management",
      "group": "Teams and agencies",
      "importance": 8,
      "includeInCoverage": true,
      "unbounce": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-11e1052e2be93974"
        ],
        "evidence": [
          {
            "sourceId": "ingest-11e1052e2be93974",
            "excerpt": "Client management Efficiently manage multiple clients from a single account, and stay organized by keeping details from each account separate.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kartra": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.agencyFeatures",
      "label": "Agency features",
      "group": "Teams and agencies",
      "importance": 8,
      "includeInCoverage": true,
      "unbounce": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-11e1052e2be93974"
        ],
        "evidence": [
          {
            "sourceId": "ingest-11e1052e2be93974",
            "excerpt": "Client management Efficiently manage multiple clients from a single account, and stay organized by keeping details from each account separate.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kartra": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.whiteLabelling",
      "label": "White labelling",
      "group": "Teams and agencies",
      "importance": 7,
      "includeInCoverage": true,
      "unbounce": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "kartra": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.templates",
      "label": "Templates",
      "group": "Page creation",
      "importance": 6,
      "includeInCoverage": true,
      "unbounce": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-11e1052e2be93974"
        ],
        "evidence": [
          {
            "sourceId": "ingest-11e1052e2be93974",
            "excerpt": "100+ templates Start building landing pages in minutes by choosing from our gallery of 100+ high-converting templates",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kartra": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-3d5b6ef129150e81"
        ],
        "evidence": [
          {
            "sourceId": "ingest-3d5b6ef129150e81",
            "excerpt": "100+ stunning pre-designed templates",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.formBuilder",
      "label": "Form builder",
      "group": "Page creation",
      "importance": 8,
      "includeInCoverage": true,
      "unbounce": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-11e1052e2be93974"
        ],
        "evidence": [
          {
            "sourceId": "ingest-11e1052e2be93974",
            "excerpt": "Multi-step forms Visitors move through short, focused steps, streamlining your forms and boosting completion rates.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kartra": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-3d5b6ef129150e81"
        ],
        "evidence": [
          {
            "sourceId": "ingest-3d5b6ef129150e81",
            "excerpt": "Form Builder Capture leads & grow your business",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.popups",
      "label": "Popups",
      "group": "Lead capture",
      "importance": 7,
      "includeInCoverage": true,
      "unbounce": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-11e1052e2be93974"
        ],
        "evidence": [
          {
            "sourceId": "ingest-11e1052e2be93974",
            "excerpt": "Popups and sticky bars Add popups and sticky bars to any page on your website in just a few minutes.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kartra": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-3d5b6ef129150e81"
        ],
        "evidence": [
          {
            "sourceId": "ingest-3d5b6ef129150e81",
            "excerpt": "Landing pages, exit intents, and informative pop-ups",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.stickyBars",
      "label": "Sticky bars",
      "group": "Lead capture",
      "importance": 6,
      "includeInCoverage": true,
      "unbounce": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-11e1052e2be93974"
        ],
        "evidence": [
          {
            "sourceId": "ingest-11e1052e2be93974",
            "excerpt": "Popups and sticky bars Add popups and sticky bars to any page on your website in just a few minutes.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kartra": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.checkoutPages",
      "label": "Checkout pages",
      "group": "Commerce",
      "importance": 9,
      "includeInCoverage": true,
      "unbounce": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "kartra": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-3d5b6ef129150e81"
        ],
        "evidence": [
          {
            "sourceId": "ingest-3d5b6ef129150e81",
            "excerpt": "Checkouts Simple and secure checkouts",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.oneClickUpsells",
      "label": "One-click upsells",
      "group": "Commerce",
      "importance": 9,
      "includeInCoverage": true,
      "unbounce": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "kartra": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.orderBumps",
      "label": "Order bumps",
      "group": "Commerce",
      "importance": 8,
      "includeInCoverage": true,
      "unbounce": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "kartra": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.subscriptionPayments",
      "label": "Subscription payments",
      "group": "Commerce",
      "importance": 8,
      "includeInCoverage": true,
      "unbounce": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "kartra": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-3d5b6ef129150e81"
        ],
        "evidence": [
          {
            "sourceId": "ingest-3d5b6ef129150e81",
            "excerpt": "Checkout Pages : One-time, subscription, and upsell options",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.stripeIntegration",
      "label": "Stripe integration",
      "group": "Commerce",
      "importance": 8,
      "includeInCoverage": true,
      "unbounce": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "kartra": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-89b4bb104c58e4bb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-89b4bb104c58e4bb",
            "excerpt": "We integrate with Stripe, Authorize.net, PayPal and Braintree.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.paypalIntegration",
      "label": "PayPal integration",
      "group": "Commerce",
      "importance": 7,
      "includeInCoverage": true,
      "unbounce": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "kartra": {
        "value": true,
        "status": "verified",
        "sourceIds": [
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        ],
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          {
            "sourceId": "ingest-16b33a3bc5a6008d",
            "excerpt": "Checkouts Sell products or services online through our secure, high-converting checkout forms for both credit card and PayPal payments.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.emailMarketing",
      "label": "Email marketing",
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      },
      "kartra": {
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        ],
        "evidence": [
          {
            "sourceId": "ingest-3d5b6ef129150e81",
            "excerpt": "Email Marketing Drive opens, clicks, & conversions",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.crm",
      "label": "CRM",
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      "includeInCoverage": true,
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        "status": "verified",
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        "evidence": [
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            "excerpt": "Insightly CRM Insightly CRM Turn leads into sales faster with Insightly CRM, one of Unbounce’s Go-to-Market Solutions.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kartra": {
        "value": true,
        "status": "verified",
        "sourceIds": [
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        ],
        "evidence": [
          {
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            "excerpt": "Lead Management Turn prospects into customers",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.analytics",
      "label": "Analytics",
      "group": "Optimisation",
      "importance": 8,
      "includeInCoverage": true,
      "unbounce": {
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        "status": "verified",
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        ],
        "evidence": [
          {
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            "excerpt": "Real-time analytics",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kartra": {
        "value": true,
        "status": "verified",
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        ],
        "evidence": [
          {
            "sourceId": "ingest-3d5b6ef129150e81",
            "excerpt": "Real-time Funnel Analytics Measure & optimize in real-time",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.heatmaps",
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      "includeInCoverage": true,
      "unbounce": {
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        "status": "unknown",
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      },
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      }
    },
    {
      "path": "vertical.hubspotIntegration",
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      "importance": 7,
      "includeInCoverage": true,
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        "value": true,
        "status": "verified",
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        "evidence": [
          {
            "sourceId": "ingest-552b10383839cb09",
            "excerpt": "Hubspot Hubspot A multi-purpose growth stack that helps you get more traffic, increase sales & more.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kartra": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.salesforceIntegration",
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      "importance": 7,
      "includeInCoverage": true,
      "unbounce": {
        "value": true,
        "status": "verified",
        "sourceIds": [
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        "evidence": [
          {
            "sourceId": "ingest-552b10383839cb09",
            "excerpt": "Salesforce Salesforce Get a head start on converting new contact info collected in Unbounce into Salesforce leads.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kartra": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.wordpressIntegration",
      "label": "WordPress integration",
      "group": "Integrations",
      "importance": 7,
      "includeInCoverage": true,
      "unbounce": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8da66d0473f24274"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8da66d0473f24274",
            "excerpt": "You can also publish your landing pages directly to your own domain or WordPress website",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kartra": {
        "value": null,
        "status": "unknown",
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      }
    },
    {
      "path": "technical.api",
      "label": "API",
      "group": "Technical",
      "importance": 6,
      "includeInCoverage": true,
      "unbounce": {
        "value": true,
        "status": "verified",
        "sourceIds": [
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        ],
        "evidence": [
          {
            "sourceId": "ingest-01a7d481f412dca0",
            "excerpt": "Unbounce’s application program interface (API)",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kartra": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-89b4bb104c58e4bb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-89b4bb104c58e4bb",
            "excerpt": "API We offer both outbound and inbound API functionalities",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "technical.webhooks",
      "label": "Webhooks",
      "group": "Technical",
      "importance": 5,
      "includeInCoverage": true,
      "unbounce": {
        "value": true,
        "status": "verified",
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        ],
        "evidence": [
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            "excerpt": "Webhooks makes it possible to integrate with anything.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kartra": {
        "value": true,
        "status": "verified",
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          "ingest-89b4bb104c58e4bb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-89b4bb104c58e4bb",
            "excerpt": "IPN Kartra can send a notification to your application immediately as your customer places an order through Kartra Checkouts.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "technical.zapier",
      "label": "Zapier",
      "group": "Technical",
      "importance": 5,
      "includeInCoverage": true,
      "unbounce": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-552b10383839cb09"
        ],
        "evidence": [
          {
            "sourceId": "ingest-552b10383839cb09",
            "excerpt": "Zapier Connect to over 5,000 apps without typing a single line of code.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kartra": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-89b4bb104c58e4bb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-89b4bb104c58e4bb",
            "excerpt": "Hub connectors Zapier is the world's #1 inter-app connector, and we certainly integrate with them too!",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.pageSpeed",
      "label": "Page speed",
      "group": "Performance",
      "importance": 9,
      "includeInCoverage": true,
      "unbounce": {
        "value": true,
        "status": "verified",
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          "ingest-11e1052e2be93974"
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        "evidence": [
          {
            "sourceId": "ingest-11e1052e2be93974",
            "excerpt": "Speed boost Under the hood, every Unbounce page is designed to follow Google's best practices for web performance and speed",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kartra": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
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        "verifiedAt": null
      }
    },
    {
      "path": "pricing.trial",
      "label": "Free trial",
      "group": "Pricing",
      "importance": 5,
      "includeInCoverage": true,
      "unbounce": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8da66d0473f24274"
        ],
        "evidence": [
          {
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            "excerpt": "Start free, no credit card required (for a limited time)*",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kartra": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-3d5b6ef129150e81"
        ],
        "evidence": [
          {
            "sourceId": "ingest-3d5b6ef129150e81",
            "excerpt": "Free Trial 14 days.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "pricing.minimumTermMonths",
      "label": "Contract length",
      "group": "Pricing",
      "importance": 6,
      "includeInCoverage": true,
      "unbounce": {
        "value": null,
        "status": "unknown",
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      },
      "kartra": {
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          "ingest-16b33a3bc5a6008d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-16b33a3bc5a6008d",
            "excerpt": "Cancel anytime.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "commercial.affiliateProgramme",
      "label": "Affiliate programme",
      "group": "Commercial",
      "importance": 3,
      "includeInCoverage": true,
      "unbounce": {
        "value": null,
        "status": "unknown",
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      },
      "kartra": {
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        "verifiedAt": null
      }
    },
    {
      "path": "commercial.commissionDescription",
      "label": "Affiliate commission",
      "group": "Commercial",
      "importance": 3,
      "includeInCoverage": true,
      "unbounce": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
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      },
      "kartra": {
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    }
  ],
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        "title": "Unbounce Pricing and Plans—Start Your Free 14-Day Trial",
        "publisher": "Unbounce",
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        "accessedAt": "2026-09-04"
      },
      {
        "id": "ingest-01a7d481f412dca0",
        "url": "https://unbounce.com/terms-of-service/",
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        "publisher": "Unbounce",
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        "accessedAt": "2026-09-04"
      },
      {
        "id": "ingest-76085920b25b0b28",
        "url": "https://unbounce.com/",
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        "accessedAt": "2026-09-04"
      },
      {
        "id": "ingest-552b10383839cb09",
        "url": "https://unbounce.com/product/integrations/",
        "title": "Unbounce Integrations - Zapier, Salesforce, Mailchimp, and More",
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        "kind": "vendor",
        "accessedAt": "2026-09-04"
      },
      {
        "id": "ingest-11e1052e2be93974",
        "url": "https://unbounce.com/product/features/",
        "title": "Unbounce landing page builder features - Build, Customize, Test, Convert, and Optimize",
        "publisher": "Unbounce",
        "kind": "vendor",
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      }
    ],
    "kartra": [
      {
        "id": "ingest-16b33a3bc5a6008d",
        "url": "https://kartra.com/plans-and-pricing/",
        "title": "Kartra Plans and Pricing",
        "publisher": "Kartra",
        "kind": "vendor",
        "accessedAt": "2026-09-04"
      },
      {
        "id": "ingest-68d52b6213d43f08",
        "url": "https://kartra.com/feature/appointment-scheduling-software/",
        "title": "Appointment Scheduling Software",
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        "kind": "vendor",
        "accessedAt": "2026-09-04"
      },
      {
        "id": "ingest-c400ec7b02e070ba",
        "url": "https://kartra.com/terms-conditions/",
        "title": "Kartra - Terms of Service",
        "publisher": "Kartra",
        "kind": "vendor",
        "accessedAt": "2026-09-04"
      },
      {
        "id": "ingest-3d5b6ef129150e81",
        "url": "https://kartra.com/",
        "title": "Kartra - The All In One Marketing Platform",
        "publisher": "Kartra",
        "kind": "vendor",
        "accessedAt": "2026-09-04"
      },
      {
        "id": "ingest-89b4bb104c58e4bb",
        "url": "http://kartra.com/integrations-and-apis/",
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        "publisher": "Kartra",
        "kind": "vendor",
        "accessedAt": "2026-09-04"
      }
    ]
  }
}