{
  "schemaVersion": 1,
  "id": "leadpages-vs-swipe-pages",
  "products": [
    "leadpages",
    "swipe-pages"
  ],
  "conclusion": "Leadpages and Swipe Pages are closely matched for core workflows. Both support landing page builder, funnel builder, a/b testing, checkout pages, and dynamic text replacement. Leadpages has confirmed page speed. Swipe Pages has confirmed traffic limits, one-click upsells, and client management.",
  "decisionPoints": [
    {
      "path": "vertical.trafficLimits",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "Swipe Pages has confirmed traffic limits; traffic limits is not yet confirmed for Leadpages."
    },
    {
      "path": "vertical.oneClickUpsells",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "Swipe Pages has confirmed one-click upsells; one-click upsells is not yet confirmed for Leadpages."
    },
    {
      "path": "vertical.pageSpeed",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "Leadpages has confirmed page speed; page speed is not yet confirmed for Swipe Pages."
    },
    {
      "path": "vertical.clientManagement",
      "importance": 8,
      "kind": "evidence-gap",
      "text": "Swipe Pages has confirmed client management; client management is not yet confirmed for Leadpages."
    }
  ],
  "sharedStrengths": [
    {
      "path": "vertical.landingPageBuilder",
      "label": "Landing page builder",
      "importance": 10
    },
    {
      "path": "vertical.funnelBuilder",
      "label": "Funnel builder",
      "importance": 10
    },
    {
      "path": "vertical.abTesting",
      "label": "A/B testing",
      "importance": 9
    },
    {
      "path": "vertical.checkoutPages",
      "label": "Checkout pages",
      "importance": 9
    },
    {
      "path": "vertical.dynamicTextReplacement",
      "label": "Dynamic text replacement",
      "importance": 8
    }
  ],
  "coverage": {
    "a": 67,
    "b": 52,
    "gap": 15
  },
  "facts": [
    {
      "path": "vertical.landingPageBuilder",
      "label": "Landing page builder",
      "group": "Core builders",
      "importance": 10,
      "includeInCoverage": true,
      "leadpages": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-de3490d175a2e480"
        ],
        "evidence": [
          {
            "sourceId": "ingest-de3490d175a2e480",
            "excerpt": "AI Landing Page Builder",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "swipe-pages": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-cb939c5b4ffcbb70"
        ],
        "evidence": [
          {
            "sourceId": "ingest-cb939c5b4ffcbb70",
            "excerpt": "Drag & Drop Editing",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.funnelBuilder",
      "label": "Funnel builder",
      "group": "Core builders",
      "importance": 10,
      "includeInCoverage": true,
      "leadpages": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-de3490d175a2e480"
        ],
        "evidence": [
          {
            "sourceId": "ingest-de3490d175a2e480",
            "excerpt": "Webinar → Full Funnel",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "swipe-pages": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-cb939c5b4ffcbb70"
        ],
        "evidence": [
          {
            "sourceId": "ingest-cb939c5b4ffcbb70",
            "excerpt": "Funnels",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.abTesting",
      "label": "A/B testing",
      "group": "Optimisation",
      "importance": 9,
      "includeInCoverage": true,
      "leadpages": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-de3490d175a2e480"
        ],
        "evidence": [
          {
            "sourceId": "ingest-de3490d175a2e480",
            "excerpt": "built-in A/B testing",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "swipe-pages": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-cb939c5b4ffcbb70"
        ],
        "evidence": [
          {
            "sourceId": "ingest-cb939c5b4ffcbb70",
            "excerpt": "A/B Testing",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.dynamicTextReplacement",
      "label": "Dynamic text replacement",
      "group": "Optimisation",
      "importance": 8,
      "includeInCoverage": true,
      "leadpages": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-de3490d175a2e480"
        ],
        "evidence": [
          {
            "sourceId": "ingest-de3490d175a2e480",
            "excerpt": "Dynamic Text Replacement swaps in the exact keyword a visitor searched.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "swipe-pages": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-cb939c5b4ffcbb70"
        ],
        "evidence": [
          {
            "sourceId": "ingest-cb939c5b4ffcbb70",
            "excerpt": "Dynamic Text Replacement",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.personalisation",
      "label": "Personalisation",
      "group": "Optimisation",
      "importance": 7,
      "includeInCoverage": true,
      "leadpages": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-de3490d175a2e480"
        ],
        "evidence": [
          {
            "sourceId": "ingest-de3490d175a2e480",
            "excerpt": "Personalization Show different content to different audiences.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "swipe-pages": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-cb939c5b4ffcbb70"
        ],
        "evidence": [
          {
            "sourceId": "ingest-cb939c5b4ffcbb70",
            "excerpt": "Dynamic Text Replacement",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.ampSupport",
      "label": "AMP support",
      "group": "Performance",
      "importance": 7,
      "includeInCoverage": true,
      "leadpages": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "swipe-pages": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-cb939c5b4ffcbb70"
        ],
        "evidence": [
          {
            "sourceId": "ingest-cb939c5b4ffcbb70",
            "excerpt": "AMP",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.serverSideRendering",
      "label": "Server-side rendering",
      "group": "Performance",
      "importance": 7,
      "includeInCoverage": true,
      "leadpages": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "swipe-pages": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.pageLimits",
      "label": "Page limits",
      "group": "Limits",
      "importance": 8,
      "includeInCoverage": true,
      "leadpages": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "swipe-pages": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.trafficLimits",
      "label": "Traffic limits",
      "group": "Limits",
      "importance": 9,
      "includeInCoverage": true,
      "leadpages": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "swipe-pages": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-b8f02687102e625d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-b8f02687102e625d",
            "excerpt": "Traffic 20,000",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.conversionLimits",
      "label": "Conversion limits",
      "group": "Limits",
      "importance": 8,
      "includeInCoverage": true,
      "leadpages": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "swipe-pages": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.customDomains",
      "label": "Custom domains",
      "group": "Publishing",
      "importance": 8,
      "includeInCoverage": true,
      "leadpages": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-de3490d175a2e480"
        ],
        "evidence": [
          {
            "sourceId": "ingest-de3490d175a2e480",
            "excerpt": "Full marketing sites and blogs on your custom domain.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "swipe-pages": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-cb939c5b4ffcbb70"
        ],
        "evidence": [
          {
            "sourceId": "ingest-cb939c5b4ffcbb70",
            "excerpt": "Custom Domain",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.numberOfDomains",
      "label": "Number of domains",
      "group": "Publishing",
      "importance": 7,
      "includeInCoverage": true,
      "leadpages": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2b721b48c687f1f2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2b721b48c687f1f2",
            "excerpt": "Custom domains 4 6 10",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "swipe-pages": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.workspaces",
      "label": "Workspaces",
      "group": "Teams and agencies",
      "importance": 7,
      "includeInCoverage": true,
      "leadpages": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2b721b48c687f1f2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2b721b48c687f1f2",
            "excerpt": "Team seats + workspaces",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "swipe-pages": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-cb939c5b4ffcbb70"
        ],
        "evidence": [
          {
            "sourceId": "ingest-cb939c5b4ffcbb70",
            "excerpt": "Client Sub-Accounts",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.teamCollaboration",
      "label": "Team collaboration",
      "group": "Teams and agencies",
      "importance": 7,
      "includeInCoverage": true,
      "leadpages": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2b721b48c687f1f2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2b721b48c687f1f2",
            "excerpt": "Team seats + workspaces",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "swipe-pages": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-cb939c5b4ffcbb70"
        ],
        "evidence": [
          {
            "sourceId": "ingest-cb939c5b4ffcbb70",
            "excerpt": "Teams",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.clientManagement",
      "label": "Client management",
      "group": "Teams and agencies",
      "importance": 8,
      "includeInCoverage": true,
      "leadpages": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "swipe-pages": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-cb939c5b4ffcbb70"
        ],
        "evidence": [
          {
            "sourceId": "ingest-cb939c5b4ffcbb70",
            "excerpt": "Client Sub-Accounts",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.agencyFeatures",
      "label": "Agency features",
      "group": "Teams and agencies",
      "importance": 8,
      "includeInCoverage": true,
      "leadpages": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-de3490d175a2e480"
        ],
        "evidence": [
          {
            "sourceId": "ingest-de3490d175a2e480",
            "excerpt": "Agency Client → White-Label Site in 60s",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "swipe-pages": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.whiteLabelling",
      "label": "White labelling",
      "group": "Teams and agencies",
      "importance": 7,
      "includeInCoverage": true,
      "leadpages": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-de3490d175a2e480"
        ],
        "evidence": [
          {
            "sourceId": "ingest-de3490d175a2e480",
            "excerpt": "Agency Client → White-Label Site in 60s",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "swipe-pages": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.templates",
      "label": "Templates",
      "group": "Page creation",
      "importance": 6,
      "includeInCoverage": true,
      "leadpages": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-de3490d175a2e480"
        ],
        "evidence": [
          {
            "sourceId": "ingest-de3490d175a2e480",
            "excerpt": "If you start from one of the templates, launching is mostly swapping copy and images.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "swipe-pages": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-cb939c5b4ffcbb70"
        ],
        "evidence": [
          {
            "sourceId": "ingest-cb939c5b4ffcbb70",
            "excerpt": "40+ Templates",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.formBuilder",
      "label": "Form builder",
      "group": "Page creation",
      "importance": 8,
      "includeInCoverage": true,
      "leadpages": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-de3490d175a2e480"
        ],
        "evidence": [
          {
            "sourceId": "ingest-de3490d175a2e480",
            "excerpt": "Forms, webhooks, CSV export.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "swipe-pages": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-cb939c5b4ffcbb70"
        ],
        "evidence": [
          {
            "sourceId": "ingest-cb939c5b4ffcbb70",
            "excerpt": "Form Builder",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.popups",
      "label": "Popups",
      "group": "Lead capture",
      "importance": 7,
      "includeInCoverage": true,
      "leadpages": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "swipe-pages": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-422e7e088a25f0c8"
        ],
        "evidence": [
          {
            "sourceId": "ingest-422e7e088a25f0c8",
            "excerpt": "Popups",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.stickyBars",
      "label": "Sticky bars",
      "group": "Lead capture",
      "importance": 6,
      "includeInCoverage": true,
      "leadpages": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "swipe-pages": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.checkoutPages",
      "label": "Checkout pages",
      "group": "Commerce",
      "importance": 9,
      "includeInCoverage": true,
      "leadpages": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-de3490d175a2e480"
        ],
        "evidence": [
          {
            "sourceId": "ingest-de3490d175a2e480",
            "excerpt": "Embed Stripe checkout directly in your pages.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "swipe-pages": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-cb939c5b4ffcbb70"
        ],
        "evidence": [
          {
            "sourceId": "ingest-cb939c5b4ffcbb70",
            "excerpt": "Ecommerce - Stripe Checkouts",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.oneClickUpsells",
      "label": "One-click upsells",
      "group": "Commerce",
      "importance": 9,
      "includeInCoverage": true,
      "leadpages": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "swipe-pages": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-36f8fe14d58ad3ca"
        ],
        "evidence": [
          {
            "sourceId": "ingest-36f8fe14d58ad3ca",
            "excerpt": "Order-bumps and Upsells",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.orderBumps",
      "label": "Order bumps",
      "group": "Commerce",
      "importance": 8,
      "includeInCoverage": true,
      "leadpages": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "swipe-pages": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-36f8fe14d58ad3ca"
        ],
        "evidence": [
          {
            "sourceId": "ingest-36f8fe14d58ad3ca",
            "excerpt": "Order-bumps and Upsells",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.subscriptionPayments",
      "label": "Subscription payments",
      "group": "Commerce",
      "importance": 8,
      "includeInCoverage": true,
      "leadpages": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-de3490d175a2e480"
        ],
        "evidence": [
          {
            "sourceId": "ingest-de3490d175a2e480",
            "excerpt": "Sell products, subscriptions, and digital goods without sending visitors to a separate cart.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "swipe-pages": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.stripeIntegration",
      "label": "Stripe integration",
      "group": "Commerce",
      "importance": 8,
      "includeInCoverage": true,
      "leadpages": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-de3490d175a2e480"
        ],
        "evidence": [
          {
            "sourceId": "ingest-de3490d175a2e480",
            "excerpt": "Embed Stripe checkout directly in your pages.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "swipe-pages": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-cb939c5b4ffcbb70"
        ],
        "evidence": [
          {
            "sourceId": "ingest-cb939c5b4ffcbb70",
            "excerpt": "Ecommerce - Stripe Checkouts",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.paypalIntegration",
      "label": "PayPal integration",
      "group": "Commerce",
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    },
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            "sourceId": "ingest-de3490d175a2e480",
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        ],
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        ],
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    },
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        ],
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        "value": true,
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            "sourceId": "ingest-cb939c5b4ffcbb70",
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          }
        ],
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      }
    },
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    },
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            "sourceId": "ingest-de3490d175a2e480",
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    },
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        ],
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    },
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    },
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        ],
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    },
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      "path": "vertical.pageSpeed",
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      "swipe-pages": {
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    },
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        ],
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      }
    },
    {
      "path": "pricing.minimumTermMonths",
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    },
    {
      "path": "commercial.affiliateProgramme",
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}