{
  "schemaVersion": 1,
  "id": "kartra-vs-systeme-io",
  "products": [
    "kartra",
    "systeme-io"
  ],
  "conclusion": "Kartra and Systeme.io are closely matched for core workflows. Both support landing page builder, funnel builder, a/b testing, checkout pages, and page limits. Kartra has confirmed form builder. Systeme.io has confirmed one-click upsells, client management, and agency features.",
  "decisionPoints": [
    {
      "path": "vertical.oneClickUpsells",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "Systeme.io has confirmed one-click upsells; one-click upsells is not yet confirmed for Kartra."
    },
    {
      "path": "vertical.clientManagement",
      "importance": 8,
      "kind": "evidence-gap",
      "text": "Systeme.io has confirmed client management; client management is not yet confirmed for Kartra."
    },
    {
      "path": "vertical.agencyFeatures",
      "importance": 8,
      "kind": "evidence-gap",
      "text": "Systeme.io has confirmed agency features; agency features is not yet confirmed for Kartra."
    },
    {
      "path": "vertical.formBuilder",
      "importance": 8,
      "kind": "evidence-gap",
      "text": "Kartra has confirmed form builder; form builder is not yet confirmed for Systeme.io."
    }
  ],
  "sharedStrengths": [
    {
      "path": "vertical.landingPageBuilder",
      "label": "Landing page builder",
      "importance": 10
    },
    {
      "path": "vertical.funnelBuilder",
      "label": "Funnel builder",
      "importance": 10
    },
    {
      "path": "vertical.abTesting",
      "label": "A/B testing",
      "importance": 9
    },
    {
      "path": "vertical.checkoutPages",
      "label": "Checkout pages",
      "importance": 9
    },
    {
      "path": "vertical.pageLimits",
      "label": "Page limits",
      "importance": 8
    }
  ],
  "coverage": {
    "a": 52,
    "b": 50,
    "gap": 2
  },
  "facts": [
    {
      "path": "vertical.landingPageBuilder",
      "label": "Landing page builder",
      "group": "Core builders",
      "importance": 10,
      "includeInCoverage": true,
      "kartra": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-3d5b6ef129150e81"
        ],
        "evidence": [
          {
            "sourceId": "ingest-3d5b6ef129150e81",
            "excerpt": "Landing Page Builder Create stunning pages in minutes",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "systeme-io": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-81fbf63819f5e94d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-81fbf63819f5e94d",
            "excerpt": "Create sales funnels Our funnel builder makes everything super simple and easy to do systeme.io's funnel builder includes a drag-and-drop editor, A/B split testing, one-click upsells, order bumps, and countdown timers. You can build an opt-in funnel, a sales funnel, or a webinar funnel using pre-made templates, no code required.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.funnelBuilder",
      "label": "Funnel builder",
      "group": "Core builders",
      "importance": 10,
      "includeInCoverage": true,
      "kartra": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-3d5b6ef129150e81"
        ],
        "evidence": [
          {
            "sourceId": "ingest-3d5b6ef129150e81",
            "excerpt": "Sales Funnel Software Build every step of your customer journey.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "systeme-io": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-81fbf63819f5e94d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-81fbf63819f5e94d",
            "excerpt": "Create sales funnels Our funnel builder makes everything super simple and easy to do systeme.io's funnel builder includes a drag-and-drop editor, A/B split testing, one-click upsells, order bumps, and countdown timers.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.abTesting",
      "label": "A/B testing",
      "group": "Optimisation",
      "importance": 9,
      "includeInCoverage": true,
      "kartra": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-3d5b6ef129150e81"
        ],
        "evidence": [
          {
            "sourceId": "ingest-3d5b6ef129150e81",
            "excerpt": "Scale confidently with A/B testing",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "systeme-io": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-81fbf63819f5e94d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-81fbf63819f5e94d",
            "excerpt": "systeme.io's funnel builder includes a drag-and-drop editor, A/B split testing, one-click upsells, order bumps, and countdown timers.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.dynamicTextReplacement",
      "label": "Dynamic text replacement",
      "group": "Optimisation",
      "importance": 8,
      "includeInCoverage": true,
      "kartra": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "systeme-io": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.personalisation",
      "label": "Personalisation",
      "group": "Optimisation",
      "importance": 7,
      "includeInCoverage": true,
      "kartra": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "systeme-io": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-81fbf63819f5e94d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-81fbf63819f5e94d",
            "excerpt": "systeme.io email marketing includes broadcast campaigns, automated sequences, tagging, segmentation, and unlimited email sends on every plan.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.ampSupport",
      "label": "AMP support",
      "group": "Performance",
      "importance": 7,
      "includeInCoverage": true,
      "kartra": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "systeme-io": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.serverSideRendering",
      "label": "Server-side rendering",
      "group": "Performance",
      "importance": 7,
      "includeInCoverage": true,
      "kartra": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "systeme-io": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.pageLimits",
      "label": "Page limits",
      "group": "Limits",
      "importance": 8,
      "includeInCoverage": true,
      "kartra": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-16b33a3bc5a6008d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-16b33a3bc5a6008d",
            "excerpt": "5 Pages Quickly design pages with a user-friendly drag-and-drop, no code editor.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "systeme-io": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-01b399955dc9b0b8"
        ],
        "evidence": [
          {
            "sourceId": "ingest-01b399955dc9b0b8",
            "excerpt": "Free: 2,000 contacts, 3 sales funnels, 1 course, all features.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.trafficLimits",
      "label": "Traffic limits",
      "group": "Limits",
      "importance": 9,
      "includeInCoverage": true,
      "kartra": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "systeme-io": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.conversionLimits",
      "label": "Conversion limits",
      "group": "Limits",
      "importance": 8,
      "includeInCoverage": true,
      "kartra": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "systeme-io": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.customDomains",
      "label": "Custom domains",
      "group": "Publishing",
      "importance": 8,
      "includeInCoverage": true,
      "kartra": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-16b33a3bc5a6008d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-16b33a3bc5a6008d",
            "excerpt": "1 custom domain Use your unique website address to create a professional online site.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "systeme-io": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-81fbf63819f5e94d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-81fbf63819f5e94d",
            "excerpt": "The systeme.io website builder lets you create a full site with multiple pages, a blog, and custom domain, included on the free plan.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.numberOfDomains",
      "label": "Number of domains",
      "group": "Publishing",
      "importance": 7,
      "includeInCoverage": true,
      "kartra": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-16b33a3bc5a6008d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-16b33a3bc5a6008d",
            "excerpt": "3 custom domains Connect 3 unique website addresses to create multiple branded sites.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "systeme-io": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-01b399955dc9b0b8"
        ],
        "evidence": [
          {
            "sourceId": "ingest-01b399955dc9b0b8",
            "excerpt": "Free: 2,000 contacts, 3 sales funnels, 1 course, all features. ... 1 custom domain.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.workspaces",
      "label": "Workspaces",
      "group": "Teams and agencies",
      "importance": 7,
      "includeInCoverage": true,
      "kartra": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "systeme-io": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-81fbf63819f5e94d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-81fbf63819f5e94d",
            "excerpt": "Sub-accounts are designed for agencies and consultants who manage multiple clients. Each sub-account is a fully isolated workspace with its own funnels, contacts, emails, and courses.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.teamCollaboration",
      "label": "Team collaboration",
      "group": "Teams and agencies",
      "importance": 7,
      "includeInCoverage": true,
      "kartra": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-16b33a3bc5a6008d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-16b33a3bc5a6008d",
            "excerpt": "5 team members Stay in control of your content with access controlled member logins.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "systeme-io": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-81fbf63819f5e94d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-81fbf63819f5e94d",
            "excerpt": "Sub-accounts are designed for agencies and consultants who manage multiple clients. Each sub-account is a fully isolated workspace with its own funnels, contacts, emails, and courses. You can switch between client accounts from your main dashboard without logging out",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.clientManagement",
      "label": "Client management",
      "group": "Teams and agencies",
      "importance": 8,
      "includeInCoverage": true,
      "kartra": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "systeme-io": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-81fbf63819f5e94d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-81fbf63819f5e94d",
            "excerpt": "Sub-accounts are designed for agencies and consultants who manage multiple clients. Each sub-account is a fully isolated workspace with its own funnels, contacts, emails, and courses. You can switch between client accounts from your main dashboard without logging out",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.agencyFeatures",
      "label": "Agency features",
      "group": "Teams and agencies",
      "importance": 8,
      "includeInCoverage": true,
      "kartra": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "systeme-io": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-81fbf63819f5e94d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-81fbf63819f5e94d",
            "excerpt": "Sub-accounts are designed for agencies and consultants who manage multiple clients. Each sub-account is a fully isolated workspace with its own funnels, contacts, emails, and courses.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.whiteLabelling",
      "label": "White labelling",
      "group": "Teams and agencies",
      "importance": 7,
      "includeInCoverage": true,
      "kartra": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "systeme-io": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-81fbf63819f5e94d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-81fbf63819f5e94d",
            "excerpt": "White label systeme.io under your own brand Launch your own software business and keep 100% of your revenue. Run the platform on your custom domain and manage your clients inside a fully rebranded experience with zero transaction fees",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.templates",
      "label": "Templates",
      "group": "Page creation",
      "importance": 6,
      "includeInCoverage": true,
      "kartra": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-3d5b6ef129150e81"
        ],
        "evidence": [
          {
            "sourceId": "ingest-3d5b6ef129150e81",
            "excerpt": "100+ stunning pre-designed templates",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "systeme-io": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-81fbf63819f5e94d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-81fbf63819f5e94d",
            "excerpt": "You can build an opt-in funnel, a sales funnel, or a webinar funnel using pre-made templates, no code required.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.formBuilder",
      "label": "Form builder",
      "group": "Page creation",
      "importance": 8,
      "includeInCoverage": true,
      "kartra": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-3d5b6ef129150e81"
        ],
        "evidence": [
          {
            "sourceId": "ingest-3d5b6ef129150e81",
            "excerpt": "Form Builder Capture leads & grow your business",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "systeme-io": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.popups",
      "label": "Popups",
      "group": "Lead capture",
      "importance": 7,
      "includeInCoverage": true,
      "kartra": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-3d5b6ef129150e81"
        ],
        "evidence": [
          {
            "sourceId": "ingest-3d5b6ef129150e81",
            "excerpt": "Landing pages, exit intents, and informative pop-ups",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "systeme-io": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.stickyBars",
      "label": "Sticky bars",
      "group": "Lead capture",
      "importance": 6,
      "includeInCoverage": true,
      "kartra": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "systeme-io": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.checkoutPages",
      "label": "Checkout pages",
      "group": "Commerce",
      "importance": 9,
      "includeInCoverage": true,
      "kartra": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-3d5b6ef129150e81"
        ],
        "evidence": [
          {
            "sourceId": "ingest-3d5b6ef129150e81",
            "excerpt": "Checkouts Simple and secure checkouts",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "systeme-io": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-81fbf63819f5e94d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-81fbf63819f5e94d",
            "excerpt": "systeme.io supports physical product sales directly through your funnel checkout pages.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.oneClickUpsells",
      "label": "One-click upsells",
      "group": "Commerce",
      "importance": 9,
      "includeInCoverage": true,
      "kartra": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "systeme-io": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-81fbf63819f5e94d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-81fbf63819f5e94d",
            "excerpt": "systeme.io's funnel builder includes a drag-and-drop editor, A/B split testing, one-click upsells, order bumps, and countdown timers.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.orderBumps",
      "label": "Order bumps",
      "group": "Commerce",
      "importance": 8,
      "includeInCoverage": true,
      "kartra": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "systeme-io": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-81fbf63819f5e94d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-81fbf63819f5e94d",
            "excerpt": "systeme.io's funnel builder includes a drag-and-drop editor, A/B split testing, one-click upsells, order bumps, and countdown timers.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.subscriptionPayments",
      "label": "Subscription payments",
      "group": "Commerce",
      "importance": 8,
      "includeInCoverage": true,
      "kartra": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-3d5b6ef129150e81"
        ],
        "evidence": [
          {
            "sourceId": "ingest-3d5b6ef129150e81",
            "excerpt": "Checkout Pages : One-time, subscription, and upsell options",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "systeme-io": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.stripeIntegration",
      "label": "Stripe integration",
      "group": "Commerce",
      "importance": 8,
      "includeInCoverage": true,
      "kartra": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-89b4bb104c58e4bb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-89b4bb104c58e4bb",
            "excerpt": "We integrate with Stripe, Authorize.net, PayPal and Braintree.",
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    },
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    },
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    },
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    },
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    },
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      "path": "technical.zapier",
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        "value": true,
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      "path": "pricing.minimumTermMonths",
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            "excerpt": "Cancel anytime.",
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      "path": "commercial.commissionDescription",
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        "value": null,
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