{
  "schemaVersion": 1,
  "id": "instapage-vs-systeme-io",
  "products": [
    "instapage",
    "systeme-io"
  ],
  "conclusion": "Instapage and Systeme.io are closely matched for core workflows. Both support landing page builder, a/b testing, custom domains, agency features, and personalisation. Instapage has confirmed traffic limits. Systeme.io has confirmed funnel builder, checkout pages, and one-click upsells.",
  "decisionPoints": [
    {
      "path": "vertical.funnelBuilder",
      "importance": 10,
      "kind": "evidence-gap",
      "text": "Systeme.io has confirmed funnel builder; funnel builder is not yet confirmed for Instapage."
    },
    {
      "path": "vertical.trafficLimits",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "Instapage has confirmed traffic limits; traffic limits is not yet confirmed for Systeme.io."
    },
    {
      "path": "vertical.checkoutPages",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "Systeme.io has confirmed checkout pages; checkout pages is not yet confirmed for Instapage."
    },
    {
      "path": "vertical.oneClickUpsells",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "Systeme.io has confirmed one-click upsells; one-click upsells is not yet confirmed for Instapage."
    }
  ],
  "sharedStrengths": [
    {
      "path": "vertical.landingPageBuilder",
      "label": "Landing page builder",
      "importance": 10
    },
    {
      "path": "vertical.abTesting",
      "label": "A/B testing",
      "importance": 9
    },
    {
      "path": "vertical.customDomains",
      "label": "Custom domains",
      "importance": 8
    },
    {
      "path": "vertical.agencyFeatures",
      "label": "Agency features",
      "importance": 8
    },
    {
      "path": "vertical.personalisation",
      "label": "Personalisation",
      "importance": 7
    }
  ],
  "coverage": {
    "a": 67,
    "b": 50,
    "gap": 17
  },
  "facts": [
    {
      "path": "vertical.landingPageBuilder",
      "label": "Landing page builder",
      "group": "Core builders",
      "importance": 10,
      "includeInCoverage": true,
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2acc5d497015eb7b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2acc5d497015eb7b",
            "excerpt": "drag-and-drop builder",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "systeme-io": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-81fbf63819f5e94d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-81fbf63819f5e94d",
            "excerpt": "Create sales funnels Our funnel builder makes everything super simple and easy to do systeme.io's funnel builder includes a drag-and-drop editor, A/B split testing, one-click upsells, order bumps, and countdown timers. You can build an opt-in funnel, a sales funnel, or a webinar funnel using pre-made templates, no code required.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.funnelBuilder",
      "label": "Funnel builder",
      "group": "Core builders",
      "importance": 10,
      "includeInCoverage": true,
      "instapage": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "systeme-io": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-81fbf63819f5e94d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-81fbf63819f5e94d",
            "excerpt": "Create sales funnels Our funnel builder makes everything super simple and easy to do systeme.io's funnel builder includes a drag-and-drop editor, A/B split testing, one-click upsells, order bumps, and countdown timers.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.abTesting",
      "label": "A/B testing",
      "group": "Optimisation",
      "importance": 9,
      "includeInCoverage": true,
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2acc5d497015eb7b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2acc5d497015eb7b",
            "excerpt": "A/B testing",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "systeme-io": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-81fbf63819f5e94d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-81fbf63819f5e94d",
            "excerpt": "systeme.io's funnel builder includes a drag-and-drop editor, A/B split testing, one-click upsells, order bumps, and countdown timers.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.dynamicTextReplacement",
      "label": "Dynamic text replacement",
      "group": "Optimisation",
      "importance": 8,
      "includeInCoverage": true,
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4b5451625e5324a9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4b5451625e5324a9",
            "excerpt": "Dynamic text replacement Personalize your copy based on visitor's search intent, demographics, firmographics, and other campaign variables passed through URL parameters.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "systeme-io": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.personalisation",
      "label": "Personalisation",
      "group": "Optimisation",
      "importance": 7,
      "includeInCoverage": true,
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2acc5d497015eb7b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2acc5d497015eb7b",
            "excerpt": "personalization",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "systeme-io": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-81fbf63819f5e94d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-81fbf63819f5e94d",
            "excerpt": "systeme.io email marketing includes broadcast campaigns, automated sequences, tagging, segmentation, and unlimited email sends on every plan.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.ampSupport",
      "label": "AMP support",
      "group": "Performance",
      "importance": 7,
      "includeInCoverage": true,
      "instapage": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "systeme-io": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.serverSideRendering",
      "label": "Server-side rendering",
      "group": "Performance",
      "importance": 7,
      "includeInCoverage": true,
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4b5451625e5324a9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4b5451625e5324a9",
            "excerpt": "Server-side A/B testing Test multiple variants with no flickering and change traffic split with no page load delay.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "systeme-io": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.pageLimits",
      "label": "Page limits",
      "group": "Limits",
      "importance": 8,
      "includeInCoverage": true,
      "instapage": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "systeme-io": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-01b399955dc9b0b8"
        ],
        "evidence": [
          {
            "sourceId": "ingest-01b399955dc9b0b8",
            "excerpt": "Free: 2,000 contacts, 3 sales funnels, 1 course, all features.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.trafficLimits",
      "label": "Traffic limits",
      "group": "Limits",
      "importance": 9,
      "includeInCoverage": true,
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4b5451625e5324a9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4b5451625e5324a9",
            "excerpt": "15,000 unique monthly visitors",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "systeme-io": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.conversionLimits",
      "label": "Conversion limits",
      "group": "Limits",
      "importance": 8,
      "includeInCoverage": true,
      "instapage": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "systeme-io": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.customDomains",
      "label": "Custom domains",
      "group": "Publishing",
      "importance": 8,
      "includeInCoverage": true,
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4b5451625e5324a9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4b5451625e5324a9",
            "excerpt": "Root domain publishing Publish landing pages on your root domain, for example yoursite.com.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "systeme-io": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-81fbf63819f5e94d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-81fbf63819f5e94d",
            "excerpt": "The systeme.io website builder lets you create a full site with multiple pages, a blog, and custom domain, included on the free plan.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.numberOfDomains",
      "label": "Number of domains",
      "group": "Publishing",
      "importance": 7,
      "includeInCoverage": true,
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4b5451625e5324a9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4b5451625e5324a9",
            "excerpt": "Subdomains The number of subdomains you can connect to your account.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "systeme-io": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-01b399955dc9b0b8"
        ],
        "evidence": [
          {
            "sourceId": "ingest-01b399955dc9b0b8",
            "excerpt": "Free: 2,000 contacts, 3 sales funnels, 1 course, all features. ... 1 custom domain.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.workspaces",
      "label": "Workspaces",
      "group": "Teams and agencies",
      "importance": 7,
      "includeInCoverage": true,
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4b5451625e5324a9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4b5451625e5324a9",
            "excerpt": "Workspaces The number of workspaces you can create in your account.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "systeme-io": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-81fbf63819f5e94d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-81fbf63819f5e94d",
            "excerpt": "Sub-accounts are designed for agencies and consultants who manage multiple clients. Each sub-account is a fully isolated workspace with its own funnels, contacts, emails, and courses.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.teamCollaboration",
      "label": "Team collaboration",
      "group": "Teams and agencies",
      "importance": 7,
      "includeInCoverage": true,
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2acc5d497015eb7b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2acc5d497015eb7b",
            "excerpt": "Visual collaboration Collaborate with your team on responsive design for page layout.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "systeme-io": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-81fbf63819f5e94d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-81fbf63819f5e94d",
            "excerpt": "Sub-accounts are designed for agencies and consultants who manage multiple clients. Each sub-account is a fully isolated workspace with its own funnels, contacts, emails, and courses. You can switch between client accounts from your main dashboard without logging out",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.clientManagement",
      "label": "Client management",
      "group": "Teams and agencies",
      "importance": 8,
      "includeInCoverage": true,
      "instapage": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "systeme-io": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-81fbf63819f5e94d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-81fbf63819f5e94d",
            "excerpt": "Sub-accounts are designed for agencies and consultants who manage multiple clients. Each sub-account is a fully isolated workspace with its own funnels, contacts, emails, and courses. You can switch between client accounts from your main dashboard without logging out",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.agencyFeatures",
      "label": "Agency features",
      "group": "Teams and agencies",
      "importance": 8,
      "includeInCoverage": true,
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2acc5d497015eb7b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2acc5d497015eb7b",
            "excerpt": "For agencies Your clients hired you to boost ad ROI.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "systeme-io": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-81fbf63819f5e94d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-81fbf63819f5e94d",
            "excerpt": "Sub-accounts are designed for agencies and consultants who manage multiple clients. Each sub-account is a fully isolated workspace with its own funnels, contacts, emails, and courses.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.whiteLabelling",
      "label": "White labelling",
      "group": "Teams and agencies",
      "importance": 7,
      "includeInCoverage": true,
      "instapage": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "systeme-io": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-81fbf63819f5e94d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-81fbf63819f5e94d",
            "excerpt": "White label systeme.io under your own brand Launch your own software business and keep 100% of your revenue. Run the platform on your custom domain and manage your clients inside a fully rebranded experience with zero transaction fees",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.templates",
      "label": "Templates",
      "group": "Page creation",
      "importance": 6,
      "includeInCoverage": true,
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2acc5d497015eb7b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2acc5d497015eb7b",
            "excerpt": "250+ templates",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "systeme-io": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-81fbf63819f5e94d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-81fbf63819f5e94d",
            "excerpt": "You can build an opt-in funnel, a sales funnel, or a webinar funnel using pre-made templates, no code required.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.formBuilder",
      "label": "Form builder",
      "group": "Page creation",
      "importance": 8,
      "includeInCoverage": true,
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2acc5d497015eb7b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2acc5d497015eb7b",
            "excerpt": "forms",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "systeme-io": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.popups",
      "label": "Popups",
      "group": "Lead capture",
      "importance": 7,
      "includeInCoverage": true,
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2acc5d497015eb7b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2acc5d497015eb7b",
            "excerpt": "popups",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "systeme-io": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.stickyBars",
      "label": "Sticky bars",
      "group": "Lead capture",
      "importance": 6,
      "includeInCoverage": true,
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4b5451625e5324a9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4b5451625e5324a9",
            "excerpt": "Sticky bars Keep offers and CTAs in the spotlight with sticky headers and footers.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "systeme-io": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.checkoutPages",
      "label": "Checkout pages",
      "group": "Commerce",
      "importance": 9,
      "includeInCoverage": true,
      "instapage": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "systeme-io": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-81fbf63819f5e94d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-81fbf63819f5e94d",
            "excerpt": "systeme.io supports physical product sales directly through your funnel checkout pages.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.oneClickUpsells",
      "label": "One-click upsells",
      "group": "Commerce",
      "importance": 9,
      "includeInCoverage": true,
      "instapage": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "systeme-io": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-81fbf63819f5e94d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-81fbf63819f5e94d",
            "excerpt": "systeme.io's funnel builder includes a drag-and-drop editor, A/B split testing, one-click upsells, order bumps, and countdown timers.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.orderBumps",
      "label": "Order bumps",
      "group": "Commerce",
      "importance": 8,
      "includeInCoverage": true,
      "instapage": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "systeme-io": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-81fbf63819f5e94d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-81fbf63819f5e94d",
            "excerpt": "systeme.io's funnel builder includes a drag-and-drop editor, A/B split testing, one-click upsells, order bumps, and countdown timers.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.subscriptionPayments",
      "label": "Subscription payments",
      "group": "Commerce",
      "importance": 8,
      "includeInCoverage": true,
      "instapage": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
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        "verifiedAt": null
      },
      "systeme-io": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.stripeIntegration",
      "label": "Stripe integration",
      "group": "Commerce",
      "importance": 8,
      "includeInCoverage": true,
      "instapage": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "systeme-io": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-01b399955dc9b0b8"
        ],
        "evidence": [
          {
            "sourceId": "ingest-01b399955dc9b0b8",
            "excerpt": "No transaction fees Accept payments using Stripe or PayPal at no extra cost",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.paypalIntegration",
      "label": "PayPal integration",
      "group": "Commerce",
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      "includeInCoverage": true,
      "instapage": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "systeme-io": {
        "value": true,
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        "sourceIds": [
          "ingest-01b399955dc9b0b8"
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        "evidence": [
          {
            "sourceId": "ingest-01b399955dc9b0b8",
            "excerpt": "No transaction fees Accept payments using Stripe or PayPal at no extra cost",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.emailMarketing",
      "label": "Email marketing",
      "group": "Marketing",
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      "includeInCoverage": true,
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2acc5d497015eb7b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2acc5d497015eb7b",
            "excerpt": "email marketing",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "systeme-io": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-81fbf63819f5e94d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-81fbf63819f5e94d",
            "excerpt": "Send marketing emails Your email list is integrated into your sales funnels and websites, saving you time so that you can send your emails easily systeme.io email marketing includes broadcast campaigns, automated sequences, tagging, segmentation, and unlimited email sends on every plan.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.crm",
      "label": "CRM",
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      "includeInCoverage": true,
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4b5451625e5324a9"
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        "evidence": [
          {
            "sourceId": "ingest-4b5451625e5324a9",
            "excerpt": "Direct lead bypass Send leads directly to your CRM or marketing automation platforms, bypassing our servers.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "systeme-io": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-81fbf63819f5e94d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-81fbf63819f5e94d",
            "excerpt": "Manage your pipelines Track every lead’s journey from your dashboard. Visualize your sales process and automate follow-ups to close deals faster systeme.io's CRM pipeline uses a Kanban-style board where you can create custom deal stages, move contacts between stages, and trigger automated follow-up emails or tasks when a deal changes status",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.analytics",
      "label": "Analytics",
      "group": "Optimisation",
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      "includeInCoverage": true,
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2acc5d497015eb7b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2acc5d497015eb7b",
            "excerpt": "analytics",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "systeme-io": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.heatmaps",
      "label": "Heatmaps",
      "group": "Optimisation",
      "importance": 8,
      "includeInCoverage": true,
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4b5451625e5324a9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4b5451625e5324a9",
            "excerpt": "Heatmaps Only with Instapage: Visualize visitor behavior by tracking mouse movements, clicks, and scroll depth.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "systeme-io": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.hubspotIntegration",
      "label": "HubSpot integration",
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      "importance": 7,
      "includeInCoverage": true,
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4b5451625e5324a9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4b5451625e5324a9",
            "excerpt": "HubSpot integration Sync leads between Instapage and HubSpot to streamline your marketing efforts.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "systeme-io": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.salesforceIntegration",
      "label": "Salesforce integration",
      "group": "Integrations",
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      "includeInCoverage": true,
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4b5451625e5324a9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4b5451625e5324a9",
            "excerpt": "Salesforce integration Automatically send leads from Instapage to Salesforce for seamless outreach.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "systeme-io": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.wordpressIntegration",
      "label": "WordPress integration",
      "group": "Integrations",
      "importance": 7,
      "includeInCoverage": true,
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4b5451625e5324a9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4b5451625e5324a9",
            "excerpt": "CMS integration Publish your landing pages as natural extensions of your brand’s website through the WordPress and Drupal CMS integrations.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "systeme-io": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "technical.api",
      "label": "API",
      "group": "Technical",
      "importance": 6,
      "includeInCoverage": true,
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4b5451625e5324a9"
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        "evidence": [
          {
            "sourceId": "ingest-4b5451625e5324a9",
            "excerpt": "API calls per day The number of API requests you can make per day.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "systeme-io": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "technical.webhooks",
      "label": "Webhooks",
      "group": "Technical",
      "importance": 5,
      "includeInCoverage": true,
      "instapage": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "systeme-io": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "technical.zapier",
      "label": "Zapier",
      "group": "Technical",
      "importance": 5,
      "includeInCoverage": true,
      "instapage": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "systeme-io": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.pageSpeed",
      "label": "Page speed",
      "group": "Performance",
      "importance": 9,
      "includeInCoverage": true,
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2acc5d497015eb7b"
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        "evidence": [
          {
            "sourceId": "ingest-2acc5d497015eb7b",
            "excerpt": "Thor Render Engine® With Instapage's optimized back-end technology, you can create mobile pages that load in a blink.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "systeme-io": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "pricing.trial",
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      "group": "Pricing",
      "importance": 5,
      "includeInCoverage": true,
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2acc5d497015eb7b"
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        "evidence": [
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            "excerpt": "14-day free trial",
            "supports": "positive"
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        ],
        "verifiedAt": "2026-09-04"
      },
      "systeme-io": {
        "value": false,
        "status": "verified",
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        "evidence": [
          {
            "sourceId": "ingest-01b399955dc9b0b8",
            "excerpt": "The free plan never expires and does not require a credit card.",
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        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "pricing.minimumTermMonths",
      "label": "Contract length",
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        "value": 1,
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          "ingest-4b5451625e5324a9"
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        "evidence": [
          {
            "sourceId": "ingest-4b5451625e5324a9",
            "excerpt": "Choose your billing cycle Monthly Annual",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "systeme-io": {
        "value": null,
        "status": "unknown",
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        "verifiedAt": null
      }
    },
    {
      "path": "commercial.affiliateProgramme",
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      "instapage": {
        "value": true,
        "status": "verified",
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        "evidence": [
          {
            "sourceId": "ingest-2acc5d497015eb7b",
            "excerpt": "Affiliate Program",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "systeme-io": {
        "value": null,
        "status": "unknown",
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        "verifiedAt": null
      }
    },
    {
      "path": "commercial.commissionDescription",
      "label": "Affiliate commission",
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      "importance": 3,
      "includeInCoverage": true,
      "instapage": {
        "value": "Not specified",
        "status": "verified",
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          "ingest-2acc5d497015eb7b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2acc5d497015eb7b",
            "excerpt": "Affiliate Program",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "systeme-io": {
        "value": null,
        "status": "unknown",
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        "verifiedAt": null
      }
    }
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        "url": "https://instapage.com/plans",
        "title": "Subscriptions and Pricing - Create, Optimize, Convert | Instapage",
        "publisher": "Instapage",
        "kind": "vendor",
        "accessedAt": "2026-09-04"
      },
      {
        "id": "ingest-2acc5d497015eb7b",
        "url": "https://instapage.com/",
        "title": "Best Landing Page Builder & Software - Create High-Converting Landing Pages | Instapage",
        "publisher": "Instapage",
        "kind": "vendor",
        "accessedAt": "2026-09-04"
      }
    ],
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      {
        "id": "ingest-01b399955dc9b0b8",
        "url": "https://systeme.io/pricing",
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        "publisher": "Systeme.io",
        "kind": "vendor",
        "accessedAt": "2026-09-04"
      },
      {
        "id": "ingest-5aeeeaf71dbf9d64",
        "url": "https://systeme.io/terms-and-conditions",
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        "publisher": "Systeme.io",
        "kind": "vendor",
        "accessedAt": "2026-09-04"
      },
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        "id": "ingest-81fbf63819f5e94d",
        "url": "https://systeme.io/features",
        "title": "Systeme.io - Features",
        "publisher": "Systeme.io",
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        "accessedAt": "2026-09-04"
      }
    ]
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}