{
  "schemaVersion": 1,
  "id": "instapage-vs-swipe-pages",
  "products": [
    "instapage",
    "swipe-pages"
  ],
  "conclusion": "Instapage and Swipe Pages are closely matched for core workflows. Both support landing page builder, a/b testing, traffic limits, dynamic text replacement, and custom domains. Instapage has confirmed page speed. Swipe Pages has confirmed funnel builder, checkout pages, and one-click upsells.",
  "decisionPoints": [
    {
      "path": "vertical.funnelBuilder",
      "importance": 10,
      "kind": "evidence-gap",
      "text": "Swipe Pages has confirmed funnel builder; funnel builder is not yet confirmed for Instapage."
    },
    {
      "path": "vertical.checkoutPages",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "Swipe Pages has confirmed checkout pages; checkout pages is not yet confirmed for Instapage."
    },
    {
      "path": "vertical.oneClickUpsells",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "Swipe Pages has confirmed one-click upsells; one-click upsells is not yet confirmed for Instapage."
    },
    {
      "path": "vertical.pageSpeed",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "Instapage has confirmed page speed; page speed is not yet confirmed for Swipe Pages."
    }
  ],
  "sharedStrengths": [
    {
      "path": "vertical.landingPageBuilder",
      "label": "Landing page builder",
      "importance": 10
    },
    {
      "path": "vertical.abTesting",
      "label": "A/B testing",
      "importance": 9
    },
    {
      "path": "vertical.trafficLimits",
      "label": "Traffic limits",
      "importance": 9
    },
    {
      "path": "vertical.dynamicTextReplacement",
      "label": "Dynamic text replacement",
      "importance": 8
    },
    {
      "path": "vertical.customDomains",
      "label": "Custom domains",
      "importance": 8
    }
  ],
  "coverage": {
    "a": 67,
    "b": 52,
    "gap": 15
  },
  "facts": [
    {
      "path": "vertical.landingPageBuilder",
      "label": "Landing page builder",
      "group": "Core builders",
      "importance": 10,
      "includeInCoverage": true,
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2acc5d497015eb7b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2acc5d497015eb7b",
            "excerpt": "drag-and-drop builder",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "swipe-pages": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-cb939c5b4ffcbb70"
        ],
        "evidence": [
          {
            "sourceId": "ingest-cb939c5b4ffcbb70",
            "excerpt": "Drag & Drop Editing",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.funnelBuilder",
      "label": "Funnel builder",
      "group": "Core builders",
      "importance": 10,
      "includeInCoverage": true,
      "instapage": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "swipe-pages": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-cb939c5b4ffcbb70"
        ],
        "evidence": [
          {
            "sourceId": "ingest-cb939c5b4ffcbb70",
            "excerpt": "Funnels",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.abTesting",
      "label": "A/B testing",
      "group": "Optimisation",
      "importance": 9,
      "includeInCoverage": true,
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2acc5d497015eb7b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2acc5d497015eb7b",
            "excerpt": "A/B testing",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "swipe-pages": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-cb939c5b4ffcbb70"
        ],
        "evidence": [
          {
            "sourceId": "ingest-cb939c5b4ffcbb70",
            "excerpt": "A/B Testing",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.dynamicTextReplacement",
      "label": "Dynamic text replacement",
      "group": "Optimisation",
      "importance": 8,
      "includeInCoverage": true,
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4b5451625e5324a9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4b5451625e5324a9",
            "excerpt": "Dynamic text replacement Personalize your copy based on visitor's search intent, demographics, firmographics, and other campaign variables passed through URL parameters.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "swipe-pages": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-cb939c5b4ffcbb70"
        ],
        "evidence": [
          {
            "sourceId": "ingest-cb939c5b4ffcbb70",
            "excerpt": "Dynamic Text Replacement",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.personalisation",
      "label": "Personalisation",
      "group": "Optimisation",
      "importance": 7,
      "includeInCoverage": true,
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2acc5d497015eb7b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2acc5d497015eb7b",
            "excerpt": "personalization",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "swipe-pages": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-cb939c5b4ffcbb70"
        ],
        "evidence": [
          {
            "sourceId": "ingest-cb939c5b4ffcbb70",
            "excerpt": "Dynamic Text Replacement",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.ampSupport",
      "label": "AMP support",
      "group": "Performance",
      "importance": 7,
      "includeInCoverage": true,
      "instapage": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "swipe-pages": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-cb939c5b4ffcbb70"
        ],
        "evidence": [
          {
            "sourceId": "ingest-cb939c5b4ffcbb70",
            "excerpt": "AMP",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.serverSideRendering",
      "label": "Server-side rendering",
      "group": "Performance",
      "importance": 7,
      "includeInCoverage": true,
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4b5451625e5324a9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4b5451625e5324a9",
            "excerpt": "Server-side A/B testing Test multiple variants with no flickering and change traffic split with no page load delay.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "swipe-pages": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.pageLimits",
      "label": "Page limits",
      "group": "Limits",
      "importance": 8,
      "includeInCoverage": true,
      "instapage": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "swipe-pages": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.trafficLimits",
      "label": "Traffic limits",
      "group": "Limits",
      "importance": 9,
      "includeInCoverage": true,
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4b5451625e5324a9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4b5451625e5324a9",
            "excerpt": "15,000 unique monthly visitors",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "swipe-pages": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-b8f02687102e625d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-b8f02687102e625d",
            "excerpt": "Traffic 20,000",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.conversionLimits",
      "label": "Conversion limits",
      "group": "Limits",
      "importance": 8,
      "includeInCoverage": true,
      "instapage": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "swipe-pages": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.customDomains",
      "label": "Custom domains",
      "group": "Publishing",
      "importance": 8,
      "includeInCoverage": true,
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4b5451625e5324a9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4b5451625e5324a9",
            "excerpt": "Root domain publishing Publish landing pages on your root domain, for example yoursite.com.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "swipe-pages": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-cb939c5b4ffcbb70"
        ],
        "evidence": [
          {
            "sourceId": "ingest-cb939c5b4ffcbb70",
            "excerpt": "Custom Domain",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.numberOfDomains",
      "label": "Number of domains",
      "group": "Publishing",
      "importance": 7,
      "includeInCoverage": true,
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4b5451625e5324a9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4b5451625e5324a9",
            "excerpt": "Subdomains The number of subdomains you can connect to your account.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "swipe-pages": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.workspaces",
      "label": "Workspaces",
      "group": "Teams and agencies",
      "importance": 7,
      "includeInCoverage": true,
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4b5451625e5324a9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4b5451625e5324a9",
            "excerpt": "Workspaces The number of workspaces you can create in your account.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "swipe-pages": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-cb939c5b4ffcbb70"
        ],
        "evidence": [
          {
            "sourceId": "ingest-cb939c5b4ffcbb70",
            "excerpt": "Client Sub-Accounts",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.teamCollaboration",
      "label": "Team collaboration",
      "group": "Teams and agencies",
      "importance": 7,
      "includeInCoverage": true,
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2acc5d497015eb7b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2acc5d497015eb7b",
            "excerpt": "Visual collaboration Collaborate with your team on responsive design for page layout.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "swipe-pages": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-cb939c5b4ffcbb70"
        ],
        "evidence": [
          {
            "sourceId": "ingest-cb939c5b4ffcbb70",
            "excerpt": "Teams",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.clientManagement",
      "label": "Client management",
      "group": "Teams and agencies",
      "importance": 8,
      "includeInCoverage": true,
      "instapage": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "swipe-pages": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-cb939c5b4ffcbb70"
        ],
        "evidence": [
          {
            "sourceId": "ingest-cb939c5b4ffcbb70",
            "excerpt": "Client Sub-Accounts",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.agencyFeatures",
      "label": "Agency features",
      "group": "Teams and agencies",
      "importance": 8,
      "includeInCoverage": true,
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2acc5d497015eb7b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2acc5d497015eb7b",
            "excerpt": "For agencies Your clients hired you to boost ad ROI.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "swipe-pages": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.whiteLabelling",
      "label": "White labelling",
      "group": "Teams and agencies",
      "importance": 7,
      "includeInCoverage": true,
      "instapage": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "swipe-pages": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.templates",
      "label": "Templates",
      "group": "Page creation",
      "importance": 6,
      "includeInCoverage": true,
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2acc5d497015eb7b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2acc5d497015eb7b",
            "excerpt": "250+ templates",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "swipe-pages": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-cb939c5b4ffcbb70"
        ],
        "evidence": [
          {
            "sourceId": "ingest-cb939c5b4ffcbb70",
            "excerpt": "40+ Templates",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.formBuilder",
      "label": "Form builder",
      "group": "Page creation",
      "importance": 8,
      "includeInCoverage": true,
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2acc5d497015eb7b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2acc5d497015eb7b",
            "excerpt": "forms",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "swipe-pages": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-cb939c5b4ffcbb70"
        ],
        "evidence": [
          {
            "sourceId": "ingest-cb939c5b4ffcbb70",
            "excerpt": "Form Builder",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.popups",
      "label": "Popups",
      "group": "Lead capture",
      "importance": 7,
      "includeInCoverage": true,
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2acc5d497015eb7b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2acc5d497015eb7b",
            "excerpt": "popups",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "swipe-pages": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-422e7e088a25f0c8"
        ],
        "evidence": [
          {
            "sourceId": "ingest-422e7e088a25f0c8",
            "excerpt": "Popups",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.stickyBars",
      "label": "Sticky bars",
      "group": "Lead capture",
      "importance": 6,
      "includeInCoverage": true,
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4b5451625e5324a9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4b5451625e5324a9",
            "excerpt": "Sticky bars Keep offers and CTAs in the spotlight with sticky headers and footers.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "swipe-pages": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.checkoutPages",
      "label": "Checkout pages",
      "group": "Commerce",
      "importance": 9,
      "includeInCoverage": true,
      "instapage": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "swipe-pages": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-cb939c5b4ffcbb70"
        ],
        "evidence": [
          {
            "sourceId": "ingest-cb939c5b4ffcbb70",
            "excerpt": "Ecommerce - Stripe Checkouts",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.oneClickUpsells",
      "label": "One-click upsells",
      "group": "Commerce",
      "importance": 9,
      "includeInCoverage": true,
      "instapage": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "swipe-pages": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-36f8fe14d58ad3ca"
        ],
        "evidence": [
          {
            "sourceId": "ingest-36f8fe14d58ad3ca",
            "excerpt": "Order-bumps and Upsells",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.orderBumps",
      "label": "Order bumps",
      "group": "Commerce",
      "importance": 8,
      "includeInCoverage": true,
      "instapage": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "swipe-pages": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-36f8fe14d58ad3ca"
        ],
        "evidence": [
          {
            "sourceId": "ingest-36f8fe14d58ad3ca",
            "excerpt": "Order-bumps and Upsells",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.subscriptionPayments",
      "label": "Subscription payments",
      "group": "Commerce",
      "importance": 8,
      "includeInCoverage": true,
      "instapage": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "swipe-pages": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.stripeIntegration",
      "label": "Stripe integration",
      "group": "Commerce",
      "importance": 8,
      "includeInCoverage": true,
      "instapage": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "swipe-pages": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-cb939c5b4ffcbb70"
        ],
        "evidence": [
          {
            "sourceId": "ingest-cb939c5b4ffcbb70",
            "excerpt": "Ecommerce - Stripe Checkouts",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.paypalIntegration",
      "label": "PayPal integration",
      "group": "Commerce",
      "importance": 7,
      "includeInCoverage": true,
      "instapage": {
        "value": null,
        "status": "unknown",
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      "swipe-pages": {
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        "verifiedAt": null
      }
    },
    {
      "path": "vertical.emailMarketing",
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      "group": "Marketing",
      "importance": 7,
      "includeInCoverage": true,
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2acc5d497015eb7b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2acc5d497015eb7b",
            "excerpt": "email marketing",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "swipe-pages": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
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        "verifiedAt": null
      }
    },
    {
      "path": "vertical.crm",
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      "includeInCoverage": true,
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4b5451625e5324a9"
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        "evidence": [
          {
            "sourceId": "ingest-4b5451625e5324a9",
            "excerpt": "Direct lead bypass Send leads directly to your CRM or marketing automation platforms, bypassing our servers.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "swipe-pages": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.analytics",
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      "group": "Optimisation",
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      "includeInCoverage": true,
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2acc5d497015eb7b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2acc5d497015eb7b",
            "excerpt": "analytics",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "swipe-pages": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-cb939c5b4ffcbb70"
        ],
        "evidence": [
          {
            "sourceId": "ingest-cb939c5b4ffcbb70",
            "excerpt": "Analytics",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.heatmaps",
      "label": "Heatmaps",
      "group": "Optimisation",
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      "includeInCoverage": true,
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4b5451625e5324a9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4b5451625e5324a9",
            "excerpt": "Heatmaps Only with Instapage: Visualize visitor behavior by tracking mouse movements, clicks, and scroll depth.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "swipe-pages": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.hubspotIntegration",
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      "includeInCoverage": true,
      "instapage": {
        "value": true,
        "status": "verified",
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        "evidence": [
          {
            "sourceId": "ingest-4b5451625e5324a9",
            "excerpt": "HubSpot integration Sync leads between Instapage and HubSpot to streamline your marketing efforts.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "swipe-pages": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.salesforceIntegration",
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      "importance": 7,
      "includeInCoverage": true,
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4b5451625e5324a9"
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        "evidence": [
          {
            "sourceId": "ingest-4b5451625e5324a9",
            "excerpt": "Salesforce integration Automatically send leads from Instapage to Salesforce for seamless outreach.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "swipe-pages": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.wordpressIntegration",
      "label": "WordPress integration",
      "group": "Integrations",
      "importance": 7,
      "includeInCoverage": true,
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4b5451625e5324a9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4b5451625e5324a9",
            "excerpt": "CMS integration Publish your landing pages as natural extensions of your brand’s website through the WordPress and Drupal CMS integrations.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "swipe-pages": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "technical.api",
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      "group": "Technical",
      "importance": 6,
      "includeInCoverage": true,
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4b5451625e5324a9"
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        "evidence": [
          {
            "sourceId": "ingest-4b5451625e5324a9",
            "excerpt": "API calls per day The number of API requests you can make per day.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "swipe-pages": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "technical.webhooks",
      "label": "Webhooks",
      "group": "Technical",
      "importance": 5,
      "includeInCoverage": true,
      "instapage": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "swipe-pages": {
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        "status": "unknown",
        "sourceIds": [],
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        "verifiedAt": null
      }
    },
    {
      "path": "technical.zapier",
      "label": "Zapier",
      "group": "Technical",
      "importance": 5,
      "includeInCoverage": true,
      "instapage": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "swipe-pages": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-cb939c5b4ffcbb70"
        ],
        "evidence": [
          {
            "sourceId": "ingest-cb939c5b4ffcbb70",
            "excerpt": "Zapier Integration",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.pageSpeed",
      "label": "Page speed",
      "group": "Performance",
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      "includeInCoverage": true,
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2acc5d497015eb7b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2acc5d497015eb7b",
            "excerpt": "Thor Render Engine® With Instapage's optimized back-end technology, you can create mobile pages that load in a blink.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "swipe-pages": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "pricing.trial",
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      "group": "Pricing",
      "importance": 5,
      "includeInCoverage": true,
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2acc5d497015eb7b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2acc5d497015eb7b",
            "excerpt": "14-day free trial",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "swipe-pages": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-b8f02687102e625d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-b8f02687102e625d",
            "excerpt": "Start a full featured 14-day Free trial",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "pricing.minimumTermMonths",
      "label": "Contract length",
      "group": "Pricing",
      "importance": 6,
      "includeInCoverage": true,
      "instapage": {
        "value": 1,
        "status": "verified",
        "sourceIds": [
          "ingest-4b5451625e5324a9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4b5451625e5324a9",
            "excerpt": "Choose your billing cycle Monthly Annual",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "swipe-pages": {
        "value": 1,
        "status": "verified",
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          "ingest-b8f02687102e625d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-b8f02687102e625d",
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            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "commercial.affiliateProgramme",
      "label": "Affiliate programme",
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      "instapage": {
        "value": true,
        "status": "verified",
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          {
            "sourceId": "ingest-2acc5d497015eb7b",
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            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "swipe-pages": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
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        "verifiedAt": null
      }
    },
    {
      "path": "commercial.commissionDescription",
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      "importance": 3,
      "includeInCoverage": true,
      "instapage": {
        "value": "Not specified",
        "status": "verified",
        "sourceIds": [
          "ingest-2acc5d497015eb7b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2acc5d497015eb7b",
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            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "swipe-pages": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
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      }
    }
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        "title": "Best Landing Page Builder & Software - Create High-Converting Landing Pages | Instapage",
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    ],
    "swipe-pages": [
      {
        "id": "ingest-b8f02687102e625d",
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        "id": "ingest-cf9729ea5470780c",
        "url": "https://swipepages.com/terms/",
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        "url": "https://swipepages.com/features/",
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        "accessedAt": "2026-09-04"
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      {
        "id": "ingest-422e7e088a25f0c8",
        "url": "https://docs.swipepages.com/en/",
        "title": "Home | Swipe Pages Help Center",
        "publisher": "Swipe Pages",
        "kind": "vendor",
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      }
    ]
  }
}