Software comparison

Leadpages vs Instapage for landing pages and funnels

Leadpages and Instapage are closely matched for core workflows. Both support landing page builder, a/b testing, page speed, dynamic text replacement, and custom domains. Leadpages has confirmed funnel builder, checkout pages, and subscription payments. Instapage has confirmed traffic limits.

Choose Leadpages if…

  • Choose Leadpages if confirmed funnel builder matters to you; this detail is not yet confirmed for Instapage.
  • Choose Leadpages if confirmed checkout pages matters to you; this detail is not yet confirmed for Instapage.
  • Choose Leadpages if confirmed subscription payments matters to you; this detail is not yet confirmed for Instapage.

Choose Instapage if…

  • Choose Instapage if confirmed traffic limits matters to you; this detail is not yet confirmed for Leadpages.

Key decision points

Core builders

Core builders features
FeatureLeadpagesInstapage
Landing page builderYesSourceYesSource
Funnel builderYesSourceNot confirmed

Optimisation

Optimisation features
FeatureLeadpagesInstapage
A/B testingYesSourceYesSource
Dynamic text replacementYesSourceYesSource
PersonalisationYesSourceYesSource
AnalyticsYesSourceYesSource
HeatmapsYesSourceYesSource

Performance

Performance features
FeatureLeadpagesInstapage
Server-side renderingNot confirmedYesSource
Page speedYesSourceYesSource

Limits

Limits features
FeatureLeadpagesInstapage
Traffic limitsNot confirmedYesSource

Publishing

Publishing features
FeatureLeadpagesInstapage
Custom domainsYesSourceYesSource
Number of domainsYesSourceYesSource

Teams and agencies

Teams and agencies features
FeatureLeadpagesInstapage
WorkspacesYesSourceYesSource
Team collaborationYesSourceYesSource
Agency featuresYesSourceYesSource
White labellingYesSourceNot confirmed

Page creation

Page creation features
FeatureLeadpagesInstapage
TemplatesYesSourceYesSource
Form builderYesSourceYesSource

Lead capture

Lead capture features
FeatureLeadpagesInstapage
PopupsNot confirmedYesSource
Sticky barsNot confirmedYesSource

Commerce

Commerce features
FeatureLeadpagesInstapage
Checkout pagesYesSourceNot confirmed
Subscription paymentsYesSourceNot confirmed
Stripe integrationYesSourceNot confirmed

Marketing

Marketing features
FeatureLeadpagesInstapage
Email marketingYesSourceYesSource
CRMYesSourceYesSource

Integrations

Integrations features
FeatureLeadpagesInstapage
HubSpot integrationYesSourceYesSource
Salesforce integrationYesSourceYesSource
WordPress integrationYesSourceYesSource

Technical

Technical features
FeatureLeadpagesInstapage
APIYesSourceYesSource
WebhooksYesSourceNot confirmed

Pricing

Pricing features
FeatureLeadpagesInstapage
Free trialYesSourceYesSource
Contract lengthNot confirmed1Source

Commercial

Commercial features
FeatureLeadpagesInstapage
Affiliate programmeYesSourceYesSource
Affiliate commissionNot confirmedNot specifiedSource

Starting price comparison

Instapage has the lower starting price: $79, compared with $99.

More product information

Leadpages overview · Instapage overview · Comparison data · Markdown