# Instapage vs Systeme.io for landing pages and funnels

Instapage and Systeme.io are closely matched for core workflows. Both support landing page builder, a/b testing, custom domains, agency features, and personalisation. Instapage has confirmed traffic limits. Systeme.io has confirmed funnel builder, checkout pages, and one-click upsells.

## Key decision points

- Systeme.io has confirmed funnel builder; funnel builder is not yet confirmed for Instapage.
- Instapage has confirmed traffic limits; traffic limits is not yet confirmed for Systeme.io.
- Systeme.io has confirmed checkout pages; checkout pages is not yet confirmed for Instapage.
- Systeme.io has confirmed one-click upsells; one-click upsells is not yet confirmed for Instapage.

## Choose Instapage if…

- Choose Instapage if confirmed traffic limits matters to you; this detail is not yet confirmed for Systeme.io.

## Choose Systeme.io if…

- Choose Systeme.io if confirmed funnel builder matters to you; this detail is not yet confirmed for Instapage.
- Choose Systeme.io if confirmed checkout pages matters to you; this detail is not yet confirmed for Instapage.
- Choose Systeme.io if confirmed one-click upsells matters to you; this detail is not yet confirmed for Instapage.

## Core builders

| Feature | Instapage | Systeme.io |
| --- | --- | --- |
| Landing page builder | Yes (verified 4 September 2026; [source](https://instapage.com/)) | Yes (verified 4 September 2026; [source](https://systeme.io/features)) |
| Funnel builder | Not confirmed | Yes (verified 4 September 2026; [source](https://systeme.io/features)) |

## Optimisation

| Feature | Instapage | Systeme.io |
| --- | --- | --- |
| A/B testing | Yes (verified 4 September 2026; [source](https://instapage.com/)) | Yes (verified 4 September 2026; [source](https://systeme.io/features)) |
| Dynamic text replacement | Yes (verified 4 September 2026; [source](https://instapage.com/plans)) | Not confirmed |
| Personalisation | Yes (verified 4 September 2026; [source](https://instapage.com/)) | Yes (verified 4 September 2026; [source](https://systeme.io/features)) |
| Analytics | Yes (verified 4 September 2026; [source](https://instapage.com/)) | Not confirmed |
| Heatmaps | Yes (verified 4 September 2026; [source](https://instapage.com/plans)) | Not confirmed |

## Performance

| Feature | Instapage | Systeme.io |
| --- | --- | --- |
| Server-side rendering | Yes (verified 4 September 2026; [source](https://instapage.com/plans)) | Not confirmed |
| Page speed | Yes (verified 4 September 2026; [source](https://instapage.com/)) | Not confirmed |

## Limits

| Feature | Instapage | Systeme.io |
| --- | --- | --- |
| Page limits | Not confirmed | Yes (verified 4 September 2026; [source](https://systeme.io/pricing)) |
| Traffic limits | Yes (verified 4 September 2026; [source](https://instapage.com/plans)) | Not confirmed |

## Publishing

| Feature | Instapage | Systeme.io |
| --- | --- | --- |
| Custom domains | Yes (verified 4 September 2026; [source](https://instapage.com/plans)) | Yes (verified 4 September 2026; [source](https://systeme.io/features)) |
| Number of domains | Yes (verified 4 September 2026; [source](https://instapage.com/plans)) | Yes (verified 4 September 2026; [source](https://systeme.io/pricing)) |

## Teams and agencies

| Feature | Instapage | Systeme.io |
| --- | --- | --- |
| Workspaces | Yes (verified 4 September 2026; [source](https://instapage.com/plans)) | Yes (verified 4 September 2026; [source](https://systeme.io/features)) |
| Team collaboration | Yes (verified 4 September 2026; [source](https://instapage.com/)) | Yes (verified 4 September 2026; [source](https://systeme.io/features)) |
| Client management | Not confirmed | Yes (verified 4 September 2026; [source](https://systeme.io/features)) |
| Agency features | Yes (verified 4 September 2026; [source](https://instapage.com/)) | Yes (verified 4 September 2026; [source](https://systeme.io/features)) |
| White labelling | Not confirmed | Yes (verified 4 September 2026; [source](https://systeme.io/features)) |

## Page creation

| Feature | Instapage | Systeme.io |
| --- | --- | --- |
| Templates | Yes (verified 4 September 2026; [source](https://instapage.com/)) | Yes (verified 4 September 2026; [source](https://systeme.io/features)) |
| Form builder | Yes (verified 4 September 2026; [source](https://instapage.com/)) | Not confirmed |

## Lead capture

| Feature | Instapage | Systeme.io |
| --- | --- | --- |
| Popups | Yes (verified 4 September 2026; [source](https://instapage.com/)) | Not confirmed |
| Sticky bars | Yes (verified 4 September 2026; [source](https://instapage.com/plans)) | Not confirmed |

## Commerce

| Feature | Instapage | Systeme.io |
| --- | --- | --- |
| Checkout pages | Not confirmed | Yes (verified 4 September 2026; [source](https://systeme.io/features)) |
| One-click upsells | Not confirmed | Yes (verified 4 September 2026; [source](https://systeme.io/features)) |
| Order bumps | Not confirmed | Yes (verified 4 September 2026; [source](https://systeme.io/features)) |
| Stripe integration | Not confirmed | Yes (verified 4 September 2026; [source](https://systeme.io/pricing)) |
| PayPal integration | Not confirmed | Yes (verified 4 September 2026; [source](https://systeme.io/pricing)) |

## Marketing

| Feature | Instapage | Systeme.io |
| --- | --- | --- |
| Email marketing | Yes (verified 4 September 2026; [source](https://instapage.com/)) | Yes (verified 4 September 2026; [source](https://systeme.io/features)) |
| CRM | Yes (verified 4 September 2026; [source](https://instapage.com/plans)) | Yes (verified 4 September 2026; [source](https://systeme.io/features)) |

## Integrations

| Feature | Instapage | Systeme.io |
| --- | --- | --- |
| HubSpot integration | Yes (verified 4 September 2026; [source](https://instapage.com/plans)) | Not confirmed |
| Salesforce integration | Yes (verified 4 September 2026; [source](https://instapage.com/plans)) | Not confirmed |
| WordPress integration | Yes (verified 4 September 2026; [source](https://instapage.com/plans)) | Not confirmed |

## Technical

| Feature | Instapage | Systeme.io |
| --- | --- | --- |
| API | Yes (verified 4 September 2026; [source](https://instapage.com/plans)) | Not confirmed |

## Pricing

| Feature | Instapage | Systeme.io |
| --- | --- | --- |
| Free trial | Yes (verified 4 September 2026; [source](https://instapage.com/)) | No (verified 4 September 2026; [source](https://systeme.io/pricing)) |
| Contract length | 1 (verified 4 September 2026; [source](https://instapage.com/plans)) | Not confirmed |

## Commercial

| Feature | Instapage | Systeme.io |
| --- | --- | --- |
| Affiliate programme | Yes (verified 4 September 2026; [source](https://instapage.com/)) | Not confirmed |
| Affiliate commission | Not specified (verified 4 September 2026; [source](https://instapage.com/)) | Not confirmed |

## Evidence

- **Instapage — Landing page builder:** Yes. Last verified 4 September 2026. Source: https://instapage.com/. Evidence: “drag-and-drop builder”
- **Systeme.io — Landing page builder:** Yes. Last verified 4 September 2026. Source: https://systeme.io/features. Evidence: “Create sales funnels Our funnel builder makes everything super simple and easy to do systeme.io's funnel builder includes a drag-and-drop editor, A/B split testing, one-click upsells, order bumps, and countdown timers. You can build an opt-in funnel, a sales funnel, or a webinar funnel using pre-made templates, no code required.”
- **Systeme.io — Funnel builder:** Yes. Last verified 4 September 2026. Source: https://systeme.io/features. Evidence: “Create sales funnels Our funnel builder makes everything super simple and easy to do systeme.io's funnel builder includes a drag-and-drop editor, A/B split testing, one-click upsells, order bumps, and countdown timers.”
- **Instapage — A/B testing:** Yes. Last verified 4 September 2026. Source: https://instapage.com/. Evidence: “A/B testing”
- **Systeme.io — A/B testing:** Yes. Last verified 4 September 2026. Source: https://systeme.io/features. Evidence: “systeme.io's funnel builder includes a drag-and-drop editor, A/B split testing, one-click upsells, order bumps, and countdown timers.”
- **Instapage — Dynamic text replacement:** Yes. Last verified 4 September 2026. Source: https://instapage.com/plans. Evidence: “Dynamic text replacement Personalize your copy based on visitor's search intent, demographics, firmographics, and other campaign variables passed through URL parameters.”
- **Instapage — Personalisation:** Yes. Last verified 4 September 2026. Source: https://instapage.com/. Evidence: “personalization”
- **Systeme.io — Personalisation:** Yes. Last verified 4 September 2026. Source: https://systeme.io/features. Evidence: “systeme.io email marketing includes broadcast campaigns, automated sequences, tagging, segmentation, and unlimited email sends on every plan.”
- **Instapage — Server-side rendering:** Yes. Last verified 4 September 2026. Source: https://instapage.com/plans. Evidence: “Server-side A/B testing Test multiple variants with no flickering and change traffic split with no page load delay.”
- **Systeme.io — Page limits:** Yes. Last verified 4 September 2026. Source: https://systeme.io/pricing. Evidence: “Free: 2,000 contacts, 3 sales funnels, 1 course, all features.”
- **Instapage — Traffic limits:** Yes. Last verified 4 September 2026. Source: https://instapage.com/plans. Evidence: “15,000 unique monthly visitors”
- **Instapage — Custom domains:** Yes. Last verified 4 September 2026. Source: https://instapage.com/plans. Evidence: “Root domain publishing Publish landing pages on your root domain, for example yoursite.com.”
- **Systeme.io — Custom domains:** Yes. Last verified 4 September 2026. Source: https://systeme.io/features. Evidence: “The systeme.io website builder lets you create a full site with multiple pages, a blog, and custom domain, included on the free plan.”
- **Instapage — Number of domains:** Yes. Last verified 4 September 2026. Source: https://instapage.com/plans. Evidence: “Subdomains The number of subdomains you can connect to your account.”
- **Systeme.io — Number of domains:** Yes. Last verified 4 September 2026. Source: https://systeme.io/pricing. Evidence: “Free: 2,000 contacts, 3 sales funnels, 1 course, all features. ... 1 custom domain.”
- **Instapage — Workspaces:** Yes. Last verified 4 September 2026. Source: https://instapage.com/plans. Evidence: “Workspaces The number of workspaces you can create in your account.”
- **Systeme.io — Workspaces:** Yes. Last verified 4 September 2026. Source: https://systeme.io/features. Evidence: “Sub-accounts are designed for agencies and consultants who manage multiple clients. Each sub-account is a fully isolated workspace with its own funnels, contacts, emails, and courses.”
- **Instapage — Team collaboration:** Yes. Last verified 4 September 2026. Source: https://instapage.com/. Evidence: “Visual collaboration Collaborate with your team on responsive design for page layout.”
- **Systeme.io — Team collaboration:** Yes. Last verified 4 September 2026. Source: https://systeme.io/features. Evidence: “Sub-accounts are designed for agencies and consultants who manage multiple clients. Each sub-account is a fully isolated workspace with its own funnels, contacts, emails, and courses. You can switch between client accounts from your main dashboard without logging out”
- **Systeme.io — Client management:** Yes. Last verified 4 September 2026. Source: https://systeme.io/features. Evidence: “Sub-accounts are designed for agencies and consultants who manage multiple clients. Each sub-account is a fully isolated workspace with its own funnels, contacts, emails, and courses. You can switch between client accounts from your main dashboard without logging out”
- **Instapage — Agency features:** Yes. Last verified 4 September 2026. Source: https://instapage.com/. Evidence: “For agencies Your clients hired you to boost ad ROI.”
- **Systeme.io — Agency features:** Yes. Last verified 4 September 2026. Source: https://systeme.io/features. Evidence: “Sub-accounts are designed for agencies and consultants who manage multiple clients. Each sub-account is a fully isolated workspace with its own funnels, contacts, emails, and courses.”
- **Systeme.io — White labelling:** Yes. Last verified 4 September 2026. Source: https://systeme.io/features. Evidence: “White label systeme.io under your own brand Launch your own software business and keep 100% of your revenue. Run the platform on your custom domain and manage your clients inside a fully rebranded experience with zero transaction fees”
- **Instapage — Templates:** Yes. Last verified 4 September 2026. Source: https://instapage.com/. Evidence: “250+ templates”
- **Systeme.io — Templates:** Yes. Last verified 4 September 2026. Source: https://systeme.io/features. Evidence: “You can build an opt-in funnel, a sales funnel, or a webinar funnel using pre-made templates, no code required.”
- **Instapage — Form builder:** Yes. Last verified 4 September 2026. Source: https://instapage.com/. Evidence: “forms”
- **Instapage — Popups:** Yes. Last verified 4 September 2026. Source: https://instapage.com/. Evidence: “popups”
- **Instapage — Sticky bars:** Yes. Last verified 4 September 2026. Source: https://instapage.com/plans. Evidence: “Sticky bars Keep offers and CTAs in the spotlight with sticky headers and footers.”
- **Systeme.io — Checkout pages:** Yes. Last verified 4 September 2026. Source: https://systeme.io/features. Evidence: “systeme.io supports physical product sales directly through your funnel checkout pages.”
- **Systeme.io — One-click upsells:** Yes. Last verified 4 September 2026. Source: https://systeme.io/features. Evidence: “systeme.io's funnel builder includes a drag-and-drop editor, A/B split testing, one-click upsells, order bumps, and countdown timers.”
- **Systeme.io — Order bumps:** Yes. Last verified 4 September 2026. Source: https://systeme.io/features. Evidence: “systeme.io's funnel builder includes a drag-and-drop editor, A/B split testing, one-click upsells, order bumps, and countdown timers.”
- **Systeme.io — Stripe integration:** Yes. Last verified 4 September 2026. Source: https://systeme.io/pricing. Evidence: “No transaction fees Accept payments using Stripe or PayPal at no extra cost”
- **Systeme.io — PayPal integration:** Yes. Last verified 4 September 2026. Source: https://systeme.io/pricing. Evidence: “No transaction fees Accept payments using Stripe or PayPal at no extra cost”
- **Instapage — Email marketing:** Yes. Last verified 4 September 2026. Source: https://instapage.com/. Evidence: “email marketing”
- **Systeme.io — Email marketing:** Yes. Last verified 4 September 2026. Source: https://systeme.io/features. Evidence: “Send marketing emails Your email list is integrated into your sales funnels and websites, saving you time so that you can send your emails easily systeme.io email marketing includes broadcast campaigns, automated sequences, tagging, segmentation, and unlimited email sends on every plan.”
- **Instapage — CRM:** Yes. Last verified 4 September 2026. Source: https://instapage.com/plans. Evidence: “Direct lead bypass Send leads directly to your CRM or marketing automation platforms, bypassing our servers.”
- **Systeme.io — CRM:** Yes. Last verified 4 September 2026. Source: https://systeme.io/features. Evidence: “Manage your pipelines Track every lead’s journey from your dashboard. Visualize your sales process and automate follow-ups to close deals faster systeme.io's CRM pipeline uses a Kanban-style board where you can create custom deal stages, move contacts between stages, and trigger automated follow-up emails or tasks when a deal changes status”
- **Instapage — Analytics:** Yes. Last verified 4 September 2026. Source: https://instapage.com/. Evidence: “analytics”
- **Instapage — Heatmaps:** Yes. Last verified 4 September 2026. Source: https://instapage.com/plans. Evidence: “Heatmaps Only with Instapage: Visualize visitor behavior by tracking mouse movements, clicks, and scroll depth.”
- **Instapage — HubSpot integration:** Yes. Last verified 4 September 2026. Source: https://instapage.com/plans. Evidence: “HubSpot integration Sync leads between Instapage and HubSpot to streamline your marketing efforts.”
- **Instapage — Salesforce integration:** Yes. Last verified 4 September 2026. Source: https://instapage.com/plans. Evidence: “Salesforce integration Automatically send leads from Instapage to Salesforce for seamless outreach.”
- **Instapage — WordPress integration:** Yes. Last verified 4 September 2026. Source: https://instapage.com/plans. Evidence: “CMS integration Publish your landing pages as natural extensions of your brand’s website through the WordPress and Drupal CMS integrations.”
- **Instapage — API:** Yes. Last verified 4 September 2026. Source: https://instapage.com/plans. Evidence: “API calls per day The number of API requests you can make per day.”
- **Instapage — Page speed:** Yes. Last verified 4 September 2026. Source: https://instapage.com/. Evidence: “Thor Render Engine® With Instapage's optimized back-end technology, you can create mobile pages that load in a blink.”
- **Instapage — Free trial:** Yes. Last verified 4 September 2026. Source: https://instapage.com/. Evidence: “14-day free trial”
- **Systeme.io — Free trial:** No. Last verified 4 September 2026. Source: https://systeme.io/pricing. Evidence: “The free plan never expires and does not require a credit card.”
- **Instapage — Contract length:** 1. Last verified 4 September 2026. Source: https://instapage.com/plans. Evidence: “Choose your billing cycle Monthly Annual”
- **Instapage — Affiliate programme:** Yes. Last verified 4 September 2026. Source: https://instapage.com/. Evidence: “Affiliate Program”
- **Instapage — Affiliate commission:** Not specified. Last verified 4 September 2026. Source: https://instapage.com/. Evidence: “Affiliate Program”