Software comparison

Instapage vs OptimizePress for landing pages and funnels

Instapage and OptimizePress are closely matched for core workflows. Both support landing page builder, a/b testing, page speed, custom domains, and agency features. Instapage has confirmed traffic limits. OptimizePress has confirmed funnel builder, checkout pages, and one-click upsells.

Choose Instapage if…

Choose Instapage if confirmed traffic limits matters to you; this detail is not yet confirmed for OptimizePress.

Choose OptimizePress if…

Choose OptimizePress if confirmed funnel builder matters to you; this detail is not yet confirmed for Instapage.
Choose OptimizePress if confirmed checkout pages matters to you; this detail is not yet confirmed for Instapage.
Choose OptimizePress if confirmed one-click upsells matters to you; this detail is not yet confirmed for Instapage.

Key decision points

OptimizePress has confirmed funnel builder; funnel builder is not yet confirmed for Instapage.
Instapage has confirmed traffic limits; traffic limits is not yet confirmed for OptimizePress.
OptimizePress has confirmed checkout pages; checkout pages is not yet confirmed for Instapage.
OptimizePress has confirmed one-click upsells; one-click upsells is not yet confirmed for Instapage.

Core builders

Core builders features
Feature	Instapage	OptimizePress
Landing page builder	YesSource	YesSource
Funnel builder	Not confirmed	YesSource

Optimisation

Optimisation features
Feature	Instapage	OptimizePress
A/B testing	YesSource	YesSource
Dynamic text replacement	YesSource	Not confirmed
Personalisation	YesSource	Not confirmed
Analytics	YesSource	YesSource
Heatmaps	YesSource	Not confirmed

Performance

Performance features
Feature	Instapage	OptimizePress
Server-side rendering	YesSource	Not confirmed
Page speed	YesSource	YesSource

Limits

Limits features
Feature	Instapage	OptimizePress
Traffic limits	YesSource	Not confirmed

Publishing

Publishing features
Feature	Instapage	OptimizePress
Custom domains	YesSource	YesSource
Number of domains	YesSource	YesSource

Teams and agencies

Teams and agencies features
Feature	Instapage	OptimizePress
Workspaces	YesSource	YesSource
Team collaboration	YesSource	YesSource
Client management	Not confirmed	YesSource
Agency features	YesSource	YesSource
White labelling	Not confirmed	YesSource

Page creation

Page creation features
Feature	Instapage	OptimizePress
Templates	YesSource	YesSource
Form builder	YesSource	YesSource

Lead capture

Lead capture features
Feature	Instapage	OptimizePress
Popups	YesSource	YesSource
Sticky bars	YesSource	Not confirmed

Commerce

Commerce features
Feature	Instapage	OptimizePress
Checkout pages	Not confirmed	YesSource
One-click upsells	Not confirmed	YesSource
Order bumps	Not confirmed	YesSource
Subscription payments	Not confirmed	YesSource
Stripe integration	Not confirmed	YesSource
PayPal integration	Not confirmed	YesSource

Marketing

Marketing features
Feature	Instapage	OptimizePress
Email marketing	YesSource	YesSource
CRM	YesSource	YesSource

Integrations

Integrations features
Feature	Instapage	OptimizePress
HubSpot integration	YesSource	Not confirmed
Salesforce integration	YesSource	Not confirmed
WordPress integration	YesSource	YesSource

Technical

Technical features
Feature	Instapage	OptimizePress
API	YesSource	Not confirmed

Pricing

Pricing features
Feature	Instapage	OptimizePress
Free trial	YesSource	YesSource
Contract length	1Source	12Source

Commercial

Commercial features
Feature	Instapage	OptimizePress
Affiliate programme	YesSource	YesSource
Affiliate commission	Not specifiedSource	Affiliate ProgramSource

Starting price comparison

Instapage has the lower starting price: $79, compared with $129.

More product information

Instapage overview · OptimizePress overview · Comparison data · Markdown