# Instapage vs Kartra for landing pages and funnels

Instapage and Kartra are closely matched for core workflows. Both support landing page builder, a/b testing, custom domains, form builder, and analytics. Instapage has confirmed traffic limits and page speed. Kartra has confirmed funnel builder and checkout pages.

## Key decision points

- Kartra has confirmed funnel builder; funnel builder is not yet confirmed for Instapage.
- Instapage has confirmed traffic limits; traffic limits is not yet confirmed for Kartra.
- Kartra has confirmed checkout pages; checkout pages is not yet confirmed for Instapage.
- Instapage has confirmed page speed; page speed is not yet confirmed for Kartra.

## Choose Instapage if…

- Choose Instapage if confirmed traffic limits matters to you; this detail is not yet confirmed for Kartra.
- Choose Instapage if confirmed page speed matters to you; this detail is not yet confirmed for Kartra.

## Choose Kartra if…

- Choose Kartra if confirmed funnel builder matters to you; this detail is not yet confirmed for Instapage.
- Choose Kartra if confirmed checkout pages matters to you; this detail is not yet confirmed for Instapage.

## Core builders

| Feature | Instapage | Kartra |
| --- | --- | --- |
| Landing page builder | Yes (verified 4 September 2026; [source](https://instapage.com/)) | Yes (verified 4 September 2026; [source](https://kartra.com/)) |
| Funnel builder | Not confirmed | Yes (verified 4 September 2026; [source](https://kartra.com/)) |

## Optimisation

| Feature | Instapage | Kartra |
| --- | --- | --- |
| A/B testing | Yes (verified 4 September 2026; [source](https://instapage.com/)) | Yes (verified 4 September 2026; [source](https://kartra.com/)) |
| Dynamic text replacement | Yes (verified 4 September 2026; [source](https://instapage.com/plans)) | Not confirmed |
| Personalisation | Yes (verified 4 September 2026; [source](https://instapage.com/)) | Not confirmed |
| Analytics | Yes (verified 4 September 2026; [source](https://instapage.com/)) | Yes (verified 4 September 2026; [source](https://kartra.com/)) |
| Heatmaps | Yes (verified 4 September 2026; [source](https://instapage.com/plans)) | Not confirmed |

## Performance

| Feature | Instapage | Kartra |
| --- | --- | --- |
| Server-side rendering | Yes (verified 4 September 2026; [source](https://instapage.com/plans)) | Not confirmed |
| Page speed | Yes (verified 4 September 2026; [source](https://instapage.com/)) | Not confirmed |

## Limits

| Feature | Instapage | Kartra |
| --- | --- | --- |
| Page limits | Not confirmed | Yes (verified 4 September 2026; [source](https://kartra.com/plans-and-pricing/)) |
| Traffic limits | Yes (verified 4 September 2026; [source](https://instapage.com/plans)) | Not confirmed |

## Publishing

| Feature | Instapage | Kartra |
| --- | --- | --- |
| Custom domains | Yes (verified 4 September 2026; [source](https://instapage.com/plans)) | Yes (verified 4 September 2026; [source](https://kartra.com/plans-and-pricing/)) |
| Number of domains | Yes (verified 4 September 2026; [source](https://instapage.com/plans)) | Yes (verified 4 September 2026; [source](https://kartra.com/plans-and-pricing/)) |

## Teams and agencies

| Feature | Instapage | Kartra |
| --- | --- | --- |
| Workspaces | Yes (verified 4 September 2026; [source](https://instapage.com/plans)) | Not confirmed |
| Team collaboration | Yes (verified 4 September 2026; [source](https://instapage.com/)) | Yes (verified 4 September 2026; [source](https://kartra.com/plans-and-pricing/)) |
| Agency features | Yes (verified 4 September 2026; [source](https://instapage.com/)) | Not confirmed |

## Page creation

| Feature | Instapage | Kartra |
| --- | --- | --- |
| Templates | Yes (verified 4 September 2026; [source](https://instapage.com/)) | Yes (verified 4 September 2026; [source](https://kartra.com/)) |
| Form builder | Yes (verified 4 September 2026; [source](https://instapage.com/)) | Yes (verified 4 September 2026; [source](https://kartra.com/)) |

## Lead capture

| Feature | Instapage | Kartra |
| --- | --- | --- |
| Popups | Yes (verified 4 September 2026; [source](https://instapage.com/)) | Yes (verified 4 September 2026; [source](https://kartra.com/)) |
| Sticky bars | Yes (verified 4 September 2026; [source](https://instapage.com/plans)) | Not confirmed |

## Commerce

| Feature | Instapage | Kartra |
| --- | --- | --- |
| Checkout pages | Not confirmed | Yes (verified 4 September 2026; [source](https://kartra.com/)) |
| Subscription payments | Not confirmed | Yes (verified 4 September 2026; [source](https://kartra.com/)) |
| Stripe integration | Not confirmed | Yes (verified 4 September 2026; [source](http://kartra.com/integrations-and-apis/)) |
| PayPal integration | Not confirmed | Yes (verified 4 September 2026; [source](https://kartra.com/plans-and-pricing/)) |

## Marketing

| Feature | Instapage | Kartra |
| --- | --- | --- |
| Email marketing | Yes (verified 4 September 2026; [source](https://instapage.com/)) | Yes (verified 4 September 2026; [source](https://kartra.com/)) |
| CRM | Yes (verified 4 September 2026; [source](https://instapage.com/plans)) | Yes (verified 4 September 2026; [source](https://kartra.com/)) |

## Integrations

| Feature | Instapage | Kartra |
| --- | --- | --- |
| HubSpot integration | Yes (verified 4 September 2026; [source](https://instapage.com/plans)) | Not confirmed |
| Salesforce integration | Yes (verified 4 September 2026; [source](https://instapage.com/plans)) | Not confirmed |
| WordPress integration | Yes (verified 4 September 2026; [source](https://instapage.com/plans)) | Not confirmed |

## Technical

| Feature | Instapage | Kartra |
| --- | --- | --- |
| API | Yes (verified 4 September 2026; [source](https://instapage.com/plans)) | Yes (verified 4 September 2026; [source](http://kartra.com/integrations-and-apis/)) |
| Webhooks | Not confirmed | Yes (verified 4 September 2026; [source](http://kartra.com/integrations-and-apis/)) |
| Zapier | Not confirmed | Yes (verified 4 September 2026; [source](http://kartra.com/integrations-and-apis/)) |

## Pricing

| Feature | Instapage | Kartra |
| --- | --- | --- |
| Free trial | Yes (verified 4 September 2026; [source](https://instapage.com/)) | Yes (verified 4 September 2026; [source](https://kartra.com/)) |
| Contract length | 1 (verified 4 September 2026; [source](https://instapage.com/plans)) | 1 (verified 4 September 2026; [source](https://kartra.com/plans-and-pricing/)) |

## Commercial

| Feature | Instapage | Kartra |
| --- | --- | --- |
| Affiliate programme | Yes (verified 4 September 2026; [source](https://instapage.com/)) | Not confirmed |
| Affiliate commission | Not specified (verified 4 September 2026; [source](https://instapage.com/)) | Not confirmed |

## Evidence

- **Instapage — Landing page builder:** Yes. Last verified 4 September 2026. Source: https://instapage.com/. Evidence: “drag-and-drop builder”
- **Kartra — Landing page builder:** Yes. Last verified 4 September 2026. Source: https://kartra.com/. Evidence: “Landing Page Builder Create stunning pages in minutes”
- **Kartra — Funnel builder:** Yes. Last verified 4 September 2026. Source: https://kartra.com/. Evidence: “Sales Funnel Software Build every step of your customer journey.”
- **Instapage — A/B testing:** Yes. Last verified 4 September 2026. Source: https://instapage.com/. Evidence: “A/B testing”
- **Kartra — A/B testing:** Yes. Last verified 4 September 2026. Source: https://kartra.com/. Evidence: “Scale confidently with A/B testing”
- **Instapage — Dynamic text replacement:** Yes. Last verified 4 September 2026. Source: https://instapage.com/plans. Evidence: “Dynamic text replacement Personalize your copy based on visitor's search intent, demographics, firmographics, and other campaign variables passed through URL parameters.”
- **Instapage — Personalisation:** Yes. Last verified 4 September 2026. Source: https://instapage.com/. Evidence: “personalization”
- **Instapage — Server-side rendering:** Yes. Last verified 4 September 2026. Source: https://instapage.com/plans. Evidence: “Server-side A/B testing Test multiple variants with no flickering and change traffic split with no page load delay.”
- **Kartra — Page limits:** Yes. Last verified 4 September 2026. Source: https://kartra.com/plans-and-pricing/. Evidence: “5 Pages Quickly design pages with a user-friendly drag-and-drop, no code editor.”
- **Instapage — Traffic limits:** Yes. Last verified 4 September 2026. Source: https://instapage.com/plans. Evidence: “15,000 unique monthly visitors”
- **Instapage — Custom domains:** Yes. Last verified 4 September 2026. Source: https://instapage.com/plans. Evidence: “Root domain publishing Publish landing pages on your root domain, for example yoursite.com.”
- **Kartra — Custom domains:** Yes. Last verified 4 September 2026. Source: https://kartra.com/plans-and-pricing/. Evidence: “1 custom domain Use your unique website address to create a professional online site.”
- **Instapage — Number of domains:** Yes. Last verified 4 September 2026. Source: https://instapage.com/plans. Evidence: “Subdomains The number of subdomains you can connect to your account.”
- **Kartra — Number of domains:** Yes. Last verified 4 September 2026. Source: https://kartra.com/plans-and-pricing/. Evidence: “3 custom domains Connect 3 unique website addresses to create multiple branded sites.”
- **Instapage — Workspaces:** Yes. Last verified 4 September 2026. Source: https://instapage.com/plans. Evidence: “Workspaces The number of workspaces you can create in your account.”
- **Instapage — Team collaboration:** Yes. Last verified 4 September 2026. Source: https://instapage.com/. Evidence: “Visual collaboration Collaborate with your team on responsive design for page layout.”
- **Kartra — Team collaboration:** Yes. Last verified 4 September 2026. Source: https://kartra.com/plans-and-pricing/. Evidence: “5 team members Stay in control of your content with access controlled member logins.”
- **Instapage — Agency features:** Yes. Last verified 4 September 2026. Source: https://instapage.com/. Evidence: “For agencies Your clients hired you to boost ad ROI.”
- **Instapage — Templates:** Yes. Last verified 4 September 2026. Source: https://instapage.com/. Evidence: “250+ templates”
- **Kartra — Templates:** Yes. Last verified 4 September 2026. Source: https://kartra.com/. Evidence: “100+ stunning pre-designed templates”
- **Instapage — Form builder:** Yes. Last verified 4 September 2026. Source: https://instapage.com/. Evidence: “forms”
- **Kartra — Form builder:** Yes. Last verified 4 September 2026. Source: https://kartra.com/. Evidence: “Form Builder Capture leads & grow your business”
- **Instapage — Popups:** Yes. Last verified 4 September 2026. Source: https://instapage.com/. Evidence: “popups”
- **Kartra — Popups:** Yes. Last verified 4 September 2026. Source: https://kartra.com/. Evidence: “Landing pages, exit intents, and informative pop-ups”
- **Instapage — Sticky bars:** Yes. Last verified 4 September 2026. Source: https://instapage.com/plans. Evidence: “Sticky bars Keep offers and CTAs in the spotlight with sticky headers and footers.”
- **Kartra — Checkout pages:** Yes. Last verified 4 September 2026. Source: https://kartra.com/. Evidence: “Checkouts Simple and secure checkouts”
- **Kartra — Subscription payments:** Yes. Last verified 4 September 2026. Source: https://kartra.com/. Evidence: “Checkout Pages : One-time, subscription, and upsell options”
- **Kartra — Stripe integration:** Yes. Last verified 4 September 2026. Source: http://kartra.com/integrations-and-apis/. Evidence: “We integrate with Stripe, Authorize.net, PayPal and Braintree.”
- **Kartra — PayPal integration:** Yes. Last verified 4 September 2026. Source: https://kartra.com/plans-and-pricing/. Evidence: “Checkouts Sell products or services online through our secure, high-converting checkout forms for both credit card and PayPal payments.”
- **Instapage — Email marketing:** Yes. Last verified 4 September 2026. Source: https://instapage.com/. Evidence: “email marketing”
- **Kartra — Email marketing:** Yes. Last verified 4 September 2026. Source: https://kartra.com/. Evidence: “Email Marketing Drive opens, clicks, & conversions”
- **Instapage — CRM:** Yes. Last verified 4 September 2026. Source: https://instapage.com/plans. Evidence: “Direct lead bypass Send leads directly to your CRM or marketing automation platforms, bypassing our servers.”
- **Kartra — CRM:** Yes. Last verified 4 September 2026. Source: https://kartra.com/. Evidence: “Lead Management Turn prospects into customers”
- **Instapage — Analytics:** Yes. Last verified 4 September 2026. Source: https://instapage.com/. Evidence: “analytics”
- **Kartra — Analytics:** Yes. Last verified 4 September 2026. Source: https://kartra.com/. Evidence: “Real-time Funnel Analytics Measure & optimize in real-time”
- **Instapage — Heatmaps:** Yes. Last verified 4 September 2026. Source: https://instapage.com/plans. Evidence: “Heatmaps Only with Instapage: Visualize visitor behavior by tracking mouse movements, clicks, and scroll depth.”
- **Instapage — HubSpot integration:** Yes. Last verified 4 September 2026. Source: https://instapage.com/plans. Evidence: “HubSpot integration Sync leads between Instapage and HubSpot to streamline your marketing efforts.”
- **Instapage — Salesforce integration:** Yes. Last verified 4 September 2026. Source: https://instapage.com/plans. Evidence: “Salesforce integration Automatically send leads from Instapage to Salesforce for seamless outreach.”
- **Instapage — WordPress integration:** Yes. Last verified 4 September 2026. Source: https://instapage.com/plans. Evidence: “CMS integration Publish your landing pages as natural extensions of your brand’s website through the WordPress and Drupal CMS integrations.”
- **Instapage — API:** Yes. Last verified 4 September 2026. Source: https://instapage.com/plans. Evidence: “API calls per day The number of API requests you can make per day.”
- **Kartra — API:** Yes. Last verified 4 September 2026. Source: http://kartra.com/integrations-and-apis/. Evidence: “API We offer both outbound and inbound API functionalities”
- **Kartra — Webhooks:** Yes. Last verified 4 September 2026. Source: http://kartra.com/integrations-and-apis/. Evidence: “IPN Kartra can send a notification to your application immediately as your customer places an order through Kartra Checkouts.”
- **Kartra — Zapier:** Yes. Last verified 4 September 2026. Source: http://kartra.com/integrations-and-apis/. Evidence: “Hub connectors Zapier is the world's #1 inter-app connector, and we certainly integrate with them too!”
- **Instapage — Page speed:** Yes. Last verified 4 September 2026. Source: https://instapage.com/. Evidence: “Thor Render Engine® With Instapage's optimized back-end technology, you can create mobile pages that load in a blink.”
- **Instapage — Free trial:** Yes. Last verified 4 September 2026. Source: https://instapage.com/. Evidence: “14-day free trial”
- **Kartra — Free trial:** Yes. Last verified 4 September 2026. Source: https://kartra.com/. Evidence: “Free Trial 14 days.”
- **Instapage — Contract length:** 1. Last verified 4 September 2026. Source: https://instapage.com/plans. Evidence: “Choose your billing cycle Monthly Annual”
- **Kartra — Contract length:** 1. Last verified 4 September 2026. Source: https://kartra.com/plans-and-pricing/. Evidence: “Cancel anytime.”
- **Instapage — Affiliate programme:** Yes. Last verified 4 September 2026. Source: https://instapage.com/. Evidence: “Affiliate Program”
- **Instapage — Affiliate commission:** Not specified. Last verified 4 September 2026. Source: https://instapage.com/. Evidence: “Affiliate Program”