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Recommended software

Best landing page builder with A/B testing

Instapage ranks first because it matches the primary requirement for best landing page builder with a/b testing, has verified support for landingPageBuilder, has verified support for formBuilder, and has verified support for analytics. It is followed by Kartra and Landingi.

Ranked products

  1. Instapage

    Instapage ranks 1st because:

    • Instapage matches the primary requirement for best landing page builder with a/b testing.
    • Instapage has verified support for landingPageBuilder.
    • Instapage has verified support for formBuilder.
    • Instapage has verified support for analytics.

    Score: 15/15 · verified criteria: 4/4

  2. Kartra

    Kartra ranks 2nd because:

    • Kartra matches the primary requirement for best landing page builder with a/b testing.
    • Kartra has verified support for landingPageBuilder.
    • Kartra has verified support for formBuilder.
    • Kartra has verified support for analytics.

    Score: 15/15 · verified criteria: 4/4

  3. Landingi

    Landingi ranks 3rd because:

    • Landingi matches the primary requirement for best landing page builder with a/b testing.
    • Landingi has verified support for landingPageBuilder.
    • Landingi has verified support for formBuilder.
    • Landingi has verified support for analytics.

    Score: 15/15 · verified criteria: 4/4

  4. Leadpages

    Leadpages ranks 4th because:

    • Leadpages matches the primary requirement for best landing page builder with a/b testing.
    • Leadpages has verified support for landingPageBuilder.
    • Leadpages has verified support for formBuilder.
    • Leadpages has verified support for analytics.

    Score: 15/15 · verified criteria: 4/4

  5. OptimizePress

    OptimizePress ranks 5th because:

    • OptimizePress matches the primary requirement for best landing page builder with a/b testing.
    • OptimizePress has verified support for landingPageBuilder.
    • OptimizePress has verified support for formBuilder.
    • OptimizePress has verified support for analytics.

    Score: 15/15 · verified criteria: 4/4

  6. Swipe Pages

    Swipe Pages ranks 6th because:

    • Swipe Pages matches the primary requirement for best landing page builder with a/b testing.
    • Swipe Pages has verified support for landingPageBuilder.
    • Swipe Pages has verified support for formBuilder.
    • Swipe Pages has verified support for analytics.

    Score: 15/15 · verified criteria: 4/4

  7. Unbounce

    Unbounce ranks 7th because:

    • Unbounce matches the primary requirement for best landing page builder with a/b testing.
    • Unbounce has verified support for landingPageBuilder.
    • Unbounce has verified support for formBuilder.
    • Unbounce has verified support for analytics.

    Score: 15/15 · verified criteria: 4/4

  8. ClickFunnels

    ClickFunnels ranks 8th because:

    • ClickFunnels matches the primary requirement for best landing page builder with a/b testing.
    • ClickFunnels has verified support for landingPageBuilder.
    • ClickFunnels has verified support for analytics.

    Score: 12/15 · verified criteria: 3/4

Criteria comparison

Products are ranked only from verified, sourced facts. Missing evidence remains unknown and does not count as a negative claim.

Verified criteria used for this ranking
CriterionWeightInstapageKartraLandingiLeadpagesOptimizePressSwipe PagesUnbounceClickFunnels
A/B testing6Yes (+6 points)Source · verified 4 September 2026Yes (+6 points)Source · verified 4 September 2026Yes (+6 points)Source · verified 4 September 2026Yes (+6 points)Source · verified 4 September 2026Yes (+6 points)Source · verified 4 September 2026Yes (+6 points)Source · verified 4 September 2026Yes (+6 points)Source · verified 4 September 2026Yes (+6 points)Source · verified 4 September 2026
Landing page builder3Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026
Form builder3Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Not confirmed
Analytics3Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026

Method and alternate format

Only products meeting the evidence threshold and coverage-gap rule are ranked. Missing facts earn no points and are not treated as negative claims.

Read the methodology · Read the Markdown version