{
  "schemaVersion": 1,
  "id": "mailerlite-vs-moosend",
  "products": [
    "mailerlite",
    "moosend"
  ],
  "conclusion": "MailerLite and Moosend are closely matched for core workflows. Both support contact limits, email automation, price for 1,000 contacts, price for 5,000 contacts, and price for 10,000 contacts. MailerLite has confirmed monthly email limits, shopify integration, and gdpr compliance. Moosend has confirmed visual automation builder.",
  "decisionPoints": [
    {
      "path": "vertical.monthlyEmailLimits",
      "importance": 10,
      "kind": "evidence-gap",
      "text": "MailerLite has confirmed monthly email limits; monthly email limits is not yet confirmed for Moosend."
    },
    {
      "path": "vertical.shopifyIntegration",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "MailerLite has confirmed shopify integration; shopify integration is not yet confirmed for Moosend."
    },
    {
      "path": "vertical.gdprCompliance",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "MailerLite has confirmed gdpr compliance; gdpr compliance is not yet confirmed for Moosend."
    },
    {
      "path": "vertical.visualAutomationBuilder",
      "importance": 8,
      "kind": "evidence-gap",
      "text": "Moosend has confirmed visual automation builder; visual automation builder is not yet confirmed for MailerLite."
    }
  ],
  "sharedStrengths": [
    {
      "path": "vertical.contactLimits",
      "label": "Contact limits",
      "importance": 10
    },
    {
      "path": "vertical.emailAutomation",
      "label": "Email automation",
      "importance": 10
    },
    {
      "path": "vertical.priceFor1000Contacts",
      "label": "Price for 1,000 contacts",
      "importance": 10
    },
    {
      "path": "vertical.priceFor5000Contacts",
      "label": "Price for 5,000 contacts",
      "importance": 10
    },
    {
      "path": "vertical.priceFor10000Contacts",
      "label": "Price for 10,000 contacts",
      "importance": 10
    }
  ],
  "coverage": {
    "a": 77,
    "b": 73,
    "gap": 4
  },
  "facts": [
    {
      "path": "vertical.contactLimits",
      "label": "Contact limits",
      "group": "Limits and pricing",
      "importance": 10,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8319826228ea0a16"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8319826228ea0a16",
            "excerpt": "Up to 250 subscribers",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-a1fc1061d5764cf5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a1fc1061d5764cf5",
            "excerpt": "How many contacts do you have? 500 1,000 2,000 3,000 5,000 8,000 10,000 25,000 50,000 75,000 100,000 150,000 200,000 250,000 300,000 400,000 500,000 600,000 700,000 800,000 1,000,000",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.monthlyEmailLimits",
      "label": "Monthly email limits",
      "group": "Limits and pricing",
      "importance": 10,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8319826228ea0a16"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8319826228ea0a16",
            "excerpt": "2,500 monthly emails",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.unlimitedSending",
      "label": "Unlimited sending",
      "group": "Limits and pricing",
      "importance": 8,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8319826228ea0a16"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8319826228ea0a16",
            "excerpt": "Unlimited monthly emails",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-a1fc1061d5764cf5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a1fc1061d5764cf5",
            "excerpt": "Unlimited Email Campaigns / Sends",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.subscriberBasedPricing",
      "label": "Subscriber-based pricing",
      "group": "Limits and pricing",
      "importance": 7,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8319826228ea0a16"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8319826228ea0a16",
            "excerpt": "How many subscribers do you have? Number of subscribers subscribers",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-a1fc1061d5764cf5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a1fc1061d5764cf5",
            "excerpt": "How many contacts do you have? 500 1,000 2,000 3,000 5,000 8,000 10,000 25,000 50,000 75,000 100,000 150,000 200,000 250,000 300,000 400,000 500,000 600,000 700,000 800,000 1,000,000",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.sendBasedPricing",
      "label": "Send-based pricing",
      "group": "Limits and pricing",
      "importance": 7,
      "includeInCoverage": true,
      "mailerlite": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-a1fc1061d5764cf5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a1fc1061d5764cf5",
            "excerpt": "Credits 350,000 Email credits $ 350 500,000 Email credits $ 500 750,000 Email credits $ 750 1,000,000 Email credits $ 1000",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.emailAutomation",
      "label": "Email automation",
      "group": "Automation",
      "importance": 10,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-00571fdbcd6d2ae2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-00571fdbcd6d2ae2",
            "excerpt": "Automation Send perfectly-timed and targeted emails automatically.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-883d9b07b162b9d4"
        ],
        "evidence": [
          {
            "sourceId": "ingest-883d9b07b162b9d4",
            "excerpt": "Email marketing automation Set (and forget) automated marketing campaigns​ Let smart automations work for you and focus on the leads coming through.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.visualAutomationBuilder",
      "label": "Visual automation builder",
      "group": "Automation",
      "importance": 8,
      "includeInCoverage": true,
      "mailerlite": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-883d9b07b162b9d4"
        ],
        "evidence": [
          {
            "sourceId": "ingest-883d9b07b162b9d4",
            "excerpt": "Workflow builder",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.segmentation",
      "label": "Segmentation",
      "group": "Audience management",
      "importance": 9,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8319826228ea0a16"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8319826228ea0a16",
            "excerpt": "Dynamic segments Unlimited Unlimited Unlimited",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-883d9b07b162b9d4"
        ],
        "evidence": [
          {
            "sourceId": "ingest-883d9b07b162b9d4",
            "excerpt": "Segmentation",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.tags",
      "label": "Tags",
      "group": "Audience management",
      "importance": 7,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8319826228ea0a16"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8319826228ea0a16",
            "excerpt": "Interest groups (tags) Unlimited Unlimited Unlimited",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-883d9b07b162b9d4"
        ],
        "evidence": [
          {
            "sourceId": "ingest-883d9b07b162b9d4",
            "excerpt": "Tags",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.leadScoring",
      "label": "Lead scoring",
      "group": "Audience management",
      "importance": 7,
      "includeInCoverage": true,
      "mailerlite": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "moosend": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.personalisation",
      "label": "Personalisation",
      "group": "Campaigns",
      "importance": 8,
      "includeInCoverage": true,
      "mailerlite": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-883d9b07b162b9d4"
        ],
        "evidence": [
          {
            "sourceId": "ingest-883d9b07b162b9d4",
            "excerpt": "Personalization",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.transactionalEmail",
      "label": "Transactional email",
      "group": "Channels",
      "importance": 8,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8319826228ea0a16"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8319826228ea0a16",
            "excerpt": "Transactional Email, SMS & inbound routing",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-a1fc1061d5764cf5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a1fc1061d5764cf5",
            "excerpt": "Can I send transactional emails with Moosend? Yes, Moosend supports transactional emails through SMTP and API.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.smtp",
      "label": "SMTP",
      "group": "Channels",
      "importance": 7,
      "includeInCoverage": true,
      "mailerlite": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2392669cf0dd76f9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2392669cf0dd76f9",
            "excerpt": "Moosend’s SMTP Server Moosend offers a direct SMTP service which you can integrate with your existing applications, or utilize to send transactional emails directly using your favourite SMTP client.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.sms",
      "label": "SMS",
      "group": "Channels",
      "importance": 7,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8319826228ea0a16"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8319826228ea0a16",
            "excerpt": "Transactional Email, SMS & inbound routing",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.whatsapp",
      "label": "WhatsApp",
      "group": "Channels",
      "importance": 7,
      "includeInCoverage": true,
      "mailerlite": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "moosend": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.landingPages",
      "label": "Landing pages",
      "group": "Lead capture",
      "importance": 7,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-00571fdbcd6d2ae2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-00571fdbcd6d2ae2",
            "excerpt": "Landing pages Create pages to collect leads, sell products and more.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-883d9b07b162b9d4"
        ],
        "evidence": [
          {
            "sourceId": "ingest-883d9b07b162b9d4",
            "excerpt": "Landing pages Walk your audience through the entire customer journey​ Build stunning landing pages with ready-made templates and generate leads without breaking a sweat.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.forms",
      "label": "Forms",
      "group": "Lead capture",
      "importance": 8,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-00571fdbcd6d2ae2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-00571fdbcd6d2ae2",
            "excerpt": "Signup forms Invite people from across the web to become subscribers.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-883d9b07b162b9d4"
        ],
        "evidence": [
          {
            "sourceId": "ingest-883d9b07b162b9d4",
            "excerpt": "Subscription forms Know your customers first. Engage them next. Simple, but not simplistic, forms to gather customer info and preferences.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.popups",
      "label": "Popups",
      "group": "Lead capture",
      "importance": 6,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-00571fdbcd6d2ae2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-00571fdbcd6d2ae2",
            "excerpt": "Pop-ups",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2392669cf0dd76f9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2392669cf0dd76f9",
            "excerpt": "Poptin Grow your list with Poptin's engaging website popups and email forms and convert more visitors into subscribers by syncing them directy with Moosend.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.surveys",
      "label": "Surveys",
      "group": "Lead capture",
      "importance": 5,
      "includeInCoverage": true,
      "mailerlite": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2392669cf0dd76f9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2392669cf0dd76f9",
            "excerpt": "Involve.me Create custom signup forms, lead generation quizzes, payment pages, interactive calculators, customer satisfaction surveys and more with the most intuitive drag & drop funnel builder.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.crm",
      "label": "CRM",
      "group": "Audience management",
      "importance": 8,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4ea095048aa30091"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4ea095048aa30091",
            "excerpt": "CRM",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2392669cf0dd76f9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2392669cf0dd76f9",
            "excerpt": "Salesforce CRM software solutions and enterprise cloud computing from Salesforce, the leader in customer relationship management (CRM) and PaaS.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.ecommerceFeatures",
      "label": "Ecommerce features",
      "group": "Ecommerce",
      "importance": 9,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-00571fdbcd6d2ae2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-00571fdbcd6d2ae2",
            "excerpt": "E-commerce Integrate your e-store with email marketing to boost sales.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2392669cf0dd76f9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2392669cf0dd76f9",
            "excerpt": "WooCommerce Optimize your conversion rates with cart abandonment and product recommendations emails at the click of a button with Moosend - WooCommerce integration!",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.shopifyIntegration",
      "label": "Shopify integration",
      "group": "Ecommerce",
      "importance": 9,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4ea095048aa30091"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4ea095048aa30091",
            "excerpt": "Shopify Automatically sync your Shopify customers with your MailerLite subscribers.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.woocommerceIntegration",
      "label": "WooCommerce integration",
      "group": "Ecommerce",
      "importance": 8,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4ea095048aa30091"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4ea095048aa30091",
            "excerpt": "WooCommerce The world's most popular e-commerce solution, powering 28% of all online stores.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2392669cf0dd76f9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2392669cf0dd76f9",
            "excerpt": "WooCommerce Optimize your conversion rates with cart abandonment and product recommendations emails at the click of a button with Moosend - WooCommerce integration!",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.stripeIntegration",
      "label": "Stripe integration",
      "group": "Ecommerce",
      "importance": 6,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4ea095048aa30091"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4ea095048aa30091",
            "excerpt": "Stripe Stripe technology allows individuals and businesses to receive payments over the Internet.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": null,
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      }
    },
    {
      "path": "vertical.abTesting",
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      "group": "Optimisation",
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      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
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        ],
        "evidence": [
          {
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            "excerpt": "AI-powered A/B testing",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": true,
        "status": "verified",
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        "evidence": [
          {
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            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.deliverabilityTools",
      "label": "Deliverability tools",
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      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-00571fdbcd6d2ae2"
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        "evidence": [
          {
            "sourceId": "ingest-00571fdbcd6d2ae2",
            "excerpt": "Email verifier Clean and optimize email lists to improve deliverability.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
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        "evidence": [
          {
            "sourceId": "ingest-883d9b07b162b9d4",
            "excerpt": "Deliverability",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.dedicatedIp",
      "label": "Dedicated IP",
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      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8319826228ea0a16"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8319826228ea0a16",
            "excerpt": "Dedicated IP*",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
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        "evidence": [
          {
            "sourceId": "ingest-a1fc1061d5764cf5",
            "excerpt": "Dedicated IPs i Dedicated IPs provide a unique IP address for sending your emails, enhancing url deliverability.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.customSendingDomain",
      "label": "Custom sending domain",
      "group": "Deliverability",
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      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-00571fdbcd6d2ae2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-00571fdbcd6d2ae2",
            "excerpt": "Authenticating your domain to maintain deliverability",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
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        "verifiedAt": null
      }
    },
    {
      "path": "vertical.rssCampaigns",
      "label": "RSS campaigns",
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      "importance": 5,
      "includeInCoverage": true,
      "mailerlite": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
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        "verifiedAt": null
      },
      "moosend": {
        "value": null,
        "status": "unknown",
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        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.aiWriting",
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      "importance": 5,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-00571fdbcd6d2ae2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-00571fdbcd6d2ae2",
            "excerpt": "AI writing assistant",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-883d9b07b162b9d4"
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        "evidence": [
          {
            "sourceId": "ingest-883d9b07b162b9d4",
            "excerpt": "Moosend AI Generate content from your creative ideas",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.templates",
      "label": "Templates",
      "group": "Campaigns",
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      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-00571fdbcd6d2ae2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-00571fdbcd6d2ae2",
            "excerpt": "Templates Use these expertly-designed templates to quickly build effective newsletters, web pages and forms.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-883d9b07b162b9d4"
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        "evidence": [
          {
            "sourceId": "ingest-883d9b07b162b9d4",
            "excerpt": "Browse our growing library of 130+ professionally-designed templates, pick the one that matches your goal, and add your brand’s elements to make it yours.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.multiUserSupport",
      "label": "Multi-user support",
      "group": "Teams and agencies",
      "importance": 7,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8319826228ea0a16"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8319826228ea0a16",
            "excerpt": "Unlimited user seats",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-a1fc1061d5764cf5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a1fc1061d5764cf5",
            "excerpt": "Team Members 2 5 Add-on 10+",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.agencySupport",
      "label": "Agency support",
      "group": "Teams and agencies",
      "importance": 8,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-00571fdbcd6d2ae2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-00571fdbcd6d2ae2",
            "excerpt": "Agencies",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
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        ],
        "evidence": [
          {
            "sourceId": "ingest-883d9b07b162b9d4",
            "excerpt": "Agency program",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.whiteLabelling",
      "label": "White labelling",
      "group": "Teams and agencies",
      "importance": 7,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8319826228ea0a16"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8319826228ea0a16",
            "excerpt": "Remove MailerLite logo",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "technical.api",
      "label": "API",
      "group": "Technical",
      "importance": 6,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-00571fdbcd6d2ae2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-00571fdbcd6d2ae2",
            "excerpt": "For developers Build and integrate with MailerLite. API Docs",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2392669cf0dd76f9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2392669cf0dd76f9",
            "excerpt": "Moosend API Use our API through your favorite programming languages to create and manage your email campaigns and mailing lists programmatically.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "technical.webhooks",
      "label": "Webhooks",
      "group": "Technical",
      "importance": 5,
      "includeInCoverage": true,
      "mailerlite": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "moosend": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "technical.zapier",
      "label": "Zapier",
      "group": "Technical",
      "importance": 5,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4ea095048aa30091"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4ea095048aa30091",
            "excerpt": "Zapier automates workflows by connecting MailerLite with 5,000+ apps without coding.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2392669cf0dd76f9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2392669cf0dd76f9",
            "excerpt": "Zapier Automate your business life! Zapier allows you to instantly connect Moosend with 1,000+ apps to automate your work and find productivity superpowers.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.gdprCompliance",
      "label": "GDPR compliance",
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      "importance": 9,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4070e0ec0b3c10d0"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4070e0ec0b3c10d0",
            "excerpt": "The MailerLite platform and its infrastructure fully comply with the European Regulation 679/2016 (GDPR)",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.euDataHosting",
      "label": "EU data hosting",
      "group": "Compliance",
      "importance": 8,
      "includeInCoverage": true,
      "mailerlite": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "moosend": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.priceFor1000Contacts",
      "label": "Price for 1,000 contacts",
      "group": "Pricing",
      "importance": 10,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8319826228ea0a16"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8319826228ea0a16",
            "excerpt": "How many subscribers do you have? Number of subscribers subscribers",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-a1fc1061d5764cf5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a1fc1061d5764cf5",
            "excerpt": "How many contacts do you have? 500 1,000 2,000 3,000 5,000 8,000 10,000 25,000 50,000 75,000 100,000 150,000 200,000 250,000 300,000 400,000 500,000 600,000 700,000 800,000 1,000,000",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.priceFor5000Contacts",
      "label": "Price for 5,000 contacts",
      "group": "Pricing",
      "importance": 10,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8319826228ea0a16"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8319826228ea0a16",
            "excerpt": "How many subscribers do you have? Number of subscribers subscribers",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-a1fc1061d5764cf5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a1fc1061d5764cf5",
            "excerpt": "How many contacts do you have? 500 1,000 2,000 3,000 5,000 8,000 10,000 25,000 50,000 75,000 100,000 150,000 200,000 250,000 300,000 400,000 500,000 600,000 700,000 800,000 1,000,000",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.priceFor10000Contacts",
      "label": "Price for 10,000 contacts",
      "group": "Pricing",
      "importance": 10,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8319826228ea0a16"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8319826228ea0a16",
            "excerpt": "How many subscribers do you have? Number of subscribers subscribers",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-a1fc1061d5764cf5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a1fc1061d5764cf5",
            "excerpt": "How many contacts do you have? 500 1,000 2,000 3,000 5,000 8,000 10,000 25,000 50,000 75,000 100,000 150,000 200,000 250,000 300,000 400,000 500,000 600,000 700,000 800,000 1,000,000",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.priceFor25000Contacts",
      "label": "Price for 25,000 contacts",
      "group": "Pricing",
      "importance": 10,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8319826228ea0a16"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8319826228ea0a16",
            "excerpt": "How many subscribers do you have? Number of subscribers subscribers",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-a1fc1061d5764cf5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a1fc1061d5764cf5",
            "excerpt": "How many contacts do you have? 500 1,000 2,000 3,000 5,000 8,000 10,000 25,000 50,000 75,000 100,000 150,000 200,000 250,000 300,000 400,000 500,000 600,000 700,000 800,000 1,000,000",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.priceFor50000Contacts",
      "label": "Price for 50,000 contacts",
      "group": "Pricing",
      "importance": 10,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8319826228ea0a16"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8319826228ea0a16",
            "excerpt": "How many subscribers do you have? Number of subscribers subscribers",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-a1fc1061d5764cf5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a1fc1061d5764cf5",
            "excerpt": "How many contacts do you have? 500 1,000 2,000 3,000 5,000 8,000 10,000 25,000 50,000 75,000 100,000 150,000 200,000 250,000 300,000 400,000 500,000 600,000 700,000 800,000 1,000,000",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "pricing.freeTier",
      "label": "Free plan",
      "group": "Pricing",
      "importance": 7,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8319826228ea0a16"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8319826228ea0a16",
            "excerpt": "Free Getting started? This is your launchpad! 0 0 /month Up to 250 subscribers",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "pricing.trial",
      "label": "Free trial",
      "group": "Pricing",
      "importance": 5,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8319826228ea0a16"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8319826228ea0a16",
            "excerpt": "Start free trial No credit card required.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-a1fc1061d5764cf5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a1fc1061d5764cf5",
            "excerpt": "Try core features with a 30-day free trial, no credit card required.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "commercial.affiliateProgramme",
      "label": "Affiliate programme",
      "group": "Commercial",
      "importance": 3,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4070e0ec0b3c10d0"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4070e0ec0b3c10d0",
            "excerpt": "Affiliate Program Terms",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-36065a4448a96efb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-36065a4448a96efb",
            "excerpt": "Affiliate Program T&C AFFILIATE AGREEMENT",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "commercial.commissionDescription",
      "label": "Affiliate commission",
      "group": "Commercial",
      "importance": 3,
      "includeInCoverage": true,
      "mailerlite": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "moosend": {
        "value": "Commission details are not provided in the excerpt.",
        "status": "verified",
        "sourceIds": [
          "ingest-36065a4448a96efb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-36065a4448a96efb",
            "excerpt": "Affiliate Program T&C AFFILIATE AGREEMENT",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    }
  ],
  "sources": {
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      {
        "id": "ingest-8319826228ea0a16",
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        "title": "Simple, Transparent Pricing - MailerLite",
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