{
  "schemaVersion": 1,
  "id": "mailerlite-vs-brevo",
  "products": [
    "mailerlite",
    "brevo"
  ],
  "conclusion": "MailerLite and Brevo are closely matched for core workflows. Both support email automation, segmentation, ecommerce features, shopify integration, and deliverability tools. MailerLite has confirmed contact limits, monthly email limits, price for 1,000 contacts, and price for 5,000 contacts.",
  "decisionPoints": [
    {
      "path": "vertical.contactLimits",
      "importance": 10,
      "kind": "evidence-gap",
      "text": "MailerLite has confirmed contact limits; contact limits is not yet confirmed for Brevo."
    },
    {
      "path": "vertical.monthlyEmailLimits",
      "importance": 10,
      "kind": "evidence-gap",
      "text": "MailerLite has confirmed monthly email limits; monthly email limits is not yet confirmed for Brevo."
    },
    {
      "path": "vertical.priceFor1000Contacts",
      "importance": 10,
      "kind": "evidence-gap",
      "text": "MailerLite has confirmed price for 1,000 contacts; price for 1,000 contacts is not yet confirmed for Brevo."
    },
    {
      "path": "vertical.priceFor5000Contacts",
      "importance": 10,
      "kind": "evidence-gap",
      "text": "MailerLite has confirmed price for 5,000 contacts; price for 5,000 contacts is not yet confirmed for Brevo."
    }
  ],
  "sharedStrengths": [
    {
      "path": "vertical.emailAutomation",
      "label": "Email automation",
      "importance": 10
    },
    {
      "path": "vertical.segmentation",
      "label": "Segmentation",
      "importance": 9
    },
    {
      "path": "vertical.ecommerceFeatures",
      "label": "Ecommerce features",
      "importance": 9
    },
    {
      "path": "vertical.shopifyIntegration",
      "label": "Shopify integration",
      "importance": 9
    },
    {
      "path": "vertical.deliverabilityTools",
      "label": "Deliverability tools",
      "importance": 9
    }
  ],
  "coverage": {
    "a": 77,
    "b": 63,
    "gap": 14
  },
  "facts": [
    {
      "path": "vertical.contactLimits",
      "label": "Contact limits",
      "group": "Limits and pricing",
      "importance": 10,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8319826228ea0a16"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8319826228ea0a16",
            "excerpt": "Up to 250 subscribers",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "brevo": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.monthlyEmailLimits",
      "label": "Monthly email limits",
      "group": "Limits and pricing",
      "importance": 10,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8319826228ea0a16"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8319826228ea0a16",
            "excerpt": "2,500 monthly emails",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "brevo": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.unlimitedSending",
      "label": "Unlimited sending",
      "group": "Limits and pricing",
      "importance": 8,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8319826228ea0a16"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8319826228ea0a16",
            "excerpt": "Unlimited monthly emails",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "brevo": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.subscriberBasedPricing",
      "label": "Subscriber-based pricing",
      "group": "Limits and pricing",
      "importance": 7,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8319826228ea0a16"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8319826228ea0a16",
            "excerpt": "How many subscribers do you have? Number of subscribers subscribers",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "brevo": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.sendBasedPricing",
      "label": "Send-based pricing",
      "group": "Limits and pricing",
      "importance": 7,
      "includeInCoverage": true,
      "mailerlite": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "brevo": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.emailAutomation",
      "label": "Email automation",
      "group": "Automation",
      "importance": 10,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-00571fdbcd6d2ae2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-00571fdbcd6d2ae2",
            "excerpt": "Automation Send perfectly-timed and targeted emails automatically.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "brevo": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8990c51529c07bab"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8990c51529c07bab",
            "excerpt": "Marketing automation Create an unlimited number of automated, multi-step workflows to engage users at key moments along their journey.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.visualAutomationBuilder",
      "label": "Visual automation builder",
      "group": "Automation",
      "importance": 8,
      "includeInCoverage": true,
      "mailerlite": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "brevo": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.segmentation",
      "label": "Segmentation",
      "group": "Audience management",
      "importance": 9,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8319826228ea0a16"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8319826228ea0a16",
            "excerpt": "Dynamic segments Unlimited Unlimited Unlimited",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "brevo": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8990c51529c07bab"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8990c51529c07bab",
            "excerpt": "Advanced segmentation Search, save, and manage contacts with filters like demographics, website activity, campaign engagement, and custom events. Create as many segments as you need.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.tags",
      "label": "Tags",
      "group": "Audience management",
      "importance": 7,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8319826228ea0a16"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8319826228ea0a16",
            "excerpt": "Interest groups (tags) Unlimited Unlimited Unlimited",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "brevo": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-70c807d6fe7e7d7d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-70c807d6fe7e7d7d",
            "excerpt": "Filter by events, tags, and contact properties, or opt for pre-configured segments such as new users for precise and relevant messaging.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.leadScoring",
      "label": "Lead scoring",
      "group": "Audience management",
      "importance": 7,
      "includeInCoverage": true,
      "mailerlite": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "brevo": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8990c51529c07bab"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8990c51529c07bab",
            "excerpt": "Contact scoring Get contact scores based on engagement, purchases, and behaviors to trigger automations or create targeted segments. Includes RFM, CLV and more.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.personalisation",
      "label": "Personalisation",
      "group": "Campaigns",
      "importance": 8,
      "includeInCoverage": true,
      "mailerlite": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "brevo": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-c7bdb0241ddc5a80"
        ],
        "evidence": [
          {
            "sourceId": "ingest-c7bdb0241ddc5a80",
            "excerpt": "Optimize every campaign with personalized product recommendations, ideal send times, and clear insights into what drives results.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.transactionalEmail",
      "label": "Transactional email",
      "group": "Channels",
      "importance": 8,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8319826228ea0a16"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8319826228ea0a16",
            "excerpt": "Transactional Email, SMS & inbound routing",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "brevo": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-c7bdb0241ddc5a80"
        ],
        "evidence": [
          {
            "sourceId": "ingest-c7bdb0241ddc5a80",
            "excerpt": "Transactional messaging Send real-time email, SMS, & WhatsApp messages triggered via SMTP relay and API.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.smtp",
      "label": "SMTP",
      "group": "Channels",
      "importance": 7,
      "includeInCoverage": true,
      "mailerlite": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "brevo": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-c7bdb0241ddc5a80"
        ],
        "evidence": [
          {
            "sourceId": "ingest-c7bdb0241ddc5a80",
            "excerpt": "Transactional messaging Send real-time email, SMS, & WhatsApp messages triggered via SMTP relay and API.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.sms",
      "label": "SMS",
      "group": "Channels",
      "importance": 7,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8319826228ea0a16"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8319826228ea0a16",
            "excerpt": "Transactional Email, SMS & inbound routing",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "brevo": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-c7bdb0241ddc5a80"
        ],
        "evidence": [
          {
            "sourceId": "ingest-c7bdb0241ddc5a80",
            "excerpt": "Channels Channels Email SMS WhatsApp Web & mobile push Live chat Chatbot Wallet Phone",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.whatsapp",
      "label": "WhatsApp",
      "group": "Channels",
      "importance": 7,
      "includeInCoverage": true,
      "mailerlite": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "brevo": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-c7bdb0241ddc5a80"
        ],
        "evidence": [
          {
            "sourceId": "ingest-c7bdb0241ddc5a80",
            "excerpt": "Channels Channels Email SMS WhatsApp Web & mobile push Live chat Chatbot Wallet Phone",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.landingPages",
      "label": "Landing pages",
      "group": "Lead capture",
      "importance": 7,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-00571fdbcd6d2ae2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-00571fdbcd6d2ae2",
            "excerpt": "Landing pages Create pages to collect leads, sell products and more.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "brevo": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8990c51529c07bab"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8990c51529c07bab",
            "excerpt": "Landing pages Create standalone campaign pages without a developer. 1 page included",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.forms",
      "label": "Forms",
      "group": "Lead capture",
      "importance": 8,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-00571fdbcd6d2ae2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-00571fdbcd6d2ae2",
            "excerpt": "Signup forms Invite people from across the web to become subscribers.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "brevo": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8990c51529c07bab"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8990c51529c07bab",
            "excerpt": "Forms Create branded forms to capture leads and grow your list. Automatically trigger follow-up emails as soon as someone signs up.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.popups",
      "label": "Popups",
      "group": "Lead capture",
      "importance": 6,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-00571fdbcd6d2ae2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-00571fdbcd6d2ae2",
            "excerpt": "Pop-ups",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "brevo": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8990c51529c07bab"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8990c51529c07bab",
            "excerpt": "Additional marketing channels WhatsApp, Popups, Mobile & Web Push",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.surveys",
      "label": "Surveys",
      "group": "Lead capture",
      "importance": 5,
      "includeInCoverage": true,
      "mailerlite": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "brevo": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.crm",
      "label": "CRM",
      "group": "Audience management",
      "importance": 8,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4ea095048aa30091"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4ea095048aa30091",
            "excerpt": "CRM",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "brevo": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.ecommerceFeatures",
      "label": "Ecommerce features",
      "group": "Ecommerce",
      "importance": 9,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-00571fdbcd6d2ae2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-00571fdbcd6d2ae2",
            "excerpt": "E-commerce Integrate your e-store with email marketing to boost sales.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "brevo": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8990c51529c07bab"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8990c51529c07bab",
            "excerpt": "Advanced ecommerce features Drive sales with AI recommendations, back-in-stock alerts, and coupons.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.shopifyIntegration",
      "label": "Shopify integration",
      "group": "Ecommerce",
      "importance": 9,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4ea095048aa30091"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4ea095048aa30091",
            "excerpt": "Shopify Automatically sync your Shopify customers with your MailerLite subscribers.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "brevo": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-c7bdb0241ddc5a80"
        ],
        "evidence": [
          {
            "sourceId": "ingest-c7bdb0241ddc5a80",
            "excerpt": "Integrations Connect Brevo with 150+ digital tools like Shopify, WordPress, Stripe, Zapier and more.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.woocommerceIntegration",
      "label": "WooCommerce integration",
      "group": "Ecommerce",
      "importance": 8,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4ea095048aa30091"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4ea095048aa30091",
            "excerpt": "WooCommerce The world's most popular e-commerce solution, powering 28% of all online stores.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "brevo": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-22bea4eb00ab33a3"
        ],
        "evidence": [
          {
            "sourceId": "ingest-22bea4eb00ab33a3",
            "excerpt": "BREVO WooCommerce CMS + Ecommerce + Email Marketing Scale your online store with marketing automation that drives sales and builds lasting customer.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.stripeIntegration",
      "label": "Stripe integration",
      "group": "Ecommerce",
      "importance": 6,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4ea095048aa30091"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4ea095048aa30091",
            "excerpt": "Stripe Stripe technology allows individuals and businesses to receive payments over the Internet.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "brevo": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-c7bdb0241ddc5a80"
        ],
        "evidence": [
          {
            "sourceId": "ingest-c7bdb0241ddc5a80",
            "excerpt": "Integrations Connect Brevo with 150+ digital tools like Shopify, WordPress, Stripe, Zapier and more.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.abTesting",
      "label": "A/B testing",
      "group": "Optimisation",
      "importance": 8,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-00571fdbcd6d2ae2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-00571fdbcd6d2ae2",
            "excerpt": "AI-powered A/B testing",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "brevo": {
        "value": true,
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    },
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      "path": "vertical.rssCampaigns",
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    },
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      }
    },
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      "path": "vertical.templates",
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        ],
        "verifiedAt": "2026-09-04"
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        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.multiUserSupport",
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        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.agencySupport",
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        ],
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      },
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        "evidence": [
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        ],
        "verifiedAt": "2026-09-04"
      },
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        "value": null,
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    },
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        ],
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      },
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        ],
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      }
    },
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      "path": "technical.webhooks",
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        "value": null,
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        ],
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      }
    },
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      "path": "technical.zapier",
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        "value": true,
        "status": "verified",
        "sourceIds": [
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      },
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            "excerpt": "Integrations Connect Brevo with 150+ digital tools like Shopify, WordPress, Stripe, Zapier and more.",
            "supports": "positive"
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        ],
        "verifiedAt": "2026-09-04"
      }
    },
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      "path": "vertical.gdprCompliance",
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            "sourceId": "ingest-4070e0ec0b3c10d0",
            "excerpt": "The MailerLite platform and its infrastructure fully comply with the European Regulation 679/2016 (GDPR)",
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          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "brevo": {
        "value": true,
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            "excerpt": "Data protection (GDPR) Rest assured, your data is secure with us.",
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        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.euDataHosting",
      "label": "EU data hosting",
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      "includeInCoverage": true,
      "mailerlite": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
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        "verifiedAt": null
      },
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            "sourceId": "ingest-70c807d6fe7e7d7d",
            "excerpt": "Our datacenter operates on Google Cloud Computing, ensuring European data is hosted within Europe.",
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        ],
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    },
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      "path": "vertical.priceFor1000Contacts",
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        "value": true,
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    },
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      "mailerlite": {
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    },
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    },
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      },
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            "excerpt": "PARTNERS All partner programs Affiliates Agency partners Startups & VCs Integration partners Find an expert",
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        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "commercial.commissionDescription",
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