{
  "schemaVersion": 1,
  "id": "kit-vs-moosend",
  "products": [
    "kit",
    "moosend"
  ],
  "conclusion": "Kit and Moosend are closely matched for core workflows. Both support contact limits, email automation, price for 1,000 contacts, price for 10,000 contacts, and segmentation. Kit has confirmed shopify integration. Moosend has confirmed price for 5,000 contacts, price for 25,000 contacts, and price for 50,000 contacts.",
  "decisionPoints": [
    {
      "path": "vertical.priceFor5000Contacts",
      "importance": 10,
      "kind": "evidence-gap",
      "text": "Moosend has confirmed price for 5,000 contacts; price for 5,000 contacts is not yet confirmed for Kit."
    },
    {
      "path": "vertical.priceFor25000Contacts",
      "importance": 10,
      "kind": "evidence-gap",
      "text": "Moosend has confirmed price for 25,000 contacts; price for 25,000 contacts is not yet confirmed for Kit."
    },
    {
      "path": "vertical.priceFor50000Contacts",
      "importance": 10,
      "kind": "evidence-gap",
      "text": "Moosend has confirmed price for 50,000 contacts; price for 50,000 contacts is not yet confirmed for Kit."
    },
    {
      "path": "vertical.shopifyIntegration",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "Kit has confirmed shopify integration; shopify integration is not yet confirmed for Moosend."
    }
  ],
  "sharedStrengths": [
    {
      "path": "vertical.contactLimits",
      "label": "Contact limits",
      "importance": 10
    },
    {
      "path": "vertical.emailAutomation",
      "label": "Email automation",
      "importance": 10
    },
    {
      "path": "vertical.priceFor1000Contacts",
      "label": "Price for 1,000 contacts",
      "importance": 10
    },
    {
      "path": "vertical.priceFor10000Contacts",
      "label": "Price for 10,000 contacts",
      "importance": 10
    },
    {
      "path": "vertical.segmentation",
      "label": "Segmentation",
      "importance": 9
    }
  ],
  "coverage": {
    "a": 71,
    "b": 73,
    "gap": 2
  },
  "facts": [
    {
      "path": "vertical.contactLimits",
      "label": "Contact limits",
      "group": "Limits and pricing",
      "importance": 10,
      "includeInCoverage": true,
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6606d8827170d833"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6606d8827170d833",
            "excerpt": "Up to 10,000 subscribers",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-a1fc1061d5764cf5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a1fc1061d5764cf5",
            "excerpt": "How many contacts do you have? 500 1,000 2,000 3,000 5,000 8,000 10,000 25,000 50,000 75,000 100,000 150,000 200,000 250,000 300,000 400,000 500,000 600,000 700,000 800,000 1,000,000",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.monthlyEmailLimits",
      "label": "Monthly email limits",
      "group": "Limits and pricing",
      "importance": 10,
      "includeInCoverage": true,
      "kit": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "moosend": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.unlimitedSending",
      "label": "Unlimited sending",
      "group": "Limits and pricing",
      "importance": 8,
      "includeInCoverage": true,
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6606d8827170d833"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6606d8827170d833",
            "excerpt": "Unlimited email broadcasts",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-a1fc1061d5764cf5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a1fc1061d5764cf5",
            "excerpt": "Unlimited Email Campaigns / Sends",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.subscriberBasedPricing",
      "label": "Subscriber-based pricing",
      "group": "Limits and pricing",
      "importance": 7,
      "includeInCoverage": true,
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6606d8827170d833"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6606d8827170d833",
            "excerpt": "For 1,000 email subscribers",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-a1fc1061d5764cf5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a1fc1061d5764cf5",
            "excerpt": "How many contacts do you have? 500 1,000 2,000 3,000 5,000 8,000 10,000 25,000 50,000 75,000 100,000 150,000 200,000 250,000 300,000 400,000 500,000 600,000 700,000 800,000 1,000,000",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.sendBasedPricing",
      "label": "Send-based pricing",
      "group": "Limits and pricing",
      "importance": 7,
      "includeInCoverage": true,
      "kit": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-a1fc1061d5764cf5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a1fc1061d5764cf5",
            "excerpt": "Credits 350,000 Email credits $ 350 500,000 Email credits $ 500 750,000 Email credits $ 750 1,000,000 Email credits $ 1000",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.emailAutomation",
      "label": "Email automation",
      "group": "Automation",
      "importance": 10,
      "includeInCoverage": true,
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-5be1928ea5a8b52f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-5be1928ea5a8b52f",
            "excerpt": "Explore Visual Automations Automate journeys. Free up time.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-883d9b07b162b9d4"
        ],
        "evidence": [
          {
            "sourceId": "ingest-883d9b07b162b9d4",
            "excerpt": "Email marketing automation Set (and forget) automated marketing campaigns​ Let smart automations work for you and focus on the leads coming through.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.visualAutomationBuilder",
      "label": "Visual automation builder",
      "group": "Automation",
      "importance": 8,
      "includeInCoverage": true,
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-5be1928ea5a8b52f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-5be1928ea5a8b52f",
            "excerpt": "Our intuitive visual builder lets you easily map out how you want to segment and engage with your audience",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-883d9b07b162b9d4"
        ],
        "evidence": [
          {
            "sourceId": "ingest-883d9b07b162b9d4",
            "excerpt": "Workflow builder",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.segmentation",
      "label": "Segmentation",
      "group": "Audience management",
      "importance": 9,
      "includeInCoverage": true,
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-5be1928ea5a8b52f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-5be1928ea5a8b52f",
            "excerpt": "Tag and segment your subscribers based on their interests and behaviors.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-883d9b07b162b9d4"
        ],
        "evidence": [
          {
            "sourceId": "ingest-883d9b07b162b9d4",
            "excerpt": "Segmentation",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.tags",
      "label": "Tags",
      "group": "Audience management",
      "importance": 7,
      "includeInCoverage": true,
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-5be1928ea5a8b52f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-5be1928ea5a8b52f",
            "excerpt": "Tag and segment your subscribers based on their interests and behaviors.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-883d9b07b162b9d4"
        ],
        "evidence": [
          {
            "sourceId": "ingest-883d9b07b162b9d4",
            "excerpt": "Tags",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.leadScoring",
      "label": "Lead scoring",
      "group": "Audience management",
      "importance": 7,
      "includeInCoverage": true,
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6606d8827170d833"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6606d8827170d833",
            "excerpt": "Subscriber engagement scoring",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.personalisation",
      "label": "Personalisation",
      "group": "Campaigns",
      "importance": 8,
      "includeInCoverage": true,
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-5be1928ea5a8b52f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-5be1928ea5a8b52f",
            "excerpt": "Address fans by their first name, deliver content tailored to their interests, and automate emails based on their previous interactions.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-883d9b07b162b9d4"
        ],
        "evidence": [
          {
            "sourceId": "ingest-883d9b07b162b9d4",
            "excerpt": "Personalization",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.transactionalEmail",
      "label": "Transactional email",
      "group": "Channels",
      "importance": 8,
      "includeInCoverage": true,
      "kit": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-a1fc1061d5764cf5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a1fc1061d5764cf5",
            "excerpt": "Can I send transactional emails with Moosend? Yes, Moosend supports transactional emails through SMTP and API.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.smtp",
      "label": "SMTP",
      "group": "Channels",
      "importance": 7,
      "includeInCoverage": true,
      "kit": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2392669cf0dd76f9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2392669cf0dd76f9",
            "excerpt": "Moosend’s SMTP Server Moosend offers a direct SMTP service which you can integrate with your existing applications, or utilize to send transactional emails directly using your favourite SMTP client.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.sms",
      "label": "SMS",
      "group": "Channels",
      "importance": 7,
      "includeInCoverage": true,
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6606d8827170d833"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6606d8827170d833",
            "excerpt": "SMS marketing",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.whatsapp",
      "label": "WhatsApp",
      "group": "Channels",
      "importance": 7,
      "includeInCoverage": true,
      "kit": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "moosend": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.landingPages",
      "label": "Landing pages",
      "group": "Lead capture",
      "importance": 7,
      "includeInCoverage": true,
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-5be1928ea5a8b52f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-5be1928ea5a8b52f",
            "excerpt": "Explore landing pages Create a micro website with maximum impact.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-883d9b07b162b9d4"
        ],
        "evidence": [
          {
            "sourceId": "ingest-883d9b07b162b9d4",
            "excerpt": "Landing pages Walk your audience through the entire customer journey​ Build stunning landing pages with ready-made templates and generate leads without breaking a sweat.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.forms",
      "label": "Forms",
      "group": "Lead capture",
      "importance": 8,
      "includeInCoverage": true,
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-5be1928ea5a8b52f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-5be1928ea5a8b52f",
            "excerpt": "Create email opt-in forms Create unlimited email opt-in forms you can embed to your website as a modal, sticky bar, slide in, or inline embed.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-883d9b07b162b9d4"
        ],
        "evidence": [
          {
            "sourceId": "ingest-883d9b07b162b9d4",
            "excerpt": "Subscription forms Know your customers first. Engage them next. Simple, but not simplistic, forms to gather customer info and preferences.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.popups",
      "label": "Popups",
      "group": "Lead capture",
      "importance": 6,
      "includeInCoverage": true,
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6606d8827170d833"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6606d8827170d833",
            "excerpt": "Create email opt-in forms Create unlimited email opt-in forms you can embed to your website as a modal, sticky bar, slide in, or inline embed.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2392669cf0dd76f9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2392669cf0dd76f9",
            "excerpt": "Poptin Grow your list with Poptin's engaging website popups and email forms and convert more visitors into subscribers by syncing them directy with Moosend.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.surveys",
      "label": "Surveys",
      "group": "Lead capture",
      "importance": 5,
      "includeInCoverage": true,
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6606d8827170d833"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6606d8827170d833",
            "excerpt": "Survey subscribers with polls",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2392669cf0dd76f9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2392669cf0dd76f9",
            "excerpt": "Involve.me Create custom signup forms, lead generation quizzes, payment pages, interactive calculators, customer satisfaction surveys and more with the most intuitive drag & drop funnel builder.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.crm",
      "label": "CRM",
      "group": "Audience management",
      "importance": 8,
      "includeInCoverage": true,
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-17434d91acc65ae9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-17434d91acc65ae9",
            "excerpt": "CRM",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2392669cf0dd76f9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2392669cf0dd76f9",
            "excerpt": "Salesforce CRM software solutions and enterprise cloud computing from Salesforce, the leader in customer relationship management (CRM) and PaaS.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.ecommerceFeatures",
      "label": "Ecommerce features",
      "group": "Ecommerce",
      "importance": 9,
      "includeInCoverage": true,
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-5be1928ea5a8b52f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-5be1928ea5a8b52f",
            "excerpt": "Sell digital products Simple product pages, automated fulfillment, and low transaction fees",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2392669cf0dd76f9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2392669cf0dd76f9",
            "excerpt": "WooCommerce Optimize your conversion rates with cart abandonment and product recommendations emails at the click of a button with Moosend - WooCommerce integration!",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.shopifyIntegration",
      "label": "Shopify integration",
      "group": "Ecommerce",
      "importance": 9,
      "includeInCoverage": true,
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-f2b3c505f306cc30"
        ],
        "evidence": [
          {
            "sourceId": "ingest-f2b3c505f306cc30",
            "excerpt": "Shopify Grow Your Creator Business, Automate Your Marketing, and Drive More Sales",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.woocommerceIntegration",
      "label": "WooCommerce integration",
      "group": "Ecommerce",
      "importance": 8,
      "includeInCoverage": true,
      "kit": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2392669cf0dd76f9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2392669cf0dd76f9",
            "excerpt": "WooCommerce Optimize your conversion rates with cart abandonment and product recommendations emails at the click of a button with Moosend - WooCommerce integration!",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.stripeIntegration",
      "label": "Stripe integration",
      "group": "Ecommerce",
      "importance": 6,
      "includeInCoverage": true,
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-87c524b9b72f6c3a"
        ],
        "evidence": [
          {
            "sourceId": "ingest-87c524b9b72f6c3a",
            "excerpt": "All financial transactions conducted for the Paid Services are made using one or more third-party payment processors we may engage from time to time, including but not limited to Stripe",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
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        "verifiedAt": null
      }
    },
    {
      "path": "vertical.abTesting",
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      "group": "Optimisation",
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      "includeInCoverage": true,
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6606d8827170d833"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6606d8827170d833",
            "excerpt": "A/B test subject lines",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-883d9b07b162b9d4"
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        "evidence": [
          {
            "sourceId": "ingest-883d9b07b162b9d4",
            "excerpt": "A/B Testing",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.deliverabilityTools",
      "label": "Deliverability tools",
      "group": "Deliverability",
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      "includeInCoverage": true,
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6606d8827170d833"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6606d8827170d833",
            "excerpt": "Deliverability reporting",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
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        ],
        "evidence": [
          {
            "sourceId": "ingest-883d9b07b162b9d4",
            "excerpt": "Deliverability",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.dedicatedIp",
      "label": "Dedicated IP",
      "group": "Deliverability",
      "importance": 7,
      "includeInCoverage": true,
      "kit": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-a1fc1061d5764cf5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a1fc1061d5764cf5",
            "excerpt": "Dedicated IPs i Dedicated IPs provide a unique IP address for sending your emails, enhancing url deliverability.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.customSendingDomain",
      "label": "Custom sending domain",
      "group": "Deliverability",
      "importance": 8,
      "includeInCoverage": true,
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6606d8827170d833"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6606d8827170d833",
            "excerpt": "Customizable domain Customize your free Kit domain or connect your own custom domain so all your landing pages are branded.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.rssCampaigns",
      "label": "RSS campaigns",
      "group": "Campaigns",
      "importance": 5,
      "includeInCoverage": true,
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6606d8827170d833"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6606d8827170d833",
            "excerpt": "RSS campaigns",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
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        "verifiedAt": null
      }
    },
    {
      "path": "vertical.aiWriting",
      "label": "AI writing",
      "group": "Campaigns",
      "importance": 5,
      "includeInCoverage": true,
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-f2b3c505f306cc30"
        ],
        "evidence": [
          {
            "sourceId": "ingest-f2b3c505f306cc30",
            "excerpt": "Kit + AI",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-883d9b07b162b9d4"
        ],
        "evidence": [
          {
            "sourceId": "ingest-883d9b07b162b9d4",
            "excerpt": "Moosend AI Generate content from your creative ideas",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.templates",
      "label": "Templates",
      "group": "Campaigns",
      "importance": 6,
      "includeInCoverage": true,
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-5be1928ea5a8b52f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-5be1928ea5a8b52f",
            "excerpt": "Email template library Use our email templates as a starting point to easily customize your email so it fits your brand and content.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-883d9b07b162b9d4"
        ],
        "evidence": [
          {
            "sourceId": "ingest-883d9b07b162b9d4",
            "excerpt": "Browse our growing library of 130+ professionally-designed templates, pick the one that matches your goal, and add your brand’s elements to make it yours.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.multiUserSupport",
      "label": "Multi-user support",
      "group": "Teams and agencies",
      "importance": 7,
      "includeInCoverage": true,
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6606d8827170d833"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6606d8827170d833",
            "excerpt": "Users The total number of users you can have on your account. Perfect for adding your team, with their own login, to support your marketing efforts. 1 2 Unlimited",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-a1fc1061d5764cf5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a1fc1061d5764cf5",
            "excerpt": "Team Members 2 5 Add-on 10+",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.agencySupport",
      "label": "Agency support",
      "group": "Teams and agencies",
      "importance": 8,
      "includeInCoverage": true,
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-3f87c901aa381a1d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-3f87c901aa381a1d",
            "excerpt": "Kit approved experts Looking to hire an expert to help you with your newsletter or tech setup? See experts",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-883d9b07b162b9d4"
        ],
        "evidence": [
          {
            "sourceId": "ingest-883d9b07b162b9d4",
            "excerpt": "Agency program",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.whiteLabelling",
      "label": "White labelling",
      "group": "Teams and agencies",
      "importance": 7,
      "includeInCoverage": true,
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6606d8827170d833"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6606d8827170d833",
            "excerpt": "Remove Kit branding",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "technical.api",
      "label": "API",
      "group": "Technical",
      "importance": 6,
      "includeInCoverage": true,
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-17434d91acc65ae9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-17434d91acc65ae9",
            "excerpt": "Explore Kit API",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2392669cf0dd76f9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2392669cf0dd76f9",
            "excerpt": "Moosend API Use our API through your favorite programming languages to create and manage your email campaigns and mailing lists programmatically.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "technical.webhooks",
      "label": "Webhooks",
      "group": "Technical",
      "importance": 5,
      "includeInCoverage": true,
      "kit": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "moosend": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "technical.zapier",
      "label": "Zapier",
      "group": "Technical",
      "importance": 5,
      "includeInCoverage": true,
      "kit": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2392669cf0dd76f9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2392669cf0dd76f9",
            "excerpt": "Zapier Automate your business life! Zapier allows you to instantly connect Moosend with 1,000+ apps to automate your work and find productivity superpowers.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.gdprCompliance",
      "label": "GDPR compliance",
      "group": "Compliance",
      "importance": 9,
      "includeInCoverage": true,
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-f2b3c505f306cc30"
        ],
        "evidence": [
          {
            "sourceId": "ingest-f2b3c505f306cc30",
            "excerpt": "GDPR",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.euDataHosting",
      "label": "EU data hosting",
      "group": "Compliance",
      "importance": 8,
      "includeInCoverage": true,
      "kit": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "moosend": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.priceFor1000Contacts",
      "label": "Price for 1,000 contacts",
      "group": "Pricing",
      "importance": 10,
      "includeInCoverage": true,
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6606d8827170d833"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6606d8827170d833",
            "excerpt": "For 1,000 email subscribers",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-a1fc1061d5764cf5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a1fc1061d5764cf5",
            "excerpt": "How many contacts do you have? 500 1,000 2,000 3,000 5,000 8,000 10,000 25,000 50,000 75,000 100,000 150,000 200,000 250,000 300,000 400,000 500,000 600,000 700,000 800,000 1,000,000",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.priceFor5000Contacts",
      "label": "Price for 5,000 contacts",
      "group": "Pricing",
      "importance": 10,
      "includeInCoverage": true,
      "kit": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-a1fc1061d5764cf5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a1fc1061d5764cf5",
            "excerpt": "How many contacts do you have? 500 1,000 2,000 3,000 5,000 8,000 10,000 25,000 50,000 75,000 100,000 150,000 200,000 250,000 300,000 400,000 500,000 600,000 700,000 800,000 1,000,000",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.priceFor10000Contacts",
      "label": "Price for 10,000 contacts",
      "group": "Pricing",
      "importance": 10,
      "includeInCoverage": true,
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6606d8827170d833"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6606d8827170d833",
            "excerpt": "Up to 10,000 subscribers",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-a1fc1061d5764cf5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a1fc1061d5764cf5",
            "excerpt": "How many contacts do you have? 500 1,000 2,000 3,000 5,000 8,000 10,000 25,000 50,000 75,000 100,000 150,000 200,000 250,000 300,000 400,000 500,000 600,000 700,000 800,000 1,000,000",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.priceFor25000Contacts",
      "label": "Price for 25,000 contacts",
      "group": "Pricing",
      "importance": 10,
      "includeInCoverage": true,
      "kit": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-a1fc1061d5764cf5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a1fc1061d5764cf5",
            "excerpt": "How many contacts do you have? 500 1,000 2,000 3,000 5,000 8,000 10,000 25,000 50,000 75,000 100,000 150,000 200,000 250,000 300,000 400,000 500,000 600,000 700,000 800,000 1,000,000",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.priceFor50000Contacts",
      "label": "Price for 50,000 contacts",
      "group": "Pricing",
      "importance": 10,
      "includeInCoverage": true,
      "kit": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-a1fc1061d5764cf5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a1fc1061d5764cf5",
            "excerpt": "How many contacts do you have? 500 1,000 2,000 3,000 5,000 8,000 10,000 25,000 50,000 75,000 100,000 150,000 200,000 250,000 300,000 400,000 500,000 600,000 700,000 800,000 1,000,000",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "pricing.freeTier",
      "label": "Free plan",
      "group": "Pricing",
      "importance": 7,
      "includeInCoverage": true,
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6606d8827170d833"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6606d8827170d833",
            "excerpt": "Free For creators just starting out $0 /mo Free—up to 10,000 subscribers",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "pricing.trial",
      "label": "Free trial",
      "group": "Pricing",
      "importance": 5,
      "includeInCoverage": true,
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6606d8827170d833"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6606d8827170d833",
            "excerpt": "14-day free trial",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-a1fc1061d5764cf5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a1fc1061d5764cf5",
            "excerpt": "Try core features with a 30-day free trial, no credit card required.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "commercial.affiliateProgramme",
      "label": "Affiliate programme",
      "group": "Commercial",
      "importance": 3,
      "includeInCoverage": true,
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-f2b3c505f306cc30"
        ],
        "evidence": [
          {
            "sourceId": "ingest-f2b3c505f306cc30",
            "excerpt": "Affiliate program",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "moosend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-36065a4448a96efb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-36065a4448a96efb",
            "excerpt": "Affiliate Program T&C AFFILIATE AGREEMENT",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "commercial.commissionDescription",
      "label": "Affiliate commission",
      "group": "Commercial",
      "importance": 3,
      "includeInCoverage": true,
      "kit": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "moosend": {
        "value": "Commission details are not provided in the excerpt.",
        "status": "verified",
        "sourceIds": [
          "ingest-36065a4448a96efb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-36065a4448a96efb",
            "excerpt": "Affiliate Program T&C AFFILIATE AGREEMENT",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    }
  ],
  "sources": {
    "kit": [
      {
        "id": "ingest-6606d8827170d833",
        "url": "https://kit.com/pricing",
        "title": "Flexible Pricing Plans for Every Stage of Your Creator Business",
        "publisher": "Kit",
        "kind": "vendor",
        "accessedAt": "2026-09-04"
      },
      {
        "id": "ingest-f2b3c505f306cc30",
        "url": "https://kit.com/",
        "title": "Kit: The Platform for Creators - Email Marketing, Automation & Newsletters to Grow Your Business",
        "publisher": "Kit",
        "kind": "vendor",
        "accessedAt": "2026-09-04"
      },
      {
        "id": "ingest-87c524b9b72f6c3a",
        "url": "https://kit.com/terms",
        "title": "Kit Terms of Service | Our Rules and Guidelines",
        "publisher": "Kit",
        "kind": "vendor",
        "accessedAt": "2026-09-04"
      },
      {
        "id": "ingest-17434d91acc65ae9",
        "url": "https://kit.com/apps",
        "title": "Email App Integrations | Connect Kit With Shopify, Canva & More",
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