{
  "schemaVersion": 1,
  "id": "kit-vs-activecampaign",
  "products": [
    "kit",
    "activecampaign"
  ],
  "conclusion": "Kit and ActiveCampaign are closely matched for core workflows. Both support contact limits, email automation, price for 1,000 contacts, price for 10,000 contacts, and segmentation. ActiveCampaign has confirmed monthly email limits, price for 5,000 contacts, price for 25,000 contacts, and price for 50,000 contacts.",
  "decisionPoints": [
    {
      "path": "vertical.monthlyEmailLimits",
      "importance": 10,
      "kind": "evidence-gap",
      "text": "ActiveCampaign has confirmed monthly email limits; monthly email limits is not yet confirmed for Kit."
    },
    {
      "path": "vertical.priceFor5000Contacts",
      "importance": 10,
      "kind": "evidence-gap",
      "text": "ActiveCampaign has confirmed price for 5,000 contacts; price for 5,000 contacts is not yet confirmed for Kit."
    },
    {
      "path": "vertical.priceFor25000Contacts",
      "importance": 10,
      "kind": "evidence-gap",
      "text": "ActiveCampaign has confirmed price for 25,000 contacts; price for 25,000 contacts is not yet confirmed for Kit."
    },
    {
      "path": "vertical.priceFor50000Contacts",
      "importance": 10,
      "kind": "evidence-gap",
      "text": "ActiveCampaign has confirmed price for 50,000 contacts; price for 50,000 contacts is not yet confirmed for Kit."
    }
  ],
  "sharedStrengths": [
    {
      "path": "vertical.contactLimits",
      "label": "Contact limits",
      "importance": 10
    },
    {
      "path": "vertical.emailAutomation",
      "label": "Email automation",
      "importance": 10
    },
    {
      "path": "vertical.priceFor1000Contacts",
      "label": "Price for 1,000 contacts",
      "importance": 10
    },
    {
      "path": "vertical.priceFor10000Contacts",
      "label": "Price for 10,000 contacts",
      "importance": 10
    },
    {
      "path": "vertical.segmentation",
      "label": "Segmentation",
      "importance": 9
    }
  ],
  "coverage": {
    "a": 71,
    "b": 83,
    "gap": 12
  },
  "facts": [
    {
      "path": "vertical.contactLimits",
      "label": "Contact limits",
      "group": "Limits and pricing",
      "importance": 10,
      "includeInCoverage": true,
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6606d8827170d833"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6606d8827170d833",
            "excerpt": "Up to 10,000 subscribers",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Email sends 15x contact limit",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.monthlyEmailLimits",
      "label": "Monthly email limits",
      "group": "Limits and pricing",
      "importance": 10,
      "includeInCoverage": true,
      "kit": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Email sends 15x contact limit",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.unlimitedSending",
      "label": "Unlimited sending",
      "group": "Limits and pricing",
      "importance": 8,
      "includeInCoverage": true,
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6606d8827170d833"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6606d8827170d833",
            "excerpt": "Unlimited email broadcasts",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.subscriberBasedPricing",
      "label": "Subscriber-based pricing",
      "group": "Limits and pricing",
      "importance": 7,
      "includeInCoverage": true,
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6606d8827170d833"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6606d8827170d833",
            "excerpt": "For 1,000 email subscribers",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Number of Contacts",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.sendBasedPricing",
      "label": "Send-based pricing",
      "group": "Limits and pricing",
      "importance": 7,
      "includeInCoverage": true,
      "kit": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Email sends 15x contact limit",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.emailAutomation",
      "label": "Email automation",
      "group": "Automation",
      "importance": 10,
      "includeInCoverage": true,
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-5be1928ea5a8b52f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-5be1928ea5a8b52f",
            "excerpt": "Explore Visual Automations Automate journeys. Free up time.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-bcf1e00e4ab4a463"
        ],
        "evidence": [
          {
            "sourceId": "ingest-bcf1e00e4ab4a463",
            "excerpt": "Marketing Automation Automate and optimize customer journeys",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.visualAutomationBuilder",
      "label": "Visual automation builder",
      "group": "Automation",
      "importance": 8,
      "includeInCoverage": true,
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-5be1928ea5a8b52f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-5be1928ea5a8b52f",
            "excerpt": "Our intuitive visual builder lets you easily map out how you want to segment and engage with your audience",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Automations map",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.segmentation",
      "label": "Segmentation",
      "group": "Audience management",
      "importance": 9,
      "includeInCoverage": true,
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-5be1928ea5a8b52f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-5be1928ea5a8b52f",
            "excerpt": "Tag and segment your subscribers based on their interests and behaviors.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Segmentation Premium Advanced Standard Limited",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.tags",
      "label": "Tags",
      "group": "Audience management",
      "importance": 7,
      "includeInCoverage": true,
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-5be1928ea5a8b52f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-5be1928ea5a8b52f",
            "excerpt": "Tag and segment your subscribers based on their interests and behaviors.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Tags",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.leadScoring",
      "label": "Lead scoring",
      "group": "Audience management",
      "importance": 7,
      "includeInCoverage": true,
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6606d8827170d833"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6606d8827170d833",
            "excerpt": "Subscriber engagement scoring",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Lead scoring Included in Pipelines add-on",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.personalisation",
      "label": "Personalisation",
      "group": "Campaigns",
      "importance": 8,
      "includeInCoverage": true,
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-5be1928ea5a8b52f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-5be1928ea5a8b52f",
            "excerpt": "Address fans by their first name, deliver content tailored to their interests, and automate emails based on their previous interactions.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Personalization fields",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.transactionalEmail",
      "label": "Transactional email",
      "group": "Channels",
      "importance": 8,
      "includeInCoverage": true,
      "kit": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-68064470e5fa9ad8"
        ],
        "evidence": [
          {
            "sourceId": "ingest-68064470e5fa9ad8",
            "excerpt": "Transactional Email",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.smtp",
      "label": "SMTP",
      "group": "Channels",
      "importance": 7,
      "includeInCoverage": true,
      "kit": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "activecampaign": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.sms",
      "label": "SMS",
      "group": "Channels",
      "importance": 7,
      "includeInCoverage": true,
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6606d8827170d833"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6606d8827170d833",
            "excerpt": "SMS marketing",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-68064470e5fa9ad8"
        ],
        "evidence": [
          {
            "sourceId": "ingest-68064470e5fa9ad8",
            "excerpt": "SMS Marketing",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.whatsapp",
      "label": "WhatsApp",
      "group": "Channels",
      "importance": 7,
      "includeInCoverage": true,
      "kit": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-451fd698dea5dce8"
        ],
        "evidence": [
          {
            "sourceId": "ingest-451fd698dea5dce8",
            "excerpt": "WhatsApp Messaging",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.landingPages",
      "label": "Landing pages",
      "group": "Lead capture",
      "importance": 7,
      "includeInCoverage": true,
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-5be1928ea5a8b52f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-5be1928ea5a8b52f",
            "excerpt": "Explore landing pages Create a micro website with maximum impact.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Landing pages",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.forms",
      "label": "Forms",
      "group": "Lead capture",
      "importance": 8,
      "includeInCoverage": true,
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-5be1928ea5a8b52f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-5be1928ea5a8b52f",
            "excerpt": "Create email opt-in forms Create unlimited email opt-in forms you can embed to your website as a modal, sticky bar, slide in, or inline embed.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Forms Standard & inline only",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.popups",
      "label": "Popups",
      "group": "Lead capture",
      "importance": 6,
      "includeInCoverage": true,
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6606d8827170d833"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6606d8827170d833",
            "excerpt": "Create email opt-in forms Create unlimited email opt-in forms you can embed to your website as a modal, sticky bar, slide in, or inline embed.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Site messages",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.surveys",
      "label": "Surveys",
      "group": "Lead capture",
      "importance": 5,
      "includeInCoverage": true,
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6606d8827170d833"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6606d8827170d833",
            "excerpt": "Survey subscribers with polls",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-451fd698dea5dce8"
        ],
        "evidence": [
          {
            "sourceId": "ingest-451fd698dea5dce8",
            "excerpt": "Question Steps",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.crm",
      "label": "CRM",
      "group": "Audience management",
      "importance": 8,
      "includeInCoverage": true,
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-17434d91acc65ae9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-17434d91acc65ae9",
            "excerpt": "CRM",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-68064470e5fa9ad8"
        ],
        "evidence": [
          {
            "sourceId": "ingest-68064470e5fa9ad8",
            "excerpt": "CRM",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.ecommerceFeatures",
      "label": "Ecommerce features",
      "group": "Ecommerce",
      "importance": 9,
      "includeInCoverage": true,
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-5be1928ea5a8b52f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-5be1928ea5a8b52f",
            "excerpt": "Sell digital products Simple product pages, automated fulfillment, and low transaction fees",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Abandoned cart",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.shopifyIntegration",
      "label": "Shopify integration",
      "group": "Ecommerce",
      "importance": 9,
      "includeInCoverage": true,
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-f2b3c505f306cc30"
        ],
        "evidence": [
          {
            "sourceId": "ingest-f2b3c505f306cc30",
            "excerpt": "Shopify Grow Your Creator Business, Automate Your Marketing, and Drive More Sales",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Shopify, Square, & WooCommerce",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.woocommerceIntegration",
      "label": "WooCommerce integration",
      "group": "Ecommerce",
      "importance": 8,
      "includeInCoverage": true,
      "kit": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Shopify, Square, & WooCommerce",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.stripeIntegration",
      "label": "Stripe integration",
      "group": "Ecommerce",
      "importance": 6,
      "includeInCoverage": true,
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-87c524b9b72f6c3a"
        ],
        "evidence": [
          {
            "sourceId": "ingest-87c524b9b72f6c3a",
            "excerpt": "All financial transactions conducted for the Paid Services are made using one or more third-party payment processors we may engage from time to time, including but not limited to Stripe",
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        ],
        "verifiedAt": "2026-09-04"
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        "verifiedAt": "2026-09-04"
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    },
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      "path": "vertical.abTesting",
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      "activecampaign": {
        "value": true,
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        "verifiedAt": "2026-09-04"
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    },
    {
      "path": "vertical.deliverabilityTools",
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        "evidence": [
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        "verifiedAt": "2026-09-04"
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      "activecampaign": {
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        "verifiedAt": "2026-09-04"
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    },
    {
      "path": "vertical.dedicatedIp",
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      "kit": {
        "value": null,
        "status": "unknown",
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      "activecampaign": {
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    },
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      "path": "vertical.customSendingDomain",
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        "evidence": [
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            "excerpt": "Customizable domain Customize your free Kit domain or connect your own custom domain so all your landing pages are branded.",
            "supports": "positive"
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        ],
        "verifiedAt": "2026-09-04"
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      "activecampaign": {
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        "evidence": [
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            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Custom mailserver domain",
            "supports": "positive"
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        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.rssCampaigns",
      "label": "RSS campaigns",
      "group": "Campaigns",
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      "kit": {
        "value": true,
        "status": "verified",
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        "evidence": [
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            "supports": "positive"
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        "verifiedAt": "2026-09-04"
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      "activecampaign": {
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        "evidence": [
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            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Scheduled, RSS-triggered, & date-based campaigns",
            "supports": "positive"
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        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.aiWriting",
      "label": "AI writing",
      "group": "Campaigns",
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      "includeInCoverage": true,
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
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        "evidence": [
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            "excerpt": "Kit + AI",
            "supports": "positive"
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        ],
        "verifiedAt": "2026-09-04"
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      "activecampaign": {
        "value": true,
        "status": "verified",
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        "evidence": [
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            "excerpt": "Active Intelligence New Autonomous AI features for better and faster work",
            "supports": "positive"
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        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.templates",
      "label": "Templates",
      "group": "Campaigns",
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      "includeInCoverage": true,
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-5be1928ea5a8b52f"
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        "evidence": [
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            "sourceId": "ingest-5be1928ea5a8b52f",
            "excerpt": "Email template library Use our email templates as a starting point to easily customize your email so it fits your brand and content.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
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        "evidence": [
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            "excerpt": "250+ pre-built templates",
            "supports": "positive"
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        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.multiUserSupport",
      "label": "Multi-user support",
      "group": "Teams and agencies",
      "importance": 7,
      "includeInCoverage": true,
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
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        "evidence": [
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            "excerpt": "Users The total number of users you can have on your account. Perfect for adding your team, with their own login, to support your marketing efforts. 1 2 Unlimited",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
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        "evidence": [
          {
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            "supports": "positive"
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        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.agencySupport",
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      "group": "Teams and agencies",
      "importance": 8,
      "includeInCoverage": true,
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
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        "evidence": [
          {
            "sourceId": "ingest-3f87c901aa381a1d",
            "excerpt": "Kit approved experts Looking to hire an expert to help you with your newsletter or tech setup? See experts",
            "supports": "positive"
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        ],
        "verifiedAt": "2026-09-04"
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      "activecampaign": {
        "value": true,
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        "evidence": [
          {
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            "supports": "positive"
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        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.whiteLabelling",
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        "status": "verified",
        "sourceIds": [
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        "evidence": [
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            "supports": "positive"
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        ],
        "verifiedAt": "2026-09-04"
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      "activecampaign": {
        "value": true,
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        "evidence": [
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            "excerpt": "Custom branded forms",
            "supports": "positive"
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        ],
        "verifiedAt": "2026-09-04"
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    },
    {
      "path": "technical.api",
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        "status": "verified",
        "sourceIds": [
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        "evidence": [
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        ],
        "verifiedAt": "2026-09-04"
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      "activecampaign": {
        "value": true,
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        "evidence": [
          {
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            "excerpt": "Version 3 of the ActiveCampaign API is structured around REST, HTTP, and JSON.",
            "supports": "positive"
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        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "technical.webhooks",
      "label": "Webhooks",
      "group": "Technical",
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      "includeInCoverage": true,
      "kit": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "activecampaign": {
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        "evidence": [
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            "sourceId": "ingest-0d94f1ee5c4bcc64",
            "excerpt": "Get notified at the URL of your choice when your contacts do something you care about—like opening a campaign or clicking a link.",
            "supports": "positive"
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        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "technical.zapier",
      "label": "Zapier",
      "group": "Technical",
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      "includeInCoverage": true,
      "kit": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
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      "activecampaign": {
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            "sourceId": "ingest-6c0772d3b2912dd3",
            "excerpt": "Most integrations connect in just a few clicks through our native connections or Zapier.",
            "supports": "positive"
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        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.gdprCompliance",
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      "kit": {
        "value": true,
        "status": "verified",
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        "verifiedAt": "2026-09-04"
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    },
    {
      "path": "vertical.euDataHosting",
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      "kit": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
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        "verifiedAt": null
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      "activecampaign": {
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    },
    {
      "path": "vertical.priceFor1000Contacts",
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      "group": "Pricing",
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      "includeInCoverage": true,
      "kit": {
        "value": true,
        "status": "verified",
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        "evidence": [
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            "excerpt": "For 1,000 email subscribers",
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        "verifiedAt": "2026-09-04"
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      "activecampaign": {
        "value": true,
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        "evidence": [
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            "sourceId": "ingest-e472a9d901c74fba",
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    },
    {
      "path": "vertical.priceFor5000Contacts",
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      "kit": {
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        ],
        "verifiedAt": "2026-09-04"
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    },
    {
      "path": "vertical.priceFor10000Contacts",
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      "kit": {
        "value": true,
        "status": "verified",
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        ],
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            "supports": "positive"
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        ],
        "verifiedAt": "2026-09-04"
      }
    },
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      "path": "vertical.priceFor25000Contacts",
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      "kit": {
        "value": null,
        "status": "unknown",
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            "sourceId": "ingest-e472a9d901c74fba",
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            "supports": "positive"
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        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.priceFor50000Contacts",
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      "kit": {
        "value": null,
        "status": "unknown",
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      "activecampaign": {
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        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "pricing.freeTier",
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        "value": true,
        "status": "verified",
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        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
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      }
    },
    {
      "path": "pricing.trial",
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      "includeInCoverage": true,
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        "value": true,
        "status": "verified",
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          "ingest-6606d8827170d833"
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        "evidence": [
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            "supports": "positive"
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        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
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        "evidence": [
          {
            "sourceId": "ingest-bcf1e00e4ab4a463",
            "excerpt": "Free 14-day trial with email sign-up",
            "supports": "positive"
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        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "commercial.affiliateProgramme",
      "label": "Affiliate programme",
      "group": "Commercial",
      "importance": 3,
      "includeInCoverage": true,
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-f2b3c505f306cc30"
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        "evidence": [
          {
            "sourceId": "ingest-f2b3c505f306cc30",
            "excerpt": "Affiliate program",
            "supports": "positive"
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        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "commercial.commissionDescription",
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      "group": "Commercial",
      "importance": 3,
      "includeInCoverage": true,
      "kit": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "activecampaign": {
        "value": null,
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        "verifiedAt": null
      }
    }
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        "url": "https://kit.com/terms",
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        "id": "ingest-17434d91acc65ae9",
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        "id": "ingest-3f87c901aa381a1d",
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        "id": "ingest-5be1928ea5a8b52f",
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