# Moosend vs Omnisend for email marketing

Moosend and Omnisend are closely matched for core workflows. Both support contact limits, email automation, price for 1,000 contacts, price for 5,000 contacts, and price for 10,000 contacts. Moosend has confirmed visual automation builder and personalisation. Omnisend has confirmed monthly email limits and shopify integration.

## Key decision points

- Omnisend has confirmed monthly email limits; monthly email limits is not yet confirmed for Moosend.
- Omnisend has confirmed shopify integration; shopify integration is not yet confirmed for Moosend.
- Moosend has confirmed visual automation builder; visual automation builder is not yet confirmed for Omnisend.
- Moosend has confirmed personalisation; personalisation is not yet confirmed for Omnisend.

## Choose Moosend if…

- Choose Moosend if confirmed visual automation builder matters to you; this detail is not yet confirmed for Omnisend.
- Choose Moosend if confirmed personalisation matters to you; this detail is not yet confirmed for Omnisend.

## Choose Omnisend if…

- Choose Omnisend if confirmed monthly email limits matters to you; this detail is not yet confirmed for Moosend.
- Choose Omnisend if confirmed shopify integration matters to you; this detail is not yet confirmed for Moosend.

## Limits and pricing

| Feature | Moosend | Omnisend |
| --- | --- | --- |
| Contact limits | Yes (verified 4 September 2026; [source](https://moosend.com/pricing/)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/pricing/)) |
| Monthly email limits | Not confirmed | Yes (verified 4 September 2026; [source](https://www.omnisend.com/pricing/)) |
| Unlimited sending | Yes (verified 4 September 2026; [source](https://moosend.com/pricing/)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/pricing/)) |
| Subscriber-based pricing | Yes (verified 4 September 2026; [source](https://moosend.com/pricing/)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/pricing/)) |
| Send-based pricing | Yes (verified 4 September 2026; [source](https://moosend.com/pricing/)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/pricing/)) |

## Automation

| Feature | Moosend | Omnisend |
| --- | --- | --- |
| Email automation | Yes (verified 4 September 2026; [source](https://moosend.com/)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/)) |
| Visual automation builder | Yes (verified 4 September 2026; [source](https://moosend.com/)) | Not confirmed |

## Audience management

| Feature | Moosend | Omnisend |
| --- | --- | --- |
| Segmentation | Yes (verified 4 September 2026; [source](https://moosend.com/)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/)) |
| Tags | Yes (verified 4 September 2026; [source](https://moosend.com/)) | Not confirmed |
| CRM | Yes (verified 4 September 2026; [source](https://moosend.com/integrations/)) | Not confirmed |

## Campaigns

| Feature | Moosend | Omnisend |
| --- | --- | --- |
| Personalisation | Yes (verified 4 September 2026; [source](https://moosend.com/)) | Not confirmed |
| AI writing | Yes (verified 4 September 2026; [source](https://moosend.com/)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/)) |
| Templates | Yes (verified 4 September 2026; [source](https://moosend.com/)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/)) |

## Channels

| Feature | Moosend | Omnisend |
| --- | --- | --- |
| Transactional email | Yes (verified 4 September 2026; [source](https://moosend.com/pricing/)) | Not confirmed |
| SMTP | Yes (verified 4 September 2026; [source](https://moosend.com/integrations/)) | Not confirmed |
| SMS | Not confirmed | Yes (verified 4 September 2026; [source](https://www.omnisend.com/)) |

## Lead capture

| Feature | Moosend | Omnisend |
| --- | --- | --- |
| Landing pages | Yes (verified 4 September 2026; [source](https://moosend.com/)) | Not confirmed |
| Forms | Yes (verified 4 September 2026; [source](https://moosend.com/)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/)) |
| Popups | Yes (verified 4 September 2026; [source](https://moosend.com/integrations/)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/)) |
| Surveys | Yes (verified 4 September 2026; [source](https://moosend.com/integrations/)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/changelog/)) |

## Ecommerce

| Feature | Moosend | Omnisend |
| --- | --- | --- |
| Ecommerce features | Yes (verified 4 September 2026; [source](https://moosend.com/integrations/)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/)) |
| Shopify integration | Not confirmed | Yes (verified 4 September 2026; [source](https://www.omnisend.com/)) |
| WooCommerce integration | Yes (verified 4 September 2026; [source](https://moosend.com/integrations/)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/)) |

## Optimisation

| Feature | Moosend | Omnisend |
| --- | --- | --- |
| A/B testing | Yes (verified 4 September 2026; [source](https://moosend.com/)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/changelog/)) |

## Deliverability

| Feature | Moosend | Omnisend |
| --- | --- | --- |
| Deliverability tools | Yes (verified 4 September 2026; [source](https://moosend.com/)) | Yes (verified 4 September 2026; [source](https://support.omnisend.com/en/)) |
| Dedicated IP | Yes (verified 4 September 2026; [source](https://moosend.com/pricing/)) | Not confirmed |

## Teams and agencies

| Feature | Moosend | Omnisend |
| --- | --- | --- |
| Multi-user support | Yes (verified 4 September 2026; [source](https://moosend.com/pricing/)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/terms/)) |
| Agency support | Yes (verified 4 September 2026; [source](https://moosend.com/)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/)) |
| White labelling | Not confirmed | Yes (verified 4 September 2026; [source](https://www.omnisend.com/pricing/)) |

## Technical

| Feature | Moosend | Omnisend |
| --- | --- | --- |
| API | Yes (verified 4 September 2026; [source](https://moosend.com/integrations/)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/)) |
| Zapier | Yes (verified 4 September 2026; [source](https://moosend.com/integrations/)) | Not confirmed |

## Pricing

| Feature | Moosend | Omnisend |
| --- | --- | --- |
| Price for 1,000 contacts | Yes (verified 4 September 2026; [source](https://moosend.com/pricing/)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/pricing/)) |
| Price for 5,000 contacts | Yes (verified 4 September 2026; [source](https://moosend.com/pricing/)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/pricing/)) |
| Price for 10,000 contacts | Yes (verified 4 September 2026; [source](https://moosend.com/pricing/)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/pricing/)) |
| Price for 25,000 contacts | Yes (verified 4 September 2026; [source](https://moosend.com/pricing/)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/pricing/)) |
| Price for 50,000 contacts | Yes (verified 4 September 2026; [source](https://moosend.com/pricing/)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/pricing/)) |
| Free plan | Not confirmed | Yes (verified 4 September 2026; [source](https://www.omnisend.com/pricing/)) |
| Free trial | Yes (verified 4 September 2026; [source](https://moosend.com/pricing/)) | Not confirmed |

## Commercial

| Feature | Moosend | Omnisend |
| --- | --- | --- |
| Affiliate programme | Yes (verified 4 September 2026; [source](https://moosend.com/affiliate-program-terms/)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/)) |
| Affiliate commission | Commission details are not provided in the excerpt. (verified 4 September 2026; [source](https://moosend.com/affiliate-program-terms/)) | Not confirmed |

## Evidence

- **Moosend — Contact limits:** Yes. Last verified 4 September 2026. Source: https://moosend.com/pricing/. Evidence: “How many contacts do you have? 500 1,000 2,000 3,000 5,000 8,000 10,000 25,000 50,000 75,000 100,000 150,000 200,000 250,000 300,000 400,000 500,000 600,000 700,000 800,000 1,000,000”
- **Omnisend — Contact limits:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/pricing/. Evidence: “250 contacts Reach up to 250 contacts each month.”
- **Omnisend — Monthly email limits:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/pricing/. Evidence: “500 monthly emails Send up to 500 emails per month.”
- **Moosend — Unlimited sending:** Yes. Last verified 4 September 2026. Source: https://moosend.com/pricing/. Evidence: “Unlimited Email Campaigns / Sends”
- **Omnisend — Unlimited sending:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/pricing/. Evidence: “Unlimited monthly emails Send unlimited amount of emails per month.”
- **Moosend — Subscriber-based pricing:** Yes. Last verified 4 September 2026. Source: https://moosend.com/pricing/. Evidence: “How many contacts do you have? 500 1,000 2,000 3,000 5,000 8,000 10,000 25,000 50,000 75,000 100,000 150,000 200,000 250,000 300,000 400,000 500,000 600,000 700,000 800,000 1,000,000”
- **Omnisend — Subscriber-based pricing:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/pricing/. Evidence: “List size You're billed for subscribers and non-subscribers who received automated messages.”
- **Moosend — Send-based pricing:** Yes. Last verified 4 September 2026. Source: https://moosend.com/pricing/. Evidence: “Credits 350,000 Email credits $ 350 500,000 Email credits $ 500 750,000 Email credits $ 750 1,000,000 Email credits $ 1000”
- **Omnisend — Send-based pricing:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/pricing/. Evidence: “500 monthly emails Send up to 500 emails per month.”
- **Moosend — Email automation:** Yes. Last verified 4 September 2026. Source: https://moosend.com/. Evidence: “Email marketing automation Set (and forget) automated marketing campaigns​ Let smart automations work for you and focus on the leads coming through.”
- **Omnisend — Email automation:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/. Evidence: “Automation Build workflows for welcome, abandoned cart, post-purchase, and more. Let them bring in revenue on autopilot.”
- **Moosend — Visual automation builder:** Yes. Last verified 4 September 2026. Source: https://moosend.com/. Evidence: “Workflow builder”
- **Moosend — Segmentation:** Yes. Last verified 4 September 2026. Source: https://moosend.com/. Evidence: “Segmentation”
- **Omnisend — Segmentation:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/. Evidence: “Segmentation Segment by behavior, purchase history, engagement — or all three — so every send feels intentional.”
- **Moosend — Tags:** Yes. Last verified 4 September 2026. Source: https://moosend.com/. Evidence: “Tags”
- **Moosend — Personalisation:** Yes. Last verified 4 September 2026. Source: https://moosend.com/. Evidence: “Personalization”
- **Moosend — Transactional email:** Yes. Last verified 4 September 2026. Source: https://moosend.com/pricing/. Evidence: “Can I send transactional emails with Moosend? Yes, Moosend supports transactional emails through SMTP and API.”
- **Moosend — SMTP:** Yes. Last verified 4 September 2026. Source: https://moosend.com/integrations/. Evidence: “Moosend’s SMTP Server Moosend offers a direct SMTP service which you can integrate with your existing applications, or utilize to send transactional emails directly using your favourite SMTP client.”
- **Omnisend — SMS:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/. Evidence: “SMS Text your customers around the world”
- **Moosend — Landing pages:** Yes. Last verified 4 September 2026. Source: https://moosend.com/. Evidence: “Landing pages Walk your audience through the entire customer journey​ Build stunning landing pages with ready-made templates and generate leads without breaking a sweat.”
- **Moosend — Forms:** Yes. Last verified 4 September 2026. Source: https://moosend.com/. Evidence: “Subscription forms Know your customers first. Engage them next. Simple, but not simplistic, forms to gather customer info and preferences.”
- **Omnisend — Forms:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/. Evidence: “Forms and popups Collect emails and phone numbers with branded, high-converting forms. No coding required.”
- **Moosend — Popups:** Yes. Last verified 4 September 2026. Source: https://moosend.com/integrations/. Evidence: “Poptin Grow your list with Poptin's engaging website popups and email forms and convert more visitors into subscribers by syncing them directy with Moosend.”
- **Omnisend — Popups:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/. Evidence: “Forms and popups Collect emails and phone numbers with branded, high-converting forms. No coding required.”
- **Moosend — Surveys:** Yes. Last verified 4 September 2026. Source: https://moosend.com/integrations/. Evidence: “Involve.me Create custom signup forms, lead generation quizzes, payment pages, interactive calculators, customer satisfaction surveys and more with the most intuitive drag & drop funnel builder.”
- **Omnisend — Surveys:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/changelog/. Evidence: “This is especially useful for surveys, quizzes, and preference-collection forms”
- **Moosend — CRM:** Yes. Last verified 4 September 2026. Source: https://moosend.com/integrations/. Evidence: “Salesforce CRM software solutions and enterprise cloud computing from Salesforce, the leader in customer relationship management (CRM) and PaaS.”
- **Moosend — Ecommerce features:** Yes. Last verified 4 September 2026. Source: https://moosend.com/integrations/. Evidence: “WooCommerce Optimize your conversion rates with cart abandonment and product recommendations emails at the click of a button with Moosend - WooCommerce integration!”
- **Omnisend — Ecommerce features:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/. Evidence: “Official Email Marketing Software for Ecommerce | Omnisend”
- **Omnisend — Shopify integration:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/. Evidence: “Platforms Shopify Shopify Plus BigCommerce WordPress WooCommerce Wix Shoplazza Ecwid”
- **Moosend — WooCommerce integration:** Yes. Last verified 4 September 2026. Source: https://moosend.com/integrations/. Evidence: “WooCommerce Optimize your conversion rates with cart abandonment and product recommendations emails at the click of a button with Moosend - WooCommerce integration!”
- **Omnisend — WooCommerce integration:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/. Evidence: “Platforms Shopify Shopify Plus BigCommerce WordPress WooCommerce Wix Shoplazza Ecwid”
- **Moosend — A/B testing:** Yes. Last verified 4 September 2026. Source: https://moosend.com/. Evidence: “A/B Testing”
- **Omnisend — A/B testing:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/changelog/. Evidence: “Configure UTM Tags for A/B Variants You can now set up UTM tracking separately for each A/B test variant directly in the A/B test setup for your Email Campaigns.”
- **Moosend — Deliverability tools:** Yes. Last verified 4 September 2026. Source: https://moosend.com/. Evidence: “Deliverability”
- **Omnisend — Deliverability tools:** Yes. Last verified 4 September 2026. Source: https://support.omnisend.com/en/. Evidence: “Email & SMS Deliverability Learn how to improve your email and SMS deliverability”
- **Moosend — Dedicated IP:** Yes. Last verified 4 September 2026. Source: https://moosend.com/pricing/. Evidence: “Dedicated IPs i Dedicated IPs provide a unique IP address for sending your emails, enhancing url deliverability.”
- **Moosend — AI writing:** Yes. Last verified 4 September 2026. Source: https://moosend.com/. Evidence: “Moosend AI Generate content from your creative ideas”
- **Omnisend — AI writing:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/. Evidence: “Omnisend AI Let AI write copy, pick send times, and segment your audience. You just hit approve.”
- **Moosend — Templates:** Yes. Last verified 4 September 2026. Source: https://moosend.com/. Evidence: “Browse our growing library of 130+ professionally-designed templates, pick the one that matches your goal, and add your brand’s elements to make it yours.”
- **Omnisend — Templates:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/. Evidence: “Template gallery From email templates to form galleries, all designed to make your work easier”
- **Moosend — Multi-user support:** Yes. Last verified 4 September 2026. Source: https://moosend.com/pricing/. Evidence: “Team Members 2 5 Add-on 10+”
- **Omnisend — Multi-user support:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/terms/. Evidence: “Customers may permit its representatives and authorized users (the “ Authorized Users ”) to use the Services on behalf of the Customer.”
- **Moosend — Agency support:** Yes. Last verified 4 September 2026. Source: https://moosend.com/. Evidence: “Agency program”
- **Omnisend — Agency support:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/. Evidence: “Partners Affiliate partners Agency partners Partner portal”
- **Omnisend — White labelling:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/pricing/. Evidence: “No Omnisend branding Remove the "Powered by Omnisend" badge from your emails and forms.”
- **Moosend — API:** Yes. Last verified 4 September 2026. Source: https://moosend.com/integrations/. Evidence: “Moosend API Use our API through your favorite programming languages to create and manage your email campaigns and mailing lists programmatically.”
- **Omnisend — API:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/. Evidence: “API docs Build any custom integration with our open, flexible APIs that are simple to use and implement.”
- **Moosend — Zapier:** Yes. Last verified 4 September 2026. Source: https://moosend.com/integrations/. Evidence: “Zapier Automate your business life! Zapier allows you to instantly connect Moosend with 1,000+ apps to automate your work and find productivity superpowers.”
- **Moosend — Price for 1,000 contacts:** Yes. Last verified 4 September 2026. Source: https://moosend.com/pricing/. Evidence: “How many contacts do you have? 500 1,000 2,000 3,000 5,000 8,000 10,000 25,000 50,000 75,000 100,000 150,000 200,000 250,000 300,000 400,000 500,000 600,000 700,000 800,000 1,000,000”
- **Omnisend — Price for 1,000 contacts:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/pricing/. Evidence: “251 - 500 0 - 250 251 - 500 501 - 1,000”
- **Moosend — Price for 5,000 contacts:** Yes. Last verified 4 September 2026. Source: https://moosend.com/pricing/. Evidence: “How many contacts do you have? 500 1,000 2,000 3,000 5,000 8,000 10,000 25,000 50,000 75,000 100,000 150,000 200,000 250,000 300,000 400,000 500,000 600,000 700,000 800,000 1,000,000”
- **Omnisend — Price for 5,000 contacts:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/pricing/. Evidence: “5,001 - 5,500”
- **Moosend — Price for 10,000 contacts:** Yes. Last verified 4 September 2026. Source: https://moosend.com/pricing/. Evidence: “How many contacts do you have? 500 1,000 2,000 3,000 5,000 8,000 10,000 25,000 50,000 75,000 100,000 150,000 200,000 250,000 300,000 400,000 500,000 600,000 700,000 800,000 1,000,000”
- **Omnisend — Price for 10,000 contacts:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/pricing/. Evidence: “9,001 - 10,000”
- **Moosend — Price for 25,000 contacts:** Yes. Last verified 4 September 2026. Source: https://moosend.com/pricing/. Evidence: “How many contacts do you have? 500 1,000 2,000 3,000 5,000 8,000 10,000 25,000 50,000 75,000 100,000 150,000 200,000 250,000 300,000 400,000 500,000 600,000 700,000 800,000 1,000,000”
- **Omnisend — Price for 25,000 contacts:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/pricing/. Evidence: “23,501 - 25,000”
- **Moosend — Price for 50,000 contacts:** Yes. Last verified 4 September 2026. Source: https://moosend.com/pricing/. Evidence: “How many contacts do you have? 500 1,000 2,000 3,000 5,000 8,000 10,000 25,000 50,000 75,000 100,000 150,000 200,000 250,000 300,000 400,000 500,000 600,000 700,000 800,000 1,000,000”
- **Omnisend — Price for 50,000 contacts:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/pricing/. Evidence: “45,001 - 50,000”
- **Omnisend — Free plan:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/pricing/. Evidence: “Free Perfect for getting started and testing out email marketing $0 /mo No cost. No credit card required.”
- **Moosend — Free trial:** Yes. Last verified 4 September 2026. Source: https://moosend.com/pricing/. Evidence: “Try core features with a 30-day free trial, no credit card required.”
- **Moosend — Affiliate programme:** Yes. Last verified 4 September 2026. Source: https://moosend.com/affiliate-program-terms/. Evidence: “Affiliate Program T&C AFFILIATE AGREEMENT”
- **Omnisend — Affiliate programme:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/. Evidence: “Partners Affiliate partners Agency partners Partner portal”
- **Moosend — Affiliate commission:** Commission details are not provided in the excerpt.. Last verified 4 September 2026. Source: https://moosend.com/affiliate-program-terms/. Evidence: “Affiliate Program T&C AFFILIATE AGREEMENT”