# MailerLite vs Moosend for email marketing

MailerLite and Moosend are closely matched for core workflows. Both support contact limits, email automation, price for 1,000 contacts, price for 5,000 contacts, and price for 10,000 contacts. MailerLite has confirmed monthly email limits, shopify integration, and gdpr compliance. Moosend has confirmed visual automation builder.

## Key decision points

- MailerLite has confirmed monthly email limits; monthly email limits is not yet confirmed for Moosend.
- MailerLite has confirmed shopify integration; shopify integration is not yet confirmed for Moosend.
- MailerLite has confirmed gdpr compliance; gdpr compliance is not yet confirmed for Moosend.
- Moosend has confirmed visual automation builder; visual automation builder is not yet confirmed for MailerLite.

## Choose MailerLite if…

- Choose MailerLite if confirmed monthly email limits matters to you; this detail is not yet confirmed for Moosend.
- Choose MailerLite if confirmed shopify integration matters to you; this detail is not yet confirmed for Moosend.
- Choose MailerLite if confirmed gdpr compliance matters to you; this detail is not yet confirmed for Moosend.

## Choose Moosend if…

- Choose Moosend if confirmed visual automation builder matters to you; this detail is not yet confirmed for MailerLite.

## Limits and pricing

| Feature | MailerLite | Moosend |
| --- | --- | --- |
| Contact limits | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Yes (verified 4 September 2026; [source](https://moosend.com/pricing/)) |
| Monthly email limits | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Not confirmed |
| Unlimited sending | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Yes (verified 4 September 2026; [source](https://moosend.com/pricing/)) |
| Subscriber-based pricing | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Yes (verified 4 September 2026; [source](https://moosend.com/pricing/)) |
| Send-based pricing | Not confirmed | Yes (verified 4 September 2026; [source](https://moosend.com/pricing/)) |

## Automation

| Feature | MailerLite | Moosend |
| --- | --- | --- |
| Email automation | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/)) | Yes (verified 4 September 2026; [source](https://moosend.com/)) |
| Visual automation builder | Not confirmed | Yes (verified 4 September 2026; [source](https://moosend.com/)) |

## Audience management

| Feature | MailerLite | Moosend |
| --- | --- | --- |
| Segmentation | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Yes (verified 4 September 2026; [source](https://moosend.com/)) |
| Tags | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Yes (verified 4 September 2026; [source](https://moosend.com/)) |
| CRM | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/integrations)) | Yes (verified 4 September 2026; [source](https://moosend.com/integrations/)) |

## Campaigns

| Feature | MailerLite | Moosend |
| --- | --- | --- |
| Personalisation | Not confirmed | Yes (verified 4 September 2026; [source](https://moosend.com/)) |
| AI writing | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/)) | Yes (verified 4 September 2026; [source](https://moosend.com/)) |
| Templates | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/)) | Yes (verified 4 September 2026; [source](https://moosend.com/)) |

## Channels

| Feature | MailerLite | Moosend |
| --- | --- | --- |
| Transactional email | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Yes (verified 4 September 2026; [source](https://moosend.com/pricing/)) |
| SMTP | Not confirmed | Yes (verified 4 September 2026; [source](https://moosend.com/integrations/)) |
| SMS | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Not confirmed |

## Lead capture

| Feature | MailerLite | Moosend |
| --- | --- | --- |
| Landing pages | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/)) | Yes (verified 4 September 2026; [source](https://moosend.com/)) |
| Forms | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/)) | Yes (verified 4 September 2026; [source](https://moosend.com/)) |
| Popups | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/)) | Yes (verified 4 September 2026; [source](https://moosend.com/integrations/)) |
| Surveys | Not confirmed | Yes (verified 4 September 2026; [source](https://moosend.com/integrations/)) |

## Ecommerce

| Feature | MailerLite | Moosend |
| --- | --- | --- |
| Ecommerce features | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/)) | Yes (verified 4 September 2026; [source](https://moosend.com/integrations/)) |
| Shopify integration | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/integrations)) | Not confirmed |
| WooCommerce integration | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/integrations)) | Yes (verified 4 September 2026; [source](https://moosend.com/integrations/)) |
| Stripe integration | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/integrations)) | Not confirmed |

## Optimisation

| Feature | MailerLite | Moosend |
| --- | --- | --- |
| A/B testing | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/)) | Yes (verified 4 September 2026; [source](https://moosend.com/)) |

## Deliverability

| Feature | MailerLite | Moosend |
| --- | --- | --- |
| Deliverability tools | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/)) | Yes (verified 4 September 2026; [source](https://moosend.com/)) |
| Dedicated IP | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Yes (verified 4 September 2026; [source](https://moosend.com/pricing/)) |
| Custom sending domain | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/)) | Not confirmed |

## Teams and agencies

| Feature | MailerLite | Moosend |
| --- | --- | --- |
| Multi-user support | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Yes (verified 4 September 2026; [source](https://moosend.com/pricing/)) |
| Agency support | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/)) | Yes (verified 4 September 2026; [source](https://moosend.com/)) |
| White labelling | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Not confirmed |

## Technical

| Feature | MailerLite | Moosend |
| --- | --- | --- |
| API | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/)) | Yes (verified 4 September 2026; [source](https://moosend.com/integrations/)) |
| Zapier | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/integrations)) | Yes (verified 4 September 2026; [source](https://moosend.com/integrations/)) |

## Compliance

| Feature | MailerLite | Moosend |
| --- | --- | --- |
| GDPR compliance | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/legal)) | Not confirmed |

## Pricing

| Feature | MailerLite | Moosend |
| --- | --- | --- |
| Price for 1,000 contacts | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Yes (verified 4 September 2026; [source](https://moosend.com/pricing/)) |
| Price for 5,000 contacts | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Yes (verified 4 September 2026; [source](https://moosend.com/pricing/)) |
| Price for 10,000 contacts | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Yes (verified 4 September 2026; [source](https://moosend.com/pricing/)) |
| Price for 25,000 contacts | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Yes (verified 4 September 2026; [source](https://moosend.com/pricing/)) |
| Price for 50,000 contacts | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Yes (verified 4 September 2026; [source](https://moosend.com/pricing/)) |
| Free plan | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Not confirmed |
| Free trial | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Yes (verified 4 September 2026; [source](https://moosend.com/pricing/)) |

## Commercial

| Feature | MailerLite | Moosend |
| --- | --- | --- |
| Affiliate programme | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/legal)) | Yes (verified 4 September 2026; [source](https://moosend.com/affiliate-program-terms/)) |
| Affiliate commission | Not confirmed | Commission details are not provided in the excerpt. (verified 4 September 2026; [source](https://moosend.com/affiliate-program-terms/)) |

## Evidence

- **MailerLite — Contact limits:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “Up to 250 subscribers”
- **Moosend — Contact limits:** Yes. Last verified 4 September 2026. Source: https://moosend.com/pricing/. Evidence: “How many contacts do you have? 500 1,000 2,000 3,000 5,000 8,000 10,000 25,000 50,000 75,000 100,000 150,000 200,000 250,000 300,000 400,000 500,000 600,000 700,000 800,000 1,000,000”
- **MailerLite — Monthly email limits:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “2,500 monthly emails”
- **MailerLite — Unlimited sending:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “Unlimited monthly emails”
- **Moosend — Unlimited sending:** Yes. Last verified 4 September 2026. Source: https://moosend.com/pricing/. Evidence: “Unlimited Email Campaigns / Sends”
- **MailerLite — Subscriber-based pricing:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “How many subscribers do you have? Number of subscribers subscribers”
- **Moosend — Subscriber-based pricing:** Yes. Last verified 4 September 2026. Source: https://moosend.com/pricing/. Evidence: “How many contacts do you have? 500 1,000 2,000 3,000 5,000 8,000 10,000 25,000 50,000 75,000 100,000 150,000 200,000 250,000 300,000 400,000 500,000 600,000 700,000 800,000 1,000,000”
- **Moosend — Send-based pricing:** Yes. Last verified 4 September 2026. Source: https://moosend.com/pricing/. Evidence: “Credits 350,000 Email credits $ 350 500,000 Email credits $ 500 750,000 Email credits $ 750 1,000,000 Email credits $ 1000”
- **MailerLite — Email automation:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/. Evidence: “Automation Send perfectly-timed and targeted emails automatically.”
- **Moosend — Email automation:** Yes. Last verified 4 September 2026. Source: https://moosend.com/. Evidence: “Email marketing automation Set (and forget) automated marketing campaigns​ Let smart automations work for you and focus on the leads coming through.”
- **Moosend — Visual automation builder:** Yes. Last verified 4 September 2026. Source: https://moosend.com/. Evidence: “Workflow builder”
- **MailerLite — Segmentation:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “Dynamic segments Unlimited Unlimited Unlimited”
- **Moosend — Segmentation:** Yes. Last verified 4 September 2026. Source: https://moosend.com/. Evidence: “Segmentation”
- **MailerLite — Tags:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “Interest groups (tags) Unlimited Unlimited Unlimited”
- **Moosend — Tags:** Yes. Last verified 4 September 2026. Source: https://moosend.com/. Evidence: “Tags”
- **Moosend — Personalisation:** Yes. Last verified 4 September 2026. Source: https://moosend.com/. Evidence: “Personalization”
- **MailerLite — Transactional email:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “Transactional Email, SMS & inbound routing”
- **Moosend — Transactional email:** Yes. Last verified 4 September 2026. Source: https://moosend.com/pricing/. Evidence: “Can I send transactional emails with Moosend? Yes, Moosend supports transactional emails through SMTP and API.”
- **Moosend — SMTP:** Yes. Last verified 4 September 2026. Source: https://moosend.com/integrations/. Evidence: “Moosend’s SMTP Server Moosend offers a direct SMTP service which you can integrate with your existing applications, or utilize to send transactional emails directly using your favourite SMTP client.”
- **MailerLite — SMS:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “Transactional Email, SMS & inbound routing”
- **MailerLite — Landing pages:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/. Evidence: “Landing pages Create pages to collect leads, sell products and more.”
- **Moosend — Landing pages:** Yes. Last verified 4 September 2026. Source: https://moosend.com/. Evidence: “Landing pages Walk your audience through the entire customer journey​ Build stunning landing pages with ready-made templates and generate leads without breaking a sweat.”
- **MailerLite — Forms:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/. Evidence: “Signup forms Invite people from across the web to become subscribers.”
- **Moosend — Forms:** Yes. Last verified 4 September 2026. Source: https://moosend.com/. Evidence: “Subscription forms Know your customers first. Engage them next. Simple, but not simplistic, forms to gather customer info and preferences.”
- **MailerLite — Popups:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/. Evidence: “Pop-ups”
- **Moosend — Popups:** Yes. Last verified 4 September 2026. Source: https://moosend.com/integrations/. Evidence: “Poptin Grow your list with Poptin's engaging website popups and email forms and convert more visitors into subscribers by syncing them directy with Moosend.”
- **Moosend — Surveys:** Yes. Last verified 4 September 2026. Source: https://moosend.com/integrations/. Evidence: “Involve.me Create custom signup forms, lead generation quizzes, payment pages, interactive calculators, customer satisfaction surveys and more with the most intuitive drag & drop funnel builder.”
- **MailerLite — CRM:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/integrations. Evidence: “CRM”
- **Moosend — CRM:** Yes. Last verified 4 September 2026. Source: https://moosend.com/integrations/. Evidence: “Salesforce CRM software solutions and enterprise cloud computing from Salesforce, the leader in customer relationship management (CRM) and PaaS.”
- **MailerLite — Ecommerce features:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/. Evidence: “E-commerce Integrate your e-store with email marketing to boost sales.”
- **Moosend — Ecommerce features:** Yes. Last verified 4 September 2026. Source: https://moosend.com/integrations/. Evidence: “WooCommerce Optimize your conversion rates with cart abandonment and product recommendations emails at the click of a button with Moosend - WooCommerce integration!”
- **MailerLite — Shopify integration:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/integrations. Evidence: “Shopify Automatically sync your Shopify customers with your MailerLite subscribers.”
- **MailerLite — WooCommerce integration:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/integrations. Evidence: “WooCommerce The world's most popular e-commerce solution, powering 28% of all online stores.”
- **Moosend — WooCommerce integration:** Yes. Last verified 4 September 2026. Source: https://moosend.com/integrations/. Evidence: “WooCommerce Optimize your conversion rates with cart abandonment and product recommendations emails at the click of a button with Moosend - WooCommerce integration!”
- **MailerLite — Stripe integration:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/integrations. Evidence: “Stripe Stripe technology allows individuals and businesses to receive payments over the Internet.”
- **MailerLite — A/B testing:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/. Evidence: “AI-powered A/B testing”
- **Moosend — A/B testing:** Yes. Last verified 4 September 2026. Source: https://moosend.com/. Evidence: “A/B Testing”
- **MailerLite — Deliverability tools:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/. Evidence: “Email verifier Clean and optimize email lists to improve deliverability.”
- **Moosend — Deliverability tools:** Yes. Last verified 4 September 2026. Source: https://moosend.com/. Evidence: “Deliverability”
- **MailerLite — Dedicated IP:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “Dedicated IP*”
- **Moosend — Dedicated IP:** Yes. Last verified 4 September 2026. Source: https://moosend.com/pricing/. Evidence: “Dedicated IPs i Dedicated IPs provide a unique IP address for sending your emails, enhancing url deliverability.”
- **MailerLite — Custom sending domain:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/. Evidence: “Authenticating your domain to maintain deliverability”
- **MailerLite — AI writing:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/. Evidence: “AI writing assistant”
- **Moosend — AI writing:** Yes. Last verified 4 September 2026. Source: https://moosend.com/. Evidence: “Moosend AI Generate content from your creative ideas”
- **MailerLite — Templates:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/. Evidence: “Templates Use these expertly-designed templates to quickly build effective newsletters, web pages and forms.”
- **Moosend — Templates:** Yes. Last verified 4 September 2026. Source: https://moosend.com/. Evidence: “Browse our growing library of 130+ professionally-designed templates, pick the one that matches your goal, and add your brand’s elements to make it yours.”
- **MailerLite — Multi-user support:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “Unlimited user seats”
- **Moosend — Multi-user support:** Yes. Last verified 4 September 2026. Source: https://moosend.com/pricing/. Evidence: “Team Members 2 5 Add-on 10+”
- **MailerLite — Agency support:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/. Evidence: “Agencies”
- **Moosend — Agency support:** Yes. Last verified 4 September 2026. Source: https://moosend.com/. Evidence: “Agency program”
- **MailerLite — White labelling:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “Remove MailerLite logo”
- **MailerLite — API:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/. Evidence: “For developers Build and integrate with MailerLite. API Docs”
- **Moosend — API:** Yes. Last verified 4 September 2026. Source: https://moosend.com/integrations/. Evidence: “Moosend API Use our API through your favorite programming languages to create and manage your email campaigns and mailing lists programmatically.”
- **MailerLite — Zapier:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/integrations. Evidence: “Zapier automates workflows by connecting MailerLite with 5,000+ apps without coding.”
- **Moosend — Zapier:** Yes. Last verified 4 September 2026. Source: https://moosend.com/integrations/. Evidence: “Zapier Automate your business life! Zapier allows you to instantly connect Moosend with 1,000+ apps to automate your work and find productivity superpowers.”
- **MailerLite — GDPR compliance:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/legal. Evidence: “The MailerLite platform and its infrastructure fully comply with the European Regulation 679/2016 (GDPR)”
- **MailerLite — Price for 1,000 contacts:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “How many subscribers do you have? Number of subscribers subscribers”
- **Moosend — Price for 1,000 contacts:** Yes. Last verified 4 September 2026. Source: https://moosend.com/pricing/. Evidence: “How many contacts do you have? 500 1,000 2,000 3,000 5,000 8,000 10,000 25,000 50,000 75,000 100,000 150,000 200,000 250,000 300,000 400,000 500,000 600,000 700,000 800,000 1,000,000”
- **MailerLite — Price for 5,000 contacts:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “How many subscribers do you have? Number of subscribers subscribers”
- **Moosend — Price for 5,000 contacts:** Yes. Last verified 4 September 2026. Source: https://moosend.com/pricing/. Evidence: “How many contacts do you have? 500 1,000 2,000 3,000 5,000 8,000 10,000 25,000 50,000 75,000 100,000 150,000 200,000 250,000 300,000 400,000 500,000 600,000 700,000 800,000 1,000,000”
- **MailerLite — Price for 10,000 contacts:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “How many subscribers do you have? Number of subscribers subscribers”
- **Moosend — Price for 10,000 contacts:** Yes. Last verified 4 September 2026. Source: https://moosend.com/pricing/. Evidence: “How many contacts do you have? 500 1,000 2,000 3,000 5,000 8,000 10,000 25,000 50,000 75,000 100,000 150,000 200,000 250,000 300,000 400,000 500,000 600,000 700,000 800,000 1,000,000”
- **MailerLite — Price for 25,000 contacts:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “How many subscribers do you have? Number of subscribers subscribers”
- **Moosend — Price for 25,000 contacts:** Yes. Last verified 4 September 2026. Source: https://moosend.com/pricing/. Evidence: “How many contacts do you have? 500 1,000 2,000 3,000 5,000 8,000 10,000 25,000 50,000 75,000 100,000 150,000 200,000 250,000 300,000 400,000 500,000 600,000 700,000 800,000 1,000,000”
- **MailerLite — Price for 50,000 contacts:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “How many subscribers do you have? Number of subscribers subscribers”
- **Moosend — Price for 50,000 contacts:** Yes. Last verified 4 September 2026. Source: https://moosend.com/pricing/. Evidence: “How many contacts do you have? 500 1,000 2,000 3,000 5,000 8,000 10,000 25,000 50,000 75,000 100,000 150,000 200,000 250,000 300,000 400,000 500,000 600,000 700,000 800,000 1,000,000”
- **MailerLite — Free plan:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “Free Getting started? This is your launchpad! 0 0 /month Up to 250 subscribers”
- **MailerLite — Free trial:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “Start free trial No credit card required.”
- **Moosend — Free trial:** Yes. Last verified 4 September 2026. Source: https://moosend.com/pricing/. Evidence: “Try core features with a 30-day free trial, no credit card required.”
- **MailerLite — Affiliate programme:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/legal. Evidence: “Affiliate Program Terms”
- **Moosend — Affiliate programme:** Yes. Last verified 4 September 2026. Source: https://moosend.com/affiliate-program-terms/. Evidence: “Affiliate Program T&C AFFILIATE AGREEMENT”
- **Moosend — Affiliate commission:** Commission details are not provided in the excerpt.. Last verified 4 September 2026. Source: https://moosend.com/affiliate-program-terms/. Evidence: “Affiliate Program T&C AFFILIATE AGREEMENT”