# Kit vs Omnisend for email marketing

Kit and Omnisend are closely matched for core workflows. Both support contact limits, email automation, price for 1,000 contacts, price for 10,000 contacts, and segmentation. Omnisend has confirmed monthly email limits, price for 5,000 contacts, price for 25,000 contacts, and price for 50,000 contacts.

## Key decision points

- Omnisend has confirmed monthly email limits; monthly email limits is not yet confirmed for Kit.
- Omnisend has confirmed price for 5,000 contacts; price for 5,000 contacts is not yet confirmed for Kit.
- Omnisend has confirmed price for 25,000 contacts; price for 25,000 contacts is not yet confirmed for Kit.
- Omnisend has confirmed price for 50,000 contacts; price for 50,000 contacts is not yet confirmed for Kit.

## Choose Omnisend if…

- Choose Omnisend if confirmed monthly email limits matters to you; this detail is not yet confirmed for Kit.
- Choose Omnisend if confirmed price for 5,000 contacts matters to you; this detail is not yet confirmed for Kit.
- Choose Omnisend if confirmed price for 25,000 contacts matters to you; this detail is not yet confirmed for Kit.
- Choose Omnisend if confirmed price for 50,000 contacts matters to you; this detail is not yet confirmed for Kit.

## Limits and pricing

| Feature | Kit | Omnisend |
| --- | --- | --- |
| Contact limits | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/pricing/)) |
| Monthly email limits | Not confirmed | Yes (verified 4 September 2026; [source](https://www.omnisend.com/pricing/)) |
| Unlimited sending | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/pricing/)) |
| Subscriber-based pricing | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/pricing/)) |
| Send-based pricing | Not confirmed | Yes (verified 4 September 2026; [source](https://www.omnisend.com/pricing/)) |

## Automation

| Feature | Kit | Omnisend |
| --- | --- | --- |
| Email automation | Yes (verified 4 September 2026; [source](https://kit.com/features)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/)) |
| Visual automation builder | Yes (verified 4 September 2026; [source](https://kit.com/features)) | Not confirmed |

## Audience management

| Feature | Kit | Omnisend |
| --- | --- | --- |
| Segmentation | Yes (verified 4 September 2026; [source](https://kit.com/features)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/)) |
| Tags | Yes (verified 4 September 2026; [source](https://kit.com/features)) | Not confirmed |
| Lead scoring | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Not confirmed |
| CRM | Yes (verified 4 September 2026; [source](https://kit.com/apps)) | Not confirmed |

## Campaigns

| Feature | Kit | Omnisend |
| --- | --- | --- |
| Personalisation | Yes (verified 4 September 2026; [source](https://kit.com/features)) | Not confirmed |
| RSS campaigns | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Not confirmed |
| AI writing | Yes (verified 4 September 2026; [source](https://kit.com/)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/)) |
| Templates | Yes (verified 4 September 2026; [source](https://kit.com/features)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/)) |

## Channels

| Feature | Kit | Omnisend |
| --- | --- | --- |
| SMS | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/)) |

## Lead capture

| Feature | Kit | Omnisend |
| --- | --- | --- |
| Landing pages | Yes (verified 4 September 2026; [source](https://kit.com/features)) | Not confirmed |
| Forms | Yes (verified 4 September 2026; [source](https://kit.com/features)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/)) |
| Popups | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/)) |
| Surveys | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/changelog/)) |

## Ecommerce

| Feature | Kit | Omnisend |
| --- | --- | --- |
| Ecommerce features | Yes (verified 4 September 2026; [source](https://kit.com/features)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/)) |
| Shopify integration | Yes (verified 4 September 2026; [source](https://kit.com/)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/)) |
| WooCommerce integration | Not confirmed | Yes (verified 4 September 2026; [source](https://www.omnisend.com/)) |
| Stripe integration | Yes (verified 4 September 2026; [source](https://kit.com/terms)) | Not confirmed |

## Optimisation

| Feature | Kit | Omnisend |
| --- | --- | --- |
| A/B testing | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/changelog/)) |

## Deliverability

| Feature | Kit | Omnisend |
| --- | --- | --- |
| Deliverability tools | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Yes (verified 4 September 2026; [source](https://support.omnisend.com/en/)) |
| Custom sending domain | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Not confirmed |

## Teams and agencies

| Feature | Kit | Omnisend |
| --- | --- | --- |
| Multi-user support | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/terms/)) |
| Agency support | Yes (verified 4 September 2026; [source](https://kit.com/support)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/)) |
| White labelling | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/pricing/)) |

## Technical

| Feature | Kit | Omnisend |
| --- | --- | --- |
| API | Yes (verified 4 September 2026; [source](https://kit.com/apps)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/)) |

## Compliance

| Feature | Kit | Omnisend |
| --- | --- | --- |
| GDPR compliance | Yes (verified 4 September 2026; [source](https://kit.com/)) | Not confirmed |

## Pricing

| Feature | Kit | Omnisend |
| --- | --- | --- |
| Price for 1,000 contacts | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/pricing/)) |
| Price for 5,000 contacts | Not confirmed | Yes (verified 4 September 2026; [source](https://www.omnisend.com/pricing/)) |
| Price for 10,000 contacts | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/pricing/)) |
| Price for 25,000 contacts | Not confirmed | Yes (verified 4 September 2026; [source](https://www.omnisend.com/pricing/)) |
| Price for 50,000 contacts | Not confirmed | Yes (verified 4 September 2026; [source](https://www.omnisend.com/pricing/)) |
| Free plan | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/pricing/)) |
| Free trial | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Not confirmed |

## Commercial

| Feature | Kit | Omnisend |
| --- | --- | --- |
| Affiliate programme | Yes (verified 4 September 2026; [source](https://kit.com/)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/)) |

## Evidence

- **Kit — Contact limits:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “Up to 10,000 subscribers”
- **Omnisend — Contact limits:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/pricing/. Evidence: “250 contacts Reach up to 250 contacts each month.”
- **Omnisend — Monthly email limits:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/pricing/. Evidence: “500 monthly emails Send up to 500 emails per month.”
- **Kit — Unlimited sending:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “Unlimited email broadcasts”
- **Omnisend — Unlimited sending:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/pricing/. Evidence: “Unlimited monthly emails Send unlimited amount of emails per month.”
- **Kit — Subscriber-based pricing:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “For 1,000 email subscribers”
- **Omnisend — Subscriber-based pricing:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/pricing/. Evidence: “List size You're billed for subscribers and non-subscribers who received automated messages.”
- **Omnisend — Send-based pricing:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/pricing/. Evidence: “500 monthly emails Send up to 500 emails per month.”
- **Kit — Email automation:** Yes. Last verified 4 September 2026. Source: https://kit.com/features. Evidence: “Explore Visual Automations Automate journeys. Free up time.”
- **Omnisend — Email automation:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/. Evidence: “Automation Build workflows for welcome, abandoned cart, post-purchase, and more. Let them bring in revenue on autopilot.”
- **Kit — Visual automation builder:** Yes. Last verified 4 September 2026. Source: https://kit.com/features. Evidence: “Our intuitive visual builder lets you easily map out how you want to segment and engage with your audience”
- **Kit — Segmentation:** Yes. Last verified 4 September 2026. Source: https://kit.com/features. Evidence: “Tag and segment your subscribers based on their interests and behaviors.”
- **Omnisend — Segmentation:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/. Evidence: “Segmentation Segment by behavior, purchase history, engagement — or all three — so every send feels intentional.”
- **Kit — Tags:** Yes. Last verified 4 September 2026. Source: https://kit.com/features. Evidence: “Tag and segment your subscribers based on their interests and behaviors.”
- **Kit — Lead scoring:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “Subscriber engagement scoring”
- **Kit — Personalisation:** Yes. Last verified 4 September 2026. Source: https://kit.com/features. Evidence: “Address fans by their first name, deliver content tailored to their interests, and automate emails based on their previous interactions.”
- **Kit — SMS:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “SMS marketing”
- **Omnisend — SMS:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/. Evidence: “SMS Text your customers around the world”
- **Kit — Landing pages:** Yes. Last verified 4 September 2026. Source: https://kit.com/features. Evidence: “Explore landing pages Create a micro website with maximum impact.”
- **Kit — Forms:** Yes. Last verified 4 September 2026. Source: https://kit.com/features. Evidence: “Create email opt-in forms Create unlimited email opt-in forms you can embed to your website as a modal, sticky bar, slide in, or inline embed.”
- **Omnisend — Forms:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/. Evidence: “Forms and popups Collect emails and phone numbers with branded, high-converting forms. No coding required.”
- **Kit — Popups:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “Create email opt-in forms Create unlimited email opt-in forms you can embed to your website as a modal, sticky bar, slide in, or inline embed.”
- **Omnisend — Popups:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/. Evidence: “Forms and popups Collect emails and phone numbers with branded, high-converting forms. No coding required.”
- **Kit — Surveys:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “Survey subscribers with polls”
- **Omnisend — Surveys:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/changelog/. Evidence: “This is especially useful for surveys, quizzes, and preference-collection forms”
- **Kit — CRM:** Yes. Last verified 4 September 2026. Source: https://kit.com/apps. Evidence: “CRM”
- **Kit — Ecommerce features:** Yes. Last verified 4 September 2026. Source: https://kit.com/features. Evidence: “Sell digital products Simple product pages, automated fulfillment, and low transaction fees”
- **Omnisend — Ecommerce features:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/. Evidence: “Official Email Marketing Software for Ecommerce | Omnisend”
- **Kit — Shopify integration:** Yes. Last verified 4 September 2026. Source: https://kit.com/. Evidence: “Shopify Grow Your Creator Business, Automate Your Marketing, and Drive More Sales”
- **Omnisend — Shopify integration:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/. Evidence: “Platforms Shopify Shopify Plus BigCommerce WordPress WooCommerce Wix Shoplazza Ecwid”
- **Omnisend — WooCommerce integration:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/. Evidence: “Platforms Shopify Shopify Plus BigCommerce WordPress WooCommerce Wix Shoplazza Ecwid”
- **Kit — Stripe integration:** Yes. Last verified 4 September 2026. Source: https://kit.com/terms. Evidence: “All financial transactions conducted for the Paid Services are made using one or more third-party payment processors we may engage from time to time, including but not limited to Stripe”
- **Kit — A/B testing:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “A/B test subject lines”
- **Omnisend — A/B testing:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/changelog/. Evidence: “Configure UTM Tags for A/B Variants You can now set up UTM tracking separately for each A/B test variant directly in the A/B test setup for your Email Campaigns.”
- **Kit — Deliverability tools:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “Deliverability reporting”
- **Omnisend — Deliverability tools:** Yes. Last verified 4 September 2026. Source: https://support.omnisend.com/en/. Evidence: “Email & SMS Deliverability Learn how to improve your email and SMS deliverability”
- **Kit — Custom sending domain:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “Customizable domain Customize your free Kit domain or connect your own custom domain so all your landing pages are branded.”
- **Kit — RSS campaigns:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “RSS campaigns”
- **Kit — AI writing:** Yes. Last verified 4 September 2026. Source: https://kit.com/. Evidence: “Kit + AI”
- **Omnisend — AI writing:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/. Evidence: “Omnisend AI Let AI write copy, pick send times, and segment your audience. You just hit approve.”
- **Kit — Templates:** Yes. Last verified 4 September 2026. Source: https://kit.com/features. Evidence: “Email template library Use our email templates as a starting point to easily customize your email so it fits your brand and content.”
- **Omnisend — Templates:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/. Evidence: “Template gallery From email templates to form galleries, all designed to make your work easier”
- **Kit — Multi-user support:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “Users The total number of users you can have on your account. Perfect for adding your team, with their own login, to support your marketing efforts. 1 2 Unlimited”
- **Omnisend — Multi-user support:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/terms/. Evidence: “Customers may permit its representatives and authorized users (the “ Authorized Users ”) to use the Services on behalf of the Customer.”
- **Kit — Agency support:** Yes. Last verified 4 September 2026. Source: https://kit.com/support. Evidence: “Kit approved experts Looking to hire an expert to help you with your newsletter or tech setup? See experts”
- **Omnisend — Agency support:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/. Evidence: “Partners Affiliate partners Agency partners Partner portal”
- **Kit — White labelling:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “Remove Kit branding”
- **Omnisend — White labelling:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/pricing/. Evidence: “No Omnisend branding Remove the "Powered by Omnisend" badge from your emails and forms.”
- **Kit — API:** Yes. Last verified 4 September 2026. Source: https://kit.com/apps. Evidence: “Explore Kit API”
- **Omnisend — API:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/. Evidence: “API docs Build any custom integration with our open, flexible APIs that are simple to use and implement.”
- **Kit — GDPR compliance:** Yes. Last verified 4 September 2026. Source: https://kit.com/. Evidence: “GDPR”
- **Kit — Price for 1,000 contacts:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “For 1,000 email subscribers”
- **Omnisend — Price for 1,000 contacts:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/pricing/. Evidence: “251 - 500 0 - 250 251 - 500 501 - 1,000”
- **Omnisend — Price for 5,000 contacts:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/pricing/. Evidence: “5,001 - 5,500”
- **Kit — Price for 10,000 contacts:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “Up to 10,000 subscribers”
- **Omnisend — Price for 10,000 contacts:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/pricing/. Evidence: “9,001 - 10,000”
- **Omnisend — Price for 25,000 contacts:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/pricing/. Evidence: “23,501 - 25,000”
- **Omnisend — Price for 50,000 contacts:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/pricing/. Evidence: “45,001 - 50,000”
- **Kit — Free plan:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “Free For creators just starting out $0 /mo Free—up to 10,000 subscribers”
- **Omnisend — Free plan:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/pricing/. Evidence: “Free Perfect for getting started and testing out email marketing $0 /mo No cost. No credit card required.”
- **Kit — Free trial:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “14-day free trial”
- **Kit — Affiliate programme:** Yes. Last verified 4 September 2026. Source: https://kit.com/. Evidence: “Affiliate program”
- **Omnisend — Affiliate programme:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/. Evidence: “Partners Affiliate partners Agency partners Partner portal”