# Kit vs Moosend for email marketing

Kit and Moosend are closely matched for core workflows. Both support contact limits, email automation, price for 1,000 contacts, price for 10,000 contacts, and segmentation. Kit has confirmed shopify integration. Moosend has confirmed price for 5,000 contacts, price for 25,000 contacts, and price for 50,000 contacts.

## Key decision points

- Moosend has confirmed price for 5,000 contacts; price for 5,000 contacts is not yet confirmed for Kit.
- Moosend has confirmed price for 25,000 contacts; price for 25,000 contacts is not yet confirmed for Kit.
- Moosend has confirmed price for 50,000 contacts; price for 50,000 contacts is not yet confirmed for Kit.
- Kit has confirmed shopify integration; shopify integration is not yet confirmed for Moosend.

## Choose Kit if…

- Choose Kit if confirmed shopify integration matters to you; this detail is not yet confirmed for Moosend.

## Choose Moosend if…

- Choose Moosend if confirmed price for 5,000 contacts matters to you; this detail is not yet confirmed for Kit.
- Choose Moosend if confirmed price for 25,000 contacts matters to you; this detail is not yet confirmed for Kit.
- Choose Moosend if confirmed price for 50,000 contacts matters to you; this detail is not yet confirmed for Kit.

## Limits and pricing

| Feature | Kit | Moosend |
| --- | --- | --- |
| Contact limits | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Yes (verified 4 September 2026; [source](https://moosend.com/pricing/)) |
| Unlimited sending | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Yes (verified 4 September 2026; [source](https://moosend.com/pricing/)) |
| Subscriber-based pricing | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Yes (verified 4 September 2026; [source](https://moosend.com/pricing/)) |
| Send-based pricing | Not confirmed | Yes (verified 4 September 2026; [source](https://moosend.com/pricing/)) |

## Automation

| Feature | Kit | Moosend |
| --- | --- | --- |
| Email automation | Yes (verified 4 September 2026; [source](https://kit.com/features)) | Yes (verified 4 September 2026; [source](https://moosend.com/)) |
| Visual automation builder | Yes (verified 4 September 2026; [source](https://kit.com/features)) | Yes (verified 4 September 2026; [source](https://moosend.com/)) |

## Audience management

| Feature | Kit | Moosend |
| --- | --- | --- |
| Segmentation | Yes (verified 4 September 2026; [source](https://kit.com/features)) | Yes (verified 4 September 2026; [source](https://moosend.com/)) |
| Tags | Yes (verified 4 September 2026; [source](https://kit.com/features)) | Yes (verified 4 September 2026; [source](https://moosend.com/)) |
| Lead scoring | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Not confirmed |
| CRM | Yes (verified 4 September 2026; [source](https://kit.com/apps)) | Yes (verified 4 September 2026; [source](https://moosend.com/integrations/)) |

## Campaigns

| Feature | Kit | Moosend |
| --- | --- | --- |
| Personalisation | Yes (verified 4 September 2026; [source](https://kit.com/features)) | Yes (verified 4 September 2026; [source](https://moosend.com/)) |
| RSS campaigns | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Not confirmed |
| AI writing | Yes (verified 4 September 2026; [source](https://kit.com/)) | Yes (verified 4 September 2026; [source](https://moosend.com/)) |
| Templates | Yes (verified 4 September 2026; [source](https://kit.com/features)) | Yes (verified 4 September 2026; [source](https://moosend.com/)) |

## Channels

| Feature | Kit | Moosend |
| --- | --- | --- |
| Transactional email | Not confirmed | Yes (verified 4 September 2026; [source](https://moosend.com/pricing/)) |
| SMTP | Not confirmed | Yes (verified 4 September 2026; [source](https://moosend.com/integrations/)) |
| SMS | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Not confirmed |

## Lead capture

| Feature | Kit | Moosend |
| --- | --- | --- |
| Landing pages | Yes (verified 4 September 2026; [source](https://kit.com/features)) | Yes (verified 4 September 2026; [source](https://moosend.com/)) |
| Forms | Yes (verified 4 September 2026; [source](https://kit.com/features)) | Yes (verified 4 September 2026; [source](https://moosend.com/)) |
| Popups | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Yes (verified 4 September 2026; [source](https://moosend.com/integrations/)) |
| Surveys | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Yes (verified 4 September 2026; [source](https://moosend.com/integrations/)) |

## Ecommerce

| Feature | Kit | Moosend |
| --- | --- | --- |
| Ecommerce features | Yes (verified 4 September 2026; [source](https://kit.com/features)) | Yes (verified 4 September 2026; [source](https://moosend.com/integrations/)) |
| Shopify integration | Yes (verified 4 September 2026; [source](https://kit.com/)) | Not confirmed |
| WooCommerce integration | Not confirmed | Yes (verified 4 September 2026; [source](https://moosend.com/integrations/)) |
| Stripe integration | Yes (verified 4 September 2026; [source](https://kit.com/terms)) | Not confirmed |

## Optimisation

| Feature | Kit | Moosend |
| --- | --- | --- |
| A/B testing | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Yes (verified 4 September 2026; [source](https://moosend.com/)) |

## Deliverability

| Feature | Kit | Moosend |
| --- | --- | --- |
| Deliverability tools | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Yes (verified 4 September 2026; [source](https://moosend.com/)) |
| Dedicated IP | Not confirmed | Yes (verified 4 September 2026; [source](https://moosend.com/pricing/)) |
| Custom sending domain | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Not confirmed |

## Teams and agencies

| Feature | Kit | Moosend |
| --- | --- | --- |
| Multi-user support | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Yes (verified 4 September 2026; [source](https://moosend.com/pricing/)) |
| Agency support | Yes (verified 4 September 2026; [source](https://kit.com/support)) | Yes (verified 4 September 2026; [source](https://moosend.com/)) |
| White labelling | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Not confirmed |

## Technical

| Feature | Kit | Moosend |
| --- | --- | --- |
| API | Yes (verified 4 September 2026; [source](https://kit.com/apps)) | Yes (verified 4 September 2026; [source](https://moosend.com/integrations/)) |
| Zapier | Not confirmed | Yes (verified 4 September 2026; [source](https://moosend.com/integrations/)) |

## Compliance

| Feature | Kit | Moosend |
| --- | --- | --- |
| GDPR compliance | Yes (verified 4 September 2026; [source](https://kit.com/)) | Not confirmed |

## Pricing

| Feature | Kit | Moosend |
| --- | --- | --- |
| Price for 1,000 contacts | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Yes (verified 4 September 2026; [source](https://moosend.com/pricing/)) |
| Price for 5,000 contacts | Not confirmed | Yes (verified 4 September 2026; [source](https://moosend.com/pricing/)) |
| Price for 10,000 contacts | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Yes (verified 4 September 2026; [source](https://moosend.com/pricing/)) |
| Price for 25,000 contacts | Not confirmed | Yes (verified 4 September 2026; [source](https://moosend.com/pricing/)) |
| Price for 50,000 contacts | Not confirmed | Yes (verified 4 September 2026; [source](https://moosend.com/pricing/)) |
| Free plan | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Not confirmed |
| Free trial | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Yes (verified 4 September 2026; [source](https://moosend.com/pricing/)) |

## Commercial

| Feature | Kit | Moosend |
| --- | --- | --- |
| Affiliate programme | Yes (verified 4 September 2026; [source](https://kit.com/)) | Yes (verified 4 September 2026; [source](https://moosend.com/affiliate-program-terms/)) |
| Affiliate commission | Not confirmed | Commission details are not provided in the excerpt. (verified 4 September 2026; [source](https://moosend.com/affiliate-program-terms/)) |

## Evidence

- **Kit — Contact limits:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “Up to 10,000 subscribers”
- **Moosend — Contact limits:** Yes. Last verified 4 September 2026. Source: https://moosend.com/pricing/. Evidence: “How many contacts do you have? 500 1,000 2,000 3,000 5,000 8,000 10,000 25,000 50,000 75,000 100,000 150,000 200,000 250,000 300,000 400,000 500,000 600,000 700,000 800,000 1,000,000”
- **Kit — Unlimited sending:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “Unlimited email broadcasts”
- **Moosend — Unlimited sending:** Yes. Last verified 4 September 2026. Source: https://moosend.com/pricing/. Evidence: “Unlimited Email Campaigns / Sends”
- **Kit — Subscriber-based pricing:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “For 1,000 email subscribers”
- **Moosend — Subscriber-based pricing:** Yes. Last verified 4 September 2026. Source: https://moosend.com/pricing/. Evidence: “How many contacts do you have? 500 1,000 2,000 3,000 5,000 8,000 10,000 25,000 50,000 75,000 100,000 150,000 200,000 250,000 300,000 400,000 500,000 600,000 700,000 800,000 1,000,000”
- **Moosend — Send-based pricing:** Yes. Last verified 4 September 2026. Source: https://moosend.com/pricing/. Evidence: “Credits 350,000 Email credits $ 350 500,000 Email credits $ 500 750,000 Email credits $ 750 1,000,000 Email credits $ 1000”
- **Kit — Email automation:** Yes. Last verified 4 September 2026. Source: https://kit.com/features. Evidence: “Explore Visual Automations Automate journeys. Free up time.”
- **Moosend — Email automation:** Yes. Last verified 4 September 2026. Source: https://moosend.com/. Evidence: “Email marketing automation Set (and forget) automated marketing campaigns​ Let smart automations work for you and focus on the leads coming through.”
- **Kit — Visual automation builder:** Yes. Last verified 4 September 2026. Source: https://kit.com/features. Evidence: “Our intuitive visual builder lets you easily map out how you want to segment and engage with your audience”
- **Moosend — Visual automation builder:** Yes. Last verified 4 September 2026. Source: https://moosend.com/. Evidence: “Workflow builder”
- **Kit — Segmentation:** Yes. Last verified 4 September 2026. Source: https://kit.com/features. Evidence: “Tag and segment your subscribers based on their interests and behaviors.”
- **Moosend — Segmentation:** Yes. Last verified 4 September 2026. Source: https://moosend.com/. Evidence: “Segmentation”
- **Kit — Tags:** Yes. Last verified 4 September 2026. Source: https://kit.com/features. Evidence: “Tag and segment your subscribers based on their interests and behaviors.”
- **Moosend — Tags:** Yes. Last verified 4 September 2026. Source: https://moosend.com/. Evidence: “Tags”
- **Kit — Lead scoring:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “Subscriber engagement scoring”
- **Kit — Personalisation:** Yes. Last verified 4 September 2026. Source: https://kit.com/features. Evidence: “Address fans by their first name, deliver content tailored to their interests, and automate emails based on their previous interactions.”
- **Moosend — Personalisation:** Yes. Last verified 4 September 2026. Source: https://moosend.com/. Evidence: “Personalization”
- **Moosend — Transactional email:** Yes. Last verified 4 September 2026. Source: https://moosend.com/pricing/. Evidence: “Can I send transactional emails with Moosend? Yes, Moosend supports transactional emails through SMTP and API.”
- **Moosend — SMTP:** Yes. Last verified 4 September 2026. Source: https://moosend.com/integrations/. Evidence: “Moosend’s SMTP Server Moosend offers a direct SMTP service which you can integrate with your existing applications, or utilize to send transactional emails directly using your favourite SMTP client.”
- **Kit — SMS:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “SMS marketing”
- **Kit — Landing pages:** Yes. Last verified 4 September 2026. Source: https://kit.com/features. Evidence: “Explore landing pages Create a micro website with maximum impact.”
- **Moosend — Landing pages:** Yes. Last verified 4 September 2026. Source: https://moosend.com/. Evidence: “Landing pages Walk your audience through the entire customer journey​ Build stunning landing pages with ready-made templates and generate leads without breaking a sweat.”
- **Kit — Forms:** Yes. Last verified 4 September 2026. Source: https://kit.com/features. Evidence: “Create email opt-in forms Create unlimited email opt-in forms you can embed to your website as a modal, sticky bar, slide in, or inline embed.”
- **Moosend — Forms:** Yes. Last verified 4 September 2026. Source: https://moosend.com/. Evidence: “Subscription forms Know your customers first. Engage them next. Simple, but not simplistic, forms to gather customer info and preferences.”
- **Kit — Popups:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “Create email opt-in forms Create unlimited email opt-in forms you can embed to your website as a modal, sticky bar, slide in, or inline embed.”
- **Moosend — Popups:** Yes. Last verified 4 September 2026. Source: https://moosend.com/integrations/. Evidence: “Poptin Grow your list with Poptin's engaging website popups and email forms and convert more visitors into subscribers by syncing them directy with Moosend.”
- **Kit — Surveys:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “Survey subscribers with polls”
- **Moosend — Surveys:** Yes. Last verified 4 September 2026. Source: https://moosend.com/integrations/. Evidence: “Involve.me Create custom signup forms, lead generation quizzes, payment pages, interactive calculators, customer satisfaction surveys and more with the most intuitive drag & drop funnel builder.”
- **Kit — CRM:** Yes. Last verified 4 September 2026. Source: https://kit.com/apps. Evidence: “CRM”
- **Moosend — CRM:** Yes. Last verified 4 September 2026. Source: https://moosend.com/integrations/. Evidence: “Salesforce CRM software solutions and enterprise cloud computing from Salesforce, the leader in customer relationship management (CRM) and PaaS.”
- **Kit — Ecommerce features:** Yes. Last verified 4 September 2026. Source: https://kit.com/features. Evidence: “Sell digital products Simple product pages, automated fulfillment, and low transaction fees”
- **Moosend — Ecommerce features:** Yes. Last verified 4 September 2026. Source: https://moosend.com/integrations/. Evidence: “WooCommerce Optimize your conversion rates with cart abandonment and product recommendations emails at the click of a button with Moosend - WooCommerce integration!”
- **Kit — Shopify integration:** Yes. Last verified 4 September 2026. Source: https://kit.com/. Evidence: “Shopify Grow Your Creator Business, Automate Your Marketing, and Drive More Sales”
- **Moosend — WooCommerce integration:** Yes. Last verified 4 September 2026. Source: https://moosend.com/integrations/. Evidence: “WooCommerce Optimize your conversion rates with cart abandonment and product recommendations emails at the click of a button with Moosend - WooCommerce integration!”
- **Kit — Stripe integration:** Yes. Last verified 4 September 2026. Source: https://kit.com/terms. Evidence: “All financial transactions conducted for the Paid Services are made using one or more third-party payment processors we may engage from time to time, including but not limited to Stripe”
- **Kit — A/B testing:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “A/B test subject lines”
- **Moosend — A/B testing:** Yes. Last verified 4 September 2026. Source: https://moosend.com/. Evidence: “A/B Testing”
- **Kit — Deliverability tools:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “Deliverability reporting”
- **Moosend — Deliverability tools:** Yes. Last verified 4 September 2026. Source: https://moosend.com/. Evidence: “Deliverability”
- **Moosend — Dedicated IP:** Yes. Last verified 4 September 2026. Source: https://moosend.com/pricing/. Evidence: “Dedicated IPs i Dedicated IPs provide a unique IP address for sending your emails, enhancing url deliverability.”
- **Kit — Custom sending domain:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “Customizable domain Customize your free Kit domain or connect your own custom domain so all your landing pages are branded.”
- **Kit — RSS campaigns:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “RSS campaigns”
- **Kit — AI writing:** Yes. Last verified 4 September 2026. Source: https://kit.com/. Evidence: “Kit + AI”
- **Moosend — AI writing:** Yes. Last verified 4 September 2026. Source: https://moosend.com/. Evidence: “Moosend AI Generate content from your creative ideas”
- **Kit — Templates:** Yes. Last verified 4 September 2026. Source: https://kit.com/features. Evidence: “Email template library Use our email templates as a starting point to easily customize your email so it fits your brand and content.”
- **Moosend — Templates:** Yes. Last verified 4 September 2026. Source: https://moosend.com/. Evidence: “Browse our growing library of 130+ professionally-designed templates, pick the one that matches your goal, and add your brand’s elements to make it yours.”
- **Kit — Multi-user support:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “Users The total number of users you can have on your account. Perfect for adding your team, with their own login, to support your marketing efforts. 1 2 Unlimited”
- **Moosend — Multi-user support:** Yes. Last verified 4 September 2026. Source: https://moosend.com/pricing/. Evidence: “Team Members 2 5 Add-on 10+”
- **Kit — Agency support:** Yes. Last verified 4 September 2026. Source: https://kit.com/support. Evidence: “Kit approved experts Looking to hire an expert to help you with your newsletter or tech setup? See experts”
- **Moosend — Agency support:** Yes. Last verified 4 September 2026. Source: https://moosend.com/. Evidence: “Agency program”
- **Kit — White labelling:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “Remove Kit branding”
- **Kit — API:** Yes. Last verified 4 September 2026. Source: https://kit.com/apps. Evidence: “Explore Kit API”
- **Moosend — API:** Yes. Last verified 4 September 2026. Source: https://moosend.com/integrations/. Evidence: “Moosend API Use our API through your favorite programming languages to create and manage your email campaigns and mailing lists programmatically.”
- **Moosend — Zapier:** Yes. Last verified 4 September 2026. Source: https://moosend.com/integrations/. Evidence: “Zapier Automate your business life! Zapier allows you to instantly connect Moosend with 1,000+ apps to automate your work and find productivity superpowers.”
- **Kit — GDPR compliance:** Yes. Last verified 4 September 2026. Source: https://kit.com/. Evidence: “GDPR”
- **Kit — Price for 1,000 contacts:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “For 1,000 email subscribers”
- **Moosend — Price for 1,000 contacts:** Yes. Last verified 4 September 2026. Source: https://moosend.com/pricing/. Evidence: “How many contacts do you have? 500 1,000 2,000 3,000 5,000 8,000 10,000 25,000 50,000 75,000 100,000 150,000 200,000 250,000 300,000 400,000 500,000 600,000 700,000 800,000 1,000,000”
- **Moosend — Price for 5,000 contacts:** Yes. Last verified 4 September 2026. Source: https://moosend.com/pricing/. Evidence: “How many contacts do you have? 500 1,000 2,000 3,000 5,000 8,000 10,000 25,000 50,000 75,000 100,000 150,000 200,000 250,000 300,000 400,000 500,000 600,000 700,000 800,000 1,000,000”
- **Kit — Price for 10,000 contacts:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “Up to 10,000 subscribers”
- **Moosend — Price for 10,000 contacts:** Yes. Last verified 4 September 2026. Source: https://moosend.com/pricing/. Evidence: “How many contacts do you have? 500 1,000 2,000 3,000 5,000 8,000 10,000 25,000 50,000 75,000 100,000 150,000 200,000 250,000 300,000 400,000 500,000 600,000 700,000 800,000 1,000,000”
- **Moosend — Price for 25,000 contacts:** Yes. Last verified 4 September 2026. Source: https://moosend.com/pricing/. Evidence: “How many contacts do you have? 500 1,000 2,000 3,000 5,000 8,000 10,000 25,000 50,000 75,000 100,000 150,000 200,000 250,000 300,000 400,000 500,000 600,000 700,000 800,000 1,000,000”
- **Moosend — Price for 50,000 contacts:** Yes. Last verified 4 September 2026. Source: https://moosend.com/pricing/. Evidence: “How many contacts do you have? 500 1,000 2,000 3,000 5,000 8,000 10,000 25,000 50,000 75,000 100,000 150,000 200,000 250,000 300,000 400,000 500,000 600,000 700,000 800,000 1,000,000”
- **Kit — Free plan:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “Free For creators just starting out $0 /mo Free—up to 10,000 subscribers”
- **Kit — Free trial:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “14-day free trial”
- **Moosend — Free trial:** Yes. Last verified 4 September 2026. Source: https://moosend.com/pricing/. Evidence: “Try core features with a 30-day free trial, no credit card required.”
- **Kit — Affiliate programme:** Yes. Last verified 4 September 2026. Source: https://kit.com/. Evidence: “Affiliate program”
- **Moosend — Affiliate programme:** Yes. Last verified 4 September 2026. Source: https://moosend.com/affiliate-program-terms/. Evidence: “Affiliate Program T&C AFFILIATE AGREEMENT”
- **Moosend — Affiliate commission:** Commission details are not provided in the excerpt.. Last verified 4 September 2026. Source: https://moosend.com/affiliate-program-terms/. Evidence: “Affiliate Program T&C AFFILIATE AGREEMENT”