# Kit vs ActiveCampaign for email marketing

Kit and ActiveCampaign are closely matched for core workflows. Both support contact limits, email automation, price for 1,000 contacts, price for 10,000 contacts, and segmentation. ActiveCampaign has confirmed monthly email limits, price for 5,000 contacts, price for 25,000 contacts, and price for 50,000 contacts.

## Key decision points

- ActiveCampaign has confirmed monthly email limits; monthly email limits is not yet confirmed for Kit.
- ActiveCampaign has confirmed price for 5,000 contacts; price for 5,000 contacts is not yet confirmed for Kit.
- ActiveCampaign has confirmed price for 25,000 contacts; price for 25,000 contacts is not yet confirmed for Kit.
- ActiveCampaign has confirmed price for 50,000 contacts; price for 50,000 contacts is not yet confirmed for Kit.

## Choose ActiveCampaign if…

- Choose ActiveCampaign if confirmed monthly email limits matters to you; this detail is not yet confirmed for Kit.
- Choose ActiveCampaign if confirmed price for 5,000 contacts matters to you; this detail is not yet confirmed for Kit.
- Choose ActiveCampaign if confirmed price for 25,000 contacts matters to you; this detail is not yet confirmed for Kit.
- Choose ActiveCampaign if confirmed price for 50,000 contacts matters to you; this detail is not yet confirmed for Kit.

## Limits and pricing

| Feature | Kit | ActiveCampaign |
| --- | --- | --- |
| Contact limits | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) |
| Monthly email limits | Not confirmed | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) |
| Unlimited sending | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Not confirmed |
| Subscriber-based pricing | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) |
| Send-based pricing | Not confirmed | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) |

## Automation

| Feature | Kit | ActiveCampaign |
| --- | --- | --- |
| Email automation | Yes (verified 4 September 2026; [source](https://kit.com/features)) | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/)) |
| Visual automation builder | Yes (verified 4 September 2026; [source](https://kit.com/features)) | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) |

## Audience management

| Feature | Kit | ActiveCampaign |
| --- | --- | --- |
| Segmentation | Yes (verified 4 September 2026; [source](https://kit.com/features)) | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) |
| Tags | Yes (verified 4 September 2026; [source](https://kit.com/features)) | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) |
| Lead scoring | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) |
| CRM | Yes (verified 4 September 2026; [source](https://kit.com/apps)) | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/channels-apps)) |

## Campaigns

| Feature | Kit | ActiveCampaign |
| --- | --- | --- |
| Personalisation | Yes (verified 4 September 2026; [source](https://kit.com/features)) | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) |
| RSS campaigns | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) |
| AI writing | Yes (verified 4 September 2026; [source](https://kit.com/)) | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/)) |
| Templates | Yes (verified 4 September 2026; [source](https://kit.com/features)) | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) |

## Channels

| Feature | Kit | ActiveCampaign |
| --- | --- | --- |
| Transactional email | Not confirmed | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/channels-apps)) |
| SMS | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/channels-apps)) |
| WhatsApp | Not confirmed | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/platform/whatsapp-messaging)) |

## Lead capture

| Feature | Kit | ActiveCampaign |
| --- | --- | --- |
| Landing pages | Yes (verified 4 September 2026; [source](https://kit.com/features)) | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) |
| Forms | Yes (verified 4 September 2026; [source](https://kit.com/features)) | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) |
| Popups | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) |
| Surveys | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/platform/whatsapp-messaging)) |

## Ecommerce

| Feature | Kit | ActiveCampaign |
| --- | --- | --- |
| Ecommerce features | Yes (verified 4 September 2026; [source](https://kit.com/features)) | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) |
| Shopify integration | Yes (verified 4 September 2026; [source](https://kit.com/)) | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) |
| WooCommerce integration | Not confirmed | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) |
| Stripe integration | Yes (verified 4 September 2026; [source](https://kit.com/terms)) | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) |

## Optimisation

| Feature | Kit | ActiveCampaign |
| --- | --- | --- |
| A/B testing | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) |

## Deliverability

| Feature | Kit | ActiveCampaign |
| --- | --- | --- |
| Deliverability tools | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/channels-apps)) |
| Custom sending domain | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) |

## Teams and agencies

| Feature | Kit | ActiveCampaign |
| --- | --- | --- |
| Multi-user support | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) |
| Agency support | Yes (verified 4 September 2026; [source](https://kit.com/support)) | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/partner/integrations)) |
| White labelling | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) |

## Technical

| Feature | Kit | ActiveCampaign |
| --- | --- | --- |
| API | Yes (verified 4 September 2026; [source](https://kit.com/apps)) | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/partners/app)) |
| Webhooks | Not confirmed | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/partners/app)) |
| Zapier | Not confirmed | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/apps)) |

## Compliance

| Feature | Kit | ActiveCampaign |
| --- | --- | --- |
| GDPR compliance | Yes (verified 4 September 2026; [source](https://kit.com/)) | Not confirmed |

## Pricing

| Feature | Kit | ActiveCampaign |
| --- | --- | --- |
| Price for 1,000 contacts | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) |
| Price for 5,000 contacts | Not confirmed | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) |
| Price for 10,000 contacts | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) |
| Price for 25,000 contacts | Not confirmed | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) |
| Price for 50,000 contacts | Not confirmed | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) |
| Free plan | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Not confirmed |
| Free trial | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/)) |

## Commercial

| Feature | Kit | ActiveCampaign |
| --- | --- | --- |
| Affiliate programme | Yes (verified 4 September 2026; [source](https://kit.com/)) | Not confirmed |

## Evidence

- **Kit — Contact limits:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “Up to 10,000 subscribers”
- **ActiveCampaign — Contact limits:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Email sends 15x contact limit”
- **ActiveCampaign — Monthly email limits:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Email sends 15x contact limit”
- **Kit — Unlimited sending:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “Unlimited email broadcasts”
- **Kit — Subscriber-based pricing:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “For 1,000 email subscribers”
- **ActiveCampaign — Subscriber-based pricing:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Number of Contacts”
- **ActiveCampaign — Send-based pricing:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Email sends 15x contact limit”
- **Kit — Email automation:** Yes. Last verified 4 September 2026. Source: https://kit.com/features. Evidence: “Explore Visual Automations Automate journeys. Free up time.”
- **ActiveCampaign — Email automation:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/. Evidence: “Marketing Automation Automate and optimize customer journeys”
- **Kit — Visual automation builder:** Yes. Last verified 4 September 2026. Source: https://kit.com/features. Evidence: “Our intuitive visual builder lets you easily map out how you want to segment and engage with your audience”
- **ActiveCampaign — Visual automation builder:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Automations map”
- **Kit — Segmentation:** Yes. Last verified 4 September 2026. Source: https://kit.com/features. Evidence: “Tag and segment your subscribers based on their interests and behaviors.”
- **ActiveCampaign — Segmentation:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Segmentation Premium Advanced Standard Limited”
- **Kit — Tags:** Yes. Last verified 4 September 2026. Source: https://kit.com/features. Evidence: “Tag and segment your subscribers based on their interests and behaviors.”
- **ActiveCampaign — Tags:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Tags”
- **Kit — Lead scoring:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “Subscriber engagement scoring”
- **ActiveCampaign — Lead scoring:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Lead scoring Included in Pipelines add-on”
- **Kit — Personalisation:** Yes. Last verified 4 September 2026. Source: https://kit.com/features. Evidence: “Address fans by their first name, deliver content tailored to their interests, and automate emails based on their previous interactions.”
- **ActiveCampaign — Personalisation:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Personalization fields”
- **ActiveCampaign — Transactional email:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/channels-apps. Evidence: “Transactional Email”
- **Kit — SMS:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “SMS marketing”
- **ActiveCampaign — SMS:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/channels-apps. Evidence: “SMS Marketing”
- **ActiveCampaign — WhatsApp:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/platform/whatsapp-messaging. Evidence: “WhatsApp Messaging”
- **Kit — Landing pages:** Yes. Last verified 4 September 2026. Source: https://kit.com/features. Evidence: “Explore landing pages Create a micro website with maximum impact.”
- **ActiveCampaign — Landing pages:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Landing pages”
- **Kit — Forms:** Yes. Last verified 4 September 2026. Source: https://kit.com/features. Evidence: “Create email opt-in forms Create unlimited email opt-in forms you can embed to your website as a modal, sticky bar, slide in, or inline embed.”
- **ActiveCampaign — Forms:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Forms Standard & inline only”
- **Kit — Popups:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “Create email opt-in forms Create unlimited email opt-in forms you can embed to your website as a modal, sticky bar, slide in, or inline embed.”
- **ActiveCampaign — Popups:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Site messages”
- **Kit — Surveys:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “Survey subscribers with polls”
- **ActiveCampaign — Surveys:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/platform/whatsapp-messaging. Evidence: “Question Steps”
- **Kit — CRM:** Yes. Last verified 4 September 2026. Source: https://kit.com/apps. Evidence: “CRM”
- **ActiveCampaign — CRM:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/channels-apps. Evidence: “CRM”
- **Kit — Ecommerce features:** Yes. Last verified 4 September 2026. Source: https://kit.com/features. Evidence: “Sell digital products Simple product pages, automated fulfillment, and low transaction fees”
- **ActiveCampaign — Ecommerce features:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Abandoned cart”
- **Kit — Shopify integration:** Yes. Last verified 4 September 2026. Source: https://kit.com/. Evidence: “Shopify Grow Your Creator Business, Automate Your Marketing, and Drive More Sales”
- **ActiveCampaign — Shopify integration:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Shopify, Square, & WooCommerce”
- **ActiveCampaign — WooCommerce integration:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Shopify, Square, & WooCommerce”
- **Kit — Stripe integration:** Yes. Last verified 4 September 2026. Source: https://kit.com/terms. Evidence: “All financial transactions conducted for the Paid Services are made using one or more third-party payment processors we may engage from time to time, including but not limited to Stripe”
- **ActiveCampaign — Stripe integration:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “PayPal & Stripe”
- **Kit — A/B testing:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “A/B test subject lines”
- **ActiveCampaign — A/B testing:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “A/B testing”
- **Kit — Deliverability tools:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “Deliverability reporting”
- **ActiveCampaign — Deliverability tools:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/channels-apps. Evidence: “94% email deliverability, 13% above industry average.”
- **Kit — Custom sending domain:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “Customizable domain Customize your free Kit domain or connect your own custom domain so all your landing pages are branded.”
- **ActiveCampaign — Custom sending domain:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Custom mailserver domain”
- **Kit — RSS campaigns:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “RSS campaigns”
- **ActiveCampaign — RSS campaigns:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Scheduled, RSS-triggered, & date-based campaigns”
- **Kit — AI writing:** Yes. Last verified 4 September 2026. Source: https://kit.com/. Evidence: “Kit + AI”
- **ActiveCampaign — AI writing:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/. Evidence: “Active Intelligence New Autonomous AI features for better and faster work”
- **Kit — Templates:** Yes. Last verified 4 September 2026. Source: https://kit.com/features. Evidence: “Email template library Use our email templates as a starting point to easily customize your email so it fits your brand and content.”
- **ActiveCampaign — Templates:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “250+ pre-built templates”
- **Kit — Multi-user support:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “Users The total number of users you can have on your account. Perfect for adding your team, with their own login, to support your marketing efforts. 1 2 Unlimited”
- **ActiveCampaign — Multi-user support:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Users 5 3 1 1”
- **Kit — Agency support:** Yes. Last verified 4 September 2026. Source: https://kit.com/support. Evidence: “Kit approved experts Looking to hire an expert to help you with your newsletter or tech setup? See experts”
- **ActiveCampaign — Agency support:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/partner/integrations. Evidence: “Agencies & Consultants”
- **Kit — White labelling:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “Remove Kit branding”
- **ActiveCampaign — White labelling:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Custom branded forms”
- **Kit — API:** Yes. Last verified 4 September 2026. Source: https://kit.com/apps. Evidence: “Explore Kit API”
- **ActiveCampaign — API:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/partners/app. Evidence: “Version 3 of the ActiveCampaign API is structured around REST, HTTP, and JSON.”
- **ActiveCampaign — Webhooks:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/partners/app. Evidence: “Get notified at the URL of your choice when your contacts do something you care about—like opening a campaign or clicking a link.”
- **ActiveCampaign — Zapier:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/apps. Evidence: “Most integrations connect in just a few clicks through our native connections or Zapier.”
- **Kit — GDPR compliance:** Yes. Last verified 4 September 2026. Source: https://kit.com/. Evidence: “GDPR”
- **Kit — Price for 1,000 contacts:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “For 1,000 email subscribers”
- **ActiveCampaign — Price for 1,000 contacts:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Number of Contacts* Select Number of Contacts 500 - 1,000”
- **ActiveCampaign — Price for 5,000 contacts:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Number of Contacts* Select Number of Contacts 2,500 - 5,000”
- **Kit — Price for 10,000 contacts:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “Up to 10,000 subscribers”
- **ActiveCampaign — Price for 10,000 contacts:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Number of Contacts* Select Number of Contacts 5,000 - 10,000”
- **ActiveCampaign — Price for 25,000 contacts:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Number of Contacts* Select Number of Contacts 10,000 - 25,000”
- **ActiveCampaign — Price for 50,000 contacts:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Number of Contacts* Select Number of Contacts 25,000 - 50,000”
- **Kit — Free plan:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “Free For creators just starting out $0 /mo Free—up to 10,000 subscribers”
- **Kit — Free trial:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “14-day free trial”
- **ActiveCampaign — Free trial:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/. Evidence: “Free 14-day trial with email sign-up”
- **Kit — Affiliate programme:** Yes. Last verified 4 September 2026. Source: https://kit.com/. Evidence: “Affiliate program”