# Brevo vs Omnisend for email marketing

Brevo and Omnisend are closely matched for core workflows. Both support email automation, segmentation, ecommerce features, shopify integration, and deliverability tools. Omnisend has confirmed contact limits, monthly email limits, price for 1,000 contacts, and price for 5,000 contacts.

## Key decision points

- Omnisend has confirmed contact limits; contact limits is not yet confirmed for Brevo.
- Omnisend has confirmed monthly email limits; monthly email limits is not yet confirmed for Brevo.
- Omnisend has confirmed price for 1,000 contacts; price for 1,000 contacts is not yet confirmed for Brevo.
- Omnisend has confirmed price for 5,000 contacts; price for 5,000 contacts is not yet confirmed for Brevo.

## Choose Omnisend if…

- Choose Omnisend if confirmed contact limits matters to you; this detail is not yet confirmed for Brevo.
- Choose Omnisend if confirmed monthly email limits matters to you; this detail is not yet confirmed for Brevo.
- Choose Omnisend if confirmed price for 1,000 contacts matters to you; this detail is not yet confirmed for Brevo.
- Choose Omnisend if confirmed price for 5,000 contacts matters to you; this detail is not yet confirmed for Brevo.

## Limits and pricing

| Feature | Brevo | Omnisend |
| --- | --- | --- |
| Contact limits | Not confirmed | Yes (verified 4 September 2026; [source](https://www.omnisend.com/pricing/)) |
| Monthly email limits | Not confirmed | Yes (verified 4 September 2026; [source](https://www.omnisend.com/pricing/)) |
| Unlimited sending | Not confirmed | Yes (verified 4 September 2026; [source](https://www.omnisend.com/pricing/)) |
| Subscriber-based pricing | Not confirmed | Yes (verified 4 September 2026; [source](https://www.omnisend.com/pricing/)) |
| Send-based pricing | Not confirmed | Yes (verified 4 September 2026; [source](https://www.omnisend.com/pricing/)) |

## Automation

| Feature | Brevo | Omnisend |
| --- | --- | --- |
| Email automation | Yes (verified 4 September 2026; [source](https://www.brevo.com/pricing/)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/)) |

## Audience management

| Feature | Brevo | Omnisend |
| --- | --- | --- |
| Segmentation | Yes (verified 4 September 2026; [source](https://www.brevo.com/pricing/)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/)) |
| Tags | Yes (verified 4 September 2026; [source](https://www.brevo.com/features/push/)) | Not confirmed |
| Lead scoring | Yes (verified 4 September 2026; [source](https://www.brevo.com/pricing/)) | Not confirmed |

## Campaigns

| Feature | Brevo | Omnisend |
| --- | --- | --- |
| Personalisation | Yes (verified 4 September 2026; [source](https://www.brevo.com/)) | Not confirmed |
| AI writing | Yes (verified 4 September 2026; [source](https://www.brevo.com/pricing/)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/)) |
| Templates | Yes (verified 4 September 2026; [source](https://www.brevo.com/pricing/)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/)) |

## Channels

| Feature | Brevo | Omnisend |
| --- | --- | --- |
| Transactional email | Yes (verified 4 September 2026; [source](https://www.brevo.com/)) | Not confirmed |
| SMTP | Yes (verified 4 September 2026; [source](https://www.brevo.com/)) | Not confirmed |
| SMS | Yes (verified 4 September 2026; [source](https://www.brevo.com/)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/)) |
| WhatsApp | Yes (verified 4 September 2026; [source](https://www.brevo.com/)) | Not confirmed |

## Lead capture

| Feature | Brevo | Omnisend |
| --- | --- | --- |
| Landing pages | Yes (verified 4 September 2026; [source](https://www.brevo.com/pricing/)) | Not confirmed |
| Forms | Yes (verified 4 September 2026; [source](https://www.brevo.com/pricing/)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/)) |
| Popups | Yes (verified 4 September 2026; [source](https://www.brevo.com/pricing/)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/)) |
| Surveys | Not confirmed | Yes (verified 4 September 2026; [source](https://www.omnisend.com/changelog/)) |

## Ecommerce

| Feature | Brevo | Omnisend |
| --- | --- | --- |
| Ecommerce features | Yes (verified 4 September 2026; [source](https://www.brevo.com/pricing/)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/)) |
| Shopify integration | Yes (verified 4 September 2026; [source](https://www.brevo.com/)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/)) |
| WooCommerce integration | Yes (verified 4 September 2026; [source](https://www.brevo.com/integrations/)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/)) |
| Stripe integration | Yes (verified 4 September 2026; [source](https://www.brevo.com/)) | Not confirmed |

## Optimisation

| Feature | Brevo | Omnisend |
| --- | --- | --- |
| A/B testing | Yes (verified 4 September 2026; [source](https://www.brevo.com/pricing/)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/changelog/)) |

## Deliverability

| Feature | Brevo | Omnisend |
| --- | --- | --- |
| Deliverability tools | Yes (verified 4 September 2026; [source](https://www.brevo.com/pricing/)) | Yes (verified 4 September 2026; [source](https://support.omnisend.com/en/)) |
| Dedicated IP | Yes (verified 4 September 2026; [source](https://www.brevo.com/pricing/)) | Not confirmed |

## Teams and agencies

| Feature | Brevo | Omnisend |
| --- | --- | --- |
| Multi-user support | Yes (verified 4 September 2026; [source](https://www.brevo.com/pricing/)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/terms/)) |
| Agency support | Not confirmed | Yes (verified 4 September 2026; [source](https://www.omnisend.com/)) |
| White labelling | Not confirmed | Yes (verified 4 September 2026; [source](https://www.omnisend.com/pricing/)) |

## Technical

| Feature | Brevo | Omnisend |
| --- | --- | --- |
| API | Yes (verified 4 September 2026; [source](https://www.brevo.com/)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/)) |
| Webhooks | Yes (verified 4 September 2026; [source](https://www.brevo.com/pricing/)) | Not confirmed |
| Zapier | Yes (verified 4 September 2026; [source](https://www.brevo.com/)) | Not confirmed |

## Compliance

| Feature | Brevo | Omnisend |
| --- | --- | --- |
| GDPR compliance | Yes (verified 4 September 2026; [source](https://www.brevo.com/features/push/)) | Not confirmed |
| EU data hosting | Yes (verified 4 September 2026; [source](https://www.brevo.com/features/push/)) | Not confirmed |

## Pricing

| Feature | Brevo | Omnisend |
| --- | --- | --- |
| Price for 1,000 contacts | Not confirmed | Yes (verified 4 September 2026; [source](https://www.omnisend.com/pricing/)) |
| Price for 5,000 contacts | Not confirmed | Yes (verified 4 September 2026; [source](https://www.omnisend.com/pricing/)) |
| Price for 10,000 contacts | Not confirmed | Yes (verified 4 September 2026; [source](https://www.omnisend.com/pricing/)) |
| Price for 25,000 contacts | Not confirmed | Yes (verified 4 September 2026; [source](https://www.omnisend.com/pricing/)) |
| Price for 50,000 contacts | Not confirmed | Yes (verified 4 September 2026; [source](https://www.omnisend.com/pricing/)) |
| Free plan | Yes (verified 4 September 2026; [source](https://www.brevo.com/pricing/)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/pricing/)) |
| Free trial | Yes (verified 4 September 2026; [source](https://www.brevo.com/pricing/)) | Not confirmed |

## Commercial

| Feature | Brevo | Omnisend |
| --- | --- | --- |
| Affiliate programme | Yes (verified 4 September 2026; [source](https://www.brevo.com/)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/)) |

## Evidence

- **Omnisend — Contact limits:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/pricing/. Evidence: “250 contacts Reach up to 250 contacts each month.”
- **Omnisend — Monthly email limits:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/pricing/. Evidence: “500 monthly emails Send up to 500 emails per month.”
- **Omnisend — Unlimited sending:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/pricing/. Evidence: “Unlimited monthly emails Send unlimited amount of emails per month.”
- **Omnisend — Subscriber-based pricing:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/pricing/. Evidence: “List size You're billed for subscribers and non-subscribers who received automated messages.”
- **Omnisend — Send-based pricing:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/pricing/. Evidence: “500 monthly emails Send up to 500 emails per month.”
- **Brevo — Email automation:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/pricing/. Evidence: “Marketing automation Create an unlimited number of automated, multi-step workflows to engage users at key moments along their journey.”
- **Omnisend — Email automation:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/. Evidence: “Automation Build workflows for welcome, abandoned cart, post-purchase, and more. Let them bring in revenue on autopilot.”
- **Brevo — Segmentation:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/pricing/. Evidence: “Advanced segmentation Search, save, and manage contacts with filters like demographics, website activity, campaign engagement, and custom events. Create as many segments as you need.”
- **Omnisend — Segmentation:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/. Evidence: “Segmentation Segment by behavior, purchase history, engagement — or all three — so every send feels intentional.”
- **Brevo — Tags:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/features/push/. Evidence: “Filter by events, tags, and contact properties, or opt for pre-configured segments such as new users for precise and relevant messaging.”
- **Brevo — Lead scoring:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/pricing/. Evidence: “Contact scoring Get contact scores based on engagement, purchases, and behaviors to trigger automations or create targeted segments. Includes RFM, CLV and more.”
- **Brevo — Personalisation:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/. Evidence: “Optimize every campaign with personalized product recommendations, ideal send times, and clear insights into what drives results.”
- **Brevo — Transactional email:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/. Evidence: “Transactional messaging Send real-time email, SMS, & WhatsApp messages triggered via SMTP relay and API.”
- **Brevo — SMTP:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/. Evidence: “Transactional messaging Send real-time email, SMS, & WhatsApp messages triggered via SMTP relay and API.”
- **Brevo — SMS:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/. Evidence: “Channels Channels Email SMS WhatsApp Web & mobile push Live chat Chatbot Wallet Phone”
- **Omnisend — SMS:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/. Evidence: “SMS Text your customers around the world”
- **Brevo — WhatsApp:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/. Evidence: “Channels Channels Email SMS WhatsApp Web & mobile push Live chat Chatbot Wallet Phone”
- **Brevo — Landing pages:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/pricing/. Evidence: “Landing pages Create standalone campaign pages without a developer. 1 page included”
- **Brevo — Forms:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/pricing/. Evidence: “Forms Create branded forms to capture leads and grow your list. Automatically trigger follow-up emails as soon as someone signs up.”
- **Omnisend — Forms:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/. Evidence: “Forms and popups Collect emails and phone numbers with branded, high-converting forms. No coding required.”
- **Brevo — Popups:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/pricing/. Evidence: “Additional marketing channels WhatsApp, Popups, Mobile & Web Push”
- **Omnisend — Popups:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/. Evidence: “Forms and popups Collect emails and phone numbers with branded, high-converting forms. No coding required.”
- **Omnisend — Surveys:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/changelog/. Evidence: “This is especially useful for surveys, quizzes, and preference-collection forms”
- **Brevo — Ecommerce features:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/pricing/. Evidence: “Advanced ecommerce features Drive sales with AI recommendations, back-in-stock alerts, and coupons.”
- **Omnisend — Ecommerce features:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/. Evidence: “Official Email Marketing Software for Ecommerce | Omnisend”
- **Brevo — Shopify integration:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/. Evidence: “Integrations Connect Brevo with 150+ digital tools like Shopify, WordPress, Stripe, Zapier and more.”
- **Omnisend — Shopify integration:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/. Evidence: “Platforms Shopify Shopify Plus BigCommerce WordPress WooCommerce Wix Shoplazza Ecwid”
- **Brevo — WooCommerce integration:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/integrations/. Evidence: “BREVO WooCommerce CMS + Ecommerce + Email Marketing Scale your online store with marketing automation that drives sales and builds lasting customer.”
- **Omnisend — WooCommerce integration:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/. Evidence: “Platforms Shopify Shopify Plus BigCommerce WordPress WooCommerce Wix Shoplazza Ecwid”
- **Brevo — Stripe integration:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/. Evidence: “Integrations Connect Brevo with 150+ digital tools like Shopify, WordPress, Stripe, Zapier and more.”
- **Brevo — A/B testing:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/pricing/. Evidence: “A/B testing Test subject lines or content variants to improve opens and clicks.”
- **Omnisend — A/B testing:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/changelog/. Evidence: “Configure UTM Tags for A/B Variants You can now set up UTM tracking separately for each A/B test variant directly in the A/B test setup for your Email Campaigns.”
- **Brevo — Deliverability tools:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/pricing/. Evidence: “Deliverability Specialist support Work with a specialist to improve email deliverability and inbox placement. 3 hours per year included.”
- **Omnisend — Deliverability tools:** Yes. Last verified 4 September 2026. Source: https://support.omnisend.com/en/. Evidence: “Email & SMS Deliverability Learn how to improve your email and SMS deliverability”
- **Brevo — Dedicated IP:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/pricing/. Evidence: “Dedicated IP Maintain full control of your sending reputation with a dedicated IP.”
- **Brevo — AI writing:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/pricing/. Evidence: “AI content generator Draft subject lines and email copy, adjust tone, and more.”
- **Omnisend — AI writing:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/. Evidence: “Omnisend AI Let AI write copy, pick send times, and segment your audience. You just hit approve.”
- **Brevo — Templates:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/pricing/. Evidence: “Email templates Jumpstart campaigns with responsive templates tailored to your industry and use case.”
- **Omnisend — Templates:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/. Evidence: “Template gallery From email templates to form galleries, all designed to make your work easier”
- **Brevo — Multi-user support:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/pricing/. Evidence: “Multi-user access 10 seats included”
- **Omnisend — Multi-user support:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/terms/. Evidence: “Customers may permit its representatives and authorized users (the “ Authorized Users ”) to use the Services on behalf of the Customer.”
- **Omnisend — Agency support:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/. Evidence: “Partners Affiliate partners Agency partners Partner portal”
- **Omnisend — White labelling:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/pricing/. Evidence: “No Omnisend branding Remove the "Powered by Omnisend" badge from your emails and forms.”
- **Brevo — API:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/. Evidence: “Build, extend, and integrate with Brevo’s developer guides, open API, SDKs, and code recipes.”
- **Omnisend — API:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/. Evidence: “API docs Build any custom integration with our open, flexible APIs that are simple to use and implement.”
- **Brevo — Webhooks:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/pricing/. Evidence: “All Brevo plans give you access to transactional email features, including RESTful APIs, SMTP, outbound webhooks, unlimited log retention, and more.”
- **Brevo — Zapier:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/. Evidence: “Integrations Connect Brevo with 150+ digital tools like Shopify, WordPress, Stripe, Zapier and more.”
- **Brevo — GDPR compliance:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/features/push/. Evidence: “Data protection (GDPR) Rest assured, your data is secure with us.”
- **Brevo — EU data hosting:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/features/push/. Evidence: “Our datacenter operates on Google Cloud Computing, ensuring European data is hosted within Europe.”
- **Omnisend — Price for 1,000 contacts:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/pricing/. Evidence: “251 - 500 0 - 250 251 - 500 501 - 1,000”
- **Omnisend — Price for 5,000 contacts:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/pricing/. Evidence: “5,001 - 5,500”
- **Omnisend — Price for 10,000 contacts:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/pricing/. Evidence: “9,001 - 10,000”
- **Omnisend — Price for 25,000 contacts:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/pricing/. Evidence: “23,501 - 25,000”
- **Omnisend — Price for 50,000 contacts:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/pricing/. Evidence: “45,001 - 50,000”
- **Brevo — Free plan:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/pricing/. Evidence: “Free forever, no credit card needed Best for individuals and solopreneurs building an online presence.”
- **Omnisend — Free plan:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/pricing/. Evidence: “Free Perfect for getting started and testing out email marketing $0 /mo No cost. No credit card required.”
- **Brevo — Free trial:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/pricing/. Evidence: “Can I try Brevo before purchasing a plan? Absolutely! When you create an account, you will automatically have a Free plan to upload your contacts. Once we approve your account for sending, you can start sending up to 300 emails per day.”
- **Brevo — Affiliate programme:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/. Evidence: “PARTNERS All partner programs Affiliates Agency partners Startups & VCs Integration partners Find an expert”
- **Omnisend — Affiliate programme:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/. Evidence: “Partners Affiliate partners Agency partners Partner portal”