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Recommended software

Best email marketing software

ActiveCampaign ranks first because it matches the primary requirement for best email marketing software, has verified support for segmentation, has verified support for deliverabilityTools, and has verified support for personalisation. It is followed by Brevo and GetResponse.

Ranked products

  1. ActiveCampaign

    ActiveCampaign ranks 1st because:

    • ActiveCampaign matches the primary requirement for best email marketing software.
    • ActiveCampaign has verified support for segmentation.
    • ActiveCampaign has verified support for deliverabilityTools.
    • ActiveCampaign has verified support for personalisation.

    Score: 15/15 · verified criteria: 4/4

  2. Brevo

    Brevo ranks 2nd because:

    • Brevo matches the primary requirement for best email marketing software.
    • Brevo has verified support for segmentation.
    • Brevo has verified support for deliverabilityTools.
    • Brevo has verified support for personalisation.

    Score: 15/15 · verified criteria: 4/4

  3. GetResponse

    GetResponse ranks 3rd because:

    • GetResponse matches the primary requirement for best email marketing software.
    • GetResponse has verified support for segmentation.
    • GetResponse has verified support for deliverabilityTools.
    • GetResponse has verified support for personalisation.

    Score: 15/15 · verified criteria: 4/4

  4. Kit

    Kit ranks 4th because:

    • Kit matches the primary requirement for best email marketing software.
    • Kit has verified support for segmentation.
    • Kit has verified support for deliverabilityTools.
    • Kit has verified support for personalisation.

    Score: 15/15 · verified criteria: 4/4

  5. Moosend

    Moosend ranks 5th because:

    • Moosend matches the primary requirement for best email marketing software.
    • Moosend has verified support for segmentation.
    • Moosend has verified support for deliverabilityTools.
    • Moosend has verified support for personalisation.

    Score: 15/15 · verified criteria: 4/4

  6. HubSpot

    HubSpot ranks 6th because:

    • HubSpot matches the primary requirement for best email marketing software.
    • HubSpot has verified support for segmentation.
    • HubSpot has verified support for personalisation.

    Score: 12/15 · verified criteria: 3/4

  7. MailerLite

    MailerLite ranks 7th because:

    • MailerLite matches the primary requirement for best email marketing software.
    • MailerLite has verified support for segmentation.
    • MailerLite has verified support for deliverabilityTools.

    Score: 12/15 · verified criteria: 3/4

  8. Omnisend

    Omnisend ranks 8th because:

    • Omnisend matches the primary requirement for best email marketing software.
    • Omnisend has verified support for segmentation.
    • Omnisend has verified support for deliverabilityTools.

    Score: 12/15 · verified criteria: 3/4

Criteria comparison

Products are ranked only from verified, sourced facts. Missing evidence remains unknown and does not count as a negative claim.

Verified criteria used for this ranking
CriterionWeightActiveCampaignBrevoGetResponseKitMoosendHubSpotMailerLiteOmnisend
Email automation6Yes (+6 points)Source · verified 4 September 2026Yes (+6 points)Source · verified 4 September 2026Yes (+6 points)Source · verified 4 September 2026Yes (+6 points)Source · verified 4 September 2026Yes (+6 points)Source · verified 4 September 2026Yes (+6 points)Source · verified 4 September 2026Yes (+6 points)Source · verified 4 September 2026Yes (+6 points)Source · verified 4 September 2026
Segmentation3Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026
Deliverability tools3Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Not confirmedYes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026
Personalisation3Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Not confirmedNot confirmed

Method and alternate format

Only products meeting the evidence threshold and coverage-gap rule are ranked. Missing facts earn no points and are not treated as negative claims.

Read the methodology · Read the Markdown version