Best email marketing software

Ranked products

1. ActiveCampaign

   ActiveCampaign is in the joint-leading shortlist because:

   • ActiveCampaign matches the primary requirement for best email marketing software.
   • ActiveCampaign supports segmentation.
   • ActiveCampaign supports deliverability tools.
   • ActiveCampaign supports personalisation.

   Score: 15/15 · verified criteria: 4/4

2. Brevo

   Brevo is in the joint-leading shortlist because:

   • Brevo matches the primary requirement for best email marketing software.
   • Brevo supports segmentation.
   • Brevo supports deliverability tools.
   • Brevo supports personalisation.

   Score: 15/15 · verified criteria: 4/4

3. GetResponse

   GetResponse is in the joint-leading shortlist because:

   • GetResponse matches the primary requirement for best email marketing software.
   • GetResponse supports segmentation.
   • GetResponse supports deliverability tools.
   • GetResponse supports personalisation.

   Score: 15/15 · verified criteria: 4/4

4. Kit

   Kit is in the joint-leading shortlist because:

   • Kit matches the primary requirement for best email marketing software.
   • Kit supports segmentation.
   • Kit supports deliverability tools.
   • Kit supports personalisation.

   Score: 15/15 · verified criteria: 4/4

5. Moosend

   Moosend is in the joint-leading shortlist because:

   • Moosend matches the primary requirement for best email marketing software.
   • Moosend supports segmentation.
   • Moosend supports deliverability tools.
   • Moosend supports personalisation.

   Score: 15/15 · verified criteria: 4/4

6. HubSpot

   HubSpot shares 6th place because:

   • HubSpot matches the primary requirement for best email marketing software.
   • HubSpot supports segmentation.
   • HubSpot supports personalisation.

   Score: 12/15 · verified criteria: 3/4

7. MailerLite

   MailerLite shares 6th place because:

   • MailerLite matches the primary requirement for best email marketing software.
   • MailerLite supports segmentation.
   • MailerLite supports deliverability tools.

   Score: 12/15 · verified criteria: 3/4

8. Omnisend

   Omnisend shares 6th place because:

   • Omnisend matches the primary requirement for best email marketing software.
   • Omnisend supports segmentation.
   • Omnisend supports deliverability tools.

   Score: 12/15 · verified criteria: 3/4

Criteria comparison

Products are ranked only from verified, sourced facts. Missing evidence remains unknown and does not count as a negative claim.

Method and alternate format

Only products meeting the evidence threshold and coverage-gap rule are ranked. Missing facts earn no points and are not treated as negative claims.

Read the methodology · Read the Markdown version