# Best email marketing software for small businesses

ActiveCampaign ranks first because it matches the primary requirement for best email marketing software for small businesses: Yes, has verified support for emailAutomation, has verified support for segmentation, and has verified support for deliverabilityTools. It is followed by Kit and MailerLite.

Products are ranked only from verified, sourced facts. Missing evidence remains unknown and does not count as a negative claim.

## Ranked products

### 1. ActiveCampaign

ActiveCampaign ranks 1st because:

- ActiveCampaign matches the primary requirement for best email marketing software for small businesses: Yes.
- ActiveCampaign has verified support for emailAutomation.
- ActiveCampaign has verified support for segmentation.
- ActiveCampaign has verified support for deliverabilityTools.

Score: 15/15. Verified criteria: 4/4.

### 2. Kit

Kit ranks 2nd because:

- Kit matches the primary requirement for best email marketing software for small businesses: Yes.
- Kit has verified support for emailAutomation.
- Kit has verified support for segmentation.
- Kit has verified support for deliverabilityTools.

Score: 15/15. Verified criteria: 4/4.

### 3. MailerLite

MailerLite ranks 3rd because:

- MailerLite matches the primary requirement for best email marketing software for small businesses: Yes.
- MailerLite has verified support for emailAutomation.
- MailerLite has verified support for segmentation.
- MailerLite has verified support for deliverabilityTools.

Score: 15/15. Verified criteria: 4/4.

### 4. Moosend

Moosend ranks 4th because:

- Moosend matches the primary requirement for best email marketing software for small businesses: Yes.
- Moosend has verified support for emailAutomation.
- Moosend has verified support for segmentation.
- Moosend has verified support for deliverabilityTools.

Score: 15/15. Verified criteria: 4/4.

### 5. Omnisend

Omnisend ranks 5th because:

- Omnisend matches the primary requirement for best email marketing software for small businesses: Yes.
- Omnisend has verified support for emailAutomation.
- Omnisend has verified support for segmentation.
- Omnisend has verified support for deliverabilityTools.

Score: 15/15. Verified criteria: 4/4.

### 6. Brevo

Brevo ranks 6th because:

- Brevo has verified support for emailAutomation.
- Brevo has verified support for segmentation.
- Brevo has verified support for deliverabilityTools.

Score: 9/15. Verified criteria: 3/4.

### 7. GetResponse

GetResponse ranks 7th because:

- GetResponse has verified support for emailAutomation.
- GetResponse has verified support for segmentation.
- GetResponse has verified support for deliverabilityTools.

Score: 9/15. Verified criteria: 3/4.

## Criteria comparison

| Criterion | Weight | ActiveCampaign | Kit | MailerLite | Moosend | Omnisend | Brevo | GetResponse |
| --- | ---: | --- | --- | --- | --- | --- | --- | --- |
| Price for 1,000 contacts | 6 | Yes (+6) | Yes (+6) | Yes (+6) | Yes (+6) | Yes (+6) | Not confirmed | Not confirmed |
| Email automation | 3 | Yes (+3) | Yes (+3) | Yes (+3) | Yes (+3) | Yes (+3) | Yes (+3) | Yes (+3) |
| Segmentation | 3 | Yes (+3) | Yes (+3) | Yes (+3) | Yes (+3) | Yes (+3) | Yes (+3) | Yes (+3) |
| Deliverability tools | 3 | Yes (+3) | Yes (+3) | Yes (+3) | Yes (+3) | Yes (+3) | Yes (+3) | Yes (+3) |