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Recommended software

Best email marketing software for agencies

ActiveCampaign ranks first because it matches the primary requirement for best email marketing software for agencies, has verified support for emailAutomation, has verified support for segmentation, and has verified support for deliverabilityTools. It is followed by GetResponse and Kit.

Ranked products

  1. ActiveCampaign

    ActiveCampaign ranks 1st because:

    • ActiveCampaign matches the primary requirement for best email marketing software for agencies.
    • ActiveCampaign has verified support for emailAutomation.
    • ActiveCampaign has verified support for segmentation.
    • ActiveCampaign has verified support for deliverabilityTools.

    Score: 15/15 · verified criteria: 4/4

  2. GetResponse

    GetResponse ranks 2nd because:

    • GetResponse matches the primary requirement for best email marketing software for agencies.
    • GetResponse has verified support for emailAutomation.
    • GetResponse has verified support for segmentation.
    • GetResponse has verified support for deliverabilityTools.

    Score: 15/15 · verified criteria: 4/4

  3. Kit

    Kit ranks 3rd because:

    • Kit matches the primary requirement for best email marketing software for agencies.
    • Kit has verified support for emailAutomation.
    • Kit has verified support for segmentation.
    • Kit has verified support for deliverabilityTools.

    Score: 15/15 · verified criteria: 4/4

  4. MailerLite

    MailerLite ranks 4th because:

    • MailerLite matches the primary requirement for best email marketing software for agencies.
    • MailerLite has verified support for emailAutomation.
    • MailerLite has verified support for segmentation.
    • MailerLite has verified support for deliverabilityTools.

    Score: 15/15 · verified criteria: 4/4

  5. Moosend

    Moosend ranks 5th because:

    • Moosend matches the primary requirement for best email marketing software for agencies.
    • Moosend has verified support for emailAutomation.
    • Moosend has verified support for segmentation.
    • Moosend has verified support for deliverabilityTools.

    Score: 15/15 · verified criteria: 4/4

  6. Omnisend

    Omnisend ranks 6th because:

    • Omnisend matches the primary requirement for best email marketing software for agencies.
    • Omnisend has verified support for emailAutomation.
    • Omnisend has verified support for segmentation.
    • Omnisend has verified support for deliverabilityTools.

    Score: 15/15 · verified criteria: 4/4

Criteria comparison

Products are ranked only from verified, sourced facts. Missing evidence remains unknown and does not count as a negative claim.

Verified criteria used for this ranking
CriterionWeightActiveCampaignGetResponseKitMailerLiteMoosendOmnisend
Agency support6Yes (+6 points)Source · verified 4 September 2026Yes (+6 points)Source · verified 4 September 2026Yes (+6 points)Source · verified 4 September 2026Yes (+6 points)Source · verified 4 September 2026Yes (+6 points)Source · verified 4 September 2026Yes (+6 points)Source · verified 4 September 2026
Email automation3Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026
Segmentation3Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026
Deliverability tools3Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026

Method and alternate format

Only products meeting the evidence threshold and coverage-gap rule are ranked. Missing facts earn no points and are not treated as negative claims.

Read the methodology · Read the Markdown version