# Sellfy vs Shift4Shop for ecommerce platforms

Sellfy and Shift4Shop are closely matched for core workflows. Both offer a trial; both support API access, physical products, digital products, and subscriptions. Sellfy has confirmed multilingual stores. Shift4Shop has confirmed inventory management, gift cards, and multi-currency.

## Key decision points

- Shift4Shop has confirmed inventory management; inventory management is not yet confirmed for Sellfy.
- Shift4Shop has confirmed gift cards; gift cards is not yet confirmed for Sellfy.
- Shift4Shop has confirmed multi-currency; multi-currency is not yet confirmed for Sellfy.
- Sellfy has confirmed multilingual stores; multilingual stores is not yet confirmed for Shift4Shop.

## Choose Sellfy if…

- Choose Sellfy if confirmed multilingual stores matters to you; this detail is not yet confirmed for Shift4Shop.

## Choose Shift4Shop if…

- Choose Shift4Shop if confirmed inventory management matters to you; this detail is not yet confirmed for Sellfy.
- Choose Shift4Shop if confirmed gift cards matters to you; this detail is not yet confirmed for Sellfy.
- Choose Shift4Shop if confirmed multi-currency matters to you; this detail is not yet confirmed for Sellfy.

## Capacity

| Feature | Sellfy | Shift4Shop |
| --- | --- | --- |
| Physical products | Yes (verified 5 September 2026; [source](https://sellfy.com/features/)) | Yes (verified 5 September 2026; [source](https://www.shift4shop.com/)) |
| Digital products | Yes (verified 5 September 2026; [source](https://sellfy.com/features/)) | Yes (verified 5 September 2026; [source](https://www.shift4shop.com/)) |
| Product limits | 0 (verified 5 September 2026; [source](https://sellfy.com/pricing/)) | 0 (verified 5 September 2026; [source](https://www.shift4shop.com/)) |
| Product variants | Yes (verified 5 September 2026; [source](https://sellfy.com/print-on-demand/)) | Yes (verified 5 September 2026; [source](https://www.shift4shop.com/)) |
| Payment gateways | 2 (verified 5 September 2026; [source](https://sellfy.com/pricing/)) | 160 (verified 5 September 2026; [source](https://www.shift4shop.com/)) |

## Features

| Feature | Sellfy | Shift4Shop |
| --- | --- | --- |
| Subscriptions | Yes (verified 5 September 2026; [source](https://sellfy.com/features/)) | Yes (verified 5 September 2026; [source](https://www.shift4shop.com/)) |
| Inventory management | Not confirmed | Yes (verified 5 September 2026; [source](https://www.shift4shop.com/)) |
| Abandoned cart recovery | Yes (verified 5 September 2026; [source](https://sellfy.com/features/)) | Yes (verified 5 September 2026; [source](https://www.shift4shop.com/)) |
| Discount codes | Yes (verified 5 September 2026; [source](https://sellfy.com/features/)) | Yes (verified 5 September 2026; [source](https://www.shift4shop.com/)) |
| Gift cards | Not confirmed | Yes (verified 5 September 2026; [source](https://www.shift4shop.com/)) |
| Multi-currency | Not confirmed | Yes (verified 5 September 2026; [source](https://www.shift4shop.com/)) |
| Multilingual stores | Yes (verified 5 September 2026; [source](https://sellfy.com/features/)) | Not confirmed |
| POS | Not confirmed | Yes (verified 5 September 2026; [source](https://www.shift4shop.com/)) |
| Automatic tax | Yes (verified 5 September 2026; [source](https://sellfy.com/pricing/)) | Not confirmed |
| Dropshipping | Not confirmed | Yes (verified 5 September 2026; [source](https://www.shift4shop.com/)) |
| Print on demand | Yes (verified 5 September 2026; [source](https://sellfy.com/features/)) | Yes (verified 5 September 2026; [source](https://www.shift4shop.com/)) |
| B2B ecommerce | Not confirmed | Yes (verified 5 September 2026; [source](https://www.shift4shop.com/)) |
| Blogging | Not confirmed | Yes (verified 5 September 2026; [source](https://www.shift4shop.com/)) |
| SEO tools | Yes (verified 5 September 2026; [source](https://sellfy.com/)) | Yes (verified 5 September 2026; [source](https://www.shift4shop.com/)) |
| Custom code | Yes (verified 5 September 2026; [source](https://sellfy.com/pricing/)) | Yes (verified 5 September 2026; [source](https://www.shift4shop.com/)) |

## Pricing

| Feature | Sellfy | Shift4Shop |
| --- | --- | --- |
| Transaction fees | 0 (verified 5 September 2026; [source](https://sellfy.com/pricing/)) | 0 (verified 5 September 2026; [source](https://www.shift4shop.com/)) |
| Free trial | Yes (verified 5 September 2026; [source](https://sellfy.com/)) | Yes (verified 5 September 2026; [source](https://www.shift4shop.com/)) |

## Integrations

| Feature | Sellfy | Shift4Shop |
| --- | --- | --- |
| Shipping integrations | Yes (verified 5 September 2026; [source](https://sellfy.com/print-on-demand/)) | Yes (verified 5 September 2026; [source](https://www.shift4shop.com/)) |
| Marketplace integrations | Yes (verified 5 September 2026; [source](https://sellfy.com/)) | Yes (verified 5 September 2026; [source](https://www.shift4shop.com/)) |
| Amazon integration | Not confirmed | Yes (verified 5 September 2026; [source](https://www.shift4shop.com/)) |
| eBay integration | Not confirmed | Yes (verified 5 September 2026; [source](https://www.shift4shop.com/)) |
| App marketplace | Not confirmed | Yes (verified 5 September 2026; [source](https://www.shift4shop.com/)) |

## Technical

| Feature | Sellfy | Shift4Shop |
| --- | --- | --- |
| API | Yes (verified 5 September 2026; [source](https://sellfy.com/)) | Yes (verified 5 September 2026; [source](https://www.shift4shop.com/)) |

## Commercial

| Feature | Sellfy | Shift4Shop |
| --- | --- | --- |
| Affiliate programme | Yes (verified 5 September 2026; [source](https://sellfy.com/features/)) | Yes (verified 5 September 2026; [source](https://www.shift4shop.com/)) |

## Evidence

- **Sellfy — Physical products:** Yes. Last verified 5 September 2026. Source: https://sellfy.com/features/. Evidence: “Sell physical products & tangible items from your Sellfy storefront.”
- **Shift4Shop — Physical products:** Yes. Last verified 5 September 2026. Source: https://www.shift4shop.com/. Evidence: “sell your products or services online”
- **Sellfy — Digital products:** Yes. Last verified 5 September 2026. Source: https://sellfy.com/features/. Evidence: “Sell digital goods, print on demand products or earn recurring revenue with subscriptions.”
- **Shift4Shop — Digital products:** Yes. Last verified 5 September 2026. Source: https://www.shift4shop.com/. Evidence: “sell digital downloads”
- **Sellfy — Subscriptions:** Yes. Last verified 5 September 2026. Source: https://sellfy.com/features/. Evidence: “Create digital subscription products and charge your customers on a weekly, monthly or yearly basis.”
- **Shift4Shop — Subscriptions:** Yes. Last verified 5 September 2026. Source: https://www.shift4shop.com/. Evidence: “Subscription Software”
- **Sellfy — Product limits:** 0. Last verified 5 September 2026. Source: https://sellfy.com/pricing/. Evidence: “Unlimited products”
- **Shift4Shop — Product limits:** 0. Last verified 5 September 2026. Source: https://www.shift4shop.com/. Evidence: “Unlimited Products”
- **Sellfy — Product variants:** Yes. Last verified 5 September 2026. Source: https://sellfy.com/print-on-demand/. Evidence: “Drop your design on a t-shirt and watch your PNG land in 53 colors.”
- **Shift4Shop — Product variants:** Yes. Last verified 5 September 2026. Source: https://www.shift4shop.com/. Evidence: “Unlimited Product Variants”
- **Shift4Shop — Inventory management:** Yes. Last verified 5 September 2026. Source: https://www.shift4shop.com/. Evidence: “inventory management tools”
- **Sellfy — Abandoned cart recovery:** Yes. Last verified 5 September 2026. Source: https://sellfy.com/features/. Evidence: “Cart abandonment emails Automatically send emails with special offers to customers who have added products to their shopping cart but have not completed the checkout process.”
- **Shift4Shop — Abandoned cart recovery:** Yes. Last verified 5 September 2026. Source: https://www.shift4shop.com/. Evidence: “includes cart abandonment recovery tools to automatically engage visitors and motivate them to return to their abandoned cart”
- **Sellfy — Discount codes:** Yes. Last verified 5 September 2026. Source: https://sellfy.com/features/. Evidence: “Discount codes Use discount codes to engage with customers and increase your sales.”
- **Shift4Shop — Discount codes:** Yes. Last verified 5 September 2026. Source: https://www.shift4shop.com/. Evidence: “discounts, coupons, group deals, daily deals”
- **Shift4Shop — Gift cards:** Yes. Last verified 5 September 2026. Source: https://www.shift4shop.com/. Evidence: “Gift Certificates”
- **Shift4Shop — Multi-currency:** Yes. Last verified 5 September 2026. Source: https://www.shift4shop.com/. Evidence: “International Payments”
- **Sellfy — Multilingual stores:** Yes. Last verified 5 September 2026. Source: https://sellfy.com/features/. Evidence: “Store language Give your customers an automatically translated version of your store's interface based on their location.”
- **Sellfy — Payment gateways:** 2. Last verified 5 September 2026. Source: https://sellfy.com/pricing/. Evidence: “PayPal/Stripe gateway support Included Included Included”
- **Shift4Shop — Payment gateways:** 160. Last verified 5 September 2026. Source: https://www.shift4shop.com/. Evidence: “160+ Payment Gateways”
- **Sellfy — Transaction fees:** 0. Last verified 5 September 2026. Source: https://sellfy.com/pricing/. Evidence: “Transaction fees 0% 0% 0%”
- **Shift4Shop — Transaction fees:** 0. Last verified 5 September 2026. Source: https://www.shift4shop.com/. Evidence: “No Transaction Fees”
- **Shift4Shop — POS:** Yes. Last verified 5 September 2026. Source: https://www.shift4shop.com/. Evidence: “Point-of-Sale”
- **Sellfy — Shipping integrations:** Yes. Last verified 5 September 2026. Source: https://sellfy.com/print-on-demand/. Evidence: “Every order routes to one of 11 fulfilment centers worldwide.”
- **Shift4Shop — Shipping integrations:** Yes. Last verified 5 September 2026. Source: https://www.shift4shop.com/. Evidence: “integrate smoothly with a variety of carriers including USPS, UPS, FedEx , Canada, AU Post, Royal Mail, freight carriers and more”
- **Sellfy — Automatic tax:** Yes. Last verified 5 September 2026. Source: https://sellfy.com/pricing/. Evidence: “Advanced VAT & tax settings Included Included Included”
- **Sellfy — Marketplace integrations:** Yes. Last verified 5 September 2026. Source: https://sellfy.com/. Evidence: “Sellfy offers multiple integration options, including Google Analytics, Zapier, Twitter Ads, Facebook Ads, Google Merchant Center, Wix, and webhooks.”
- **Shift4Shop — Marketplace integrations:** Yes. Last verified 5 September 2026. Source: https://www.shift4shop.com/. Evidence: “Connect your online shop with Facebook, eBay, Amazon , and other channels”
- **Shift4Shop — Amazon integration:** Yes. Last verified 5 September 2026. Source: https://www.shift4shop.com/. Evidence: “Connect your online shop with Facebook, eBay, Amazon , and other channels”
- **Shift4Shop — eBay integration:** Yes. Last verified 5 September 2026. Source: https://www.shift4shop.com/. Evidence: “Connect your online shop with Facebook, eBay, Amazon , and other channels”
- **Shift4Shop — Dropshipping:** Yes. Last verified 5 September 2026. Source: https://www.shift4shop.com/. Evidence: “Dropshipping”
- **Sellfy — Print on demand:** Yes. Last verified 5 September 2026. Source: https://sellfy.com/features/. Evidence: “Sell t-shirts, hoodies, mugs & hats using our built-in print on demand.”
- **Shift4Shop — Print on demand:** Yes. Last verified 5 September 2026. Source: https://www.shift4shop.com/. Evidence: “Print on Demand”
- **Shift4Shop — B2B ecommerce:** Yes. Last verified 5 September 2026. Source: https://www.shift4shop.com/. Evidence: “B2B eCommerce”
- **Shift4Shop — Blogging:** Yes. Last verified 5 September 2026. Source: https://www.shift4shop.com/. Evidence: “Integrated Blog”
- **Sellfy — SEO tools:** Yes. Last verified 5 September 2026. Source: https://sellfy.com/. Evidence: “SEO Boost your search visibility so more customers can find your store.”
- **Shift4Shop — SEO tools:** Yes. Last verified 5 September 2026. Source: https://www.shift4shop.com/. Evidence: “SEO tools”
- **Sellfy — Custom code:** Yes. Last verified 5 September 2026. Source: https://sellfy.com/pricing/. Evidence: “Apply custom code Included Included Included”
- **Shift4Shop — Custom code:** Yes. Last verified 5 September 2026. Source: https://www.shift4shop.com/. Evidence: “edit the HTML and CSS directly”
- **Shift4Shop — App marketplace:** Yes. Last verified 5 September 2026. Source: https://www.shift4shop.com/. Evidence: “App Store”
- **Sellfy — API:** Yes. Last verified 5 September 2026. Source: https://sellfy.com/. Evidence: “Sellfy offers multiple integration options, including Google Analytics, Zapier, Twitter Ads, Facebook Ads, Google Merchant Center, Wix, and webhooks.”
- **Shift4Shop — API:** Yes. Last verified 5 September 2026. Source: https://www.shift4shop.com/. Evidence: “API Access”
- **Sellfy — Free trial:** Yes. Last verified 5 September 2026. Source: https://sellfy.com/. Evidence: “Start for free 14 days free · No card required · Cancel anytime”
- **Shift4Shop — Free trial:** Yes. Last verified 5 September 2026. Source: https://www.shift4shop.com/. Evidence: “Try it Free”
- **Sellfy — Affiliate programme:** Yes. Last verified 5 September 2026. Source: https://sellfy.com/features/. Evidence: “Affiliate marketing Launch an affiliate program for your store: reward your affiliates with a commission for every sale they make on behalf of your store.”
- **Shift4Shop — Affiliate programme:** Yes. Last verified 5 September 2026. Source: https://www.shift4shop.com/. Evidence: “Affiliate Program”