{
  "schemaVersion": 1,
  "id": "pipedrive-vs-keap",
  "products": [
    "pipedrive",
    "keap"
  ],
  "conclusion": "Pipedrive and Keap are closely matched for core workflows. Both offer a trial; both support API access, zapier, contact management, and sales pipelines. Pipedrive has confirmed gdpr compliance and email tracking. Keap has confirmed sms and forms.",
  "decisionPoints": [
    {
      "path": "vertical.gdprCompliance",
      "importance": 8,
      "kind": "evidence-gap",
      "text": "Pipedrive has confirmed gdpr compliance; gdpr compliance is not yet confirmed for Keap."
    },
    {
      "path": "vertical.emailTracking",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Pipedrive has confirmed email tracking; email tracking is not yet confirmed for Keap."
    },
    {
      "path": "vertical.sms",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Keap has confirmed sms; sms is not yet confirmed for Pipedrive."
    },
    {
      "path": "vertical.forms",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Keap has confirmed forms; forms is not yet confirmed for Pipedrive."
    }
  ],
  "sharedStrengths": [
    {
      "path": "pricing.trial",
      "label": "Free trial",
      "importance": 9
    },
    {
      "path": "technical.api",
      "label": "API",
      "importance": 8
    },
    {
      "path": "technical.zapier",
      "label": "Zapier",
      "importance": 8
    },
    {
      "path": "vertical.contactManagement",
      "label": "Contact management",
      "importance": 7
    },
    {
      "path": "vertical.salesPipelines",
      "label": "Sales pipelines",
      "importance": 7
    }
  ],
  "coverage": {
    "a": 70,
    "b": 67,
    "gap": 3
  },
  "facts": [
    {
      "path": "vertical.contactManagement",
      "label": "Contact management",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "pipedrive": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-1616fea9059ef498"
        ],
        "evidence": [
          {
            "sourceId": "ingest-1616fea9059ef498",
            "excerpt": "Organize customer data and interactions in one simple tool",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "keap": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-c93f0686eebe6dfb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-c93f0686eebe6dfb",
            "excerpt": "Contact management Manage individual contacts and organize by company if selling B2B",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.companyManagement",
      "label": "Company management",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "pipedrive": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "keap": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.salesPipelines",
      "label": "Sales pipelines",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "pipedrive": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-1616fea9059ef498"
        ],
        "evidence": [
          {
            "sourceId": "ingest-1616fea9059ef498",
            "excerpt": "Pipedrive’s kanban-style dashboard lets you visualize your sales funnel.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "keap": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-c93f0686eebe6dfb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-c93f0686eebe6dfb",
            "excerpt": "Sales pipeline Easily track and manage leads as they move through the funnel",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.multiplePipelines",
      "label": "Multiple pipelines",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "pipedrive": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "keap": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.emailSync",
      "label": "Email sync",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "pipedrive": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-1616fea9059ef498"
        ],
        "evidence": [
          {
            "sourceId": "ingest-1616fea9059ef498",
            "excerpt": "two-way email sync",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "keap": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-c93f0686eebe6dfb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-c93f0686eebe6dfb",
            "excerpt": "Gmail and Outlook sync Connect your calendar and email with Keap for appointments and see all 1:1 emails on the contact record",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.emailTracking",
      "label": "Email tracking",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "pipedrive": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-1616fea9059ef498"
        ],
        "evidence": [
          {
            "sourceId": "ingest-1616fea9059ef498",
            "excerpt": "From email tracking to workflow automations",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "keap": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.emailSequences",
      "label": "Email sequences",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "pipedrive": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-1616fea9059ef498"
        ],
        "evidence": [
          {
            "sourceId": "ingest-1616fea9059ef498",
            "excerpt": "Set up auto-sequences that trigger based on email interactions",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "keap": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-c93f0686eebe6dfb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-c93f0686eebe6dfb",
            "excerpt": "Email marketing Send broadcast and 1:1 emails, as well as trigger automated emails based on contact activity.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.calling",
      "label": "Calling",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "pipedrive": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-81d6e20c04ef382b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-81d6e20c04ef382b",
            "excerpt": "A CRM with web-to-mobile calling lets you maintain your pipeline",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "keap": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-63a0d6ed191cd605"
        ],
        "evidence": [
          {
            "sourceId": "ingest-63a0d6ed191cd605",
            "excerpt": "Keap Business Line includes: Toll-free phone number Business voicemail Auto-reply messages Two numbers on one phone Separate snooze settings Mobile and desktop",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.sms",
      "label": "SMS",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "pipedrive": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "keap": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-c93f0686eebe6dfb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-c93f0686eebe6dfb",
            "excerpt": "Text marketing Send SMS messages 1:1 text messages 1 Send individual text messages from the desktop or mobile app (U.S. and Canada only)",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.leadScoring",
      "label": "Lead scoring",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "pipedrive": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-1616fea9059ef498"
        ],
        "evidence": [
          {
            "sourceId": "ingest-1616fea9059ef498",
            "excerpt": "Pipedrive’s AI Sales Assistant predicts which deals you’re most likely to win, or lose.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "keap": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-c93f0686eebe6dfb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-c93f0686eebe6dfb",
            "excerpt": "Lead scoring Prioritize your hottest leads and trigger automation based on likelihood to buy",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.workflowAutomation",
      "label": "Workflow automation",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "pipedrive": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-1616fea9059ef498"
        ],
        "evidence": [
          {
            "sourceId": "ingest-1616fea9059ef498",
            "excerpt": "Automate your entire sales cycle",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "keap": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-c93f0686eebe6dfb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-c93f0686eebe6dfb",
            "excerpt": "Automation history See what automation actions each contact has received and where they are currently in automated sequences",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.forms",
      "label": "Forms",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "pipedrive": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "keap": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-c93f0686eebe6dfb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-c93f0686eebe6dfb",
            "excerpt": "Forms Capture leads, collect essential information, and trigger automation when forms are completed",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.meetingScheduling",
      "label": "Meeting scheduling",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "pipedrive": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-1616fea9059ef498"
        ],
        "evidence": [
          {
            "sourceId": "ingest-1616fea9059ef498",
            "excerpt": "Instantly generate meeting links for Google Meet, Zoom or Microsoft Teams.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "keap": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-c93f0686eebe6dfb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-c93f0686eebe6dfb",
            "excerpt": "Appointment scheduler Send an online booking link with available times on your calendar, synced with your Gmail or Outlook calendar",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.quotes",
      "label": "Quotes",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "pipedrive": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-34e43696b585c8f1"
        ],
        "evidence": [
          {
            "sourceId": "ingest-34e43696b585c8f1",
            "excerpt": "PandaDoc - Proposals, e-signatures, and CPQ",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "keap": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-c93f0686eebe6dfb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-c93f0686eebe6dfb",
            "excerpt": "Quotes Easily create and send quotes that prospects can review and accept with the touch of a button, then turn the quote to an invoice with a couple clicks.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.products",
      "label": "Products",
      "group": "Capacity",
      "importance": 7,
      "includeInCoverage": true,
      "pipedrive": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-1616fea9059ef498"
        ],
        "evidence": [
          {
            "sourceId": "ingest-1616fea9059ef498",
            "excerpt": "Link products or services to deals",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "keap": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-c93f0686eebe6dfb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-c93f0686eebe6dfb",
            "excerpt": "Checkout forms Sell online with customizable checkout forms that trigger automations and sync to your CRM",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.salesForecasting",
      "label": "Sales forecasting",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "pipedrive": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e9f22aeb68047e58"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e9f22aeb68047e58",
            "excerpt": "Pipedrive’s CRM reports forecast your projected revenue.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "keap": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.customFields",
      "label": "Custom fields",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "pipedrive": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e9f22aeb68047e58"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e9f22aeb68047e58",
            "excerpt": "Generate sales and crm reports based on the custom fields you’ve set up",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "keap": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-c93f0686eebe6dfb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-c93f0686eebe6dfb",
            "excerpt": "Custom fields Store business-specific information on the contact or company record",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.customObjects",
      "label": "Custom objects",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "pipedrive": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-1616fea9059ef498"
        ],
        "evidence": [
          {
            "sourceId": "ingest-1616fea9059ef498",
            "excerpt": "Add custom fields",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "keap": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.teamPermissions",
      "label": "Team permissions",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "pipedrive": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-1616fea9059ef498"
        ],
        "evidence": [
          {
            "sourceId": "ingest-1616fea9059ef498",
            "excerpt": "Tailor your account permissions and security settings",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "keap": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-c93f0686eebe6dfb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-c93f0686eebe6dfb",
            "excerpt": "Custom user roles, groups & permissions Determine the level of permission for users and their interaction with various records",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.mobileApps",
      "label": "Mobile apps",
      "group": "Platforms",
      "importance": 7,
      "includeInCoverage": true,
      "pipedrive": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-81d6e20c04ef382b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-81d6e20c04ef382b",
            "excerpt": "Pipedrive’s all-in-one mobile CRM app for iPhone and Android",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "keap": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-c93f0686eebe6dfb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-c93f0686eebe6dfb",
            "excerpt": "Mobile app 3 Have ready access to contacts, appointments, tasks, and communications on the go and sync to your CRM.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "technical.api",
      "label": "API",
      "group": "Technical",
      "importance": 8,
      "includeInCoverage": true,
      "pipedrive": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-81d6e20c04ef382b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-81d6e20c04ef382b",
            "excerpt": "connect your tools through an open API",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "keap": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-c93f0686eebe6dfb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-c93f0686eebe6dfb",
            "excerpt": "API & webhooks Create custom connections to Keap via open API endpoints",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "technical.webhooks",
      "label": "Webhooks",
      "group": "Technical",
      "importance": 7,
      "includeInCoverage": true,
      "pipedrive": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "keap": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-c93f0686eebe6dfb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-c93f0686eebe6dfb",
            "excerpt": "API & webhooks Create custom connections to Keap via open API endpoints",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "technical.zapier",
      "label": "Zapier",
      "group": "Technical",
      "importance": 8,
      "includeInCoverage": true,
      "pipedrive": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-34e43696b585c8f1"
        ],
        "evidence": [
          {
            "sourceId": "ingest-34e43696b585c8f1",
            "excerpt": "Zapier automatically moves info between Pipedrive and the other apps",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "keap": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-c93f0686eebe6dfb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-c93f0686eebe6dfb",
            "excerpt": "Native Zapier integration Easily connect thousands of software tools to Keap using our built-in Zapier integration",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.marketingAutomation",
      "label": "Marketing automation",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "pipedrive": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-1616fea9059ef498"
        ],
        "evidence": [
          {
            "sourceId": "ingest-1616fea9059ef498",
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