{
  "schemaVersion": 1,
  "id": "keap-vs-engagebay",
  "products": [
    "keap",
    "engagebay"
  ],
  "conclusion": "Keap and EngageBay are closely matched for core workflows. Both support API access, zapier, contact management, sales pipelines, and email sync. Keap has confirmed free trial. EngageBay has confirmed free plan, price for five users of 63.7, and company management.",
  "decisionPoints": [
    {
      "path": "pricing.freeTier",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "EngageBay has confirmed free plan; free plan is not yet confirmed for Keap."
    },
    {
      "path": "pricing.trial",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "Keap has confirmed free trial; free trial is not yet confirmed for EngageBay."
    },
    {
      "path": "pricing.costForFiveUsers",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "EngageBay has confirmed price for five users of 63.7; price for five users is not yet confirmed for Keap."
    },
    {
      "path": "vertical.companyManagement",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "EngageBay has confirmed company management; company management is not yet confirmed for Keap."
    }
  ],
  "sharedStrengths": [
    {
      "path": "technical.api",
      "label": "API",
      "importance": 8
    },
    {
      "path": "technical.zapier",
      "label": "Zapier",
      "importance": 8
    },
    {
      "path": "vertical.contactManagement",
      "label": "Contact management",
      "importance": 7
    },
    {
      "path": "vertical.salesPipelines",
      "label": "Sales pipelines",
      "importance": 7
    },
    {
      "path": "vertical.emailSync",
      "label": "Email sync",
      "importance": 7
    }
  ],
  "coverage": {
    "a": 67,
    "b": 80,
    "gap": 13
  },
  "facts": [
    {
      "path": "vertical.contactManagement",
      "label": "Contact management",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "keap": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-c93f0686eebe6dfb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-c93f0686eebe6dfb",
            "excerpt": "Contact management Manage individual contacts and organize by company if selling B2B",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "engagebay": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4b53dd9cc55d6aa6"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4b53dd9cc55d6aa6",
            "excerpt": "Contact Management",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.companyManagement",
      "label": "Company management",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "keap": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "engagebay": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4b53dd9cc55d6aa6"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4b53dd9cc55d6aa6",
            "excerpt": "Company Management",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.salesPipelines",
      "label": "Sales pipelines",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "keap": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-c93f0686eebe6dfb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-c93f0686eebe6dfb",
            "excerpt": "Sales pipeline Easily track and manage leads as they move through the funnel",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "engagebay": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4b53dd9cc55d6aa6"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4b53dd9cc55d6aa6",
            "excerpt": "Sales Pipelines",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.multiplePipelines",
      "label": "Multiple pipelines",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "keap": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "engagebay": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4b53dd9cc55d6aa6"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4b53dd9cc55d6aa6",
            "excerpt": "Sales Pipelines",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.emailSync",
      "label": "Email sync",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "keap": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-c93f0686eebe6dfb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-c93f0686eebe6dfb",
            "excerpt": "Gmail and Outlook sync Connect your calendar and email with Keap for appointments and see all 1:1 emails on the contact record",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "engagebay": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-73d406c08991aea4"
        ],
        "evidence": [
          {
            "sourceId": "ingest-73d406c08991aea4",
            "excerpt": "Enjoy seamless 2-way sync with Gmail and Outlook365.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.emailTracking",
      "label": "Email tracking",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "keap": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "engagebay": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-73d406c08991aea4"
        ],
        "evidence": [
          {
            "sourceId": "ingest-73d406c08991aea4",
            "excerpt": "Access real-time data on open rates, click-through rates, downloads, unsubscribes, and more from a single dashboard.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.emailSequences",
      "label": "Email sequences",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "keap": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-c93f0686eebe6dfb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-c93f0686eebe6dfb",
            "excerpt": "Email marketing Send broadcast and 1:1 emails, as well as trigger automated emails based on contact activity.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "engagebay": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4b53dd9cc55d6aa6"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4b53dd9cc55d6aa6",
            "excerpt": "Email Sequences",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.calling",
      "label": "Calling",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "keap": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-63a0d6ed191cd605"
        ],
        "evidence": [
          {
            "sourceId": "ingest-63a0d6ed191cd605",
            "excerpt": "Keap Business Line includes: Toll-free phone number Business voicemail Auto-reply messages Two numbers on one phone Separate snooze settings Mobile and desktop",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "engagebay": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4b53dd9cc55d6aa6"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4b53dd9cc55d6aa6",
            "excerpt": "Calling",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.sms",
      "label": "SMS",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "keap": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-c93f0686eebe6dfb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-c93f0686eebe6dfb",
            "excerpt": "Text marketing Send SMS messages 1:1 text messages 1 Send individual text messages from the desktop or mobile app (U.S. and Canada only)",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "engagebay": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4b53dd9cc55d6aa6"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4b53dd9cc55d6aa6",
            "excerpt": "SMS Broadcast",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.leadScoring",
      "label": "Lead scoring",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "keap": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-c93f0686eebe6dfb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-c93f0686eebe6dfb",
            "excerpt": "Lead scoring Prioritize your hottest leads and trigger automation based on likelihood to buy",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "engagebay": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4b53dd9cc55d6aa6"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4b53dd9cc55d6aa6",
            "excerpt": "Lead Scoring",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.workflowAutomation",
      "label": "Workflow automation",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "keap": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-c93f0686eebe6dfb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-c93f0686eebe6dfb",
            "excerpt": "Automation history See what automation actions each contact has received and where they are currently in automated sequences",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "engagebay": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4b53dd9cc55d6aa6"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4b53dd9cc55d6aa6",
            "excerpt": "Workflows",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.forms",
      "label": "Forms",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "keap": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-c93f0686eebe6dfb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-c93f0686eebe6dfb",
            "excerpt": "Forms Capture leads, collect essential information, and trigger automation when forms are completed",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "engagebay": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4b53dd9cc55d6aa6"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4b53dd9cc55d6aa6",
            "excerpt": "Forms",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.meetingScheduling",
      "label": "Meeting scheduling",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "keap": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-c93f0686eebe6dfb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-c93f0686eebe6dfb",
            "excerpt": "Appointment scheduler Send an online booking link with available times on your calendar, synced with your Gmail or Outlook calendar",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "engagebay": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4b53dd9cc55d6aa6"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4b53dd9cc55d6aa6",
            "excerpt": "Appointment Scheduling Software",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.quotes",
      "label": "Quotes",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "keap": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-c93f0686eebe6dfb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-c93f0686eebe6dfb",
            "excerpt": "Quotes Easily create and send quotes that prospects can review and accept with the touch of a button, then turn the quote to an invoice with a couple clicks.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "engagebay": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4b53dd9cc55d6aa6"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4b53dd9cc55d6aa6",
            "excerpt": "Proposal",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.products",
      "label": "Products",
      "group": "Capacity",
      "importance": 7,
      "includeInCoverage": true,
      "keap": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-c93f0686eebe6dfb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-c93f0686eebe6dfb",
            "excerpt": "Checkout forms Sell online with customizable checkout forms that trigger automations and sync to your CRM",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "engagebay": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4b53dd9cc55d6aa6"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4b53dd9cc55d6aa6",
            "excerpt": "Products",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.salesForecasting",
      "label": "Sales forecasting",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "keap": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "engagebay": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4b53dd9cc55d6aa6"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4b53dd9cc55d6aa6",
            "excerpt": "Sales Forecasting",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.customFields",
      "label": "Custom fields",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "keap": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-c93f0686eebe6dfb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-c93f0686eebe6dfb",
            "excerpt": "Custom fields Store business-specific information on the contact or company record",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "engagebay": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e5705feed39578e3"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e5705feed39578e3",
            "excerpt": "Custom Fields",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.customObjects",
      "label": "Custom objects",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "keap": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "engagebay": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.teamPermissions",
      "label": "Team permissions",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "keap": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-c93f0686eebe6dfb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-c93f0686eebe6dfb",
            "excerpt": "Custom user roles, groups & permissions Determine the level of permission for users and their interaction with various records",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "engagebay": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4b53dd9cc55d6aa6"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4b53dd9cc55d6aa6",
            "excerpt": "Team Management",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.mobileApps",
      "label": "Mobile apps",
      "group": "Platforms",
      "importance": 7,
      "includeInCoverage": true,
      "keap": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-c93f0686eebe6dfb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-c93f0686eebe6dfb",
            "excerpt": "Mobile app 3 Have ready access to contacts, appointments, tasks, and communications on the go and sync to your CRM.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "engagebay": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "technical.api",
      "label": "API",
      "group": "Technical",
      "importance": 8,
      "includeInCoverage": true,
      "keap": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-c93f0686eebe6dfb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-c93f0686eebe6dfb",
            "excerpt": "API & webhooks Create custom connections to Keap via open API endpoints",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "engagebay": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e5705feed39578e3"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e5705feed39578e3",
            "excerpt": "API",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "technical.webhooks",
      "label": "Webhooks",
      "group": "Technical",
      "importance": 7,
      "includeInCoverage": true,
      "keap": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-c93f0686eebe6dfb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-c93f0686eebe6dfb",
            "excerpt": "API & webhooks Create custom connections to Keap via open API endpoints",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "engagebay": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e5705feed39578e3"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e5705feed39578e3",
            "excerpt": "Webhooks",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "technical.zapier",
      "label": "Zapier",
      "group": "Technical",
      "importance": 8,
      "includeInCoverage": true,
      "keap": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-c93f0686eebe6dfb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-c93f0686eebe6dfb",
            "excerpt": "Native Zapier integration Easily connect thousands of software tools to Keap using our built-in Zapier integration",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "engagebay": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4ce0352b6dd3d453"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4ce0352b6dd3d453",
            "excerpt": "Zapier Pick zaps from Zapier directory & build automated workflows across apps.",
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    },
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}