{
  "schemaVersion": 1,
  "id": "hubspot-crm-vs-keap",
  "products": [
    "hubspot-crm",
    "keap"
  ],
  "conclusion": "HubSpot CRM and Keap are closely matched for core workflows. Both offer a trial; both support API access, contact management, sales pipelines, and email sync. HubSpot CRM has confirmed price for five users of 75, price for ten users of 150, and gdpr compliance. Keap has confirmed zapier.",
  "decisionPoints": [
    {
      "path": "pricing.costForFiveUsers",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "HubSpot CRM has confirmed price for five users of 75; price for five users is not yet confirmed for Keap."
    },
    {
      "path": "vertical.priceForTenUsers",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "HubSpot CRM has confirmed price for ten users of 150; price for ten users is not yet confirmed for Keap."
    },
    {
      "path": "technical.zapier",
      "importance": 8,
      "kind": "evidence-gap",
      "text": "Keap has confirmed zapier; zapier is not yet confirmed for HubSpot CRM."
    },
    {
      "path": "vertical.gdprCompliance",
      "importance": 8,
      "kind": "evidence-gap",
      "text": "HubSpot CRM has confirmed gdpr compliance; gdpr compliance is not yet confirmed for Keap."
    }
  ],
  "sharedStrengths": [
    {
      "path": "pricing.trial",
      "label": "Free trial",
      "importance": 9
    },
    {
      "path": "technical.api",
      "label": "API",
      "importance": 8
    },
    {
      "path": "vertical.contactManagement",
      "label": "Contact management",
      "importance": 7
    },
    {
      "path": "vertical.salesPipelines",
      "label": "Sales pipelines",
      "importance": 7
    },
    {
      "path": "vertical.emailSync",
      "label": "Email sync",
      "importance": 7
    }
  ],
  "coverage": {
    "a": 80,
    "b": 67,
    "gap": 13
  },
  "facts": [
    {
      "path": "vertical.contactManagement",
      "label": "Contact management",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hubspot-crm": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-56dd59a52913c6c2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-56dd59a52913c6c2",
            "excerpt": "Contact management Create contacts, keep records up to date, log sales activities, and view communication history, all in one place.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "keap": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-c93f0686eebe6dfb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-c93f0686eebe6dfb",
            "excerpt": "Contact management Manage individual contacts and organize by company if selling B2B",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.companyManagement",
      "label": "Company management",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hubspot-crm": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "keap": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.salesPipelines",
      "label": "Sales pipelines",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hubspot-crm": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-56dd59a52913c6c2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-56dd59a52913c6c2",
            "excerpt": "Pipeline management Visualize your entire sales cycle, assign tasks, and predict future revenue based on how likely deals and clients will close.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "keap": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-c93f0686eebe6dfb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-c93f0686eebe6dfb",
            "excerpt": "Sales pipeline Easily track and manage leads as they move through the funnel",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.multiplePipelines",
      "label": "Multiple pipelines",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hubspot-crm": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-56dd59a52913c6c2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-56dd59a52913c6c2",
            "excerpt": "Deal pipelines",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "keap": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.emailSync",
      "label": "Email sync",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hubspot-crm": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-faf9b5fc81c11469"
        ],
        "evidence": [
          {
            "sourceId": "ingest-faf9b5fc81c11469",
            "excerpt": "Email Integration Connect your email to trigger email sequences, log responses, and update contact records.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "keap": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-c93f0686eebe6dfb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-c93f0686eebe6dfb",
            "excerpt": "Gmail and Outlook sync Connect your calendar and email with Keap for appointments and see all 1:1 emails on the contact record",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.emailTracking",
      "label": "Email tracking",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hubspot-crm": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-56dd59a52913c6c2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-56dd59a52913c6c2",
            "excerpt": "Email tracking Get notified as soon as prospects open your emails so you can turn them into deals faster with perfectly timed follow-ups.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "keap": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.emailSequences",
      "label": "Email sequences",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hubspot-crm": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-faf9b5fc81c11469"
        ],
        "evidence": [
          {
            "sourceId": "ingest-faf9b5fc81c11469",
            "excerpt": "Email Integration Connect your email to trigger email sequences, log responses, and update contact records.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "keap": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-c93f0686eebe6dfb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-c93f0686eebe6dfb",
            "excerpt": "Email marketing Send broadcast and 1:1 emails, as well as trigger automated emails based on contact activity.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.calling",
      "label": "Calling",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hubspot-crm": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-faf9b5fc81c11469"
        ],
        "evidence": [
          {
            "sourceId": "ingest-faf9b5fc81c11469",
            "excerpt": "Call Logging App Save time and take better notes by logging calls and details directly into your HubSpot CRM.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "keap": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-63a0d6ed191cd605"
        ],
        "evidence": [
          {
            "sourceId": "ingest-63a0d6ed191cd605",
            "excerpt": "Keap Business Line includes: Toll-free phone number Business voicemail Auto-reply messages Two numbers on one phone Separate snooze settings Mobile and desktop",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.sms",
      "label": "SMS",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hubspot-crm": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-faf9b5fc81c11469"
        ],
        "evidence": [
          {
            "sourceId": "ingest-faf9b5fc81c11469",
            "excerpt": "SMS Marketing Leverage SMS marketing for direct, timely, and personalized customer engagement.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "keap": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-c93f0686eebe6dfb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-c93f0686eebe6dfb",
            "excerpt": "Text marketing Send SMS messages 1:1 text messages 1 Send individual text messages from the desktop or mobile app (U.S. and Canada only)",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.leadScoring",
      "label": "Lead scoring",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hubspot-crm": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-faf9b5fc81c11469"
        ],
        "evidence": [
          {
            "sourceId": "ingest-faf9b5fc81c11469",
            "excerpt": "Lead Scoring Use AI-driven engagement scoring to identify and prioritize top leads, aiding in closing more deals.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "keap": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-c93f0686eebe6dfb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-c93f0686eebe6dfb",
            "excerpt": "Lead scoring Prioritize your hottest leads and trigger automation based on likelihood to buy",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.workflowAutomation",
      "label": "Workflow automation",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hubspot-crm": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-faf9b5fc81c11469"
        ],
        "evidence": [
          {
            "sourceId": "ingest-faf9b5fc81c11469",
            "excerpt": "Marketing Automation Software Spend less time on busy work by automating email campaigns, lead scoring, and more.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "keap": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-c93f0686eebe6dfb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-c93f0686eebe6dfb",
            "excerpt": "Automation history See what automation actions each contact has received and where they are currently in automated sequences",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.forms",
      "label": "Forms",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hubspot-crm": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-faf9b5fc81c11469"
        ],
        "evidence": [
          {
            "sourceId": "ingest-faf9b5fc81c11469",
            "excerpt": "Free Online Form Builder Fill your CRM with leads from your website using a powerful online form builder.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "keap": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-c93f0686eebe6dfb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-c93f0686eebe6dfb",
            "excerpt": "Forms Capture leads, collect essential information, and trigger automation when forms are completed",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.meetingScheduling",
      "label": "Meeting scheduling",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hubspot-crm": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-faf9b5fc81c11469"
        ],
        "evidence": [
          {
            "sourceId": "ingest-faf9b5fc81c11469",
            "excerpt": "Free Meeting Scheduler App",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "keap": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-c93f0686eebe6dfb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-c93f0686eebe6dfb",
            "excerpt": "Appointment scheduler Send an online booking link with available times on your calendar, synced with your Gmail or Outlook calendar",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.quotes",
      "label": "Quotes",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hubspot-crm": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-faf9b5fc81c11469"
        ],
        "evidence": [
          {
            "sourceId": "ingest-faf9b5fc81c11469",
            "excerpt": "Revenue Hub CPQ, billing, and payments software",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "keap": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-c93f0686eebe6dfb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-c93f0686eebe6dfb",
            "excerpt": "Quotes Easily create and send quotes that prospects can review and accept with the touch of a button, then turn the quote to an invoice with a couple clicks.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.products",
      "label": "Products",
      "group": "Capacity",
      "importance": 7,
      "includeInCoverage": true,
      "hubspot-crm": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "keap": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-c93f0686eebe6dfb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-c93f0686eebe6dfb",
            "excerpt": "Checkout forms Sell online with customizable checkout forms that trigger automations and sync to your CRM",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.salesForecasting",
      "label": "Sales forecasting",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hubspot-crm": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-56dd59a52913c6c2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-56dd59a52913c6c2",
            "excerpt": "Pipeline management Visualize your entire sales cycle, assign tasks, and predict future revenue based on how likely deals and clients will close.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "keap": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.customFields",
      "label": "Custom fields",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hubspot-crm": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "keap": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-c93f0686eebe6dfb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-c93f0686eebe6dfb",
            "excerpt": "Custom fields Store business-specific information on the contact or company record",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.customObjects",
      "label": "Custom objects",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hubspot-crm": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-56dd59a52913c6c2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-56dd59a52913c6c2",
            "excerpt": "Enterprise Starts at $75/month per seat Popular features Everything in Professional Custom objects Organize teams Single sign-on Field-level permissions",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "keap": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.teamPermissions",
      "label": "Team permissions",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hubspot-crm": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-56dd59a52913c6c2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-56dd59a52913c6c2",
            "excerpt": "User management Control user permissions for CRM records, content, and tools so each user has access to the right assets.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "keap": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-c93f0686eebe6dfb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-c93f0686eebe6dfb",
            "excerpt": "Custom user roles, groups & permissions Determine the level of permission for users and their interaction with various records",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.mobileApps",
      "label": "Mobile apps",
      "group": "Platforms",
      "importance": 7,
      "includeInCoverage": true,
      "hubspot-crm": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-56dd59a52913c6c2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-56dd59a52913c6c2",
            "excerpt": "HubSpot mobile app Access your HubSpot CRM on the go and never miss a task, reminder, or notification. Available for iOS and Android.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "keap": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-c93f0686eebe6dfb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-c93f0686eebe6dfb",
            "excerpt": "Mobile app 3 Have ready access to contacts, appointments, tasks, and communications on the go and sync to your CRM.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "technical.api",
      "label": "API",
      "group": "Technical",
      "importance": 8,
      "includeInCoverage": true,
      "hubspot-crm": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-23f83bbb4c351a0a"
        ],
        "evidence": [
          {
            "sourceId": "ingest-23f83bbb4c351a0a",
            "excerpt": "Developer Documentation Read reference documentation for API and CMS development",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "keap": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-c93f0686eebe6dfb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-c93f0686eebe6dfb",
            "excerpt": "API & webhooks Create custom connections to Keap via open API endpoints",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "technical.webhooks",
      "label": "Webhooks",
      "group": "Technical",
      "importance": 7,
      "includeInCoverage": true,
      "hubspot-crm": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "keap": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-c93f0686eebe6dfb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-c93f0686eebe6dfb",
            "excerpt": "API & webhooks Create custom connections to Keap via open API endpoints",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "technical.zapier",
      "label": "Zapier",
      "group": "Technical",
      "importance": 8,
      "includeInCoverage": true,
      "hubspot-crm": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "keap": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-c93f0686eebe6dfb"
        ],
        "evidence": [
          {
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          }
        ],
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    },
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          }
        ],
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      },
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          }
        ],
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      }
    },
    {
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      }
    },
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    },
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      }
    },
    {
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        ],
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      },
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    },
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        ],
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      },
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      }
    },
    {
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        ],
        "verifiedAt": "2026-09-05"
      },
      "keap": {
        "value": null,
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    ],
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        "id": "ingest-fa2cb8dd89bb205f",
        "url": "https://keap.com/solutions/integrations",
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        "id": "ingest-63a0d6ed191cd605",
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        "publisher": "Keap",
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    ]
  }
}