{
  "schemaVersion": 1,
  "id": "hubspot-crm-vs-capsule-crm",
  "products": [
    "hubspot-crm",
    "capsule-crm"
  ],
  "conclusion": "HubSpot CRM and Capsule CRM are closely matched for core workflows. Both offer a trial; both support API access, gdpr compliance, contact management, and sales pipelines. HubSpot CRM has confirmed price for five users of 75 and price for ten users of 150. Capsule CRM has confirmed free plan and zapier.",
  "decisionPoints": [
    {
      "path": "pricing.freeTier",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "Capsule CRM has confirmed free plan; free plan is not yet confirmed for HubSpot CRM."
    },
    {
      "path": "pricing.costForFiveUsers",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "HubSpot CRM has confirmed price for five users of 75; price for five users is not yet confirmed for Capsule CRM."
    },
    {
      "path": "vertical.priceForTenUsers",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "HubSpot CRM has confirmed price for ten users of 150; price for ten users is not yet confirmed for Capsule CRM."
    },
    {
      "path": "technical.zapier",
      "importance": 8,
      "kind": "evidence-gap",
      "text": "Capsule CRM has confirmed zapier; zapier is not yet confirmed for HubSpot CRM."
    }
  ],
  "sharedStrengths": [
    {
      "path": "pricing.trial",
      "label": "Free trial",
      "importance": 9
    },
    {
      "path": "technical.api",
      "label": "API",
      "importance": 8
    },
    {
      "path": "vertical.gdprCompliance",
      "label": "GDPR compliance",
      "importance": 8
    },
    {
      "path": "vertical.contactManagement",
      "label": "Contact management",
      "importance": 7
    },
    {
      "path": "vertical.salesPipelines",
      "label": "Sales pipelines",
      "importance": 7
    }
  ],
  "coverage": {
    "a": 80,
    "b": 77,
    "gap": 3
  },
  "facts": [
    {
      "path": "vertical.contactManagement",
      "label": "Contact management",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hubspot-crm": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-56dd59a52913c6c2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-56dd59a52913c6c2",
            "excerpt": "Contact management Create contacts, keep records up to date, log sales activities, and view communication history, all in one place.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "capsule-crm": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-808b8142b1a71498"
        ],
        "evidence": [
          {
            "sourceId": "ingest-808b8142b1a71498",
            "excerpt": "Contact and deal management Keep up to 250 contacts with notes, emails, and files",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.companyManagement",
      "label": "Company management",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hubspot-crm": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "capsule-crm": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.salesPipelines",
      "label": "Sales pipelines",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hubspot-crm": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-56dd59a52913c6c2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-56dd59a52913c6c2",
            "excerpt": "Pipeline management Visualize your entire sales cycle, assign tasks, and predict future revenue based on how likely deals and clients will close.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "capsule-crm": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-808b8142b1a71498"
        ],
        "evidence": [
          {
            "sourceId": "ingest-808b8142b1a71498",
            "excerpt": "Build your sales pipeline, then drag and drop deals through each stage to see progress quickly.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.multiplePipelines",
      "label": "Multiple pipelines",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hubspot-crm": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-56dd59a52913c6c2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-56dd59a52913c6c2",
            "excerpt": "Deal pipelines",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "capsule-crm": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-80ef1eb208b54acc"
        ],
        "evidence": [
          {
            "sourceId": "ingest-80ef1eb208b54acc",
            "excerpt": "Multiple Sales Pipelines",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.emailSync",
      "label": "Email sync",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hubspot-crm": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-faf9b5fc81c11469"
        ],
        "evidence": [
          {
            "sourceId": "ingest-faf9b5fc81c11469",
            "excerpt": "Email Integration Connect your email to trigger email sequences, log responses, and update contact records.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "capsule-crm": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-80ef1eb208b54acc"
        ],
        "evidence": [
          {
            "sourceId": "ingest-80ef1eb208b54acc",
            "excerpt": "Advanced Mail Connection Use your Gmail or Outlook account to send emails now.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.emailTracking",
      "label": "Email tracking",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hubspot-crm": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-56dd59a52913c6c2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-56dd59a52913c6c2",
            "excerpt": "Email tracking Get notified as soon as prospects open your emails so you can turn them into deals faster with perfectly timed follow-ups.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "capsule-crm": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-80ef1eb208b54acc"
        ],
        "evidence": [
          {
            "sourceId": "ingest-80ef1eb208b54acc",
            "excerpt": "Email Templates Avoid writing the same email over and over with a bank of reusable templates, ready to edit and send",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.emailSequences",
      "label": "Email sequences",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hubspot-crm": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-faf9b5fc81c11469"
        ],
        "evidence": [
          {
            "sourceId": "ingest-faf9b5fc81c11469",
            "excerpt": "Email Integration Connect your email to trigger email sequences, log responses, and update contact records.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "capsule-crm": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-80ef1eb208b54acc"
        ],
        "evidence": [
          {
            "sourceId": "ingest-80ef1eb208b54acc",
            "excerpt": "Campaign builder Send emails to new customers.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.calling",
      "label": "Calling",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hubspot-crm": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-faf9b5fc81c11469"
        ],
        "evidence": [
          {
            "sourceId": "ingest-faf9b5fc81c11469",
            "excerpt": "Call Logging App Save time and take better notes by logging calls and details directly into your HubSpot CRM.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "capsule-crm": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-1f400e8d7781bb1b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-1f400e8d7781bb1b",
            "excerpt": "Start calls, send messages, or compose emails directly from a contact's profile",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.sms",
      "label": "SMS",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hubspot-crm": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-faf9b5fc81c11469"
        ],
        "evidence": [
          {
            "sourceId": "ingest-faf9b5fc81c11469",
            "excerpt": "SMS Marketing Leverage SMS marketing for direct, timely, and personalized customer engagement.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "capsule-crm": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.leadScoring",
      "label": "Lead scoring",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hubspot-crm": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-faf9b5fc81c11469"
        ],
        "evidence": [
          {
            "sourceId": "ingest-faf9b5fc81c11469",
            "excerpt": "Lead Scoring Use AI-driven engagement scoring to identify and prioritize top leads, aiding in closing more deals.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "capsule-crm": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-80ef1eb208b54acc"
        ],
        "evidence": [
          {
            "sourceId": "ingest-80ef1eb208b54acc",
            "excerpt": "Lead Scoring",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.workflowAutomation",
      "label": "Workflow automation",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hubspot-crm": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-faf9b5fc81c11469"
        ],
        "evidence": [
          {
            "sourceId": "ingest-faf9b5fc81c11469",
            "excerpt": "Marketing Automation Software Spend less time on busy work by automating email campaigns, lead scoring, and more.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "capsule-crm": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-80ef1eb208b54acc"
        ],
        "evidence": [
          {
            "sourceId": "ingest-80ef1eb208b54acc",
            "excerpt": "Workflow Automations Define repeatable sales processes by configuring a series of tasks, email notifications or stage changes within pipeline/project boards",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.forms",
      "label": "Forms",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hubspot-crm": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-faf9b5fc81c11469"
        ],
        "evidence": [
          {
            "sourceId": "ingest-faf9b5fc81c11469",
            "excerpt": "Free Online Form Builder Fill your CRM with leads from your website using a powerful online form builder.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "capsule-crm": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8f219fff6f9b3eaa"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8f219fff6f9b3eaa",
            "excerpt": "Wufoo Forms Submit new contacts and leads directly into Capsule using a form on your website.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.meetingScheduling",
      "label": "Meeting scheduling",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hubspot-crm": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-faf9b5fc81c11469"
        ],
        "evidence": [
          {
            "sourceId": "ingest-faf9b5fc81c11469",
            "excerpt": "Free Meeting Scheduler App",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "capsule-crm": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8f219fff6f9b3eaa"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8f219fff6f9b3eaa",
            "excerpt": "Calendly Automatically create new Opportunities when your leads book calls in Calendly.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.quotes",
      "label": "Quotes",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hubspot-crm": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-faf9b5fc81c11469"
        ],
        "evidence": [
          {
            "sourceId": "ingest-faf9b5fc81c11469",
            "excerpt": "Revenue Hub CPQ, billing, and payments software",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "capsule-crm": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-80ef1eb208b54acc"
        ],
        "evidence": [
          {
            "sourceId": "ingest-80ef1eb208b54acc",
            "excerpt": "Quotes",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.products",
      "label": "Products",
      "group": "Capacity",
      "importance": 7,
      "includeInCoverage": true,
      "hubspot-crm": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "capsule-crm": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-80ef1eb208b54acc"
        ],
        "evidence": [
          {
            "sourceId": "ingest-80ef1eb208b54acc",
            "excerpt": "Products",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.salesForecasting",
      "label": "Sales forecasting",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hubspot-crm": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-56dd59a52913c6c2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-56dd59a52913c6c2",
            "excerpt": "Pipeline management Visualize your entire sales cycle, assign tasks, and predict future revenue based on how likely deals and clients will close.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "capsule-crm": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-80ef1eb208b54acc"
        ],
        "evidence": [
          {
            "sourceId": "ingest-80ef1eb208b54acc",
            "excerpt": "Advanced Sales Reporting More in depth reports so you can get visibility on your sales forecast",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.customFields",
      "label": "Custom fields",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hubspot-crm": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "capsule-crm": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-80ef1eb208b54acc"
        ],
        "evidence": [
          {
            "sourceId": "ingest-80ef1eb208b54acc",
            "excerpt": "5 custom fields",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.customObjects",
      "label": "Custom objects",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hubspot-crm": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-56dd59a52913c6c2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-56dd59a52913c6c2",
            "excerpt": "Enterprise Starts at $75/month per seat Popular features Everything in Professional Custom objects Organize teams Single sign-on Field-level permissions",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "capsule-crm": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.teamPermissions",
      "label": "Team permissions",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hubspot-crm": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-56dd59a52913c6c2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-56dd59a52913c6c2",
            "excerpt": "User management Control user permissions for CRM records, content, and tools so each user has access to the right assets.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "capsule-crm": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-80ef1eb208b54acc"
        ],
        "evidence": [
          {
            "sourceId": "ingest-80ef1eb208b54acc",
            "excerpt": "Team & Access Controls",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.mobileApps",
      "label": "Mobile apps",
      "group": "Platforms",
      "importance": 7,
      "includeInCoverage": true,
      "hubspot-crm": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-56dd59a52913c6c2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-56dd59a52913c6c2",
            "excerpt": "HubSpot mobile app Access your HubSpot CRM on the go and never miss a task, reminder, or notification. Available for iOS and Android.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "capsule-crm": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-1f400e8d7781bb1b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-1f400e8d7781bb1b",
            "excerpt": "Capsule Mobile CRM App for iOS and Android",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "technical.api",
      "label": "API",
      "group": "Technical",
      "importance": 8,
      "includeInCoverage": true,
      "hubspot-crm": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-23f83bbb4c351a0a"
        ],
        "evidence": [
          {
            "sourceId": "ingest-23f83bbb4c351a0a",
            "excerpt": "Developer Documentation Read reference documentation for API and CMS development",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "capsule-crm": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-76b1366de92dfa43"
        ],
        "evidence": [
          {
            "sourceId": "ingest-76b1366de92dfa43",
            "excerpt": "Developer API Use our API to integrate Capsule with other Apps.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "technical.webhooks",
      "label": "Webhooks",
      "group": "Technical",
      "importance": 7,
      "includeInCoverage": true,
      "hubspot-crm": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "capsule-crm": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "technical.zapier",
      "label": "Zapier",
      "group": "Technical",
      "importance": 8,
      "includeInCoverage": true,
      "hubspot-crm": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "capsule-crm": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8f219fff6f9b3eaa"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8f219fff6f9b3eaa",
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}