# Zoho CRM vs Keap for crm software

Zoho CRM and Keap are closely matched for core workflows. Both offer a trial; both support API access, contact management, sales pipelines, and calling. Zoho CRM has confirmed free plan and multiple pipelines. Keap has confirmed zapier and email sync.

## Key decision points

- Zoho CRM has confirmed free plan; free plan is not yet confirmed for Keap.
- Keap has confirmed zapier; zapier is not yet confirmed for Zoho CRM.
- Zoho CRM has confirmed multiple pipelines; multiple pipelines is not yet confirmed for Keap.
- Keap has confirmed email sync; email sync is not yet confirmed for Zoho CRM.

## Choose Zoho CRM if…

- Choose Zoho CRM if confirmed free plan matters to you; this detail is not yet confirmed for Keap.
- Choose Zoho CRM if confirmed multiple pipelines matters to you; this detail is not yet confirmed for Keap.

## Choose Keap if…

- Choose Keap if confirmed zapier matters to you; this detail is not yet confirmed for Zoho CRM.
- Choose Keap if confirmed email sync matters to you; this detail is not yet confirmed for Zoho CRM.

## Features

| Feature | Zoho CRM | Keap |
| --- | --- | --- |
| Contact management | Yes (verified 5 September 2026; [source](https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home)) | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) |
| Sales pipelines | Yes (verified 5 September 2026; [source](https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home)) | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) |
| Multiple pipelines | Yes (verified 5 September 2026; [source](https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home)) | Not confirmed |
| Email sync | Not confirmed | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) |
| Email sequences | Not confirmed | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) |
| Calling | Yes (verified 5 September 2026; [source](https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home)) | Yes (verified 5 September 2026; [source](https://keap.com/solutions/keap-business-line)) |
| SMS | Not confirmed | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) |
| Lead scoring | Yes (verified 5 September 2026; [source](https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home)) | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) |
| Workflow automation | Yes (verified 5 September 2026; [source](https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home)) | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) |
| Forms | Yes (verified 5 September 2026; [source](https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home)) | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) |
| Meeting scheduling | Not confirmed | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) |
| Quotes | Yes (verified 5 September 2026; [source](https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home)) | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) |
| Sales forecasting | Yes (verified 5 September 2026; [source](https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home)) | Not confirmed |
| Custom fields | Yes (verified 5 September 2026; [source](https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home)) | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) |
| Custom objects | Yes (verified 5 September 2026; [source](https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home)) | Not confirmed |
| Team permissions | Not confirmed | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) |
| Marketing automation | Yes (verified 5 September 2026; [source](https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home)) | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) |

## Capacity

| Feature | Zoho CRM | Keap |
| --- | --- | --- |
| Products | Yes (verified 5 September 2026; [source](https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home)) | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) |

## Platforms

| Feature | Zoho CRM | Keap |
| --- | --- | --- |
| Mobile apps | Yes (verified 5 September 2026; [source](https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home)) | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) |

## Technical

| Feature | Zoho CRM | Keap |
| --- | --- | --- |
| API | Yes (verified 5 September 2026; [source](https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home)) | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) |
| Webhooks | Not confirmed | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) |
| Zapier | Not confirmed | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) |

## Pricing

| Feature | Zoho CRM | Keap |
| --- | --- | --- |
| Free plan | Yes (verified 5 September 2026; [source](https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home)) | Not confirmed |
| Free trial | Yes (verified 5 September 2026; [source](https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home)) | Yes (verified 5 September 2026; [source](https://keap.com/solutions/integrations)) |

## Evidence

- **Zoho CRM — Contact management:** Yes. Last verified 5 September 2026. Source: https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home. Evidence: “Contact management Manage all contacts important to your business in one place.”
- **Keap — Contact management:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Contact management Manage individual contacts and organize by company if selling B2B”
- **Zoho CRM — Sales pipelines:** Yes. Last verified 5 September 2026. Source: https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home. Evidence: “Multiple sales pipelines Track multiple sales operations with different stages without any clutter.”
- **Keap — Sales pipelines:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Sales pipeline Easily track and manage leads as they move through the funnel”
- **Zoho CRM — Multiple pipelines:** Yes. Last verified 5 September 2026. Source: https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home. Evidence: “Multiple sales pipelines Track multiple sales operations with different stages without any clutter.”
- **Keap — Email sync:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Gmail and Outlook sync Connect your calendar and email with Keap for appointments and see all 1:1 emails on the contact record”
- **Keap — Email sequences:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Email marketing Send broadcast and 1:1 emails, as well as trigger automated emails based on contact activity.”
- **Zoho CRM — Calling:** Yes. Last verified 5 September 2026. Source: https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home. Evidence: “Built-in calling Make, receive, and log sales calls directly inside Zoho CRM.”
- **Keap — Calling:** Yes. Last verified 5 September 2026. Source: https://keap.com/solutions/keap-business-line. Evidence: “Keap Business Line includes: Toll-free phone number Business voicemail Auto-reply messages Two numbers on one phone Separate snooze settings Mobile and desktop”
- **Keap — SMS:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Text marketing Send SMS messages 1:1 text messages 1 Send individual text messages from the desktop or mobile app (U.S. and Canada only)”
- **Zoho CRM — Lead scoring:** Yes. Last verified 5 September 2026. Source: https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home. Evidence: “Predictive intelligence Predict the likelihood of a lead converting, a deal closing, or a customer churning.”
- **Keap — Lead scoring:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Lead scoring Prioritize your hottest leads and trigger automation based on likelihood to buy”
- **Zoho CRM — Workflow automation:** Yes. Last verified 5 September 2026. Source: https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home. Evidence: “Workflow automation Automate repetitive tasks with workflows.”
- **Keap — Workflow automation:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Automation history See what automation actions each contact has received and where they are currently in automated sequences”
- **Zoho CRM — Forms:** Yes. Last verified 5 September 2026. Source: https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home. Evidence: “Data capture via forms Generate leads from anywhere with built-in forms.”
- **Keap — Forms:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Forms Capture leads, collect essential information, and trigger automation when forms are completed”
- **Keap — Meeting scheduling:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Appointment scheduler Send an online booking link with available times on your calendar, synced with your Gmail or Outlook calendar”
- **Zoho CRM — Quotes:** Yes. Last verified 5 September 2026. Source: https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home. Evidence: “Configure, Price, Quote (CPQ) Match products to customer requirements and streamline quote management with built-in price rules.”
- **Keap — Quotes:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Quotes Easily create and send quotes that prospects can review and accept with the touch of a button, then turn the quote to an invoice with a couple clicks.”
- **Zoho CRM — Products:** Yes. Last verified 5 September 2026. Source: https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home. Evidence: “Inventory management Manage all your invoices, sales and purchase orders, products, and vendors.”
- **Keap — Products:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Checkout forms Sell online with customizable checkout forms that trigger automations and sync to your CRM”
- **Zoho CRM — Sales forecasting:** Yes. Last verified 5 September 2026. Source: https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home. Evidence: “Sales forecasting Set your team for long-term success with achievable goals and keep track of business performance.”
- **Zoho CRM — Custom fields:** Yes. Last verified 5 September 2026. Source: https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home. Evidence: “Custom modules Build custom modules to hold data unique to your business.”
- **Keap — Custom fields:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Custom fields Store business-specific information on the contact or company record”
- **Zoho CRM — Custom objects:** Yes. Last verified 5 September 2026. Source: https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home. Evidence: “Custom modules Build custom modules to hold data unique to your business.”
- **Keap — Team permissions:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Custom user roles, groups & permissions Determine the level of permission for users and their interaction with various records”
- **Zoho CRM — Mobile apps:** Yes. Last verified 5 September 2026. Source: https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home. Evidence: “Mobile apps Sell more on the go with Zoho CRM's mobile app.”
- **Keap — Mobile apps:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Mobile app 3 Have ready access to contacts, appointments, tasks, and communications on the go and sync to your CRM.”
- **Zoho CRM — API:** Yes. Last verified 5 September 2026. Source: https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home. Evidence: “APIs Connect Zoho CRM to any app and perform actions with 5000 API calls/day.”
- **Keap — API:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “API & webhooks Create custom connections to Keap via open API endpoints”
- **Keap — Webhooks:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “API & webhooks Create custom connections to Keap via open API endpoints”
- **Keap — Zapier:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Native Zapier integration Easily connect thousands of software tools to Keap using our built-in Zapier integration”
- **Zoho CRM — Marketing automation:** Yes. Last verified 5 September 2026. Source: https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home. Evidence: “Customer journeys Build end-to-end, dynamic customer journeys that give your customers a memorable experience.”
- **Keap — Marketing automation:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Marketing automation Follow up automatically with your leads”
- **Zoho CRM — Free plan:** Yes. Last verified 5 September 2026. Source: https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home. Evidence: “100% free forever”
- **Zoho CRM — Free trial:** Yes. Last verified 5 September 2026. Source: https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home. Evidence: “START FREE TRIAL”
- **Keap — Free trial:** Yes. Last verified 5 September 2026. Source: https://keap.com/solutions/integrations. Evidence: “14-day free trial. No credit card required.”