# Zoho CRM vs Close for crm software

Zoho CRM and Close are closely matched for core workflows. Both offer a trial; both support API access, sales pipelines, multiple pipelines, and calling. Zoho CRM has confirmed free plan and contact management. Close has confirmed zapier and gdpr compliance.

## Key decision points

- Zoho CRM has confirmed free plan; free plan is not yet confirmed for Close.
- Close has confirmed zapier; zapier is not yet confirmed for Zoho CRM.
- Close has confirmed gdpr compliance; gdpr compliance is not yet confirmed for Zoho CRM.
- Zoho CRM has confirmed contact management; contact management is not yet confirmed for Close.

## Choose Zoho CRM if…

- Choose Zoho CRM if confirmed free plan matters to you; this detail is not yet confirmed for Close.
- Choose Zoho CRM if confirmed contact management matters to you; this detail is not yet confirmed for Close.

## Choose Close if…

- Choose Close if confirmed zapier matters to you; this detail is not yet confirmed for Zoho CRM.
- Choose Close if confirmed gdpr compliance matters to you; this detail is not yet confirmed for Zoho CRM.

## Features

| Feature | Zoho CRM | Close |
| --- | --- | --- |
| Contact management | Yes (verified 5 September 2026; [source](https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home)) | Not confirmed |
| Sales pipelines | Yes (verified 5 September 2026; [source](https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home)) | Yes (verified 5 September 2026; [source](https://close.com/)) |
| Multiple pipelines | Yes (verified 5 September 2026; [source](https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home)) | Yes (verified 5 September 2026; [source](https://close.com/pricing)) |
| Email sync | Not confirmed | Yes (verified 5 September 2026; [source](https://close.com/pricing)) |
| Email tracking | Not confirmed | Yes (verified 5 September 2026; [source](https://close.com/pricing)) |
| Calling | Yes (verified 5 September 2026; [source](https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home)) | Yes (verified 5 September 2026; [source](https://close.com/)) |
| SMS | Not confirmed | Yes (verified 5 September 2026; [source](https://close.com/)) |
| Lead scoring | Yes (verified 5 September 2026; [source](https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home)) | Yes (verified 5 September 2026; [source](https://help.close.com/welcome-to-close-help)) |
| Workflow automation | Yes (verified 5 September 2026; [source](https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home)) | Yes (verified 5 September 2026; [source](https://close.com/)) |
| Forms | Yes (verified 5 September 2026; [source](https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home)) | Yes (verified 5 September 2026; [source](https://close.com/pricing)) |
| Meeting scheduling | Not confirmed | Yes (verified 5 September 2026; [source](https://close.com/pricing)) |
| Quotes | Yes (verified 5 September 2026; [source](https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home)) | Not confirmed |
| Sales forecasting | Yes (verified 5 September 2026; [source](https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home)) | Yes (verified 5 September 2026; [source](https://close.com/)) |
| Custom fields | Yes (verified 5 September 2026; [source](https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home)) | Yes (verified 5 September 2026; [source](https://close.com/pricing)) |
| Custom objects | Yes (verified 5 September 2026; [source](https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home)) | Yes (verified 5 September 2026; [source](https://close.com/pricing)) |
| Team permissions | Not confirmed | Yes (verified 5 September 2026; [source](https://close.com/pricing)) |
| Marketing automation | Yes (verified 5 September 2026; [source](https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home)) | Yes (verified 5 September 2026; [source](https://close.com/pricing)) |

## Capacity

| Feature | Zoho CRM | Close |
| --- | --- | --- |
| Products | Yes (verified 5 September 2026; [source](https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home)) | Not confirmed |

## Platforms

| Feature | Zoho CRM | Close |
| --- | --- | --- |
| Mobile apps | Yes (verified 5 September 2026; [source](https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home)) | Yes (verified 5 September 2026; [source](https://close.com/pricing)) |

## Technical

| Feature | Zoho CRM | Close |
| --- | --- | --- |
| API | Yes (verified 5 September 2026; [source](https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home)) | Yes (verified 5 September 2026; [source](https://close.com/)) |
| Webhooks | Not confirmed | Yes (verified 5 September 2026; [source](https://close.com/)) |
| Zapier | Not confirmed | Yes (verified 5 September 2026; [source](https://close.com/pricing)) |

## Security and compliance

| Feature | Zoho CRM | Close |
| --- | --- | --- |
| GDPR compliance | Not confirmed | Yes (verified 5 September 2026; [source](https://close.com/)) |

## Pricing

| Feature | Zoho CRM | Close |
| --- | --- | --- |
| Free plan | Yes (verified 5 September 2026; [source](https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home)) | Not confirmed |
| Free trial | Yes (verified 5 September 2026; [source](https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home)) | Yes (verified 5 September 2026; [source](https://close.com/pricing)) |

## Evidence

- **Zoho CRM — Contact management:** Yes. Last verified 5 September 2026. Source: https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home. Evidence: “Contact management Manage all contacts important to your business in one place.”
- **Zoho CRM — Sales pipelines:** Yes. Last verified 5 September 2026. Source: https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home. Evidence: “Multiple sales pipelines Track multiple sales operations with different stages without any clutter.”
- **Close — Sales pipelines:** Yes. Last verified 5 September 2026. Source: https://close.com/. Evidence: “Lead & pipeline management”
- **Zoho CRM — Multiple pipelines:** Yes. Last verified 5 September 2026. Source: https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home. Evidence: “Multiple sales pipelines Track multiple sales operations with different stages without any clutter.”
- **Close — Multiple pipelines:** Yes. Last verified 5 September 2026. Source: https://close.com/pricing. Evidence: “Pipelines Create multiple opportunity pipelines to track different teams, products, or sales processes.”
- **Close — Email sync:** Yes. Last verified 5 September 2026. Source: https://close.com/pricing. Evidence: “Two-way email sync (send/receive)”
- **Close — Email tracking:** Yes. Last verified 5 September 2026. Source: https://close.com/pricing. Evidence: “Email open tracking”
- **Zoho CRM — Calling:** Yes. Last verified 5 September 2026. Source: https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home. Evidence: “Built-in calling Make, receive, and log sales calls directly inside Zoho CRM.”
- **Close — Calling:** Yes. Last verified 5 September 2026. Source: https://close.com/. Evidence: “Built-in power dialer”
- **Close — SMS:** Yes. Last verified 5 September 2026. Source: https://close.com/. Evidence: “Email, calls, SMS — one inbox”
- **Zoho CRM — Lead scoring:** Yes. Last verified 5 September 2026. Source: https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home. Evidence: “Predictive intelligence Predict the likelihood of a lead converting, a deal closing, or a customer churning.”
- **Close — Lead scoring:** Yes. Last verified 5 September 2026. Source: https://help.close.com/welcome-to-close-help. Evidence: “Lead Scoring”
- **Zoho CRM — Workflow automation:** Yes. Last verified 5 September 2026. Source: https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home. Evidence: “Workflow automation Automate repetitive tasks with workflows.”
- **Close — Workflow automation:** Yes. Last verified 5 September 2026. Source: https://close.com/. Evidence: “Sales automation Workflows that automate and unlock your team”
- **Zoho CRM — Forms:** Yes. Last verified 5 September 2026. Source: https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home. Evidence: “Data capture via forms Generate leads from anywhere with built-in forms.”
- **Close — Forms:** Yes. Last verified 5 September 2026. Source: https://close.com/pricing. Evidence: “Forms Capture website leads with a no-code form builder.”
- **Close — Meeting scheduling:** Yes. Last verified 5 September 2026. Source: https://close.com/pricing. Evidence: “Meetings + Scheduling”
- **Zoho CRM — Quotes:** Yes. Last verified 5 September 2026. Source: https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home. Evidence: “Configure, Price, Quote (CPQ) Match products to customer requirements and streamline quote management with built-in price rules.”
- **Zoho CRM — Products:** Yes. Last verified 5 September 2026. Source: https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home. Evidence: “Inventory management Manage all your invoices, sales and purchase orders, products, and vendors.”
- **Zoho CRM — Sales forecasting:** Yes. Last verified 5 September 2026. Source: https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home. Evidence: “Sales forecasting Set your team for long-term success with achievable goals and keep track of business performance.”
- **Close — Sales forecasting:** Yes. Last verified 5 September 2026. Source: https://close.com/. Evidence: “Reporting Pipeline, activity, forecasting”
- **Zoho CRM — Custom fields:** Yes. Last verified 5 September 2026. Source: https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home. Evidence: “Custom modules Build custom modules to hold data unique to your business.”
- **Close — Custom fields:** Yes. Last verified 5 September 2026. Source: https://close.com/pricing. Evidence: “Custom Fields Customize Close to store data unique to your business on Leads, Contacts, and Opportunities.”
- **Zoho CRM — Custom objects:** Yes. Last verified 5 September 2026. Source: https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home. Evidence: “Custom modules Build custom modules to hold data unique to your business.”
- **Close — Custom objects:** Yes. Last verified 5 September 2026. Source: https://close.com/pricing. Evidence: “Custom Objects Create your own unique CRM objects to store and associate with Leads in Close.”
- **Close — Team permissions:** Yes. Last verified 5 September 2026. Source: https://close.com/pricing. Evidence: “Roles and permissions Control a user's accessibility within Close by assigning them to one of four predefined roles.”
- **Zoho CRM — Mobile apps:** Yes. Last verified 5 September 2026. Source: https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home. Evidence: “Mobile apps Sell more on the go with Zoho CRM's mobile app.”
- **Close — Mobile apps:** Yes. Last verified 5 September 2026. Source: https://close.com/pricing. Evidence: “Mobile app Manage the CRM, make & receive calls and texts, and review reports on the go. Available for iOS & Android.”
- **Zoho CRM — API:** Yes. Last verified 5 September 2026. Source: https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home. Evidence: “APIs Connect Zoho CRM to any app and perform actions with 5000 API calls/day.”
- **Close — API:** Yes. Last verified 5 September 2026. Source: https://close.com/. Evidence: “Build on Close REST API, webhooks, and MCP server.”
- **Close — Webhooks:** Yes. Last verified 5 September 2026. Source: https://close.com/. Evidence: “Build on Close REST API, webhooks, and MCP server.”
- **Close — Zapier:** Yes. Last verified 5 September 2026. Source: https://close.com/pricing. Evidence: “Zapier Connect with 2000+ third-party apps through Zapier.”
- **Zoho CRM — Marketing automation:** Yes. Last verified 5 September 2026. Source: https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home. Evidence: “Customer journeys Build end-to-end, dynamic customer journeys that give your customers a memorable experience.”
- **Close — Marketing automation:** Yes. Last verified 5 September 2026. Source: https://close.com/pricing. Evidence: “Automated Workflows Automate outreach (SMS, emails, calls)”
- **Close — GDPR compliance:** Yes. Last verified 5 September 2026. Source: https://close.com/. Evidence: “GDPR”
- **Zoho CRM — Free plan:** Yes. Last verified 5 September 2026. Source: https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home. Evidence: “100% free forever”
- **Zoho CRM — Free trial:** Yes. Last verified 5 September 2026. Source: https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home. Evidence: “START FREE TRIAL”
- **Close — Free trial:** Yes. Last verified 5 September 2026. Source: https://close.com/pricing. Evidence: “Try for free”