# Pipedrive vs Keap for crm software

Pipedrive and Keap are closely matched for core workflows. Both offer a trial; both support API access, zapier, contact management, and sales pipelines. Pipedrive has confirmed gdpr compliance and email tracking. Keap has confirmed sms and forms.

## Key decision points

- Pipedrive has confirmed gdpr compliance; gdpr compliance is not yet confirmed for Keap.
- Pipedrive has confirmed email tracking; email tracking is not yet confirmed for Keap.
- Keap has confirmed sms; sms is not yet confirmed for Pipedrive.
- Keap has confirmed forms; forms is not yet confirmed for Pipedrive.

## Choose Pipedrive if…

- Choose Pipedrive if confirmed gdpr compliance matters to you; this detail is not yet confirmed for Keap.
- Choose Pipedrive if confirmed email tracking matters to you; this detail is not yet confirmed for Keap.

## Choose Keap if…

- Choose Keap if confirmed sms matters to you; this detail is not yet confirmed for Pipedrive.
- Choose Keap if confirmed forms matters to you; this detail is not yet confirmed for Pipedrive.

## Features

| Feature | Pipedrive | Keap |
| --- | --- | --- |
| Contact management | Yes (verified 5 September 2026; [source](https://www.pipedrive.com/)) | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) |
| Sales pipelines | Yes (verified 5 September 2026; [source](https://www.pipedrive.com/)) | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) |
| Email sync | Yes (verified 5 September 2026; [source](https://www.pipedrive.com/)) | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) |
| Email tracking | Yes (verified 5 September 2026; [source](https://www.pipedrive.com/)) | Not confirmed |
| Email sequences | Yes (verified 5 September 2026; [source](https://www.pipedrive.com/)) | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) |
| Calling | Yes (verified 5 September 2026; [source](https://www.pipedrive.com/en/crm/features/mobile-crm)) | Yes (verified 5 September 2026; [source](https://keap.com/solutions/keap-business-line)) |
| SMS | Not confirmed | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) |
| Lead scoring | Yes (verified 5 September 2026; [source](https://www.pipedrive.com/)) | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) |
| Workflow automation | Yes (verified 5 September 2026; [source](https://www.pipedrive.com/)) | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) |
| Forms | Not confirmed | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) |
| Meeting scheduling | Yes (verified 5 September 2026; [source](https://www.pipedrive.com/)) | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) |
| Quotes | Yes (verified 5 September 2026; [source](https://www.pipedrive.com/en/marketplace)) | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) |
| Sales forecasting | Yes (verified 5 September 2026; [source](https://www.pipedrive.com/en/features/insights-and-reports)) | Not confirmed |
| Custom fields | Yes (verified 5 September 2026; [source](https://www.pipedrive.com/en/features/insights-and-reports)) | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) |
| Custom objects | Yes (verified 5 September 2026; [source](https://www.pipedrive.com/)) | Not confirmed |
| Team permissions | Yes (verified 5 September 2026; [source](https://www.pipedrive.com/)) | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) |
| Marketing automation | Yes (verified 5 September 2026; [source](https://www.pipedrive.com/)) | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) |

## Capacity

| Feature | Pipedrive | Keap |
| --- | --- | --- |
| Products | Yes (verified 5 September 2026; [source](https://www.pipedrive.com/)) | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) |

## Platforms

| Feature | Pipedrive | Keap |
| --- | --- | --- |
| Mobile apps | Yes (verified 5 September 2026; [source](https://www.pipedrive.com/en/crm/features/mobile-crm)) | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) |

## Technical

| Feature | Pipedrive | Keap |
| --- | --- | --- |
| API | Yes (verified 5 September 2026; [source](https://www.pipedrive.com/en/crm/features/mobile-crm)) | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) |
| Webhooks | Not confirmed | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) |
| Zapier | Yes (verified 5 September 2026; [source](https://www.pipedrive.com/en/marketplace)) | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) |

## Security and compliance

| Feature | Pipedrive | Keap |
| --- | --- | --- |
| GDPR compliance | Yes (verified 5 September 2026; [source](https://www.pipedrive.com/)) | Not confirmed |

## Pricing

| Feature | Pipedrive | Keap |
| --- | --- | --- |
| Free trial | Yes (verified 5 September 2026; [source](https://www.pipedrive.com/)) | Yes (verified 5 September 2026; [source](https://keap.com/solutions/integrations)) |

## Evidence

- **Pipedrive — Contact management:** Yes. Last verified 5 September 2026. Source: https://www.pipedrive.com/. Evidence: “Organize customer data and interactions in one simple tool”
- **Keap — Contact management:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Contact management Manage individual contacts and organize by company if selling B2B”
- **Pipedrive — Sales pipelines:** Yes. Last verified 5 September 2026. Source: https://www.pipedrive.com/. Evidence: “Pipedrive’s kanban-style dashboard lets you visualize your sales funnel.”
- **Keap — Sales pipelines:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Sales pipeline Easily track and manage leads as they move through the funnel”
- **Pipedrive — Email sync:** Yes. Last verified 5 September 2026. Source: https://www.pipedrive.com/. Evidence: “two-way email sync”
- **Keap — Email sync:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Gmail and Outlook sync Connect your calendar and email with Keap for appointments and see all 1:1 emails on the contact record”
- **Pipedrive — Email tracking:** Yes. Last verified 5 September 2026. Source: https://www.pipedrive.com/. Evidence: “From email tracking to workflow automations”
- **Pipedrive — Email sequences:** Yes. Last verified 5 September 2026. Source: https://www.pipedrive.com/. Evidence: “Set up auto-sequences that trigger based on email interactions”
- **Keap — Email sequences:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Email marketing Send broadcast and 1:1 emails, as well as trigger automated emails based on contact activity.”
- **Pipedrive — Calling:** Yes. Last verified 5 September 2026. Source: https://www.pipedrive.com/en/crm/features/mobile-crm. Evidence: “A CRM with web-to-mobile calling lets you maintain your pipeline”
- **Keap — Calling:** Yes. Last verified 5 September 2026. Source: https://keap.com/solutions/keap-business-line. Evidence: “Keap Business Line includes: Toll-free phone number Business voicemail Auto-reply messages Two numbers on one phone Separate snooze settings Mobile and desktop”
- **Keap — SMS:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Text marketing Send SMS messages 1:1 text messages 1 Send individual text messages from the desktop or mobile app (U.S. and Canada only)”
- **Pipedrive — Lead scoring:** Yes. Last verified 5 September 2026. Source: https://www.pipedrive.com/. Evidence: “Pipedrive’s AI Sales Assistant predicts which deals you’re most likely to win, or lose.”
- **Keap — Lead scoring:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Lead scoring Prioritize your hottest leads and trigger automation based on likelihood to buy”
- **Pipedrive — Workflow automation:** Yes. Last verified 5 September 2026. Source: https://www.pipedrive.com/. Evidence: “Automate your entire sales cycle”
- **Keap — Workflow automation:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Automation history See what automation actions each contact has received and where they are currently in automated sequences”
- **Keap — Forms:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Forms Capture leads, collect essential information, and trigger automation when forms are completed”
- **Pipedrive — Meeting scheduling:** Yes. Last verified 5 September 2026. Source: https://www.pipedrive.com/. Evidence: “Instantly generate meeting links for Google Meet, Zoom or Microsoft Teams.”
- **Keap — Meeting scheduling:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Appointment scheduler Send an online booking link with available times on your calendar, synced with your Gmail or Outlook calendar”
- **Pipedrive — Quotes:** Yes. Last verified 5 September 2026. Source: https://www.pipedrive.com/en/marketplace. Evidence: “PandaDoc - Proposals, e-signatures, and CPQ”
- **Keap — Quotes:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Quotes Easily create and send quotes that prospects can review and accept with the touch of a button, then turn the quote to an invoice with a couple clicks.”
- **Pipedrive — Products:** Yes. Last verified 5 September 2026. Source: https://www.pipedrive.com/. Evidence: “Link products or services to deals”
- **Keap — Products:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Checkout forms Sell online with customizable checkout forms that trigger automations and sync to your CRM”
- **Pipedrive — Sales forecasting:** Yes. Last verified 5 September 2026. Source: https://www.pipedrive.com/en/features/insights-and-reports. Evidence: “Pipedrive’s CRM reports forecast your projected revenue.”
- **Pipedrive — Custom fields:** Yes. Last verified 5 September 2026. Source: https://www.pipedrive.com/en/features/insights-and-reports. Evidence: “Generate sales and crm reports based on the custom fields you’ve set up”
- **Keap — Custom fields:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Custom fields Store business-specific information on the contact or company record”
- **Pipedrive — Custom objects:** Yes. Last verified 5 September 2026. Source: https://www.pipedrive.com/. Evidence: “Add custom fields”
- **Pipedrive — Team permissions:** Yes. Last verified 5 September 2026. Source: https://www.pipedrive.com/. Evidence: “Tailor your account permissions and security settings”
- **Keap — Team permissions:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Custom user roles, groups & permissions Determine the level of permission for users and their interaction with various records”
- **Pipedrive — Mobile apps:** Yes. Last verified 5 September 2026. Source: https://www.pipedrive.com/en/crm/features/mobile-crm. Evidence: “Pipedrive’s all-in-one mobile CRM app for iPhone and Android”
- **Keap — Mobile apps:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Mobile app 3 Have ready access to contacts, appointments, tasks, and communications on the go and sync to your CRM.”
- **Pipedrive — API:** Yes. Last verified 5 September 2026. Source: https://www.pipedrive.com/en/crm/features/mobile-crm. Evidence: “connect your tools through an open API”
- **Keap — API:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “API & webhooks Create custom connections to Keap via open API endpoints”
- **Keap — Webhooks:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “API & webhooks Create custom connections to Keap via open API endpoints”
- **Pipedrive — Zapier:** Yes. Last verified 5 September 2026. Source: https://www.pipedrive.com/en/marketplace. Evidence: “Zapier automatically moves info between Pipedrive and the other apps”
- **Keap — Zapier:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Native Zapier integration Easily connect thousands of software tools to Keap using our built-in Zapier integration”
- **Pipedrive — Marketing automation:** Yes. Last verified 5 September 2026. Source: https://www.pipedrive.com/. Evidence: “Automate your entire sales cycle”
- **Keap — Marketing automation:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Marketing automation Follow up automatically with your leads”
- **Pipedrive — GDPR compliance:** Yes. Last verified 5 September 2026. Source: https://www.pipedrive.com/. Evidence: “GDPR compliant and secure”
- **Pipedrive — Free trial:** Yes. Last verified 5 September 2026. Source: https://www.pipedrive.com/. Evidence: “14-day free trial, no credit card required”
- **Keap — Free trial:** Yes. Last verified 5 September 2026. Source: https://keap.com/solutions/integrations. Evidence: “14-day free trial. No credit card required.”