# Keap vs Close for crm software

Keap and Close are closely matched for core workflows. Both offer a trial; both support API access, zapier, sales pipelines, and email sync. Keap has confirmed contact management. Close has confirmed gdpr compliance, multiple pipelines, and email tracking.

## Key decision points

- Close has confirmed gdpr compliance; gdpr compliance is not yet confirmed for Keap.
- Keap has confirmed contact management; contact management is not yet confirmed for Close.
- Close has confirmed multiple pipelines; multiple pipelines is not yet confirmed for Keap.
- Close has confirmed email tracking; email tracking is not yet confirmed for Keap.

## Choose Keap if…

- Choose Keap if confirmed contact management matters to you; this detail is not yet confirmed for Close.

## Choose Close if…

- Choose Close if confirmed gdpr compliance matters to you; this detail is not yet confirmed for Keap.
- Choose Close if confirmed multiple pipelines matters to you; this detail is not yet confirmed for Keap.
- Choose Close if confirmed email tracking matters to you; this detail is not yet confirmed for Keap.

## Features

| Feature | Keap | Close |
| --- | --- | --- |
| Contact management | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) | Not confirmed |
| Sales pipelines | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) | Yes (verified 5 September 2026; [source](https://close.com/)) |
| Multiple pipelines | Not confirmed | Yes (verified 5 September 2026; [source](https://close.com/pricing)) |
| Email sync | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) | Yes (verified 5 September 2026; [source](https://close.com/pricing)) |
| Email tracking | Not confirmed | Yes (verified 5 September 2026; [source](https://close.com/pricing)) |
| Email sequences | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) | Not confirmed |
| Calling | Yes (verified 5 September 2026; [source](https://keap.com/solutions/keap-business-line)) | Yes (verified 5 September 2026; [source](https://close.com/)) |
| SMS | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) | Yes (verified 5 September 2026; [source](https://close.com/)) |
| Lead scoring | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) | Yes (verified 5 September 2026; [source](https://help.close.com/welcome-to-close-help)) |
| Workflow automation | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) | Yes (verified 5 September 2026; [source](https://close.com/)) |
| Forms | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) | Yes (verified 5 September 2026; [source](https://close.com/pricing)) |
| Meeting scheduling | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) | Yes (verified 5 September 2026; [source](https://close.com/pricing)) |
| Quotes | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) | Not confirmed |
| Sales forecasting | Not confirmed | Yes (verified 5 September 2026; [source](https://close.com/)) |
| Custom fields | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) | Yes (verified 5 September 2026; [source](https://close.com/pricing)) |
| Custom objects | Not confirmed | Yes (verified 5 September 2026; [source](https://close.com/pricing)) |
| Team permissions | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) | Yes (verified 5 September 2026; [source](https://close.com/pricing)) |
| Marketing automation | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) | Yes (verified 5 September 2026; [source](https://close.com/pricing)) |

## Capacity

| Feature | Keap | Close |
| --- | --- | --- |
| Products | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) | Not confirmed |

## Platforms

| Feature | Keap | Close |
| --- | --- | --- |
| Mobile apps | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) | Yes (verified 5 September 2026; [source](https://close.com/pricing)) |

## Technical

| Feature | Keap | Close |
| --- | --- | --- |
| API | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) | Yes (verified 5 September 2026; [source](https://close.com/)) |
| Webhooks | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) | Yes (verified 5 September 2026; [source](https://close.com/)) |
| Zapier | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) | Yes (verified 5 September 2026; [source](https://close.com/pricing)) |

## Security and compliance

| Feature | Keap | Close |
| --- | --- | --- |
| GDPR compliance | Not confirmed | Yes (verified 5 September 2026; [source](https://close.com/)) |

## Pricing

| Feature | Keap | Close |
| --- | --- | --- |
| Free trial | Yes (verified 5 September 2026; [source](https://keap.com/solutions/integrations)) | Yes (verified 5 September 2026; [source](https://close.com/pricing)) |

## Evidence

- **Keap — Contact management:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Contact management Manage individual contacts and organize by company if selling B2B”
- **Keap — Sales pipelines:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Sales pipeline Easily track and manage leads as they move through the funnel”
- **Close — Sales pipelines:** Yes. Last verified 5 September 2026. Source: https://close.com/. Evidence: “Lead & pipeline management”
- **Close — Multiple pipelines:** Yes. Last verified 5 September 2026. Source: https://close.com/pricing. Evidence: “Pipelines Create multiple opportunity pipelines to track different teams, products, or sales processes.”
- **Keap — Email sync:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Gmail and Outlook sync Connect your calendar and email with Keap for appointments and see all 1:1 emails on the contact record”
- **Close — Email sync:** Yes. Last verified 5 September 2026. Source: https://close.com/pricing. Evidence: “Two-way email sync (send/receive)”
- **Close — Email tracking:** Yes. Last verified 5 September 2026. Source: https://close.com/pricing. Evidence: “Email open tracking”
- **Keap — Email sequences:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Email marketing Send broadcast and 1:1 emails, as well as trigger automated emails based on contact activity.”
- **Keap — Calling:** Yes. Last verified 5 September 2026. Source: https://keap.com/solutions/keap-business-line. Evidence: “Keap Business Line includes: Toll-free phone number Business voicemail Auto-reply messages Two numbers on one phone Separate snooze settings Mobile and desktop”
- **Close — Calling:** Yes. Last verified 5 September 2026. Source: https://close.com/. Evidence: “Built-in power dialer”
- **Keap — SMS:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Text marketing Send SMS messages 1:1 text messages 1 Send individual text messages from the desktop or mobile app (U.S. and Canada only)”
- **Close — SMS:** Yes. Last verified 5 September 2026. Source: https://close.com/. Evidence: “Email, calls, SMS — one inbox”
- **Keap — Lead scoring:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Lead scoring Prioritize your hottest leads and trigger automation based on likelihood to buy”
- **Close — Lead scoring:** Yes. Last verified 5 September 2026. Source: https://help.close.com/welcome-to-close-help. Evidence: “Lead Scoring”
- **Keap — Workflow automation:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Automation history See what automation actions each contact has received and where they are currently in automated sequences”
- **Close — Workflow automation:** Yes. Last verified 5 September 2026. Source: https://close.com/. Evidence: “Sales automation Workflows that automate and unlock your team”
- **Keap — Forms:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Forms Capture leads, collect essential information, and trigger automation when forms are completed”
- **Close — Forms:** Yes. Last verified 5 September 2026. Source: https://close.com/pricing. Evidence: “Forms Capture website leads with a no-code form builder.”
- **Keap — Meeting scheduling:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Appointment scheduler Send an online booking link with available times on your calendar, synced with your Gmail or Outlook calendar”
- **Close — Meeting scheduling:** Yes. Last verified 5 September 2026. Source: https://close.com/pricing. Evidence: “Meetings + Scheduling”
- **Keap — Quotes:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Quotes Easily create and send quotes that prospects can review and accept with the touch of a button, then turn the quote to an invoice with a couple clicks.”
- **Keap — Products:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Checkout forms Sell online with customizable checkout forms that trigger automations and sync to your CRM”
- **Close — Sales forecasting:** Yes. Last verified 5 September 2026. Source: https://close.com/. Evidence: “Reporting Pipeline, activity, forecasting”
- **Keap — Custom fields:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Custom fields Store business-specific information on the contact or company record”
- **Close — Custom fields:** Yes. Last verified 5 September 2026. Source: https://close.com/pricing. Evidence: “Custom Fields Customize Close to store data unique to your business on Leads, Contacts, and Opportunities.”
- **Close — Custom objects:** Yes. Last verified 5 September 2026. Source: https://close.com/pricing. Evidence: “Custom Objects Create your own unique CRM objects to store and associate with Leads in Close.”
- **Keap — Team permissions:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Custom user roles, groups & permissions Determine the level of permission for users and their interaction with various records”
- **Close — Team permissions:** Yes. Last verified 5 September 2026. Source: https://close.com/pricing. Evidence: “Roles and permissions Control a user's accessibility within Close by assigning them to one of four predefined roles.”
- **Keap — Mobile apps:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Mobile app 3 Have ready access to contacts, appointments, tasks, and communications on the go and sync to your CRM.”
- **Close — Mobile apps:** Yes. Last verified 5 September 2026. Source: https://close.com/pricing. Evidence: “Mobile app Manage the CRM, make & receive calls and texts, and review reports on the go. Available for iOS & Android.”
- **Keap — API:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “API & webhooks Create custom connections to Keap via open API endpoints”
- **Close — API:** Yes. Last verified 5 September 2026. Source: https://close.com/. Evidence: “Build on Close REST API, webhooks, and MCP server.”
- **Keap — Webhooks:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “API & webhooks Create custom connections to Keap via open API endpoints”
- **Close — Webhooks:** Yes. Last verified 5 September 2026. Source: https://close.com/. Evidence: “Build on Close REST API, webhooks, and MCP server.”
- **Keap — Zapier:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Native Zapier integration Easily connect thousands of software tools to Keap using our built-in Zapier integration”
- **Close — Zapier:** Yes. Last verified 5 September 2026. Source: https://close.com/pricing. Evidence: “Zapier Connect with 2000+ third-party apps through Zapier.”
- **Keap — Marketing automation:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Marketing automation Follow up automatically with your leads”
- **Close — Marketing automation:** Yes. Last verified 5 September 2026. Source: https://close.com/pricing. Evidence: “Automated Workflows Automate outreach (SMS, emails, calls)”
- **Close — GDPR compliance:** Yes. Last verified 5 September 2026. Source: https://close.com/. Evidence: “GDPR”
- **Keap — Free trial:** Yes. Last verified 5 September 2026. Source: https://keap.com/solutions/integrations. Evidence: “14-day free trial. No credit card required.”
- **Close — Free trial:** Yes. Last verified 5 September 2026. Source: https://close.com/pricing. Evidence: “Try for free”