# Keap vs Capsule CRM for crm software

Keap and Capsule CRM are closely matched for core workflows. Both offer a trial; both support API access, zapier, contact management, and sales pipelines. Capsule CRM has confirmed free plan, gdpr compliance, multiple pipelines, and email tracking.

## Key decision points

- Capsule CRM has confirmed free plan; free plan is not yet confirmed for Keap.
- Capsule CRM has confirmed gdpr compliance; gdpr compliance is not yet confirmed for Keap.
- Capsule CRM has confirmed multiple pipelines; multiple pipelines is not yet confirmed for Keap.
- Capsule CRM has confirmed email tracking; email tracking is not yet confirmed for Keap.

## Choose Capsule CRM if…

- Choose Capsule CRM if confirmed free plan matters to you; this detail is not yet confirmed for Keap.
- Choose Capsule CRM if confirmed gdpr compliance matters to you; this detail is not yet confirmed for Keap.
- Choose Capsule CRM if confirmed multiple pipelines matters to you; this detail is not yet confirmed for Keap.
- Choose Capsule CRM if confirmed email tracking matters to you; this detail is not yet confirmed for Keap.

## Features

| Feature | Keap | Capsule CRM |
| --- | --- | --- |
| Contact management | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) | Yes (verified 5 September 2026; [source](https://capsulecrm.com/free-crm/)) |
| Sales pipelines | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) | Yes (verified 5 September 2026; [source](https://capsulecrm.com/free-crm/)) |
| Multiple pipelines | Not confirmed | Yes (verified 5 September 2026; [source](https://capsulecrm.com/signup/)) |
| Email sync | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) | Yes (verified 5 September 2026; [source](https://capsulecrm.com/signup/)) |
| Email tracking | Not confirmed | Yes (verified 5 September 2026; [source](https://capsulecrm.com/signup/)) |
| Email sequences | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) | Yes (verified 5 September 2026; [source](https://capsulecrm.com/signup/)) |
| Calling | Yes (verified 5 September 2026; [source](https://keap.com/solutions/keap-business-line)) | Yes (verified 5 September 2026; [source](https://capsulecrm.com/features/mobile-app/)) |
| SMS | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) | Not confirmed |
| Lead scoring | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) | Yes (verified 5 September 2026; [source](https://capsulecrm.com/signup/)) |
| Workflow automation | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) | Yes (verified 5 September 2026; [source](https://capsulecrm.com/signup/)) |
| Forms | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) | Yes (verified 5 September 2026; [source](https://capsulecrm.com/integrations/)) |
| Meeting scheduling | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) | Yes (verified 5 September 2026; [source](https://capsulecrm.com/integrations/)) |
| Quotes | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) | Yes (verified 5 September 2026; [source](https://capsulecrm.com/signup/)) |
| Sales forecasting | Not confirmed | Yes (verified 5 September 2026; [source](https://capsulecrm.com/signup/)) |
| Custom fields | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) | Yes (verified 5 September 2026; [source](https://capsulecrm.com/signup/)) |
| Team permissions | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) | Yes (verified 5 September 2026; [source](https://capsulecrm.com/signup/)) |
| Marketing automation | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) | Yes (verified 5 September 2026; [source](https://capsulecrm.com/signup/)) |

## Capacity

| Feature | Keap | Capsule CRM |
| --- | --- | --- |
| Products | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) | Yes (verified 5 September 2026; [source](https://capsulecrm.com/signup/)) |

## Platforms

| Feature | Keap | Capsule CRM |
| --- | --- | --- |
| Mobile apps | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) | Yes (verified 5 September 2026; [source](https://capsulecrm.com/features/mobile-app/)) |

## Technical

| Feature | Keap | Capsule CRM |
| --- | --- | --- |
| API | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) | Yes (verified 5 September 2026; [source](https://capsulecrm.com/support/)) |
| Webhooks | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) | Not confirmed |
| Zapier | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) | Yes (verified 5 September 2026; [source](https://capsulecrm.com/integrations/)) |

## Security and compliance

| Feature | Keap | Capsule CRM |
| --- | --- | --- |
| GDPR compliance | Not confirmed | Yes (verified 5 September 2026; [source](https://capsulecrm.com/terms/)) |

## Pricing

| Feature | Keap | Capsule CRM |
| --- | --- | --- |
| Free plan | Not confirmed | Yes (verified 5 September 2026; [source](https://capsulecrm.com/free-crm/)) |
| Free trial | Yes (verified 5 September 2026; [source](https://keap.com/solutions/integrations)) | Yes (verified 5 September 2026; [source](https://capsulecrm.com/signup/)) |

## Evidence

- **Keap — Contact management:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Contact management Manage individual contacts and organize by company if selling B2B”
- **Capsule CRM — Contact management:** Yes. Last verified 5 September 2026. Source: https://capsulecrm.com/free-crm/. Evidence: “Contact and deal management Keep up to 250 contacts with notes, emails, and files”
- **Keap — Sales pipelines:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Sales pipeline Easily track and manage leads as they move through the funnel”
- **Capsule CRM — Sales pipelines:** Yes. Last verified 5 September 2026. Source: https://capsulecrm.com/free-crm/. Evidence: “Build your sales pipeline, then drag and drop deals through each stage to see progress quickly.”
- **Capsule CRM — Multiple pipelines:** Yes. Last verified 5 September 2026. Source: https://capsulecrm.com/signup/. Evidence: “Multiple Sales Pipelines”
- **Keap — Email sync:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Gmail and Outlook sync Connect your calendar and email with Keap for appointments and see all 1:1 emails on the contact record”
- **Capsule CRM — Email sync:** Yes. Last verified 5 September 2026. Source: https://capsulecrm.com/signup/. Evidence: “Advanced Mail Connection Use your Gmail or Outlook account to send emails now.”
- **Capsule CRM — Email tracking:** Yes. Last verified 5 September 2026. Source: https://capsulecrm.com/signup/. Evidence: “Email Templates Avoid writing the same email over and over with a bank of reusable templates, ready to edit and send”
- **Keap — Email sequences:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Email marketing Send broadcast and 1:1 emails, as well as trigger automated emails based on contact activity.”
- **Capsule CRM — Email sequences:** Yes. Last verified 5 September 2026. Source: https://capsulecrm.com/signup/. Evidence: “Campaign builder Send emails to new customers.”
- **Keap — Calling:** Yes. Last verified 5 September 2026. Source: https://keap.com/solutions/keap-business-line. Evidence: “Keap Business Line includes: Toll-free phone number Business voicemail Auto-reply messages Two numbers on one phone Separate snooze settings Mobile and desktop”
- **Capsule CRM — Calling:** Yes. Last verified 5 September 2026. Source: https://capsulecrm.com/features/mobile-app/. Evidence: “Start calls, send messages, or compose emails directly from a contact's profile”
- **Keap — SMS:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Text marketing Send SMS messages 1:1 text messages 1 Send individual text messages from the desktop or mobile app (U.S. and Canada only)”
- **Keap — Lead scoring:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Lead scoring Prioritize your hottest leads and trigger automation based on likelihood to buy”
- **Capsule CRM — Lead scoring:** Yes. Last verified 5 September 2026. Source: https://capsulecrm.com/signup/. Evidence: “Lead Scoring”
- **Keap — Workflow automation:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Automation history See what automation actions each contact has received and where they are currently in automated sequences”
- **Capsule CRM — Workflow automation:** Yes. Last verified 5 September 2026. Source: https://capsulecrm.com/signup/. Evidence: “Workflow Automations Define repeatable sales processes by configuring a series of tasks, email notifications or stage changes within pipeline/project boards”
- **Keap — Forms:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Forms Capture leads, collect essential information, and trigger automation when forms are completed”
- **Capsule CRM — Forms:** Yes. Last verified 5 September 2026. Source: https://capsulecrm.com/integrations/. Evidence: “Wufoo Forms Submit new contacts and leads directly into Capsule using a form on your website.”
- **Keap — Meeting scheduling:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Appointment scheduler Send an online booking link with available times on your calendar, synced with your Gmail or Outlook calendar”
- **Capsule CRM — Meeting scheduling:** Yes. Last verified 5 September 2026. Source: https://capsulecrm.com/integrations/. Evidence: “Calendly Automatically create new Opportunities when your leads book calls in Calendly.”
- **Keap — Quotes:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Quotes Easily create and send quotes that prospects can review and accept with the touch of a button, then turn the quote to an invoice with a couple clicks.”
- **Capsule CRM — Quotes:** Yes. Last verified 5 September 2026. Source: https://capsulecrm.com/signup/. Evidence: “Quotes”
- **Keap — Products:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Checkout forms Sell online with customizable checkout forms that trigger automations and sync to your CRM”
- **Capsule CRM — Products:** Yes. Last verified 5 September 2026. Source: https://capsulecrm.com/signup/. Evidence: “Products”
- **Capsule CRM — Sales forecasting:** Yes. Last verified 5 September 2026. Source: https://capsulecrm.com/signup/. Evidence: “Advanced Sales Reporting More in depth reports so you can get visibility on your sales forecast”
- **Keap — Custom fields:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Custom fields Store business-specific information on the contact or company record”
- **Capsule CRM — Custom fields:** Yes. Last verified 5 September 2026. Source: https://capsulecrm.com/signup/. Evidence: “5 custom fields”
- **Keap — Team permissions:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Custom user roles, groups & permissions Determine the level of permission for users and their interaction with various records”
- **Capsule CRM — Team permissions:** Yes. Last verified 5 September 2026. Source: https://capsulecrm.com/signup/. Evidence: “Team & Access Controls”
- **Keap — Mobile apps:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Mobile app 3 Have ready access to contacts, appointments, tasks, and communications on the go and sync to your CRM.”
- **Capsule CRM — Mobile apps:** Yes. Last verified 5 September 2026. Source: https://capsulecrm.com/features/mobile-app/. Evidence: “Capsule Mobile CRM App for iOS and Android”
- **Keap — API:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “API & webhooks Create custom connections to Keap via open API endpoints”
- **Capsule CRM — API:** Yes. Last verified 5 September 2026. Source: https://capsulecrm.com/support/. Evidence: “Developer API Use our API to integrate Capsule with other Apps.”
- **Keap — Webhooks:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “API & webhooks Create custom connections to Keap via open API endpoints”
- **Keap — Zapier:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Native Zapier integration Easily connect thousands of software tools to Keap using our built-in Zapier integration”
- **Capsule CRM — Zapier:** Yes. Last verified 5 September 2026. Source: https://capsulecrm.com/integrations/. Evidence: “Zapier Use the Capsule Zapier CRM integration and find more ways to automate CRM tasks.”
- **Keap — Marketing automation:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Marketing automation Follow up automatically with your leads”
- **Capsule CRM — Marketing automation:** Yes. Last verified 5 September 2026. Source: https://capsulecrm.com/signup/. Evidence: “Marketing add-on Grow your business from first click to loyal customer.”
- **Capsule CRM — GDPR compliance:** Yes. Last verified 5 September 2026. Source: https://capsulecrm.com/terms/. Evidence: “GDPR”
- **Capsule CRM — Free plan:** Yes. Last verified 5 September 2026. Source: https://capsulecrm.com/free-crm/. Evidence: “Capsule CRM’s core features are completely free, forever. No hidden costs, no time limit.”
- **Keap — Free trial:** Yes. Last verified 5 September 2026. Source: https://keap.com/solutions/integrations. Evidence: “14-day free trial. No credit card required.”
- **Capsule CRM — Free trial:** Yes. Last verified 5 September 2026. Source: https://capsulecrm.com/signup/. Evidence: “Free 14-day trial. No card required.”