# HubSpot CRM vs Zoho CRM for crm software

HubSpot CRM and Zoho CRM are closely matched for core workflows. Both offer a trial; both support API access, contact management, sales pipelines, and multiple pipelines. HubSpot CRM has confirmed price for five users of 75, price for ten users of 150, and gdpr compliance. Zoho CRM has confirmed free plan.

## Key decision points

- Zoho CRM has confirmed free plan; free plan is not yet confirmed for HubSpot CRM.
- HubSpot CRM has confirmed price for five users of 75; price for five users is not yet confirmed for Zoho CRM.
- HubSpot CRM has confirmed price for ten users of 150; price for ten users is not yet confirmed for Zoho CRM.
- HubSpot CRM has confirmed gdpr compliance; gdpr compliance is not yet confirmed for Zoho CRM.

## Choose HubSpot CRM if…

- Choose HubSpot CRM if confirmed price for five users of 75 matters to you; this detail is not yet confirmed for Zoho CRM.
- Choose HubSpot CRM if confirmed price for ten users of 150 matters to you; this detail is not yet confirmed for Zoho CRM.
- Choose HubSpot CRM if confirmed gdpr compliance matters to you; this detail is not yet confirmed for Zoho CRM.

## Choose Zoho CRM if…

- Choose Zoho CRM if confirmed free plan matters to you; this detail is not yet confirmed for HubSpot CRM.

## Features

| Feature | HubSpot CRM | Zoho CRM |
| --- | --- | --- |
| Contact management | Yes (verified 5 September 2026; [source](https://www.hubspot.com/products/crm)) | Yes (verified 5 September 2026; [source](https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home)) |
| Sales pipelines | Yes (verified 5 September 2026; [source](https://www.hubspot.com/products/crm)) | Yes (verified 5 September 2026; [source](https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home)) |
| Multiple pipelines | Yes (verified 5 September 2026; [source](https://www.hubspot.com/products/crm)) | Yes (verified 5 September 2026; [source](https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home)) |
| Email sync | Yes (verified 5 September 2026; [source](https://www.hubspot.com/products)) | Not confirmed |
| Email tracking | Yes (verified 5 September 2026; [source](https://www.hubspot.com/products/crm)) | Not confirmed |
| Email sequences | Yes (verified 5 September 2026; [source](https://www.hubspot.com/products)) | Not confirmed |
| Calling | Yes (verified 5 September 2026; [source](https://www.hubspot.com/products)) | Yes (verified 5 September 2026; [source](https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home)) |
| SMS | Yes (verified 5 September 2026; [source](https://www.hubspot.com/products)) | Not confirmed |
| Lead scoring | Yes (verified 5 September 2026; [source](https://www.hubspot.com/products)) | Yes (verified 5 September 2026; [source](https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home)) |
| Workflow automation | Yes (verified 5 September 2026; [source](https://www.hubspot.com/products)) | Yes (verified 5 September 2026; [source](https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home)) |
| Forms | Yes (verified 5 September 2026; [source](https://www.hubspot.com/products)) | Yes (verified 5 September 2026; [source](https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home)) |
| Meeting scheduling | Yes (verified 5 September 2026; [source](https://www.hubspot.com/products)) | Not confirmed |
| Quotes | Yes (verified 5 September 2026; [source](https://www.hubspot.com/products)) | Yes (verified 5 September 2026; [source](https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home)) |
| Sales forecasting | Yes (verified 5 September 2026; [source](https://www.hubspot.com/products/crm)) | Yes (verified 5 September 2026; [source](https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home)) |
| Custom fields | Not confirmed | Yes (verified 5 September 2026; [source](https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home)) |
| Custom objects | Yes (verified 5 September 2026; [source](https://www.hubspot.com/products/crm)) | Yes (verified 5 September 2026; [source](https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home)) |
| Team permissions | Yes (verified 5 September 2026; [source](https://www.hubspot.com/products/crm)) | Not confirmed |
| Marketing automation | Yes (verified 5 September 2026; [source](https://www.hubspot.com/products)) | Yes (verified 5 September 2026; [source](https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home)) |

## Capacity

| Feature | HubSpot CRM | Zoho CRM |
| --- | --- | --- |
| Products | Not confirmed | Yes (verified 5 September 2026; [source](https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home)) |

## Platforms

| Feature | HubSpot CRM | Zoho CRM |
| --- | --- | --- |
| Mobile apps | Yes (verified 5 September 2026; [source](https://www.hubspot.com/products/crm)) | Yes (verified 5 September 2026; [source](https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home)) |

## Technical

| Feature | HubSpot CRM | Zoho CRM |
| --- | --- | --- |
| API | Yes (verified 5 September 2026; [source](https://help.hubspot.com/)) | Yes (verified 5 September 2026; [source](https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home)) |

## Security and compliance

| Feature | HubSpot CRM | Zoho CRM |
| --- | --- | --- |
| GDPR compliance | Yes (verified 5 September 2026; [source](https://www.hubspot.com/products)) | Not confirmed |

## Pricing

| Feature | HubSpot CRM | Zoho CRM |
| --- | --- | --- |
| Free plan | Not confirmed | Yes (verified 5 September 2026; [source](https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home)) |
| Free trial | Yes (verified 5 September 2026; [source](https://www.hubspot.com/products/content)) | Yes (verified 5 September 2026; [source](https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home)) |
| Price for five users | $75 (verified 5 September 2026; [source](https://www.hubspot.com/products/crm)) | Not confirmed |
| Price for ten users | $150 (verified 5 September 2026; [source](https://www.hubspot.com/products/crm)) | Not confirmed |

## Commercial

| Feature | HubSpot CRM | Zoho CRM |
| --- | --- | --- |
| Affiliate programme | Yes (verified 5 September 2026; [source](https://www.hubspot.com/products/crm)) | Not confirmed |

## Evidence

- **HubSpot CRM — Contact management:** Yes. Last verified 5 September 2026. Source: https://www.hubspot.com/products/crm. Evidence: “Contact management Create contacts, keep records up to date, log sales activities, and view communication history, all in one place.”
- **Zoho CRM — Contact management:** Yes. Last verified 5 September 2026. Source: https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home. Evidence: “Contact management Manage all contacts important to your business in one place.”
- **HubSpot CRM — Sales pipelines:** Yes. Last verified 5 September 2026. Source: https://www.hubspot.com/products/crm. Evidence: “Pipeline management Visualize your entire sales cycle, assign tasks, and predict future revenue based on how likely deals and clients will close.”
- **Zoho CRM — Sales pipelines:** Yes. Last verified 5 September 2026. Source: https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home. Evidence: “Multiple sales pipelines Track multiple sales operations with different stages without any clutter.”
- **HubSpot CRM — Multiple pipelines:** Yes. Last verified 5 September 2026. Source: https://www.hubspot.com/products/crm. Evidence: “Deal pipelines”
- **Zoho CRM — Multiple pipelines:** Yes. Last verified 5 September 2026. Source: https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home. Evidence: “Multiple sales pipelines Track multiple sales operations with different stages without any clutter.”
- **HubSpot CRM — Email sync:** Yes. Last verified 5 September 2026. Source: https://www.hubspot.com/products. Evidence: “Email Integration Connect your email to trigger email sequences, log responses, and update contact records.”
- **HubSpot CRM — Email tracking:** Yes. Last verified 5 September 2026. Source: https://www.hubspot.com/products/crm. Evidence: “Email tracking Get notified as soon as prospects open your emails so you can turn them into deals faster with perfectly timed follow-ups.”
- **HubSpot CRM — Email sequences:** Yes. Last verified 5 September 2026. Source: https://www.hubspot.com/products. Evidence: “Email Integration Connect your email to trigger email sequences, log responses, and update contact records.”
- **HubSpot CRM — Calling:** Yes. Last verified 5 September 2026. Source: https://www.hubspot.com/products. Evidence: “Call Logging App Save time and take better notes by logging calls and details directly into your HubSpot CRM.”
- **Zoho CRM — Calling:** Yes. Last verified 5 September 2026. Source: https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home. Evidence: “Built-in calling Make, receive, and log sales calls directly inside Zoho CRM.”
- **HubSpot CRM — SMS:** Yes. Last verified 5 September 2026. Source: https://www.hubspot.com/products. Evidence: “SMS Marketing Leverage SMS marketing for direct, timely, and personalized customer engagement.”
- **HubSpot CRM — Lead scoring:** Yes. Last verified 5 September 2026. Source: https://www.hubspot.com/products. Evidence: “Lead Scoring Use AI-driven engagement scoring to identify and prioritize top leads, aiding in closing more deals.”
- **Zoho CRM — Lead scoring:** Yes. Last verified 5 September 2026. Source: https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home. Evidence: “Predictive intelligence Predict the likelihood of a lead converting, a deal closing, or a customer churning.”
- **HubSpot CRM — Workflow automation:** Yes. Last verified 5 September 2026. Source: https://www.hubspot.com/products. Evidence: “Marketing Automation Software Spend less time on busy work by automating email campaigns, lead scoring, and more.”
- **Zoho CRM — Workflow automation:** Yes. Last verified 5 September 2026. Source: https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home. Evidence: “Workflow automation Automate repetitive tasks with workflows.”
- **HubSpot CRM — Forms:** Yes. Last verified 5 September 2026. Source: https://www.hubspot.com/products. Evidence: “Free Online Form Builder Fill your CRM with leads from your website using a powerful online form builder.”
- **Zoho CRM — Forms:** Yes. Last verified 5 September 2026. Source: https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home. Evidence: “Data capture via forms Generate leads from anywhere with built-in forms.”
- **HubSpot CRM — Meeting scheduling:** Yes. Last verified 5 September 2026. Source: https://www.hubspot.com/products. Evidence: “Free Meeting Scheduler App”
- **HubSpot CRM — Quotes:** Yes. Last verified 5 September 2026. Source: https://www.hubspot.com/products. Evidence: “Revenue Hub CPQ, billing, and payments software”
- **Zoho CRM — Quotes:** Yes. Last verified 5 September 2026. Source: https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home. Evidence: “Configure, Price, Quote (CPQ) Match products to customer requirements and streamline quote management with built-in price rules.”
- **Zoho CRM — Products:** Yes. Last verified 5 September 2026. Source: https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home. Evidence: “Inventory management Manage all your invoices, sales and purchase orders, products, and vendors.”
- **HubSpot CRM — Sales forecasting:** Yes. Last verified 5 September 2026. Source: https://www.hubspot.com/products/crm. Evidence: “Pipeline management Visualize your entire sales cycle, assign tasks, and predict future revenue based on how likely deals and clients will close.”
- **Zoho CRM — Sales forecasting:** Yes. Last verified 5 September 2026. Source: https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home. Evidence: “Sales forecasting Set your team for long-term success with achievable goals and keep track of business performance.”
- **Zoho CRM — Custom fields:** Yes. Last verified 5 September 2026. Source: https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home. Evidence: “Custom modules Build custom modules to hold data unique to your business.”
- **HubSpot CRM — Custom objects:** Yes. Last verified 5 September 2026. Source: https://www.hubspot.com/products/crm. Evidence: “Enterprise Starts at $75/month per seat Popular features Everything in Professional Custom objects Organize teams Single sign-on Field-level permissions”
- **Zoho CRM — Custom objects:** Yes. Last verified 5 September 2026. Source: https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home. Evidence: “Custom modules Build custom modules to hold data unique to your business.”
- **HubSpot CRM — Team permissions:** Yes. Last verified 5 September 2026. Source: https://www.hubspot.com/products/crm. Evidence: “User management Control user permissions for CRM records, content, and tools so each user has access to the right assets.”
- **HubSpot CRM — Mobile apps:** Yes. Last verified 5 September 2026. Source: https://www.hubspot.com/products/crm. Evidence: “HubSpot mobile app Access your HubSpot CRM on the go and never miss a task, reminder, or notification. Available for iOS and Android.”
- **Zoho CRM — Mobile apps:** Yes. Last verified 5 September 2026. Source: https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home. Evidence: “Mobile apps Sell more on the go with Zoho CRM's mobile app.”
- **HubSpot CRM — API:** Yes. Last verified 5 September 2026. Source: https://help.hubspot.com/. Evidence: “Developer Documentation Read reference documentation for API and CMS development”
- **Zoho CRM — API:** Yes. Last verified 5 September 2026. Source: https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home. Evidence: “APIs Connect Zoho CRM to any app and perform actions with 5000 API calls/day.”
- **HubSpot CRM — Marketing automation:** Yes. Last verified 5 September 2026. Source: https://www.hubspot.com/products. Evidence: “Marketing Automation Software Spend less time on busy work by automating email campaigns, lead scoring, and more.”
- **Zoho CRM — Marketing automation:** Yes. Last verified 5 September 2026. Source: https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home. Evidence: “Customer journeys Build end-to-end, dynamic customer journeys that give your customers a memorable experience.”
- **HubSpot CRM — GDPR compliance:** Yes. Last verified 5 September 2026. Source: https://www.hubspot.com/products. Evidence: “GDPR compliance”
- **Zoho CRM — Free plan:** Yes. Last verified 5 September 2026. Source: https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home. Evidence: “100% free forever”
- **HubSpot CRM — Free trial:** Yes. Last verified 5 September 2026. Source: https://www.hubspot.com/products/content. Evidence: “Start 14-day free trial of HubSpot's content tools”
- **Zoho CRM — Free trial:** Yes. Last verified 5 September 2026. Source: https://www.zoho.com/crm/zohocrm-pricing.html?source_from=crm_home. Evidence: “START FREE TRIAL”
- **HubSpot CRM — Price for five users:** $75. Last verified 5 September 2026. Source: https://www.hubspot.com/products/crm. Evidence: “Starter Starts at $15/month per seat*”
- **HubSpot CRM — Price for ten users:** $150. Last verified 5 September 2026. Source: https://www.hubspot.com/products/crm. Evidence: “Starter Starts at $15/month per seat*”
- **HubSpot CRM — Affiliate programme:** Yes. Last verified 5 September 2026. Source: https://www.hubspot.com/products/crm. Evidence: “Affiliate Partner Program”