# HubSpot CRM vs Keap for crm software

HubSpot CRM and Keap are closely matched for core workflows. Both offer a trial; both support API access, contact management, sales pipelines, and email sync. HubSpot CRM has confirmed price for five users of 75, price for ten users of 150, and gdpr compliance. Keap has confirmed zapier.

## Key decision points

- HubSpot CRM has confirmed price for five users of 75; price for five users is not yet confirmed for Keap.
- HubSpot CRM has confirmed price for ten users of 150; price for ten users is not yet confirmed for Keap.
- Keap has confirmed zapier; zapier is not yet confirmed for HubSpot CRM.
- HubSpot CRM has confirmed gdpr compliance; gdpr compliance is not yet confirmed for Keap.

## Choose HubSpot CRM if…

- Choose HubSpot CRM if confirmed price for five users of 75 matters to you; this detail is not yet confirmed for Keap.
- Choose HubSpot CRM if confirmed price for ten users of 150 matters to you; this detail is not yet confirmed for Keap.
- Choose HubSpot CRM if confirmed gdpr compliance matters to you; this detail is not yet confirmed for Keap.

## Choose Keap if…

- Choose Keap if confirmed zapier matters to you; this detail is not yet confirmed for HubSpot CRM.

## Features

| Feature | HubSpot CRM | Keap |
| --- | --- | --- |
| Contact management | Yes (verified 5 September 2026; [source](https://www.hubspot.com/products/crm)) | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) |
| Sales pipelines | Yes (verified 5 September 2026; [source](https://www.hubspot.com/products/crm)) | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) |
| Multiple pipelines | Yes (verified 5 September 2026; [source](https://www.hubspot.com/products/crm)) | Not confirmed |
| Email sync | Yes (verified 5 September 2026; [source](https://www.hubspot.com/products)) | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) |
| Email tracking | Yes (verified 5 September 2026; [source](https://www.hubspot.com/products/crm)) | Not confirmed |
| Email sequences | Yes (verified 5 September 2026; [source](https://www.hubspot.com/products)) | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) |
| Calling | Yes (verified 5 September 2026; [source](https://www.hubspot.com/products)) | Yes (verified 5 September 2026; [source](https://keap.com/solutions/keap-business-line)) |
| SMS | Yes (verified 5 September 2026; [source](https://www.hubspot.com/products)) | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) |
| Lead scoring | Yes (verified 5 September 2026; [source](https://www.hubspot.com/products)) | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) |
| Workflow automation | Yes (verified 5 September 2026; [source](https://www.hubspot.com/products)) | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) |
| Forms | Yes (verified 5 September 2026; [source](https://www.hubspot.com/products)) | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) |
| Meeting scheduling | Yes (verified 5 September 2026; [source](https://www.hubspot.com/products)) | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) |
| Quotes | Yes (verified 5 September 2026; [source](https://www.hubspot.com/products)) | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) |
| Sales forecasting | Yes (verified 5 September 2026; [source](https://www.hubspot.com/products/crm)) | Not confirmed |
| Custom fields | Not confirmed | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) |
| Custom objects | Yes (verified 5 September 2026; [source](https://www.hubspot.com/products/crm)) | Not confirmed |
| Team permissions | Yes (verified 5 September 2026; [source](https://www.hubspot.com/products/crm)) | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) |
| Marketing automation | Yes (verified 5 September 2026; [source](https://www.hubspot.com/products)) | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) |

## Capacity

| Feature | HubSpot CRM | Keap |
| --- | --- | --- |
| Products | Not confirmed | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) |

## Platforms

| Feature | HubSpot CRM | Keap |
| --- | --- | --- |
| Mobile apps | Yes (verified 5 September 2026; [source](https://www.hubspot.com/products/crm)) | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) |

## Technical

| Feature | HubSpot CRM | Keap |
| --- | --- | --- |
| API | Yes (verified 5 September 2026; [source](https://help.hubspot.com/)) | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) |
| Webhooks | Not confirmed | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) |
| Zapier | Not confirmed | Yes (verified 5 September 2026; [source](https://keap.com/pricing)) |

## Security and compliance

| Feature | HubSpot CRM | Keap |
| --- | --- | --- |
| GDPR compliance | Yes (verified 5 September 2026; [source](https://www.hubspot.com/products)) | Not confirmed |

## Pricing

| Feature | HubSpot CRM | Keap |
| --- | --- | --- |
| Free trial | Yes (verified 5 September 2026; [source](https://www.hubspot.com/products/content)) | Yes (verified 5 September 2026; [source](https://keap.com/solutions/integrations)) |
| Price for five users | $75 (verified 5 September 2026; [source](https://www.hubspot.com/products/crm)) | Not confirmed |
| Price for ten users | $150 (verified 5 September 2026; [source](https://www.hubspot.com/products/crm)) | Not confirmed |

## Commercial

| Feature | HubSpot CRM | Keap |
| --- | --- | --- |
| Affiliate programme | Yes (verified 5 September 2026; [source](https://www.hubspot.com/products/crm)) | Not confirmed |

## Evidence

- **HubSpot CRM — Contact management:** Yes. Last verified 5 September 2026. Source: https://www.hubspot.com/products/crm. Evidence: “Contact management Create contacts, keep records up to date, log sales activities, and view communication history, all in one place.”
- **Keap — Contact management:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Contact management Manage individual contacts and organize by company if selling B2B”
- **HubSpot CRM — Sales pipelines:** Yes. Last verified 5 September 2026. Source: https://www.hubspot.com/products/crm. Evidence: “Pipeline management Visualize your entire sales cycle, assign tasks, and predict future revenue based on how likely deals and clients will close.”
- **Keap — Sales pipelines:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Sales pipeline Easily track and manage leads as they move through the funnel”
- **HubSpot CRM — Multiple pipelines:** Yes. Last verified 5 September 2026. Source: https://www.hubspot.com/products/crm. Evidence: “Deal pipelines”
- **HubSpot CRM — Email sync:** Yes. Last verified 5 September 2026. Source: https://www.hubspot.com/products. Evidence: “Email Integration Connect your email to trigger email sequences, log responses, and update contact records.”
- **Keap — Email sync:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Gmail and Outlook sync Connect your calendar and email with Keap for appointments and see all 1:1 emails on the contact record”
- **HubSpot CRM — Email tracking:** Yes. Last verified 5 September 2026. Source: https://www.hubspot.com/products/crm. Evidence: “Email tracking Get notified as soon as prospects open your emails so you can turn them into deals faster with perfectly timed follow-ups.”
- **HubSpot CRM — Email sequences:** Yes. Last verified 5 September 2026. Source: https://www.hubspot.com/products. Evidence: “Email Integration Connect your email to trigger email sequences, log responses, and update contact records.”
- **Keap — Email sequences:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Email marketing Send broadcast and 1:1 emails, as well as trigger automated emails based on contact activity.”
- **HubSpot CRM — Calling:** Yes. Last verified 5 September 2026. Source: https://www.hubspot.com/products. Evidence: “Call Logging App Save time and take better notes by logging calls and details directly into your HubSpot CRM.”
- **Keap — Calling:** Yes. Last verified 5 September 2026. Source: https://keap.com/solutions/keap-business-line. Evidence: “Keap Business Line includes: Toll-free phone number Business voicemail Auto-reply messages Two numbers on one phone Separate snooze settings Mobile and desktop”
- **HubSpot CRM — SMS:** Yes. Last verified 5 September 2026. Source: https://www.hubspot.com/products. Evidence: “SMS Marketing Leverage SMS marketing for direct, timely, and personalized customer engagement.”
- **Keap — SMS:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Text marketing Send SMS messages 1:1 text messages 1 Send individual text messages from the desktop or mobile app (U.S. and Canada only)”
- **HubSpot CRM — Lead scoring:** Yes. Last verified 5 September 2026. Source: https://www.hubspot.com/products. Evidence: “Lead Scoring Use AI-driven engagement scoring to identify and prioritize top leads, aiding in closing more deals.”
- **Keap — Lead scoring:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Lead scoring Prioritize your hottest leads and trigger automation based on likelihood to buy”
- **HubSpot CRM — Workflow automation:** Yes. Last verified 5 September 2026. Source: https://www.hubspot.com/products. Evidence: “Marketing Automation Software Spend less time on busy work by automating email campaigns, lead scoring, and more.”
- **Keap — Workflow automation:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Automation history See what automation actions each contact has received and where they are currently in automated sequences”
- **HubSpot CRM — Forms:** Yes. Last verified 5 September 2026. Source: https://www.hubspot.com/products. Evidence: “Free Online Form Builder Fill your CRM with leads from your website using a powerful online form builder.”
- **Keap — Forms:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Forms Capture leads, collect essential information, and trigger automation when forms are completed”
- **HubSpot CRM — Meeting scheduling:** Yes. Last verified 5 September 2026. Source: https://www.hubspot.com/products. Evidence: “Free Meeting Scheduler App”
- **Keap — Meeting scheduling:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Appointment scheduler Send an online booking link with available times on your calendar, synced with your Gmail or Outlook calendar”
- **HubSpot CRM — Quotes:** Yes. Last verified 5 September 2026. Source: https://www.hubspot.com/products. Evidence: “Revenue Hub CPQ, billing, and payments software”
- **Keap — Quotes:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Quotes Easily create and send quotes that prospects can review and accept with the touch of a button, then turn the quote to an invoice with a couple clicks.”
- **Keap — Products:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Checkout forms Sell online with customizable checkout forms that trigger automations and sync to your CRM”
- **HubSpot CRM — Sales forecasting:** Yes. Last verified 5 September 2026. Source: https://www.hubspot.com/products/crm. Evidence: “Pipeline management Visualize your entire sales cycle, assign tasks, and predict future revenue based on how likely deals and clients will close.”
- **Keap — Custom fields:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Custom fields Store business-specific information on the contact or company record”
- **HubSpot CRM — Custom objects:** Yes. Last verified 5 September 2026. Source: https://www.hubspot.com/products/crm. Evidence: “Enterprise Starts at $75/month per seat Popular features Everything in Professional Custom objects Organize teams Single sign-on Field-level permissions”
- **HubSpot CRM — Team permissions:** Yes. Last verified 5 September 2026. Source: https://www.hubspot.com/products/crm. Evidence: “User management Control user permissions for CRM records, content, and tools so each user has access to the right assets.”
- **Keap — Team permissions:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Custom user roles, groups & permissions Determine the level of permission for users and their interaction with various records”
- **HubSpot CRM — Mobile apps:** Yes. Last verified 5 September 2026. Source: https://www.hubspot.com/products/crm. Evidence: “HubSpot mobile app Access your HubSpot CRM on the go and never miss a task, reminder, or notification. Available for iOS and Android.”
- **Keap — Mobile apps:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Mobile app 3 Have ready access to contacts, appointments, tasks, and communications on the go and sync to your CRM.”
- **HubSpot CRM — API:** Yes. Last verified 5 September 2026. Source: https://help.hubspot.com/. Evidence: “Developer Documentation Read reference documentation for API and CMS development”
- **Keap — API:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “API & webhooks Create custom connections to Keap via open API endpoints”
- **Keap — Webhooks:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “API & webhooks Create custom connections to Keap via open API endpoints”
- **Keap — Zapier:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Native Zapier integration Easily connect thousands of software tools to Keap using our built-in Zapier integration”
- **HubSpot CRM — Marketing automation:** Yes. Last verified 5 September 2026. Source: https://www.hubspot.com/products. Evidence: “Marketing Automation Software Spend less time on busy work by automating email campaigns, lead scoring, and more.”
- **Keap — Marketing automation:** Yes. Last verified 5 September 2026. Source: https://keap.com/pricing. Evidence: “Marketing automation Follow up automatically with your leads”
- **HubSpot CRM — GDPR compliance:** Yes. Last verified 5 September 2026. Source: https://www.hubspot.com/products. Evidence: “GDPR compliance”
- **HubSpot CRM — Free trial:** Yes. Last verified 5 September 2026. Source: https://www.hubspot.com/products/content. Evidence: “Start 14-day free trial of HubSpot's content tools”
- **Keap — Free trial:** Yes. Last verified 5 September 2026. Source: https://keap.com/solutions/integrations. Evidence: “14-day free trial. No credit card required.”
- **HubSpot CRM — Price for five users:** $75. Last verified 5 September 2026. Source: https://www.hubspot.com/products/crm. Evidence: “Starter Starts at $15/month per seat*”
- **HubSpot CRM — Price for ten users:** $150. Last verified 5 September 2026. Source: https://www.hubspot.com/products/crm. Evidence: “Starter Starts at $15/month per seat*”
- **HubSpot CRM — Affiliate programme:** Yes. Last verified 5 September 2026. Source: https://www.hubspot.com/products/crm. Evidence: “Affiliate Partner Program”