# HubSpot CRM vs Close for crm software

HubSpot CRM and Close are closely matched for core workflows. Both offer a trial; both support API access, gdpr compliance, sales pipelines, and multiple pipelines. HubSpot CRM has confirmed price for five users of 75, price for ten users of 150, and contact management. Close has confirmed zapier.

## Key decision points

- HubSpot CRM has confirmed price for five users of 75; price for five users is not yet confirmed for Close.
- HubSpot CRM has confirmed price for ten users of 150; price for ten users is not yet confirmed for Close.
- Close has confirmed zapier; zapier is not yet confirmed for HubSpot CRM.
- HubSpot CRM has confirmed contact management; contact management is not yet confirmed for Close.

## Choose HubSpot CRM if…

- Choose HubSpot CRM if confirmed price for five users of 75 matters to you; this detail is not yet confirmed for Close.
- Choose HubSpot CRM if confirmed price for ten users of 150 matters to you; this detail is not yet confirmed for Close.
- Choose HubSpot CRM if confirmed contact management matters to you; this detail is not yet confirmed for Close.

## Choose Close if…

- Choose Close if confirmed zapier matters to you; this detail is not yet confirmed for HubSpot CRM.

## Features

| Feature | HubSpot CRM | Close |
| --- | --- | --- |
| Contact management | Yes (verified 5 September 2026; [source](https://www.hubspot.com/products/crm)) | Not confirmed |
| Sales pipelines | Yes (verified 5 September 2026; [source](https://www.hubspot.com/products/crm)) | Yes (verified 5 September 2026; [source](https://close.com/)) |
| Multiple pipelines | Yes (verified 5 September 2026; [source](https://www.hubspot.com/products/crm)) | Yes (verified 5 September 2026; [source](https://close.com/pricing)) |
| Email sync | Yes (verified 5 September 2026; [source](https://www.hubspot.com/products)) | Yes (verified 5 September 2026; [source](https://close.com/pricing)) |
| Email tracking | Yes (verified 5 September 2026; [source](https://www.hubspot.com/products/crm)) | Yes (verified 5 September 2026; [source](https://close.com/pricing)) |
| Email sequences | Yes (verified 5 September 2026; [source](https://www.hubspot.com/products)) | Not confirmed |
| Calling | Yes (verified 5 September 2026; [source](https://www.hubspot.com/products)) | Yes (verified 5 September 2026; [source](https://close.com/)) |
| SMS | Yes (verified 5 September 2026; [source](https://www.hubspot.com/products)) | Yes (verified 5 September 2026; [source](https://close.com/)) |
| Lead scoring | Yes (verified 5 September 2026; [source](https://www.hubspot.com/products)) | Yes (verified 5 September 2026; [source](https://help.close.com/welcome-to-close-help)) |
| Workflow automation | Yes (verified 5 September 2026; [source](https://www.hubspot.com/products)) | Yes (verified 5 September 2026; [source](https://close.com/)) |
| Forms | Yes (verified 5 September 2026; [source](https://www.hubspot.com/products)) | Yes (verified 5 September 2026; [source](https://close.com/pricing)) |
| Meeting scheduling | Yes (verified 5 September 2026; [source](https://www.hubspot.com/products)) | Yes (verified 5 September 2026; [source](https://close.com/pricing)) |
| Quotes | Yes (verified 5 September 2026; [source](https://www.hubspot.com/products)) | Not confirmed |
| Sales forecasting | Yes (verified 5 September 2026; [source](https://www.hubspot.com/products/crm)) | Yes (verified 5 September 2026; [source](https://close.com/)) |
| Custom fields | Not confirmed | Yes (verified 5 September 2026; [source](https://close.com/pricing)) |
| Custom objects | Yes (verified 5 September 2026; [source](https://www.hubspot.com/products/crm)) | Yes (verified 5 September 2026; [source](https://close.com/pricing)) |
| Team permissions | Yes (verified 5 September 2026; [source](https://www.hubspot.com/products/crm)) | Yes (verified 5 September 2026; [source](https://close.com/pricing)) |
| Marketing automation | Yes (verified 5 September 2026; [source](https://www.hubspot.com/products)) | Yes (verified 5 September 2026; [source](https://close.com/pricing)) |

## Platforms

| Feature | HubSpot CRM | Close |
| --- | --- | --- |
| Mobile apps | Yes (verified 5 September 2026; [source](https://www.hubspot.com/products/crm)) | Yes (verified 5 September 2026; [source](https://close.com/pricing)) |

## Technical

| Feature | HubSpot CRM | Close |
| --- | --- | --- |
| API | Yes (verified 5 September 2026; [source](https://help.hubspot.com/)) | Yes (verified 5 September 2026; [source](https://close.com/)) |
| Webhooks | Not confirmed | Yes (verified 5 September 2026; [source](https://close.com/)) |
| Zapier | Not confirmed | Yes (verified 5 September 2026; [source](https://close.com/pricing)) |

## Security and compliance

| Feature | HubSpot CRM | Close |
| --- | --- | --- |
| GDPR compliance | Yes (verified 5 September 2026; [source](https://www.hubspot.com/products)) | Yes (verified 5 September 2026; [source](https://close.com/)) |

## Pricing

| Feature | HubSpot CRM | Close |
| --- | --- | --- |
| Free trial | Yes (verified 5 September 2026; [source](https://www.hubspot.com/products/content)) | Yes (verified 5 September 2026; [source](https://close.com/pricing)) |
| Price for five users | $75 (verified 5 September 2026; [source](https://www.hubspot.com/products/crm)) | Not confirmed |
| Price for ten users | $150 (verified 5 September 2026; [source](https://www.hubspot.com/products/crm)) | Not confirmed |

## Commercial

| Feature | HubSpot CRM | Close |
| --- | --- | --- |
| Affiliate programme | Yes (verified 5 September 2026; [source](https://www.hubspot.com/products/crm)) | Not confirmed |

## Evidence

- **HubSpot CRM — Contact management:** Yes. Last verified 5 September 2026. Source: https://www.hubspot.com/products/crm. Evidence: “Contact management Create contacts, keep records up to date, log sales activities, and view communication history, all in one place.”
- **HubSpot CRM — Sales pipelines:** Yes. Last verified 5 September 2026. Source: https://www.hubspot.com/products/crm. Evidence: “Pipeline management Visualize your entire sales cycle, assign tasks, and predict future revenue based on how likely deals and clients will close.”
- **Close — Sales pipelines:** Yes. Last verified 5 September 2026. Source: https://close.com/. Evidence: “Lead & pipeline management”
- **HubSpot CRM — Multiple pipelines:** Yes. Last verified 5 September 2026. Source: https://www.hubspot.com/products/crm. Evidence: “Deal pipelines”
- **Close — Multiple pipelines:** Yes. Last verified 5 September 2026. Source: https://close.com/pricing. Evidence: “Pipelines Create multiple opportunity pipelines to track different teams, products, or sales processes.”
- **HubSpot CRM — Email sync:** Yes. Last verified 5 September 2026. Source: https://www.hubspot.com/products. Evidence: “Email Integration Connect your email to trigger email sequences, log responses, and update contact records.”
- **Close — Email sync:** Yes. Last verified 5 September 2026. Source: https://close.com/pricing. Evidence: “Two-way email sync (send/receive)”
- **HubSpot CRM — Email tracking:** Yes. Last verified 5 September 2026. Source: https://www.hubspot.com/products/crm. Evidence: “Email tracking Get notified as soon as prospects open your emails so you can turn them into deals faster with perfectly timed follow-ups.”
- **Close — Email tracking:** Yes. Last verified 5 September 2026. Source: https://close.com/pricing. Evidence: “Email open tracking”
- **HubSpot CRM — Email sequences:** Yes. Last verified 5 September 2026. Source: https://www.hubspot.com/products. Evidence: “Email Integration Connect your email to trigger email sequences, log responses, and update contact records.”
- **HubSpot CRM — Calling:** Yes. Last verified 5 September 2026. Source: https://www.hubspot.com/products. Evidence: “Call Logging App Save time and take better notes by logging calls and details directly into your HubSpot CRM.”
- **Close — Calling:** Yes. Last verified 5 September 2026. Source: https://close.com/. Evidence: “Built-in power dialer”
- **HubSpot CRM — SMS:** Yes. Last verified 5 September 2026. Source: https://www.hubspot.com/products. Evidence: “SMS Marketing Leverage SMS marketing for direct, timely, and personalized customer engagement.”
- **Close — SMS:** Yes. Last verified 5 September 2026. Source: https://close.com/. Evidence: “Email, calls, SMS — one inbox”
- **HubSpot CRM — Lead scoring:** Yes. Last verified 5 September 2026. Source: https://www.hubspot.com/products. Evidence: “Lead Scoring Use AI-driven engagement scoring to identify and prioritize top leads, aiding in closing more deals.”
- **Close — Lead scoring:** Yes. Last verified 5 September 2026. Source: https://help.close.com/welcome-to-close-help. Evidence: “Lead Scoring”
- **HubSpot CRM — Workflow automation:** Yes. Last verified 5 September 2026. Source: https://www.hubspot.com/products. Evidence: “Marketing Automation Software Spend less time on busy work by automating email campaigns, lead scoring, and more.”
- **Close — Workflow automation:** Yes. Last verified 5 September 2026. Source: https://close.com/. Evidence: “Sales automation Workflows that automate and unlock your team”
- **HubSpot CRM — Forms:** Yes. Last verified 5 September 2026. Source: https://www.hubspot.com/products. Evidence: “Free Online Form Builder Fill your CRM with leads from your website using a powerful online form builder.”
- **Close — Forms:** Yes. Last verified 5 September 2026. Source: https://close.com/pricing. Evidence: “Forms Capture website leads with a no-code form builder.”
- **HubSpot CRM — Meeting scheduling:** Yes. Last verified 5 September 2026. Source: https://www.hubspot.com/products. Evidence: “Free Meeting Scheduler App”
- **Close — Meeting scheduling:** Yes. Last verified 5 September 2026. Source: https://close.com/pricing. Evidence: “Meetings + Scheduling”
- **HubSpot CRM — Quotes:** Yes. Last verified 5 September 2026. Source: https://www.hubspot.com/products. Evidence: “Revenue Hub CPQ, billing, and payments software”
- **HubSpot CRM — Sales forecasting:** Yes. Last verified 5 September 2026. Source: https://www.hubspot.com/products/crm. Evidence: “Pipeline management Visualize your entire sales cycle, assign tasks, and predict future revenue based on how likely deals and clients will close.”
- **Close — Sales forecasting:** Yes. Last verified 5 September 2026. Source: https://close.com/. Evidence: “Reporting Pipeline, activity, forecasting”
- **Close — Custom fields:** Yes. Last verified 5 September 2026. Source: https://close.com/pricing. Evidence: “Custom Fields Customize Close to store data unique to your business on Leads, Contacts, and Opportunities.”
- **HubSpot CRM — Custom objects:** Yes. Last verified 5 September 2026. Source: https://www.hubspot.com/products/crm. Evidence: “Enterprise Starts at $75/month per seat Popular features Everything in Professional Custom objects Organize teams Single sign-on Field-level permissions”
- **Close — Custom objects:** Yes. Last verified 5 September 2026. Source: https://close.com/pricing. Evidence: “Custom Objects Create your own unique CRM objects to store and associate with Leads in Close.”
- **HubSpot CRM — Team permissions:** Yes. Last verified 5 September 2026. Source: https://www.hubspot.com/products/crm. Evidence: “User management Control user permissions for CRM records, content, and tools so each user has access to the right assets.”
- **Close — Team permissions:** Yes. Last verified 5 September 2026. Source: https://close.com/pricing. Evidence: “Roles and permissions Control a user's accessibility within Close by assigning them to one of four predefined roles.”
- **HubSpot CRM — Mobile apps:** Yes. Last verified 5 September 2026. Source: https://www.hubspot.com/products/crm. Evidence: “HubSpot mobile app Access your HubSpot CRM on the go and never miss a task, reminder, or notification. Available for iOS and Android.”
- **Close — Mobile apps:** Yes. Last verified 5 September 2026. Source: https://close.com/pricing. Evidence: “Mobile app Manage the CRM, make & receive calls and texts, and review reports on the go. Available for iOS & Android.”
- **HubSpot CRM — API:** Yes. Last verified 5 September 2026. Source: https://help.hubspot.com/. Evidence: “Developer Documentation Read reference documentation for API and CMS development”
- **Close — API:** Yes. Last verified 5 September 2026. Source: https://close.com/. Evidence: “Build on Close REST API, webhooks, and MCP server.”
- **Close — Webhooks:** Yes. Last verified 5 September 2026. Source: https://close.com/. Evidence: “Build on Close REST API, webhooks, and MCP server.”
- **Close — Zapier:** Yes. Last verified 5 September 2026. Source: https://close.com/pricing. Evidence: “Zapier Connect with 2000+ third-party apps through Zapier.”
- **HubSpot CRM — Marketing automation:** Yes. Last verified 5 September 2026. Source: https://www.hubspot.com/products. Evidence: “Marketing Automation Software Spend less time on busy work by automating email campaigns, lead scoring, and more.”
- **Close — Marketing automation:** Yes. Last verified 5 September 2026. Source: https://close.com/pricing. Evidence: “Automated Workflows Automate outreach (SMS, emails, calls)”
- **HubSpot CRM — GDPR compliance:** Yes. Last verified 5 September 2026. Source: https://www.hubspot.com/products. Evidence: “GDPR compliance”
- **Close — GDPR compliance:** Yes. Last verified 5 September 2026. Source: https://close.com/. Evidence: “GDPR”
- **HubSpot CRM — Free trial:** Yes. Last verified 5 September 2026. Source: https://www.hubspot.com/products/content. Evidence: “Start 14-day free trial of HubSpot's content tools”
- **Close — Free trial:** Yes. Last verified 5 September 2026. Source: https://close.com/pricing. Evidence: “Try for free”
- **HubSpot CRM — Price for five users:** $75. Last verified 5 September 2026. Source: https://www.hubspot.com/products/crm. Evidence: “Starter Starts at $15/month per seat*”
- **HubSpot CRM — Price for ten users:** $150. Last verified 5 September 2026. Source: https://www.hubspot.com/products/crm. Evidence: “Starter Starts at $15/month per seat*”
- **HubSpot CRM — Affiliate programme:** Yes. Last verified 5 September 2026. Source: https://www.hubspot.com/products/crm. Evidence: “Affiliate Partner Program”