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Best CRM for small businesses

EngageBay, monday CRM, and Salesmate jointly meet the verified criteria for the top score of 24/24. They form a joint-leading shortlist; the evidence does not identify a single winner.

Ranked products

  1. EngageBay

    EngageBay is in the joint-leading shortlist because:

    • EngageBay supports sales pipelines.
    • EngageBay supports contact management.
    • EngageBay supports company management.
    • EngageBay supports multiple pipelines.

    Score: 24/24 · verified criteria: 4/4

  2. monday CRM

    monday CRM is in the joint-leading shortlist because:

    • monday CRM supports sales pipelines.
    • monday CRM supports contact management.
    • monday CRM supports company management.
    • monday CRM supports multiple pipelines.

    Score: 24/24 · verified criteria: 4/4

  3. Salesmate

    Salesmate is in the joint-leading shortlist because:

    • Salesmate supports sales pipelines.
    • Salesmate supports contact management.
    • Salesmate supports company management.
    • Salesmate supports multiple pipelines.

    Score: 24/24 · verified criteria: 4/4

  4. Capsule CRM

    Capsule CRM shares 4th place because:

    • Capsule CRM supports sales pipelines.
    • Capsule CRM supports contact management.
    • Capsule CRM supports multiple pipelines.

    Score: 21/24 · verified criteria: 3/4

  5. HubSpot CRM

    HubSpot CRM shares 4th place because:

    • HubSpot CRM supports sales pipelines.
    • HubSpot CRM supports contact management.
    • HubSpot CRM supports multiple pipelines.

    Score: 21/24 · verified criteria: 3/4

  6. Zoho CRM

    Zoho CRM shares 4th place because:

    • Zoho CRM supports sales pipelines.
    • Zoho CRM supports contact management.
    • Zoho CRM supports multiple pipelines.

    Score: 21/24 · verified criteria: 3/4

  7. Bigin by Zoho CRM

    Bigin by Zoho CRM ranks 7th because:

    • Bigin by Zoho CRM supports contact management.
    • Bigin by Zoho CRM supports company management.
    • Bigin by Zoho CRM supports multiple pipelines.

    Score: 12/24 · verified criteria: 3/4

Criteria comparison

Products are ranked only from verified, sourced facts. Missing evidence remains unknown and does not count as a negative claim.

Verified criteria used for this ranking
CriterionWeightEngageBaymonday CRMSalesmateCapsule CRMHubSpot CRMZoho CRMBigin by Zoho CRM
Sales pipelines12Yes (+12 points)Source · verified 5 September 2026Yes (+12 points)Source · verified 5 September 2026Yes (+12 points)Source · verified 5 September 2026Yes (+12 points)Source · verified 5 September 2026Yes (+12 points)Source · verified 5 September 2026Yes (+12 points)Source · verified 5 September 2026Not confirmed
Contact management6Yes (+6 points)Source · verified 5 September 2026Yes (+6 points)Source · verified 5 September 2026Yes (+6 points)Source · verified 5 September 2026Yes (+6 points)Source · verified 5 September 2026Yes (+6 points)Source · verified 5 September 2026Yes (+6 points)Source · verified 5 September 2026Yes (+6 points)Source · verified 5 September 2026
Company management3Yes (+3 points)Source · verified 5 September 2026Yes (+3 points)Source · verified 5 September 2026Yes (+3 points)Source · verified 5 September 2026Not confirmedNot confirmedNot confirmedYes (+3 points)Source · verified 5 September 2026
Multiple pipelines3Yes (+3 points)Source · verified 5 September 2026Yes (+3 points)Source · verified 5 September 2026Yes (+3 points)Source · verified 5 September 2026Yes (+3 points)Source · verified 5 September 2026Yes (+3 points)Source · verified 5 September 2026Yes (+3 points)Source · verified 5 September 2026Yes (+3 points)Source · verified 5 September 2026

Method and alternate format

Only products meeting the evidence threshold and coverage-gap rule are ranked. Missing facts earn no points and are not treated as negative claims.

Read the methodology · Read the Markdown version