{
  "schemaVersion": 1,
  "id": "simplybook-me-vs-trafft",
  "products": [
    "simplybook-me",
    "trafft"
  ],
  "conclusion": "SimplyBook.me and Trafft are closely matched for core workflows. Both support multi-location support, deposits, recurring appointments, resource booking, and stripe integration. SimplyBook.me has confirmed individual bookings, team bookings, round-robin scheduling, and gdpr compliance.",
  "decisionPoints": [
    {
      "path": "vertical.individualBookings",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "SimplyBook.me has confirmed individual bookings; individual bookings is not yet confirmed for Trafft."
    },
    {
      "path": "vertical.teamBookings",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "SimplyBook.me has confirmed team bookings; team bookings is not yet confirmed for Trafft."
    },
    {
      "path": "vertical.roundRobinScheduling",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "SimplyBook.me has confirmed round-robin scheduling; round-robin scheduling is not yet confirmed for Trafft."
    },
    {
      "path": "vertical.gdprCompliance",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "SimplyBook.me has confirmed gdpr compliance; gdpr compliance is not yet confirmed for Trafft."
    }
  ],
  "sharedStrengths": [
    {
      "path": "vertical.multiLocationSupport",
      "label": "Multi-location support",
      "importance": 9
    },
    {
      "path": "vertical.deposits",
      "label": "Deposits",
      "importance": 9
    },
    {
      "path": "vertical.recurringAppointments",
      "label": "Recurring appointments",
      "importance": 8
    },
    {
      "path": "vertical.resourceBooking",
      "label": "Resource booking",
      "importance": 8
    },
    {
      "path": "vertical.stripeIntegration",
      "label": "Stripe integration",
      "importance": 8
    }
  ],
  "coverage": {
    "a": 89,
    "b": 58,
    "gap": 31
  },
  "facts": [
    {
      "path": "vertical.individualBookings",
      "label": "Individual bookings",
      "group": "Booking types",
      "importance": 9,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "Accept online bookings",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "trafft": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.teamBookings",
      "label": "Team bookings",
      "group": "Booking types",
      "importance": 9,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "Group Bookings Easily book appointments for multiple clients at once.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "trafft": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.roundRobinScheduling",
      "label": "Round-robin scheduling",
      "group": "Booking types",
      "importance": 9,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-ffa773e8eb589fc0"
        ],
        "evidence": [
          {
            "sourceId": "ingest-ffa773e8eb589fc0",
            "excerpt": "Assign a booking to the next available staff member",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "trafft": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.groupBookings",
      "label": "Group bookings",
      "group": "Booking types",
      "importance": 7,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "Group Bookings Easily book appointments for multiple clients at once.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "trafft": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-af8992700e53e314"
        ],
        "evidence": [
          {
            "sourceId": "ingest-af8992700e53e314",
            "excerpt": "Group Booking Advanced If you need to host sessions for groups, Trafft allows you to define the minimum and maximum available slots for each appointment, ensuring smooth group bookings.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.recurringAppointments",
      "label": "Recurring appointments",
      "group": "Booking types",
      "importance": 8,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "Recurring Bookings Enable clients to schedule repeat appointments",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "trafft": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-af8992700e53e314"
        ],
        "evidence": [
          {
            "sourceId": "ingest-af8992700e53e314",
            "excerpt": "Recurring Appointments Advanced Recurring Appointments feature enables customers to easily book appointments that repeat.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.multiLocationSupport",
      "label": "Multi-location support",
      "group": "Operations",
      "importance": 9,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "Multiple location Manage multiple business locations seamlessly",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "trafft": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-03782debdaae9dae"
        ],
        "evidence": [
          {
            "sourceId": "ingest-03782debdaae9dae",
            "excerpt": "Manage multi-location business If you have more than one business location, you don’t need a different tool for each one. Manage all your locations with Trafft appointment scheduling app and have the entire business organization in one place.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.staffCalendars",
      "label": "Staff calendars",
      "group": "Operations",
      "importance": 8,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "trafft": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.resourceBooking",
      "label": "Resource booking",
      "group": "Operations",
      "importance": 8,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4a43cea267dd5d04"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4a43cea267dd5d04",
            "excerpt": "If you have any limited resources, like rooms, no worries, you can easily set that up too.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "trafft": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-af8992700e53e314"
        ],
        "evidence": [
          {
            "sourceId": "ingest-af8992700e53e314",
            "excerpt": "Resources Advanced Set up resources like rooms, equipment, vehicles, or other limited assets to be shared across employees, services, or locations.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.bufferTimes",
      "label": "Buffer times",
      "group": "Operations",
      "importance": 6,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-bcddbaf10b5c97ec"
        ],
        "evidence": [
          {
            "sourceId": "ingest-bcddbaf10b5c97ec",
            "excerpt": "Set different service duration and buffer times",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "trafft": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.waitingLists",
      "label": "Waiting lists",
      "group": "Operations",
      "importance": 6,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "Waiting list",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "trafft": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.deposits",
      "label": "Deposits",
      "group": "Payments",
      "importance": 9,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "Accept online payments and deposits through PayPal, Stripe, and other providers",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "trafft": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-af8992700e53e314"
        ],
        "evidence": [
          {
            "sourceId": "ingest-af8992700e53e314",
            "excerpt": "Deposit Payment When deposit payments are set, customers will be required to pay a certain amount during the booking, while the remaining balance can be paid on the spot.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.fullPaymentAtBooking",
      "label": "Full payment at booking",
      "group": "Payments",
      "importance": 8,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4a43cea267dd5d04"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4a43cea267dd5d04",
            "excerpt": "Let your clients pay a deposit or full payment in the booking process",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "trafft": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.cancellationFees",
      "label": "Cancellation fees",
      "group": "Payments",
      "importance": 7,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "trafft": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.stripeIntegration",
      "label": "Stripe integration",
      "group": "Payments",
      "importance": 8,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "Accept online payments and deposits through PayPal, Stripe, and other providers",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "trafft": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-af8992700e53e314"
        ],
        "evidence": [
          {
            "sourceId": "ingest-af8992700e53e314",
            "excerpt": "Stripe Advanced By enabling and integrati",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.paypalIntegration",
      "label": "PayPal integration",
      "group": "Payments",
      "importance": 6,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "Accept online payments and deposits through PayPal, Stripe, and other providers",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "trafft": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-af8992700e53e314"
        ],
        "evidence": [
          {
            "sourceId": "ingest-af8992700e53e314",
            "excerpt": "PayPal Advanced Allow your customers to make quick payments with PayPal at the moment of booking with just one click, ensuring a seamless payment experience.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.googleCalendarIntegration",
      "label": "Google Calendar integration",
      "group": "Calendars and meetings",
      "importance": 8,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "Sync the booking page with your Google or Outlook calendar",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "trafft": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-af8992700e53e314"
        ],
        "evidence": [
          {
            "sourceId": "ingest-af8992700e53e314",
            "excerpt": "Google Calendar and Google Meet Advanced Sync your and your employees’ personal and professional events by connecting Google calendars.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.outlookIntegration",
      "label": "Outlook integration",
      "group": "Calendars and meetings",
      "importance": 8,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "Sync the booking page with your Google or Outlook calendar",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "trafft": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-af8992700e53e314"
        ],
        "evidence": [
          {
            "sourceId": "ingest-af8992700e53e314",
            "excerpt": "Outlook Calendar and Microsoft Teams Advanced Sync your and your employees personal and professional events by connecting multiple Outlook calendars.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.iCloudCalendarIntegration",
      "label": "iCloud Calendar integration",
      "group": "Calendars and meetings",
      "importance": 6,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "trafft": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.zoomIntegration",
      "label": "Zoom integration",
      "group": "Calendars and meetings",
      "importance": 7,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4a43cea267dd5d04"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4a43cea267dd5d04",
            "excerpt": "SimplyBook.me integrates with tools like Google Calendar, Zoom, Face",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "trafft": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-af8992700e53e314"
        ],
        "evidence": [
          {
            "sourceId": "ingest-af8992700e53e314",
            "excerpt": "Zoom Integration Advanced When booking an appointment, Trafft automatically generates Zoom meetings for the linked account.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.microsoftTeamsIntegration",
      "label": "Microsoft Teams integration",
      "group": "Calendars and meetings",
      "importance": 7,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4a43cea267dd5d04"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4a43cea267dd5d04",
            "excerpt": "offer video meetings via Microsoft 365/Teams",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "trafft": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-af8992700e53e314"
        ],
        "evidence": [
          {
            "sourceId": "ingest-af8992700e53e314",
            "excerpt": "Outlook Calendar and Microsoft Teams Advanced Sync your and your employees personal and professional events by connecting multiple Outlook calendars. Schedule virtual meetings with ease using MS Teams.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.googleMeetIntegration",
      "label": "Google Meet integration",
      "group": "Calendars and meetings",
      "importance": 7,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4a43cea267dd5d04"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4a43cea267dd5d04",
            "excerpt": "offer video meetings via Microsoft 365/Teams, Google Meet or other",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "trafft": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-af8992700e53e314"
        ],
        "evidence": [
          {
            "sourceId": "ingest-af8992700e53e314",
            "excerpt": "Google Calendar and Google Meet Advanced Sync your and your employees’ personal and professional events by connecting Google calendars. Enable Google Meet if you want to automatically add meeting links to Google Events.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.smsReminders",
      "label": "SMS reminders",
      "group": "Reminders",
      "importance": 8,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "Automated reminders & updates via WhatsApp, SMS & email",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "trafft": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-03782debdaae9dae"
        ],
        "evidence": [
          {
            "sourceId": "ingest-03782debdaae9dae",
            "excerpt": "Send automated email, SMS or WhatsApp reminders to your customers before an appointment and reduce no-shows to a great extent.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.emailReminders",
      "label": "Email reminders",
      "group": "Reminders",
      "importance": 8,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "Automated reminders & updates via WhatsApp, SMS & email",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "trafft": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-03782debdaae9dae"
        ],
        "evidence": [
          {
            "sourceId": "ingest-03782debdaae9dae",
            "excerpt": "Send automated email, SMS or WhatsApp reminders to your customers before an appointment and reduce no-shows to a great extent.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.whatsappReminders",
      "label": "WhatsApp reminders",
      "group": "Reminders",
      "importance": 8,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "Automated reminders & updates via WhatsApp, SMS & email",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "trafft": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-03782debdaae9dae"
        ],
        "evidence": [
          {
            "sourceId": "ingest-03782debdaae9dae",
            "excerpt": "Send automated email, SMS or WhatsApp reminders to your customers before an appointment and reduce no-shows to a great extent.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.customBookingPages",
      "label": "Custom booking pages",
      "group": "Branding",
      "importance": 7,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "trafft": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.customDomain",
      "label": "Custom domain",
      "group": "Branding",
      "importance": 6,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-bcddbaf10b5c97ec"
        ],
        "evidence": [
          {
            "sourceId": "ingest-bcddbaf10b5c97ec",
            "excerpt": "Custom domain + 3 years SSL $119",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "trafft": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-af8992700e53e314"
        ],
        "evidence": [
          {
            "sourceId": "ingest-af8992700e53e314",
            "excerpt": "Custom domain Advanced If you have your own domain, you have the option to host your Trafft booking page on that domain instead of having \"trafft.com\" in the URL.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.removeVendorBranding",
      "label": "Remove vendor branding",
      "group": "Branding",
      "importance": 6,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-bcddbaf10b5c97ec"
        ],
        "evidence": [
          {
            "sourceId": "ingest-bcddbaf10b5c97ec",
            "excerpt": "White label (page footer)",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "trafft": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.intakeForms",
      "label": "Intake forms",
      "group": "Customer management",
      "importance": 7,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "Intake forms",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "trafft": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-af8992700e53e314"
        ],
        "evidence": [
          {
            "sourceId": "ingest-af8992700e53e314",
            "excerpt": "Custom Fields (Intake Forms) Advanced Gather additional information during booking by configuring custom fields (intake forms) for appointments and customers.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.customerDatabase",
      "label": "Customer database",
      "group": "Customer management",
      "importance": 7,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4a43cea267dd5d04"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4a43cea267dd5d04",
            "excerpt": "Client Profiles Create client profiles for all of your new and existing clients",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "trafft": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.packages",
      "label": "Packages",
      "group": "Sales",
      "importance": 6,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "Packages",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "trafft": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-af8992700e53e314"
        ],
        "evidence": [
          {
            "sourceId": "ingest-af8992700e53e314",
            "excerpt": "Packages Combine multiple services into a single offer to boost sales. Set custom pricing, usage limits, and availability.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.memberships",
      "label": "Memberships",
      "group": "Sales",
      "importance": 6,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "Membership",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "trafft": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.giftCards",
      "label": "Gift cards",
      "group": "Sales",
      "importance": 5,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "Coupons & gift cards",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "trafft": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-b411f11bbddea6a3"
        ],
        "evidence": [
          {
            "sourceId": "ingest-b411f11bbddea6a3",
            "excerpt": "Gift Cards",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.coupons",
      "label": "Coupons",
      "group": "Sales",
      "importance": 5,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "Coupons & gift cards",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "trafft": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-af8992700e53e314"
        ],
        "evidence": [
          {
            "sourceId": "ingest-af8992700e53e314",
            "excerpt": "Coupons Offering discounts or free appointments to your customers is hassle-free with Trafft.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "technical.api",
      "label": "API",
      "group": "Technical",
      "importance": 6,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4a43cea267dd5d04"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4a43cea267dd5d04",
            "excerpt": "API The SimplyBook.me API allows developers to integrate a booking system into their developments.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "trafft": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-b411f11bbddea6a3"
        ],
        "evidence": [
          {
            "sourceId": "ingest-b411f11bbddea6a3",
            "excerpt": "API & Webhooks",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "technical.webhooks",
      "label": "Webhooks",
      "group": "Technical",
      "importance": 5,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "trafft": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-b411f11bbddea6a3"
        ],
        "evidence": [
          {
            "sourceId": "ingest-b411f11bbddea6a3",
            "excerpt": "API & Webhooks",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "technical.zapier",
      "label": "Zapier",
      "group": "Technical",
      "importance": 5,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4a43cea267dd5d04"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4a43cea267dd5d04",
            "excerpt": "Zapier Connection Connecting your booking website to hundreds of compatible business apps is easy with the Zapier Connector.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "trafft": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-b411f11bbddea6a3"
        ],
        "evidence": [
          {
            "sourceId": "ingest-b411f11bbddea6a3",
            "excerpt": "Zapier",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.mobileApps",
      "label": "Mobile apps",
      "group": "Technical",
      "importance": 7,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "Admin & Client App",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "trafft": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-03782debdaae9dae"
        ],
        "evidence": [
          {
            "sourceId": "ingest-03782debdaae9dae",
            "excerpt": "Download the Trafft app for your Android or iOS mobile device to oversee bookings and business operations from wherever you are.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.gdprCompliance",
      "label": "GDPR compliance",
      "group": "Compliance",
      "importance": 9,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "GDPR compliant",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "trafft": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.hipaaSupport",
      "label": "HIPAA support",
      "group": "Compliance",
      "importance": 9,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "HIPAA / Enabling",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "trafft": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "pricing.costForOneUser",
      "label": "Price for one user",
      "group": "Pricing",
      "importance": 9,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": 0,
        "status": "verified",
        "sourceIds": [
          "ingest-bcddbaf10b5c97ec"
        ],
        "evidence": [
          {
            "sourceId": "ingest-bcddbaf10b5c97ec",
            "excerpt": "Free £0 per month, billed annually £0 per month, billed monthly Included bookings 50 Custom Features 1 Providers 1",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "trafft": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "pricing.costForFiveUsers",
      "label": "Price for five users",
      "group": "Pricing",
      "importance": 9,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": 12.9,
        "status": "verified",
        "sourceIds": [
          "ingest-bcddbaf10b5c97ec"
        ],
        "evidence": [
          {
            "sourceId": "ingest-bcddbaf10b5c97ec",
            "excerpt": "Basic £10.9 per month, billed annually £12.9 per month, billed monthly Included bookings 100 Custom Features 3 Providers 5",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "trafft": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "pricing.freeTier",
      "label": "Free plan",
      "group": "Pricing",
      "importance": 7,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-bcddbaf10b5c97ec"
        ],
        "evidence": [
          {
            "sourceId": "ingest-bcddbaf10b5c97ec",
            "excerpt": "Free £0 per month, billed annually £0 per month, billed monthly Included bookings 50 Custom Features 1 Providers 1",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "trafft": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-03782debdaae9dae"
        ],
        "evidence": [
          {
            "sourceId": "ingest-03782debdaae9dae",
            "excerpt": "Trafft offers a forever-free plan perfect for solo professionals just getting started.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "pricing.trial",
      "label": "Free trial",
      "group": "Pricing",
      "importance": 5,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-bcddbaf10b5c97ec"
        ],
        "evidence": [
          {
            "sourceId": "ingest-bcddbaf10b5c97ec",
            "excerpt": "Get 14-day free trial includes most features and 50 bookings",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "trafft": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-b411f11bbddea6a3"
        ],
        "evidence": [
          {
            "sourceId": "ingest-b411f11bbddea6a3",
            "excerpt": "Once your 14-day trial ends, you can decide whether to keep using the free plan or unlock more features by upgrading.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "commercial.affiliateProgramme",
      "label": "Affiliate programme",
      "group": "Commercial",
      "importance": 3,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "Affiliate Program Start earning commission",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "trafft": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "commercial.commissionDescription",
      "label": "Affiliate commission",
      "group": "Commercial",
      "importance": 3,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": "Start earning commission",
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "Affiliate Program Start earning commission",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "trafft": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    }
  ],
  "sources": {
    "simplybook-me": [
      {
        "id": "ingest-bcddbaf10b5c97ec",
        "url": "https://simplybook.me/en/pricing",
        "title": "SimplyBook.me Pricing 2026 | Plans, Features & Free Trial",
        "publisher": "SimplyBook.me",
        "kind": "vendor",
        "accessedAt": "2026-09-04"
      },
      {
        "id": "ingest-047ef38c168dc2ef",
        "url": "https://simplybook.me/en/",
        "title": "SimplyBook.me - Free Appointment Booking System",
        "publisher": "SimplyBook.me",
        "kind": "vendor",
        "accessedAt": "2026-09-04"
      },
      {
        "id": "ingest-7a0b7d102b53c214",
        "url": "https://simplybook.me/en/terms-and-conditions",
        "title": "Terms and Conditions - SimplyBook.me booking system",
        "publisher": "SimplyBook.me",
        "kind": "vendor",
        "accessedAt": "2026-09-04"
      },
      {
        "id": "ingest-4a43cea267dd5d04",
        "url": "https://simplybook.me/en/booking-system-features-and-integrations",
        "title": "Online Booking System for Features&Integrations | SimplyBook.me",
        "publisher": "SimplyBook.me",
        "kind": "vendor",
        "accessedAt": "2026-09-04"
      },
      {
        "id": "ingest-ffa773e8eb589fc0",
        "url": "https://simplybook.me/en/get-subscription-plan",
        "title": "Subscription Plan Calculator for SimplyBook.me",
        "publisher": "SimplyBook.me",
        "kind": "vendor",
        "accessedAt": "2026-09-04"
      }
    ],
    "trafft": [
      {
        "id": "ingest-03782debdaae9dae",
        "url": "https://trafft.com/",
        "title": "Trafft - Free Scheduling and Booking Software",
        "publisher": "Trafft",
        "kind": "vendor",
        "accessedAt": "2026-09-04"
      },
      {
        "id": "ingest-b411f11bbddea6a3",
        "url": "https://trafft.com/pricing/",
        "title": "Plans and Pricing | Trafft",
        "publisher": "Trafft",
        "kind": "vendor",
        "accessedAt": "2026-09-04"
      },
      {
        "id": "ingest-af8992700e53e314",
        "url": "https://trafft.com/features/",
        "title": "Fully-featured and easy-to-use booking software | Trafft",
        "publisher": "Trafft",
        "kind": "vendor",
        "accessedAt": "2026-09-04"
      }
    ]
  }
}