{
  "schemaVersion": 1,
  "id": "simplybook-me-vs-lunacal",
  "products": [
    "simplybook-me",
    "lunacal"
  ],
  "conclusion": "SimplyBook.me and Lunacal are closely matched for core workflows. Both support individual bookings, team bookings, round-robin scheduling, multi-location support, and deposits. SimplyBook.me has confirmed hipaa support. Lunacal has confirmed staff calendars. Price for one user is £0 for SimplyBook.me and $9 for Lunacal and Price for five users is 12.9 for SimplyBook.me and 45 for Lunacal.",
  "decisionPoints": [
    {
      "path": "vertical.hipaaSupport",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "SimplyBook.me has confirmed hipaa support; hipaa support is not yet confirmed for Lunacal."
    },
    {
      "path": "pricing.costForOneUser",
      "importance": 9,
      "kind": "value-difference",
      "text": "Price for one user is £0 for SimplyBook.me and $9 for Lunacal."
    },
    {
      "path": "pricing.costForFiveUsers",
      "importance": 9,
      "kind": "value-difference",
      "text": "Price for five users is 12.9 for SimplyBook.me and 45 for Lunacal."
    },
    {
      "path": "vertical.staffCalendars",
      "importance": 8,
      "kind": "evidence-gap",
      "text": "Lunacal has confirmed staff calendars; staff calendars is not yet confirmed for SimplyBook.me."
    }
  ],
  "sharedStrengths": [
    {
      "path": "vertical.individualBookings",
      "label": "Individual bookings",
      "importance": 9
    },
    {
      "path": "vertical.teamBookings",
      "label": "Team bookings",
      "importance": 9
    },
    {
      "path": "vertical.roundRobinScheduling",
      "label": "Round-robin scheduling",
      "importance": 9
    },
    {
      "path": "vertical.multiLocationSupport",
      "label": "Multi-location support",
      "importance": 9
    },
    {
      "path": "vertical.deposits",
      "label": "Deposits",
      "importance": 9
    }
  ],
  "coverage": {
    "a": 89,
    "b": 84,
    "gap": 5
  },
  "facts": [
    {
      "path": "vertical.individualBookings",
      "label": "Individual bookings",
      "group": "Booking types",
      "importance": 9,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "Accept online bookings",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "lunacal": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2774bda18ba1fe95"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2774bda18ba1fe95",
            "excerpt": "1:1 Events",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.teamBookings",
      "label": "Team bookings",
      "group": "Booking types",
      "importance": 9,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "Group Bookings Easily book appointments for multiple clients at once.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "lunacal": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2774bda18ba1fe95"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2774bda18ba1fe95",
            "excerpt": "Teams Scheduling",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.roundRobinScheduling",
      "label": "Round-robin scheduling",
      "group": "Booking types",
      "importance": 9,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-ffa773e8eb589fc0"
        ],
        "evidence": [
          {
            "sourceId": "ingest-ffa773e8eb589fc0",
            "excerpt": "Assign a booking to the next available staff member",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "lunacal": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2774bda18ba1fe95"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2774bda18ba1fe95",
            "excerpt": "Round robin scheduling",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.groupBookings",
      "label": "Group bookings",
      "group": "Booking types",
      "importance": 7,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "Group Bookings Easily book appointments for multiple clients at once.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "lunacal": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2774bda18ba1fe95"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2774bda18ba1fe95",
            "excerpt": "Create Group Sessions (for classes, webinars, etc.)",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.recurringAppointments",
      "label": "Recurring appointments",
      "group": "Booking types",
      "importance": 8,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "Recurring Bookings Enable clients to schedule repeat appointments",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "lunacal": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2774bda18ba1fe95"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2774bda18ba1fe95",
            "excerpt": "Recurring events",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.multiLocationSupport",
      "label": "Multi-location support",
      "group": "Operations",
      "importance": 9,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "Multiple location Manage multiple business locations seamlessly",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "lunacal": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2774bda18ba1fe95"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2774bda18ba1fe95",
            "excerpt": "Manage multiple locations and multiple-services",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.staffCalendars",
      "label": "Staff calendars",
      "group": "Operations",
      "importance": 8,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "lunacal": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2774bda18ba1fe95"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2774bda18ba1fe95",
            "excerpt": "Setup scheduling for team members",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.resourceBooking",
      "label": "Resource booking",
      "group": "Operations",
      "importance": 8,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4a43cea267dd5d04"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4a43cea267dd5d04",
            "excerpt": "If you have any limited resources, like rooms, no worries, you can easily set that up too.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "lunacal": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8887f77f9c8a895a"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8887f77f9c8a895a",
            "excerpt": "room/resource booking",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.bufferTimes",
      "label": "Buffer times",
      "group": "Operations",
      "importance": 6,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-bcddbaf10b5c97ec"
        ],
        "evidence": [
          {
            "sourceId": "ingest-bcddbaf10b5c97ec",
            "excerpt": "Set different service duration and buffer times",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "lunacal": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2774bda18ba1fe95"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2774bda18ba1fe95",
            "excerpt": "Add Buffers",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.waitingLists",
      "label": "Waiting lists",
      "group": "Operations",
      "importance": 6,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "Waiting list",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "lunacal": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-67e0c9313e7b4540"
        ],
        "evidence": [
          {
            "sourceId": "ingest-67e0c9313e7b4540",
            "excerpt": "Use a waitlist by appointment type",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.deposits",
      "label": "Deposits",
      "group": "Payments",
      "importance": 9,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "Accept online payments and deposits through PayPal, Stripe, and other providers",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "lunacal": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-67e0c9313e7b4540"
        ],
        "evidence": [
          {
            "sourceId": "ingest-67e0c9313e7b4540",
            "excerpt": "collect deposits or consultation fees in advance",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.fullPaymentAtBooking",
      "label": "Full payment at booking",
      "group": "Payments",
      "importance": 8,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4a43cea267dd5d04"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4a43cea267dd5d04",
            "excerpt": "Let your clients pay a deposit or full payment in the booking process",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "lunacal": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-67e0c9313e7b4540"
        ],
        "evidence": [
          {
            "sourceId": "ingest-67e0c9313e7b4540",
            "excerpt": "collect payments when a patient books",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.cancellationFees",
      "label": "Cancellation fees",
      "group": "Payments",
      "importance": 7,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "lunacal": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.stripeIntegration",
      "label": "Stripe integration",
      "group": "Payments",
      "importance": 8,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "Accept online payments and deposits through PayPal, Stripe, and other providers",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "lunacal": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2774bda18ba1fe95"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2774bda18ba1fe95",
            "excerpt": "Payments via Stripe, PayPal",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.paypalIntegration",
      "label": "PayPal integration",
      "group": "Payments",
      "importance": 6,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "Accept online payments and deposits through PayPal, Stripe, and other providers",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "lunacal": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2774bda18ba1fe95"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2774bda18ba1fe95",
            "excerpt": "Payments via Stripe, PayPal",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.googleCalendarIntegration",
      "label": "Google Calendar integration",
      "group": "Calendars and meetings",
      "importance": 8,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "Sync the booking page with your Google or Outlook calendar",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "lunacal": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2774bda18ba1fe95"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2774bda18ba1fe95",
            "excerpt": "Connect calendars (Google, Outlook, Apple)",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.outlookIntegration",
      "label": "Outlook integration",
      "group": "Calendars and meetings",
      "importance": 8,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "Sync the booking page with your Google or Outlook calendar",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "lunacal": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2774bda18ba1fe95"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2774bda18ba1fe95",
            "excerpt": "Connect calendars (Google, Outlook, Apple)",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.iCloudCalendarIntegration",
      "label": "iCloud Calendar integration",
      "group": "Calendars and meetings",
      "importance": 6,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "lunacal": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2774bda18ba1fe95"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2774bda18ba1fe95",
            "excerpt": "Connect calendars (Google, Outlook, Apple)",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.zoomIntegration",
      "label": "Zoom integration",
      "group": "Calendars and meetings",
      "importance": 7,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4a43cea267dd5d04"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4a43cea267dd5d04",
            "excerpt": "SimplyBook.me integrates with tools like Google Calendar, Zoom, Face",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "lunacal": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2774bda18ba1fe95"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2774bda18ba1fe95",
            "excerpt": "Video conferencing tools (Google Meet, Microsoft Teams, Zoom, Any custom link)",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.microsoftTeamsIntegration",
      "label": "Microsoft Teams integration",
      "group": "Calendars and meetings",
      "importance": 7,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4a43cea267dd5d04"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4a43cea267dd5d04",
            "excerpt": "offer video meetings via Microsoft 365/Teams",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "lunacal": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2774bda18ba1fe95"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2774bda18ba1fe95",
            "excerpt": "Video conferencing tools (Google Meet, Microsoft Teams, Zoom, Any custom link)",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.googleMeetIntegration",
      "label": "Google Meet integration",
      "group": "Calendars and meetings",
      "importance": 7,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4a43cea267dd5d04"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4a43cea267dd5d04",
            "excerpt": "offer video meetings via Microsoft 365/Teams, Google Meet or other",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "lunacal": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2774bda18ba1fe95"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2774bda18ba1fe95",
            "excerpt": "Video conferencing tools (Google Meet, Microsoft Teams, Zoom, Any custom link)",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.smsReminders",
      "label": "SMS reminders",
      "group": "Reminders",
      "importance": 8,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "Automated reminders & updates via WhatsApp, SMS & email",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "lunacal": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2774bda18ba1fe95"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2774bda18ba1fe95",
            "excerpt": "Text / Email Reminders",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.emailReminders",
      "label": "Email reminders",
      "group": "Reminders",
      "importance": 8,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "Automated reminders & updates via WhatsApp, SMS & email",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "lunacal": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2774bda18ba1fe95"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2774bda18ba1fe95",
            "excerpt": "Text / Email Reminders",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.whatsappReminders",
      "label": "WhatsApp reminders",
      "group": "Reminders",
      "importance": 8,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "Automated reminders & updates via WhatsApp, SMS & email",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "lunacal": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8887f77f9c8a895a"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8887f77f9c8a895a",
            "excerpt": "Send SMS/email/WhatsApp reminders",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.customBookingPages",
      "label": "Custom booking pages",
      "group": "Branding",
      "importance": 7,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "lunacal": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2774bda18ba1fe95"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2774bda18ba1fe95",
            "excerpt": "Customize your booking page",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.customDomain",
      "label": "Custom domain",
      "group": "Branding",
      "importance": 6,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-bcddbaf10b5c97ec"
        ],
        "evidence": [
          {
            "sourceId": "ingest-bcddbaf10b5c97ec",
            "excerpt": "Custom domain + 3 years SSL $119",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "lunacal": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2774bda18ba1fe95"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2774bda18ba1fe95",
            "excerpt": "Use your own domain for booking pages",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.removeVendorBranding",
      "label": "Remove vendor branding",
      "group": "Branding",
      "importance": 6,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-bcddbaf10b5c97ec"
        ],
        "evidence": [
          {
            "sourceId": "ingest-bcddbaf10b5c97ec",
            "excerpt": "White label (page footer)",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "lunacal": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2774bda18ba1fe95"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2774bda18ba1fe95",
            "excerpt": "Remove 'Powered by Lunacal'",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.intakeForms",
      "label": "Intake forms",
      "group": "Customer management",
      "importance": 7,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "Intake forms",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "lunacal": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2774bda18ba1fe95"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2774bda18ba1fe95",
            "excerpt": "Custom intake form (phone, email, dropdowns, attachments, consent box, etc.)",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.customerDatabase",
      "label": "Customer database",
      "group": "Customer management",
      "importance": 7,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4a43cea267dd5d04"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4a43cea267dd5d04",
            "excerpt": "Client Profiles Create client profiles for all of your new and existing clients",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "lunacal": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.packages",
      "label": "Packages",
      "group": "Sales",
      "importance": 6,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "Packages",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "lunacal": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2774bda18ba1fe95"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2774bda18ba1fe95",
            "excerpt": "Offer multi-session packages (including payment)",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.memberships",
      "label": "Memberships",
      "group": "Sales",
      "importance": 6,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "Membership",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "lunacal": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.giftCards",
      "label": "Gift cards",
      "group": "Sales",
      "importance": 5,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "Coupons & gift cards",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "lunacal": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.coupons",
      "label": "Coupons",
      "group": "Sales",
      "importance": 5,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "Coupons & gift cards",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "lunacal": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2774bda18ba1fe95"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2774bda18ba1fe95",
            "excerpt": "Create coupons and discounts",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "technical.api",
      "label": "API",
      "group": "Technical",
      "importance": 6,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4a43cea267dd5d04"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4a43cea267dd5d04",
            "excerpt": "API The SimplyBook.me API allows developers to integrate a booking system into their developments.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "lunacal": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "technical.webhooks",
      "label": "Webhooks",
      "group": "Technical",
      "importance": 5,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "lunacal": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2774bda18ba1fe95"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2774bda18ba1fe95",
            "excerpt": "Webhooks",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "technical.zapier",
      "label": "Zapier",
      "group": "Technical",
      "importance": 5,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4a43cea267dd5d04"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4a43cea267dd5d04",
            "excerpt": "Zapier Connection Connecting your booking website to hundreds of compatible business apps is easy with the Zapier Connector.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "lunacal": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2774bda18ba1fe95"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2774bda18ba1fe95",
            "excerpt": "Zapier",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.mobileApps",
      "label": "Mobile apps",
      "group": "Technical",
      "importance": 7,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "Admin & Client App",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "lunacal": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-67af85d45fd405f5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-67af85d45fd405f5",
            "excerpt": "mobile applications",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.gdprCompliance",
      "label": "GDPR compliance",
      "group": "Compliance",
      "importance": 9,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "GDPR compliant",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "lunacal": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2774bda18ba1fe95"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2774bda18ba1fe95",
            "excerpt": "GDPR compliant",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.hipaaSupport",
      "label": "HIPAA support",
      "group": "Compliance",
      "importance": 9,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "HIPAA / Enabling",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "lunacal": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "pricing.costForOneUser",
      "label": "Price for one user",
      "group": "Pricing",
      "importance": 9,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": 0,
        "status": "verified",
        "sourceIds": [
          "ingest-bcddbaf10b5c97ec"
        ],
        "evidence": [
          {
            "sourceId": "ingest-bcddbaf10b5c97ec",
            "excerpt": "Free £0 per month, billed annually £0 per month, billed monthly Included bookings 50 Custom Features 1 Providers 1",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "lunacal": {
        "value": 9,
        "status": "verified",
        "sourceIds": [
          "ingest-2774bda18ba1fe95"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2774bda18ba1fe95",
            "excerpt": "Standard $ 9 /user/month",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "pricing.costForFiveUsers",
      "label": "Price for five users",
      "group": "Pricing",
      "importance": 9,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": 12.9,
        "status": "verified",
        "sourceIds": [
          "ingest-bcddbaf10b5c97ec"
        ],
        "evidence": [
          {
            "sourceId": "ingest-bcddbaf10b5c97ec",
            "excerpt": "Basic £10.9 per month, billed annually £12.9 per month, billed monthly Included bookings 100 Custom Features 3 Providers 5",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "lunacal": {
        "value": 45,
        "status": "verified",
        "sourceIds": [
          "ingest-2774bda18ba1fe95"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2774bda18ba1fe95",
            "excerpt": "Standard $ 9 /user/month",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "pricing.freeTier",
      "label": "Free plan",
      "group": "Pricing",
      "importance": 7,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-bcddbaf10b5c97ec"
        ],
        "evidence": [
          {
            "sourceId": "ingest-bcddbaf10b5c97ec",
            "excerpt": "Free £0 per month, billed annually £0 per month, billed monthly Included bookings 50 Custom Features 1 Providers 1",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "lunacal": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "pricing.trial",
      "label": "Free trial",
      "group": "Pricing",
      "importance": 5,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-bcddbaf10b5c97ec"
        ],
        "evidence": [
          {
            "sourceId": "ingest-bcddbaf10b5c97ec",
            "excerpt": "Get 14-day free trial includes most features and 50 bookings",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "lunacal": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2774bda18ba1fe95"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2774bda18ba1fe95",
            "excerpt": "Start 7-Day Free Trial",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "commercial.affiliateProgramme",
      "label": "Affiliate programme",
      "group": "Commercial",
      "importance": 3,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "Affiliate Program Start earning commission",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "lunacal": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-17a9fdd8c7f06282"
        ],
        "evidence": [
          {
            "sourceId": "ingest-17a9fdd8c7f06282",
            "excerpt": "Affiliate",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "commercial.commissionDescription",
      "label": "Affiliate commission",
      "group": "Commercial",
      "importance": 3,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": "Start earning commission",
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "Affiliate Program Start earning commission",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "lunacal": {
        "value": "0% Booking Commission",
        "status": "verified",
        "sourceIds": [
          "ingest-17a9fdd8c7f06282"
        ],
        "evidence": [
          {
            "sourceId": "ingest-17a9fdd8c7f06282",
            "excerpt": "0% Booking Commission Lunacal does not charge any commission on your bookings. You keep 100%.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    }
  ],
  "sources": {
    "simplybook-me": [
      {
        "id": "ingest-bcddbaf10b5c97ec",
        "url": "https://simplybook.me/en/pricing",
        "title": "SimplyBook.me Pricing 2026 | Plans, Features & Free Trial",
        "publisher": "SimplyBook.me",
        "kind": "vendor",
        "accessedAt": "2026-09-04"
      },
      {
        "id": "ingest-047ef38c168dc2ef",
        "url": "https://simplybook.me/en/",
        "title": "SimplyBook.me - Free Appointment Booking System",
        "publisher": "SimplyBook.me",
        "kind": "vendor",
        "accessedAt": "2026-09-04"
      },
      {
        "id": "ingest-7a0b7d102b53c214",
        "url": "https://simplybook.me/en/terms-and-conditions",
        "title": "Terms and Conditions - SimplyBook.me booking system",
        "publisher": "SimplyBook.me",
        "kind": "vendor",
        "accessedAt": "2026-09-04"
      },
      {
        "id": "ingest-4a43cea267dd5d04",
        "url": "https://simplybook.me/en/booking-system-features-and-integrations",
        "title": "Online Booking System for Features&Integrations | SimplyBook.me",
        "publisher": "SimplyBook.me",
        "kind": "vendor",
        "accessedAt": "2026-09-04"
      },
      {
        "id": "ingest-ffa773e8eb589fc0",
        "url": "https://simplybook.me/en/get-subscription-plan",
        "title": "Subscription Plan Calculator for SimplyBook.me",
        "publisher": "SimplyBook.me",
        "kind": "vendor",
        "accessedAt": "2026-09-04"
      }
    ],
    "lunacal": [
      {
        "id": "ingest-2774bda18ba1fe95",
        "url": "https://lunacal.ai/pricing",
        "title": "Lunacal Pricing - Affordable Scheduling Software Plans",
        "publisher": "Lunacal",
        "kind": "vendor",
        "accessedAt": "2026-09-04"
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