{
  "schemaVersion": 1,
  "id": "simplybook-me-vs-amelia",
  "products": [
    "simplybook-me",
    "amelia"
  ],
  "conclusion": "SimplyBook.me and Amelia are closely matched for core workflows. Both support multi-location support, deposits, gdpr compliance, recurring appointments, and resource booking. SimplyBook.me has confirmed individual bookings, team bookings, round-robin scheduling, and hipaa support.",
  "decisionPoints": [
    {
      "path": "vertical.individualBookings",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "SimplyBook.me has confirmed individual bookings; individual bookings is not yet confirmed for Amelia."
    },
    {
      "path": "vertical.teamBookings",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "SimplyBook.me has confirmed team bookings; team bookings is not yet confirmed for Amelia."
    },
    {
      "path": "vertical.roundRobinScheduling",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "SimplyBook.me has confirmed round-robin scheduling; round-robin scheduling is not yet confirmed for Amelia."
    },
    {
      "path": "vertical.hipaaSupport",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "SimplyBook.me has confirmed hipaa support; hipaa support is not yet confirmed for Amelia."
    }
  ],
  "sharedStrengths": [
    {
      "path": "vertical.multiLocationSupport",
      "label": "Multi-location support",
      "importance": 9
    },
    {
      "path": "vertical.deposits",
      "label": "Deposits",
      "importance": 9
    },
    {
      "path": "vertical.gdprCompliance",
      "label": "GDPR compliance",
      "importance": 9
    },
    {
      "path": "vertical.recurringAppointments",
      "label": "Recurring appointments",
      "importance": 8
    },
    {
      "path": "vertical.resourceBooking",
      "label": "Resource booking",
      "importance": 8
    }
  ],
  "coverage": {
    "a": 89,
    "b": 62,
    "gap": 27
  },
  "facts": [
    {
      "path": "vertical.individualBookings",
      "label": "Individual bookings",
      "group": "Booking types",
      "importance": 9,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "Accept online bookings",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "amelia": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.teamBookings",
      "label": "Team bookings",
      "group": "Booking types",
      "importance": 9,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "Group Bookings Easily book appointments for multiple clients at once.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "amelia": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.roundRobinScheduling",
      "label": "Round-robin scheduling",
      "group": "Booking types",
      "importance": 9,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-ffa773e8eb589fc0"
        ],
        "evidence": [
          {
            "sourceId": "ingest-ffa773e8eb589fc0",
            "excerpt": "Assign a booking to the next available staff member",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "amelia": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.groupBookings",
      "label": "Group bookings",
      "group": "Booking types",
      "importance": 7,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "Group Bookings Easily book appointments for multiple clients at once.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "amelia": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-f63bed622e9f67c5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-f63bed622e9f67c5",
            "excerpt": "Group Bookings Appointments do not always have to be individual - Amelia supports group bookings as well (e.g., for group excursions). Each service can have minimum and maximum capacity.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.recurringAppointments",
      "label": "Recurring appointments",
      "group": "Booking types",
      "importance": 8,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "Recurring Bookings Enable clients to schedule repeat appointments",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "amelia": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-f63bed622e9f67c5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-f63bed622e9f67c5",
            "excerpt": "Recurring Appointments Make your customers return by letting them schedule recurring appointments with the Amelia WordPress appointment and event plugin. The recurrence can happen daily, weekly, monthly or yearly.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.multiLocationSupport",
      "label": "Multi-location support",
      "group": "Operations",
      "importance": 9,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "Multiple location Manage multiple business locations seamlessly",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "amelia": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-f63bed622e9f67c5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-f63bed622e9f67c5",
            "excerpt": "Manage multiple locations If you have several business locations, you can efficiently manage this with Amelia, storing contact data, address, and geolocation.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.staffCalendars",
      "label": "Staff calendars",
      "group": "Operations",
      "importance": 8,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "amelia": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0bc3c544ef7a933f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0bc3c544ef7a933f",
            "excerpt": "Employee scheduling & calendar sync Assign services to specific staff, set individual hours and days off, and let clients pick their provider. Each employee has their own calendar and Google , Outlook , and Apple Calendar sync.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.resourceBooking",
      "label": "Resource booking",
      "group": "Operations",
      "importance": 8,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4a43cea267dd5d04"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4a43cea267dd5d04",
            "excerpt": "If you have any limited resources, like rooms, no worries, you can easily set that up too.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "amelia": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-f63bed622e9f67c5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-f63bed622e9f67c5",
            "excerpt": "Resources Share resources such as rooms, equipment, cars, chairs, and more among employees efficiently. The Amelia WordPress appointments and events plugin displays available time slots according to resource availability. Once all resources are booked, no further time slots will be available.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.bufferTimes",
      "label": "Buffer times",
      "group": "Operations",
      "importance": 6,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-bcddbaf10b5c97ec"
        ],
        "evidence": [
          {
            "sourceId": "ingest-bcddbaf10b5c97ec",
            "excerpt": "Set different service duration and buffer times",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "amelia": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0bc3c544ef7a933f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0bc3c544ef7a933f",
            "excerpt": "Buffer time before & after Need 15 minutes to prep or clean up between clients? Amelia’s buffer time feature allows you to set the time you need before or after the appointment, and this time slot will be unavailable for booking in the booking calendar.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.waitingLists",
      "label": "Waiting lists",
      "group": "Operations",
      "importance": 6,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "Waiting list",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "amelia": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-f63bed622e9f67c5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-f63bed622e9f67c5",
            "excerpt": "Waiting List Allow customers to join a waiting list and hold their spot until openings become available.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.deposits",
      "label": "Deposits",
      "group": "Payments",
      "importance": 9,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "Accept online payments and deposits through PayPal, Stripe, and other providers",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "amelia": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-f63bed622e9f67c5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-f63bed622e9f67c5",
            "excerpt": "Deposit Payments When deposit payments are set, customers will be required to pay a certain amount during the booking, while the remaining balance can be paid on the spot or through a personalized payment link sent via email or within their customer panel.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.fullPaymentAtBooking",
      "label": "Full payment at booking",
      "group": "Payments",
      "importance": 8,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4a43cea267dd5d04"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4a43cea267dd5d04",
            "excerpt": "Let your clients pay a deposit or full payment in the booking process",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "amelia": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.cancellationFees",
      "label": "Cancellation fees",
      "group": "Payments",
      "importance": 7,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "amelia": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.stripeIntegration",
      "label": "Stripe integration",
      "group": "Payments",
      "importance": 8,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "Accept online payments and deposits through PayPal, Stripe, and other providers",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "amelia": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-f63bed622e9f67c5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-f63bed622e9f67c5",
            "excerpt": "Online Payments With online payment integrations like PayPal, Mollie, RazorPay, Stripe, WooCommerce, Square, Barion, and more, your customers can enjoy secure and convenient payment options while shopping online.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.paypalIntegration",
      "label": "PayPal integration",
      "group": "Payments",
      "importance": 6,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "Accept online payments and deposits through PayPal, Stripe, and other providers",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "amelia": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-f63bed622e9f67c5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-f63bed622e9f67c5",
            "excerpt": "Online Payments With online payment integrations like PayPal, Mollie, RazorPay, Stripe, WooCommerce, Square, Barion, and more, your customers can enjoy secure and convenient payment options while shopping online.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.googleCalendarIntegration",
      "label": "Google Calendar integration",
      "group": "Calendars and meetings",
      "importance": 8,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "Sync the booking page with your Google or Outlook calendar",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "amelia": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-f63bed622e9f67c5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-f63bed622e9f67c5",
            "excerpt": "Google Calendar Synchronization Google Calendar is a time-management and scheduling calendar service developed by Google. It allows users to create and edit events.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.outlookIntegration",
      "label": "Outlook integration",
      "group": "Calendars and meetings",
      "importance": 8,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "Sync the booking page with your Google or Outlook calendar",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "amelia": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-f63bed622e9f67c5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-f63bed622e9f67c5",
            "excerpt": "Outlook Calendar Synchronisation Employees can connect their Outlook calendar to sync Amelia appointments and events with availability from their calendar.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.iCloudCalendarIntegration",
      "label": "iCloud Calendar integration",
      "group": "Calendars and meetings",
      "importance": 6,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "amelia": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.zoomIntegration",
      "label": "Zoom integration",
      "group": "Calendars and meetings",
      "importance": 7,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4a43cea267dd5d04"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4a43cea267dd5d04",
            "excerpt": "SimplyBook.me integrates with tools like Google Calendar, Zoom, Face",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "amelia": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-f63bed622e9f67c5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-f63bed622e9f67c5",
            "excerpt": "Native Zoom integration In a few clicks, you can connect your Zoom account with Amelia. Now your customers can book online appointments and events, and get a link to access them in the notification.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.microsoftTeamsIntegration",
      "label": "Microsoft Teams integration",
      "group": "Calendars and meetings",
      "importance": 7,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4a43cea267dd5d04"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4a43cea267dd5d04",
            "excerpt": "offer video meetings via Microsoft 365/Teams",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "amelia": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-173e94d0acd92c5f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-173e94d0acd92c5f",
            "excerpt": "Microsoft Teams Integration",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.googleMeetIntegration",
      "label": "Google Meet integration",
      "group": "Calendars and meetings",
      "importance": 7,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4a43cea267dd5d04"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4a43cea267dd5d04",
            "excerpt": "offer video meetings via Microsoft 365/Teams, Google Meet or other",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "amelia": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-f63bed622e9f67c5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-f63bed622e9f67c5",
            "excerpt": "Google Meet integration Let your customers schedule online virtual meetings and book online events while getting instant confirmation and access links in the notifications for Google meet.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.smsReminders",
      "label": "SMS reminders",
      "group": "Reminders",
      "importance": 8,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "Automated reminders & updates via WhatsApp, SMS & email",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "amelia": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0bc3c544ef7a933f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0bc3c544ef7a933f",
            "excerpt": "Automated SMS, email, & WhatsApp notifications Keep your customers updated about upcoming events and appointments with scheduled automatic SMS, WhatsApp and Email confirmations, follow-ups, and reminders, and reduce no-shows to a great extent.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.emailReminders",
      "label": "Email reminders",
      "group": "Reminders",
      "importance": 8,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "Automated reminders & updates via WhatsApp, SMS & email",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "amelia": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0bc3c544ef7a933f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0bc3c544ef7a933f",
            "excerpt": "Automated SMS, email, & WhatsApp notifications Keep your customers updated about upcoming events and appointments with scheduled automatic SMS, WhatsApp and Email confirmations, follow-ups, and reminders, and reduce no-shows to a great extent.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.whatsappReminders",
      "label": "WhatsApp reminders",
      "group": "Reminders",
      "importance": 8,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "Automated reminders & updates via WhatsApp, SMS & email",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "amelia": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0bc3c544ef7a933f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0bc3c544ef7a933f",
            "excerpt": "Automated SMS, email, & WhatsApp notifications Keep your customers updated about upcoming events and appointments with scheduled automatic SMS, WhatsApp and Email confirmations, follow-ups, and reminders, and reduce no-shows to a great extent.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.customBookingPages",
      "label": "Custom booking pages",
      "group": "Branding",
      "importance": 7,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "amelia": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.customDomain",
      "label": "Custom domain",
      "group": "Branding",
      "importance": 6,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-bcddbaf10b5c97ec"
        ],
        "evidence": [
          {
            "sourceId": "ingest-bcddbaf10b5c97ec",
            "excerpt": "Custom domain + 3 years SSL $119",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "amelia": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.removeVendorBranding",
      "label": "Remove vendor branding",
      "group": "Branding",
      "importance": 6,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-bcddbaf10b5c97ec"
        ],
        "evidence": [
          {
            "sourceId": "ingest-bcddbaf10b5c97ec",
            "excerpt": "White label (page footer)",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "amelia": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.intakeForms",
      "label": "Intake forms",
      "group": "Customer management",
      "importance": 7,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "Intake forms",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "amelia": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0bc3c544ef7a933f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0bc3c544ef7a933f",
            "excerpt": "Custom intake forms Use custom fields to create intake forms and ask your customers questions you need to have answered before the appointment. Collect health history, preferences, or special requests right in the booking flow.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.customerDatabase",
      "label": "Customer database",
      "group": "Customer management",
      "importance": 7,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4a43cea267dd5d04"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4a43cea267dd5d04",
            "excerpt": "Client Profiles Create client profiles for all of your new and existing clients",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "amelia": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-f63bed622e9f67c5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-f63bed622e9f67c5",
            "excerpt": "Customer Management Easily view and manage customer profiles, booking history, and contact information in one centralized dashboard.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.packages",
      "label": "Packages",
      "group": "Sales",
      "importance": 6,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "Packages",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "amelia": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-f63bed622e9f67c5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-f63bed622e9f67c5",
            "excerpt": "Packages of Services Encourage your customers to buy more by bundling single or multiple services in a package of appointments. Set the price for the whole package so your customers can have a discount when purchasing the package of services.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.memberships",
      "label": "Memberships",
      "group": "Sales",
      "importance": 6,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "Membership",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "amelia": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.giftCards",
      "label": "Gift cards",
      "group": "Sales",
      "importance": 5,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "Coupons & gift cards",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "amelia": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.coupons",
      "label": "Coupons",
      "group": "Sales",
      "importance": 5,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "Coupons & gift cards",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "amelia": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-f63bed622e9f67c5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-f63bed622e9f67c5",
            "excerpt": "Discount Coupons Create and track usage of discount coupons - for all or some specific services, with a particular usage limit, a fixed amount discount or percentage.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "technical.api",
      "label": "API",
      "group": "Technical",
      "importance": 6,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4a43cea267dd5d04"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4a43cea267dd5d04",
            "excerpt": "API The SimplyBook.me API allows developers to integrate a booking system into their developments.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "amelia": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-f63bed622e9f67c5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-f63bed622e9f67c5",
            "excerpt": "REST APIs management Unlock the potential of our REST APIs with a developer license, empowering you to extend integrations and customize the booking process to your unique needs.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "technical.webhooks",
      "label": "Webhooks",
      "group": "Technical",
      "importance": 5,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "amelia": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-f63bed622e9f67c5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-f63bed622e9f67c5",
            "excerpt": "Web Hooks Connect Amelia with third party applications and send appointments and events data after each booking, canceling and/or rescheduling action.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "technical.zapier",
      "label": "Zapier",
      "group": "Technical",
      "importance": 5,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4a43cea267dd5d04"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4a43cea267dd5d04",
            "excerpt": "Zapier Connection Connecting your booking website to hundreds of compatible business apps is easy with the Zapier Connector.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "amelia": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.mobileApps",
      "label": "Mobile apps",
      "group": "Technical",
      "importance": 7,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "Admin & Client App",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "amelia": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-173e94d0acd92c5f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-173e94d0acd92c5f",
            "excerpt": "Mobile App NEW",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.gdprCompliance",
      "label": "GDPR compliance",
      "group": "Compliance",
      "importance": 9,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "GDPR compliant",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "amelia": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-f63bed622e9f67c5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-f63bed622e9f67c5",
            "excerpt": "GDPR compliance Amelia does not store any customers’ data in compliance with GDPR. In Amelia Customer Panel, your customers can access, manage, and delete their personal data at any point in time.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.hipaaSupport",
      "label": "HIPAA support",
      "group": "Compliance",
      "importance": 9,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "HIPAA / Enabling",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "amelia": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "pricing.costForOneUser",
      "label": "Price for one user",
      "group": "Pricing",
      "importance": 9,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": 0,
        "status": "verified",
        "sourceIds": [
          "ingest-bcddbaf10b5c97ec"
        ],
        "evidence": [
          {
            "sourceId": "ingest-bcddbaf10b5c97ec",
            "excerpt": "Free £0 per month, billed annually £0 per month, billed monthly Included bookings 50 Custom Features 1 Providers 1",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "amelia": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "pricing.costForFiveUsers",
      "label": "Price for five users",
      "group": "Pricing",
      "importance": 9,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": 12.9,
        "status": "verified",
        "sourceIds": [
          "ingest-bcddbaf10b5c97ec"
        ],
        "evidence": [
          {
            "sourceId": "ingest-bcddbaf10b5c97ec",
            "excerpt": "Basic £10.9 per month, billed annually £12.9 per month, billed monthly Included bookings 100 Custom Features 3 Providers 5",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "amelia": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "pricing.freeTier",
      "label": "Free plan",
      "group": "Pricing",
      "importance": 7,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-bcddbaf10b5c97ec"
        ],
        "evidence": [
          {
            "sourceId": "ingest-bcddbaf10b5c97ec",
            "excerpt": "Free £0 per month, billed annually £0 per month, billed monthly Included bookings 50 Custom Features 1 Providers 1",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "amelia": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-173e94d0acd92c5f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-173e94d0acd92c5f",
            "excerpt": "Amelia also offers a free limited version that works perfectly for individuals or small businesses that need an appointment booking solution.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "pricing.trial",
      "label": "Free trial",
      "group": "Pricing",
      "importance": 5,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-bcddbaf10b5c97ec"
        ],
        "evidence": [
          {
            "sourceId": "ingest-bcddbaf10b5c97ec",
            "excerpt": "Get 14-day free trial includes most features and 50 bookings",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "amelia": {
        "value": false,
        "status": "verified",
        "sourceIds": [
          "ingest-173e94d0acd92c5f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-173e94d0acd92c5f",
            "excerpt": "We do not provide any free trials, but we do have a 15-day money-back guarantee for new subscriptions.",
            "supports": "negative"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "commercial.affiliateProgramme",
      "label": "Affiliate programme",
      "group": "Commercial",
      "importance": 3,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "Affiliate Program Start earning commission",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "amelia": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "commercial.commissionDescription",
      "label": "Affiliate commission",
      "group": "Commercial",
      "importance": 3,
      "includeInCoverage": true,
      "simplybook-me": {
        "value": "Start earning commission",
        "status": "verified",
        "sourceIds": [
          "ingest-047ef38c168dc2ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-047ef38c168dc2ef",
            "excerpt": "Affiliate Program Start earning commission",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "amelia": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    }
  ],
  "sources": {
    "simplybook-me": [
      {
        "id": "ingest-bcddbaf10b5c97ec",
        "url": "https://simplybook.me/en/pricing",
        "title": "SimplyBook.me Pricing 2026 | Plans, Features & Free Trial",
        "publisher": "SimplyBook.me",
        "kind": "vendor",
        "accessedAt": "2026-09-04"
      },
      {
        "id": "ingest-047ef38c168dc2ef",
        "url": "https://simplybook.me/en/",
        "title": "SimplyBook.me - Free Appointment Booking System",
        "publisher": "SimplyBook.me",
        "kind": "vendor",
        "accessedAt": "2026-09-04"
      },
      {
        "id": "ingest-7a0b7d102b53c214",
        "url": "https://simplybook.me/en/terms-and-conditions",
        "title": "Terms and Conditions - SimplyBook.me booking system",
        "publisher": "SimplyBook.me",
        "kind": "vendor",
        "accessedAt": "2026-09-04"
      },
      {
        "id": "ingest-4a43cea267dd5d04",
        "url": "https://simplybook.me/en/booking-system-features-and-integrations",
        "title": "Online Booking System for Features&Integrations | SimplyBook.me",
        "publisher": "SimplyBook.me",
        "kind": "vendor",
        "accessedAt": "2026-09-04"
      },
      {
        "id": "ingest-ffa773e8eb589fc0",
        "url": "https://simplybook.me/en/get-subscription-plan",
        "title": "Subscription Plan Calculator for SimplyBook.me",
        "publisher": "SimplyBook.me",
        "kind": "vendor",
        "accessedAt": "2026-09-04"
      }
    ],
    "amelia": [
      {
        "id": "ingest-173e94d0acd92c5f",
        "url": "https://wpamelia.com/pricing/",
        "title": "Pricing - Amelia WordPress Booking Plugin",
        "publisher": "Amelia",
        "kind": "vendor",
        "accessedAt": "2026-09-04"
      },
      {
        "id": "ingest-f63bed622e9f67c5",
        "url": "https://wpamelia.com/features/",
        "title": "Amelia Booking Plugin Features: Elevate Your Booking Process",
        "publisher": "Amelia",
        "kind": "vendor",
        "accessedAt": "2026-09-04"
      },
      {
        "id": "ingest-0bc3c544ef7a933f",
        "url": "https://wpamelia.com/wordpress-appointment-booking/",
        "title": "WordPress Appointment Booking Plugin | Amelia",
        "publisher": "Amelia",
        "kind": "vendor",
        "accessedAt": "2026-09-04"
      }
    ]
  }
}