{
  "schemaVersion": 1,
  "id": "totalav-vs-avg",
  "products": [
    "totalav",
    "avg"
  ],
  "conclusion": "TotalAV and AVG are closely matched for core workflows. Both support windows protection, macos protection, android protection, ios protection, and ransomware protection. AVG has confirmed free version, free trial, and renewal price of 89.99. First-year price is £99 for TotalAV and £41.49 for AVG.",
  "decisionPoints": [
    {
      "path": "pricing.freeTier",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "AVG has confirmed free version; free version is not yet confirmed for TotalAV."
    },
    {
      "path": "pricing.trial",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "AVG has confirmed free trial; free trial is not yet confirmed for TotalAV."
    },
    {
      "path": "pricing.startingPrice",
      "importance": 9,
      "kind": "value-difference",
      "text": "First-year price is £99 for TotalAV and £41.49 for AVG."
    },
    {
      "path": "vertical.renewalPrice",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "AVG has confirmed renewal price of 89.99; renewal price is not yet confirmed for TotalAV."
    }
  ],
  "sharedStrengths": [
    {
      "path": "vertical.windowsProtection",
      "label": "Windows protection",
      "importance": 8
    },
    {
      "path": "vertical.macosProtection",
      "label": "macOS protection",
      "importance": 8
    },
    {
      "path": "vertical.androidProtection",
      "label": "Android protection",
      "importance": 8
    },
    {
      "path": "vertical.iosProtection",
      "label": "iOS protection",
      "importance": 8
    },
    {
      "path": "vertical.ransomwareProtection",
      "label": "Ransomware protection",
      "importance": 8
    }
  ],
  "coverage": {
    "a": 54,
    "b": 65,
    "gap": 11
  },
  "facts": [
    {
      "path": "vertical.windowsProtection",
      "label": "Windows protection",
      "group": "Platforms",
      "importance": 8,
      "includeInCoverage": true,
      "totalav": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-dbc664226fd57c86"
        ],
        "evidence": [
          {
            "sourceId": "ingest-dbc664226fd57c86",
            "excerpt": "Multi-Platform Compatibility Install and use TotalAV™ across modern versions of Windows, Mac, iOS, and Android devices.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "avg": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-152db6ff87525b9d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-152db6ff87525b9d",
            "excerpt": "Get free antivirus that's trusted by experts",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.macosProtection",
      "label": "macOS protection",
      "group": "Platforms",
      "importance": 8,
      "includeInCoverage": true,
      "totalav": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-dbc664226fd57c86"
        ],
        "evidence": [
          {
            "sourceId": "ingest-dbc664226fd57c86",
            "excerpt": "Multi-Platform Compatibility Install and use TotalAV™ across modern versions of Windows, Mac, iOS, and Android devices.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "avg": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-152db6ff87525b9d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-152db6ff87525b9d",
            "excerpt": "Also available for Mac, Android, and iOS",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.androidProtection",
      "label": "Android protection",
      "group": "Platforms",
      "importance": 8,
      "includeInCoverage": true,
      "totalav": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8828060d528aeb04"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8828060d528aeb04",
            "excerpt": "iOS & Android Protection",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "avg": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-152db6ff87525b9d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-152db6ff87525b9d",
            "excerpt": "Get free antivirus protection for your Android phone or tablet that’s fast, light, and secure.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.iosProtection",
      "label": "iOS protection",
      "group": "Platforms",
      "importance": 8,
      "includeInCoverage": true,
      "totalav": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8828060d528aeb04"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8828060d528aeb04",
            "excerpt": "iOS & Android Protection",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "avg": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-d34bceb7801a6641"
        ],
        "evidence": [
          {
            "sourceId": "ingest-d34bceb7801a6641",
            "excerpt": "Download our iOS security app to protect your device from online threats.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.realTimeMalwareProtection",
      "label": "Real-time malware protection",
      "group": "Features",
      "importance": 8,
      "includeInCoverage": true,
      "totalav": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-dbc664226fd57c86"
        ],
        "evidence": [
          {
            "sourceId": "ingest-dbc664226fd57c86",
            "excerpt": "Real-Time Protection Always-on scanning checks downloads, installs, and executables each time they are accessed to help stop threats before they cause damage.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "avg": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.ransomwareProtection",
      "label": "Ransomware protection",
      "group": "Features",
      "importance": 8,
      "includeInCoverage": true,
      "totalav": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8828060d528aeb04"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8828060d528aeb04",
            "excerpt": "Ransomware Protection",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "avg": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-152db6ff87525b9d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-152db6ff87525b9d",
            "excerpt": "Defend yourself against anybody trying to access your built-in camera or change your files without permission. Do it with our new Webcam Protection and Ransomware Protection features.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.phishingProtection",
      "label": "Phishing protection",
      "group": "Features",
      "importance": 8,
      "includeInCoverage": true,
      "totalav": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-dbc664226fd57c86"
        ],
        "evidence": [
          {
            "sourceId": "ingest-dbc664226fd57c86",
            "excerpt": "WebShield is your first line of defence against fake, scam, phishing, and \"spoofed\" websites that aim to compromise security and steal personal information.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "avg": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.webProtection",
      "label": "Web protection",
      "group": "Features",
      "importance": 8,
      "includeInCoverage": true,
      "totalav": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "avg": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.firewall",
      "label": "Firewall",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "totalav": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "avg": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.vpnIncluded",
      "label": "VPN included",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "totalav": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8828060d528aeb04"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8828060d528aeb04",
            "excerpt": "Total VPN 5 is included with Internet Security and Total Security plans",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "avg": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-d34bceb7801a6641"
        ],
        "evidence": [
          {
            "sourceId": "ingest-d34bceb7801a6641",
            "excerpt": "PRO includes VPN for iPhone & iPad",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.passwordManager",
      "label": "Password manager",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "totalav": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8828060d528aeb04"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8828060d528aeb04",
            "excerpt": "Total Password 6 is included exclusively in the Total Security plan and is a secure password manager",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "avg": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.identityMonitoring",
      "label": "Identity monitoring",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "totalav": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "avg": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-d34bceb7801a6641"
        ],
        "evidence": [
          {
            "sourceId": "ingest-d34bceb7801a6641",
            "excerpt": "AVG’s Identity Protection can monitor online databases and warn you if your password has been leaked.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.darkWebMonitoring",
      "label": "Dark web monitoring",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "totalav": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-dbc664226fd57c86"
        ],
        "evidence": [
          {
            "sourceId": "ingest-dbc664226fd57c86",
            "excerpt": "Data Breach Monitoring Monitor your email for appearances in known public breach data and receive alerts so you can act quickly.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "avg": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-d34bceb7801a6641"
        ],
        "evidence": [
          {
            "sourceId": "ingest-d34bceb7801a6641",
            "excerpt": "AVG’s Identity Protection can monitor online databases and warn you if your password has been leaked.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.parentalControls",
      "label": "Parental controls",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "totalav": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "avg": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-152db6ff87525b9d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-152db6ff87525b9d",
            "excerpt": "Get powerful, effective protection against viruses and scam websites with free antivirus.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.webcamProtection",
      "label": "Webcam protection",
      "group": "Features",
      "importance": 8,
      "includeInCoverage": true,
      "totalav": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "avg": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-152db6ff87525b9d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-152db6ff87525b9d",
            "excerpt": "Defend yourself against anybody trying to access your built-in camera or change your files without permission. Do it with our new Webcam Protection and Ransomware Protection features.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.microphoneProtection",
      "label": "Microphone protection",
      "group": "Features",
      "importance": 8,
      "includeInCoverage": true,
      "totalav": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "avg": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-152db6ff87525b9d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-152db6ff87525b9d",
            "excerpt": "Defend yourself against anybody trying to access your built-in camera or change your files without permission.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.sandboxing",
      "label": "Sandboxing",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "totalav": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "avg": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.cloudScanning",
      "label": "Cloud scanning",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "totalav": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8828060d528aeb04"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8828060d528aeb04",
            "excerpt": "Zero-Day Cloud Scanning",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "avg": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.numberOfDevices",
      "label": "Number of devices",
      "group": "Capacity",
      "importance": 7,
      "includeInCoverage": true,
      "totalav": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "avg": {
        "value": 10,
        "status": "verified",
        "sourceIds": [
          "ingest-ca34469d0a525814"
        ],
        "evidence": [
          {
            "sourceId": "ingest-ca34469d0a525814",
            "excerpt": "Covers 10 devices",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.independentLabTesting",
      "label": "Independent lab testing",
      "group": "Security and compliance",
      "importance": 8,
      "includeInCoverage": true,
      "totalav": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-dbc664226fd57c86"
        ],
        "evidence": [
          {
            "sourceId": "ingest-dbc664226fd57c86",
            "excerpt": "Award-Winning Antivirus & Security Software Take control of your digital world today with independently tested, award-recognised 1 protection",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "avg": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-152db6ff87525b9d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-152db6ff87525b9d",
            "excerpt": "2024 Top-Rated Product 2024 Best protection 2024 Malware protection",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "pricing.freeTier",
      "label": "Free version",
      "group": "Pricing",
      "importance": 9,
      "includeInCoverage": true,
      "totalav": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "avg": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-152db6ff87525b9d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-152db6ff87525b9d",
            "excerpt": "Get free antivirus that's trusted by experts",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "pricing.trial",
      "label": "Free trial",
      "group": "Pricing",
      "importance": 9,
      "includeInCoverage": true,
      "totalav": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "avg": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-ca34469d0a525814"
        ],
        "evidence": [
          {
            "sourceId": "ingest-ca34469d0a525814",
            "excerpt": "Try it free for 30 days",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.moneyBackGuarantee",
      "label": "Money-back guarantee",
      "group": "Pricing",
      "importance": 7,
      "includeInCoverage": true,
      "totalav": {
        "value": 30,
        "status": "verified",
        "sourceIds": [
          "ingest-dbc664226fd57c86"
        ],
        "evidence": [
          {
            "sourceId": "ingest-dbc664226fd57c86",
            "excerpt": "30-day money-back guarantee applies to annual and biannual subscriptions.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "avg": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "pricing.startingPrice",
      "label": "First-year price",
      "group": "Pricing",
      "importance": 9,
      "includeInCoverage": true,
      "totalav": {
        "value": 99,
        "status": "verified",
        "sourceIds": [
          "ingest-8828060d528aeb04"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8828060d528aeb04",
            "excerpt": "£ 99 / year",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "avg": {
        "value": 41.49,
        "status": "verified",
        "sourceIds": [
          "ingest-ca34469d0a525814"
        ],
        "evidence": [
          {
            "sourceId": "ingest-ca34469d0a525814",
            "excerpt": "realPrice\":\"41.49\"",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.renewalPrice",
      "label": "Renewal price",
      "group": "Pricing",
      "importance": 9,
      "includeInCoverage": true,
      "totalav": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "avg": {
        "value": 89.99,
        "status": "verified",
        "sourceIds": [
          "ingest-ca34469d0a525814"
        ],
        "evidence": [
          {
            "sourceId": "ingest-ca34469d0a525814",
            "excerpt": "After the first year, it automatically renews every year at £89.99 unless cancelled.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "commercial.affiliateProgramme",
      "label": "Affiliate programme",
      "group": "Commercial",
      "importance": 3,
      "includeInCoverage": true,
      "totalav": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "avg": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    }
  ],
  "sources": {
    "totalav": [
      {
        "id": "ingest-8828060d528aeb04",
        "url": "https://www.totalav.com/product/antivirus-pro",
        "title": "Award-Winning Total AV Plus 2026",
        "publisher": "TotalAV",
        "kind": "vendor",
        "accessedAt": "2026-09-05"
      },
      {
        "id": "ingest-250373f0701e5b8c",
        "url": "https://legal.totalav.com/terms",
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