{
  "schemaVersion": 1,
  "id": "avg-vs-avira",
  "products": [
    "avg",
    "avira"
  ],
  "conclusion": "AVG and Avira are closely matched for core workflows. Both support free version, windows protection, macos protection, and android protection; both offer a trial. AVG has confirmed starting price of £41.49 and renewal price of 89.99. Avira has confirmed real-time malware protection and phishing protection.",
  "decisionPoints": [
    {
      "path": "pricing.startingPrice",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "AVG has confirmed starting price of £41.49; starting price is not yet confirmed for Avira."
    },
    {
      "path": "vertical.renewalPrice",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "AVG has confirmed renewal price of 89.99; renewal price is not yet confirmed for Avira."
    },
    {
      "path": "vertical.realTimeMalwareProtection",
      "importance": 8,
      "kind": "evidence-gap",
      "text": "Avira has confirmed real-time malware protection; real-time malware protection is not yet confirmed for AVG."
    },
    {
      "path": "vertical.phishingProtection",
      "importance": 8,
      "kind": "evidence-gap",
      "text": "Avira has confirmed phishing protection; phishing protection is not yet confirmed for AVG."
    }
  ],
  "sharedStrengths": [
    {
      "path": "pricing.freeTier",
      "label": "Free version",
      "importance": 9
    },
    {
      "path": "pricing.trial",
      "label": "Free trial",
      "importance": 9
    },
    {
      "path": "vertical.windowsProtection",
      "label": "Windows protection",
      "importance": 8
    },
    {
      "path": "vertical.macosProtection",
      "label": "macOS protection",
      "importance": 8
    },
    {
      "path": "vertical.androidProtection",
      "label": "Android protection",
      "importance": 8
    }
  ],
  "coverage": {
    "a": 65,
    "b": 58,
    "gap": 7
  },
  "facts": [
    {
      "path": "vertical.windowsProtection",
      "label": "Windows protection",
      "group": "Platforms",
      "importance": 8,
      "includeInCoverage": true,
      "avg": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-152db6ff87525b9d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-152db6ff87525b9d",
            "excerpt": "Get free antivirus that's trusted by experts",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "avira": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-a4c49d6bacde5523"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a4c49d6bacde5523",
            "excerpt": "Avira Free Security for Windows",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.macosProtection",
      "label": "macOS protection",
      "group": "Platforms",
      "importance": 8,
      "includeInCoverage": true,
      "avg": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-152db6ff87525b9d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-152db6ff87525b9d",
            "excerpt": "Also available for Mac, Android, and iOS",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "avira": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-a4c49d6bacde5523"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a4c49d6bacde5523",
            "excerpt": "free antivirus for Mac",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.androidProtection",
      "label": "Android protection",
      "group": "Platforms",
      "importance": 8,
      "includeInCoverage": true,
      "avg": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-152db6ff87525b9d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-152db6ff87525b9d",
            "excerpt": "Get free antivirus protection for your Android phone or tablet that’s fast, light, and secure.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "avira": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-a4c49d6bacde5523"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a4c49d6bacde5523",
            "excerpt": "free antivirus for Android",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.iosProtection",
      "label": "iOS protection",
      "group": "Platforms",
      "importance": 8,
      "includeInCoverage": true,
      "avg": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-d34bceb7801a6641"
        ],
        "evidence": [
          {
            "sourceId": "ingest-d34bceb7801a6641",
            "excerpt": "Download our iOS security app to protect your device from online threats.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "avira": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-a4c49d6bacde5523"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a4c49d6bacde5523",
            "excerpt": "free mobile security for iOS",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.realTimeMalwareProtection",
      "label": "Real-time malware protection",
      "group": "Features",
      "importance": 8,
      "includeInCoverage": true,
      "avg": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "avira": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-a4c49d6bacde5523"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a4c49d6bacde5523",
            "excerpt": "Blocks malware & infected sites",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.ransomwareProtection",
      "label": "Ransomware protection",
      "group": "Features",
      "importance": 8,
      "includeInCoverage": true,
      "avg": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-152db6ff87525b9d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-152db6ff87525b9d",
            "excerpt": "Defend yourself against anybody trying to access your built-in camera or change your files without permission. Do it with our new Webcam Protection and Ransomware Protection features.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "avira": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-a4c49d6bacde5523"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a4c49d6bacde5523",
            "excerpt": "Blocks advanced ransomware attacks",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.phishingProtection",
      "label": "Phishing protection",
      "group": "Features",
      "importance": 8,
      "includeInCoverage": true,
      "avg": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "avira": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-a4c49d6bacde5523"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a4c49d6bacde5523",
            "excerpt": "Phishing Protection",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.webProtection",
      "label": "Web protection",
      "group": "Features",
      "importance": 8,
      "includeInCoverage": true,
      "avg": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "avira": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-a4c49d6bacde5523"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a4c49d6bacde5523",
            "excerpt": "Blocks malware & infected sites",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.firewall",
      "label": "Firewall",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "avg": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "avira": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.vpnIncluded",
      "label": "VPN included",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "avg": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-d34bceb7801a6641"
        ],
        "evidence": [
          {
            "sourceId": "ingest-d34bceb7801a6641",
            "excerpt": "PRO includes VPN for iPhone & iPad",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "avira": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-a4c49d6bacde5523"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a4c49d6bacde5523",
            "excerpt": "Use a free VPN to browse online more privately and securely.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.passwordManager",
      "label": "Password manager",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "avg": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "avira": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-a4c49d6bacde5523"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a4c49d6bacde5523",
            "excerpt": "Avira Password Manager creates and stores strong passwords for all your user accounts.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.identityMonitoring",
      "label": "Identity monitoring",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "avg": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-d34bceb7801a6641"
        ],
        "evidence": [
          {
            "sourceId": "ingest-d34bceb7801a6641",
            "excerpt": "AVG’s Identity Protection can monitor online databases and warn you if your password has been leaked.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "avira": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.darkWebMonitoring",
      "label": "Dark web monitoring",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "avg": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-d34bceb7801a6641"
        ],
        "evidence": [
          {
            "sourceId": "ingest-d34bceb7801a6641",
            "excerpt": "AVG’s Identity Protection can monitor online databases and warn you if your password has been leaked.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "avira": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.parentalControls",
      "label": "Parental controls",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "avg": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-152db6ff87525b9d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-152db6ff87525b9d",
            "excerpt": "Get powerful, effective protection against viruses and scam websites with free antivirus.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "avira": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.webcamProtection",
      "label": "Webcam protection",
      "group": "Features",
      "importance": 8,
      "includeInCoverage": true,
      "avg": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-152db6ff87525b9d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-152db6ff87525b9d",
            "excerpt": "Defend yourself against anybody trying to access your built-in camera or change your files without permission. Do it with our new Webcam Protection and Ransomware Protection features.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "avira": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-9e5f83092958b679"
        ],
        "evidence": [
          {
            "sourceId": "ingest-9e5f83092958b679",
            "excerpt": "Advanced privacy features, including microphone and camera protection",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.microphoneProtection",
      "label": "Microphone protection",
      "group": "Features",
      "importance": 8,
      "includeInCoverage": true,
      "avg": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-152db6ff87525b9d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-152db6ff87525b9d",
            "excerpt": "Defend yourself against anybody trying to access your built-in camera or change your files without permission.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "avira": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-9e5f83092958b679"
        ],
        "evidence": [
          {
            "sourceId": "ingest-9e5f83092958b679",
            "excerpt": "Advanced privacy features, including microphone and camera protection",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.sandboxing",
      "label": "Sandboxing",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "avg": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "avira": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.cloudScanning",
      "label": "Cloud scanning",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "avg": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "avira": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.numberOfDevices",
      "label": "Number of devices",
      "group": "Capacity",
      "importance": 7,
      "includeInCoverage": true,
      "avg": {
        "value": 10,
        "status": "verified",
        "sourceIds": [
          "ingest-ca34469d0a525814"
        ],
        "evidence": [
          {
            "sourceId": "ingest-ca34469d0a525814",
            "excerpt": "Covers 10 devices",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "avira": {
        "value": 5,
        "status": "verified",
        "sourceIds": [
          "ingest-a4c49d6bacde5523"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a4c49d6bacde5523",
            "excerpt": "Secures 5 devices",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.independentLabTesting",
      "label": "Independent lab testing",
      "group": "Security and compliance",
      "importance": 8,
      "includeInCoverage": true,
      "avg": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-152db6ff87525b9d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-152db6ff87525b9d",
            "excerpt": "2024 Top-Rated Product 2024 Best protection 2024 Malware protection",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "avira": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "pricing.freeTier",
      "label": "Free version",
      "group": "Pricing",
      "importance": 9,
      "includeInCoverage": true,
      "avg": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-152db6ff87525b9d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-152db6ff87525b9d",
            "excerpt": "Get free antivirus that's trusted by experts",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "avira": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-a4c49d6bacde5523"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a4c49d6bacde5523",
            "excerpt": "Avira Free Security for Windows Our free solution with all the essential tools",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "pricing.trial",
      "label": "Free trial",
      "group": "Pricing",
      "importance": 9,
      "includeInCoverage": true,
      "avg": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-ca34469d0a525814"
        ],
        "evidence": [
          {
            "sourceId": "ingest-ca34469d0a525814",
            "excerpt": "Try it free for 30 days",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "avira": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-a4c49d6bacde5523"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a4c49d6bacde5523",
            "excerpt": "Get FREE 30-day access to all our Premium products!",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.moneyBackGuarantee",
      "label": "Money-back guarantee",
      "group": "Pricing",
      "importance": 7,
      "includeInCoverage": true,
      "avg": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "avira": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "pricing.startingPrice",
      "label": "First-year price",
      "group": "Pricing",
      "importance": 9,
      "includeInCoverage": true,
      "avg": {
        "value": 41.49,
        "status": "verified",
        "sourceIds": [
          "ingest-ca34469d0a525814"
        ],
        "evidence": [
          {
            "sourceId": "ingest-ca34469d0a525814",
            "excerpt": "realPrice\":\"41.49\"",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "avira": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.renewalPrice",
      "label": "Renewal price",
      "group": "Pricing",
      "importance": 9,
      "includeInCoverage": true,
      "avg": {
        "value": 89.99,
        "status": "verified",
        "sourceIds": [
          "ingest-ca34469d0a525814"
        ],
        "evidence": [
          {
            "sourceId": "ingest-ca34469d0a525814",
            "excerpt": "After the first year, it automatically renews every year at £89.99 unless cancelled.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "avira": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "commercial.affiliateProgramme",
      "label": "Affiliate programme",
      "group": "Commercial",
      "importance": 3,
      "includeInCoverage": true,
      "avg": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "avira": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    }
  ],
  "sources": {
    "avg": [
      {
        "id": "ingest-ca34469d0a525814",
        "url": "https://www.avg.com/en-gb/store",
        "title": "AVG Store | Explore all Products & Prices | Buy AVG Now!",
        "publisher": "AVG",
        "kind": "vendor",
        "accessedAt": "2026-09-05"
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