{
  "schemaVersion": 1,
  "id": "jasper-vs-frase",
  "products": [
    "jasper",
    "frase"
  ],
  "conclusion": "Jasper and Frase are closely matched for core workflows. Both offer a trial; both support API access, long-form writing, blog generation, and marketing copy. Jasper has confirmed email copy and product descriptions. Frase has confirmed free plan. Monthly price is $69 for Jasper and $39 for Frase.",
  "decisionPoints": [
    {
      "path": "pricing.freeTier",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "Frase has confirmed free plan; free plan is not yet confirmed for Jasper."
    },
    {
      "path": "pricing.startingPrice",
      "importance": 9,
      "kind": "value-difference",
      "text": "Monthly price is $69 for Jasper and $39 for Frase."
    },
    {
      "path": "vertical.emailCopy",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Jasper has confirmed email copy; email copy is not yet confirmed for Frase."
    },
    {
      "path": "vertical.productDescriptions",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Jasper has confirmed product descriptions; product descriptions is not yet confirmed for Frase."
    }
  ],
  "sharedStrengths": [
    {
      "path": "pricing.trial",
      "label": "Free trial",
      "importance": 9
    },
    {
      "path": "technical.api",
      "label": "API",
      "importance": 8
    },
    {
      "path": "vertical.longFormWriting",
      "label": "Long-form writing",
      "importance": 7
    },
    {
      "path": "vertical.blogGeneration",
      "label": "Blog generation",
      "importance": 7
    },
    {
      "path": "vertical.marketingCopy",
      "label": "Marketing copy",
      "importance": 7
    }
  ],
  "coverage": {
    "a": 70,
    "b": 77,
    "gap": 7
  },
  "facts": [
    {
      "path": "vertical.longFormWriting",
      "label": "Long-form writing",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "jasper": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-81690fdbcd7e34e9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-81690fdbcd7e34e9",
            "excerpt": "Blog Post Write long-form content that provides value, drives traffic, and enhances SEO.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0fcf14a1f74e8fa1"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0fcf14a1f74e8fa1",
            "excerpt": "SEO Content Optimization Frase reads what the top results cover, drafts your page in your voice, and scores it as you write",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.blogGeneration",
      "label": "Blog generation",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "jasper": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-81690fdbcd7e34e9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-81690fdbcd7e34e9",
            "excerpt": "Blog Post Write long-form content that provides value, drives traffic, and enhances SEO.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0fcf14a1f74e8fa1"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0fcf14a1f74e8fa1",
            "excerpt": "SEO Content Optimization Frase reads what the top results cover, drafts your page in your voice",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.marketingCopy",
      "label": "Marketing copy",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "jasper": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-81690fdbcd7e34e9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-81690fdbcd7e34e9",
            "excerpt": "Jasper is the agent workspace built for modern marketing teams.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0fcf14a1f74e8fa1"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0fcf14a1f74e8fa1",
            "excerpt": "Content Atomization Frase turns one published post into the LinkedIn carousel, the Twitter thread, and the newsletter, in your voice.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.socialMediaCopy",
      "label": "Social media copy",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "jasper": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-81690fdbcd7e34e9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-81690fdbcd7e34e9",
            "excerpt": "Social Media Campaign Amplify your brand and engage followers with a cohesive social media campaign.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0fcf14a1f74e8fa1"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0fcf14a1f74e8fa1",
            "excerpt": "Content Atomization Frase turns one published post into the LinkedIn carousel, the Twitter thread, and the newsletter, in your voice.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.emailCopy",
      "label": "Email copy",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "jasper": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-81690fdbcd7e34e9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-81690fdbcd7e34e9",
            "excerpt": "Jasper includes a library of purpose-built agents, each designed for a specific marketing job: SEO and GEO content, campaign execution, email, social media, personalization, research, and more.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "frase": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.productDescriptions",
      "label": "Product descriptions",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "jasper": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-81690fdbcd7e34e9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-81690fdbcd7e34e9",
            "excerpt": "7,500 product descriptions written by Jasper in 24 hours",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "frase": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.seoOptimisation",
      "label": "SEO optimisation",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "jasper": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-81690fdbcd7e34e9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-81690fdbcd7e34e9",
            "excerpt": "SEO & AEO Create content that ranks, drives traffic & strengthens authority at scale.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0fcf14a1f74e8fa1"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0fcf14a1f74e8fa1",
            "excerpt": "SEO Content Optimization Frase reads what the top results cover, drafts your page in your voice, and scores it as you write",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.keywordResearch",
      "label": "Keyword research",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "jasper": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0fcf14a1f74e8fa1"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0fcf14a1f74e8fa1",
            "excerpt": "SEO Research Frase reads the top results, surfaces the questions real searchers ask, and builds the brief that names the gaps you can win.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.contentBriefs",
      "label": "Content briefs",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "jasper": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-81690fdbcd7e34e9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-81690fdbcd7e34e9",
            "excerpt": "Campaign Brief Draft a comprehensive plan with goals and deliverables for a marketing campaign.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0fcf14a1f74e8fa1"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0fcf14a1f74e8fa1",
            "excerpt": "SEO Research Frase reads the top results, surfaces the questions real searchers ask, and builds the brief that names the gaps you can win.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.webResearch",
      "label": "Web research",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "jasper": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-81690fdbcd7e34e9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-81690fdbcd7e34e9",
            "excerpt": "Research New",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0fcf14a1f74e8fa1"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0fcf14a1f74e8fa1",
            "excerpt": "SEO Research Frase reads the top results, surfaces the questions real searchers ask, and builds the brief",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.citations",
      "label": "Citations",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "jasper": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-81690fdbcd7e34e9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-81690fdbcd7e34e9",
            "excerpt": "Monitor citation rates, identify content gaps, and generate governed content that AI will actually cite.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-c768173931aaaf00"
        ],
        "evidence": [
          {
            "sourceId": "ingest-c768173931aaaf00",
            "excerpt": "Cites your own pages Every answer links back to the page it came from",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.brandVoice",
      "label": "Brand voice",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "jasper": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-81690fdbcd7e34e9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-81690fdbcd7e34e9",
            "excerpt": "Jasper IQ embeds your brand voice, style guides, audience profiles, and product knowledge into every output",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0fcf14a1f74e8fa1"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0fcf14a1f74e8fa1",
            "excerpt": "Brand Voice Frase learns your voice from a few samples and your own notes, then applies one profile across every writer on the team.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.customStyles",
      "label": "Custom styles",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "jasper": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-81690fdbcd7e34e9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-81690fdbcd7e34e9",
            "excerpt": "Style Guide Maintain a series of rules in a style guide that ensures you're always on-brand",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0fcf14a1f74e8fa1"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0fcf14a1f74e8fa1",
            "excerpt": "Brand Voice Frase learns your voice from a few samples and your own notes, then applies one profile across every writer on the team.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.templates",
      "label": "Templates",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "jasper": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "frase": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.rewriting",
      "label": "Rewriting",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "jasper": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-3b84c5f4780870b5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-3b84c5f4780870b5",
            "excerpt": "Rephrase & Rewrite Highlight text and with 1-click you can improve your writing, change the tone, adjust the length, or repurpose for a different channel.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0fcf14a1f74e8fa1"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0fcf14a1f74e8fa1",
            "excerpt": "Optimize Existing Content",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.grammarChecking",
      "label": "Grammar checking",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "jasper": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "frase": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.plagiarismChecking",
      "label": "Plagiarism checking",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "jasper": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-3b84c5f4780870b5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-3b84c5f4780870b5",
            "excerpt": "Plagiarism Checker Scan your content for sources using our add-on for Copyscape",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "frase": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.factChecking",
      "label": "Fact checking",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "jasper": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "frase": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.languages",
      "label": "Languages",
      "group": "Capacity",
      "importance": 7,
      "includeInCoverage": true,
      "jasper": {
        "value": 30,
        "status": "verified",
        "sourceIds": [
          "ingest-3b84c5f4780870b5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-3b84c5f4780870b5",
            "excerpt": "30+ Languages Easily create or repurpose content in over 30 languages.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "frase": {
        "value": 70,
        "status": "verified",
        "sourceIds": [
          "ingest-8ac2ac7d2fd7c0bf"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8ac2ac7d2fd7c0bf",
            "excerpt": "Write natively in 70+ languages, never translated.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.bulkGeneration",
      "label": "Bulk generation",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "jasper": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2557b45858544787"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2557b45858544787",
            "excerpt": "Google Sheets’ Jasper add-on allows users to run multiple calls to the Jasper API to create content in bulk.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0fcf14a1f74e8fa1"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0fcf14a1f74e8fa1",
            "excerpt": "Programmatic SEO Frase finds the page families worth building, drafts each one in your brand voice, and scores it before it ships.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.wordpressIntegration",
      "label": "WordPress integration",
      "group": "Integrations",
      "importance": 7,
      "includeInCoverage": true,
      "jasper": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0a378604b626fc53"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0a378604b626fc53",
            "excerpt": "Frase publishes drafts, scheduled, or live posts straight to WordPress",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.browserExtension",
      "label": "Browser extension",
      "group": "Platforms",
      "importance": 7,
      "includeInCoverage": true,
      "jasper": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2557b45858544787"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2557b45858544787",
            "excerpt": "The Jasper Everywhere extension brings the power of AI straight to your Chrome browser",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "frase": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "technical.api",
      "label": "API",
      "group": "Technical",
      "importance": 8,
      "includeInCoverage": true,
      "jasper": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-3b84c5f4780870b5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-3b84c5f4780870b5",
            "excerpt": "API access",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0a378604b626fc53"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0a378604b626fc53",
            "excerpt": "REST API Programmatic access to content, SERP, and audit endpoints, with webhooks for real-time events. Available on every plan.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.teamCollaboration",
      "label": "Team collaboration",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "jasper": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-3b84c5f4780870b5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-3b84c5f4780870b5",
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