{
  "schemaVersion": 1,
  "id": "frase-vs-scalenut",
  "products": [
    "frase",
    "scalenut"
  ],
  "conclusion": "Frase and Scalenut are closely matched for core workflows. Both offer a trial; both support long-form writing, marketing copy, seo optimisation, and keyword research. Frase has confirmed free plan, API access, and blog generation. Monthly price is $39 for Frase and $24 for Scalenut.",
  "decisionPoints": [
    {
      "path": "pricing.freeTier",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "Frase has confirmed free plan; free plan is not yet confirmed for Scalenut."
    },
    {
      "path": "pricing.startingPrice",
      "importance": 9,
      "kind": "value-difference",
      "text": "Monthly price is $39 for Frase and $24 for Scalenut."
    },
    {
      "path": "technical.api",
      "importance": 8,
      "kind": "evidence-gap",
      "text": "Frase has confirmed API access; API access is not yet confirmed for Scalenut."
    },
    {
      "path": "vertical.blogGeneration",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Frase has confirmed blog generation; blog generation is not yet confirmed for Scalenut."
    }
  ],
  "sharedStrengths": [
    {
      "path": "pricing.trial",
      "label": "Free trial",
      "importance": 9
    },
    {
      "path": "vertical.longFormWriting",
      "label": "Long-form writing",
      "importance": 7
    },
    {
      "path": "vertical.marketingCopy",
      "label": "Marketing copy",
      "importance": 7
    },
    {
      "path": "vertical.seoOptimisation",
      "label": "SEO optimisation",
      "importance": 7
    },
    {
      "path": "vertical.keywordResearch",
      "label": "Keyword research",
      "importance": 7
    }
  ],
  "coverage": {
    "a": 77,
    "b": 53,
    "gap": 24
  },
  "facts": [
    {
      "path": "vertical.longFormWriting",
      "label": "Long-form writing",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0fcf14a1f74e8fa1"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0fcf14a1f74e8fa1",
            "excerpt": "SEO Content Optimization Frase reads what the top results cover, drafts your page in your voice, and scores it as you write",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "scalenut": {
        "value": true,
        "status": "verified",
        "sourceIds": [
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        ],
        "evidence": [
          {
            "sourceId": "ingest-2b0179ea0b0e0703",
            "excerpt": "SEO WRITING Write a blog in <5 Minutes Say no to writer's block and let AI write your first draft in less than 5 minutes.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.blogGeneration",
      "label": "Blog generation",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0fcf14a1f74e8fa1"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0fcf14a1f74e8fa1",
            "excerpt": "SEO Content Optimization Frase reads what the top results cover, drafts your page in your voice",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "scalenut": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.marketingCopy",
      "label": "Marketing copy",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0fcf14a1f74e8fa1"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0fcf14a1f74e8fa1",
            "excerpt": "Content Atomization Frase turns one published post into the LinkedIn carousel, the Twitter thread, and the newsletter, in your voice.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "scalenut": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2b0179ea0b0e0703"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2b0179ea0b0e0703",
            "excerpt": "AI COPYWRITING Copywriting at its best Write powerful marketing copies that get the attention of your audience",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.socialMediaCopy",
      "label": "Social media copy",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0fcf14a1f74e8fa1"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0fcf14a1f74e8fa1",
            "excerpt": "Content Atomization Frase turns one published post into the LinkedIn carousel, the Twitter thread, and the newsletter, in your voice.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "scalenut": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.emailCopy",
      "label": "Email copy",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "scalenut": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.productDescriptions",
      "label": "Product descriptions",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "scalenut": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.seoOptimisation",
      "label": "SEO optimisation",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0fcf14a1f74e8fa1"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0fcf14a1f74e8fa1",
            "excerpt": "SEO Content Optimization Frase reads what the top results cover, drafts your page in your voice, and scores it as you write",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "scalenut": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2b0179ea0b0e0703"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2b0179ea0b0e0703",
            "excerpt": "Content Optimizer For Maximum SEO Performance Improve your search engine visibility by optimizing both new and existing content for SEO with ease and accuracy.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.keywordResearch",
      "label": "Keyword research",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0fcf14a1f74e8fa1"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0fcf14a1f74e8fa1",
            "excerpt": "SEO Research Frase reads the top results, surfaces the questions real searchers ask, and builds the brief that names the gaps you can win.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "scalenut": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2b0179ea0b0e0703"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2b0179ea0b0e0703",
            "excerpt": "KEYWORD PLANNER Smart Content Planning Save time with automated keyword and SEO research.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.contentBriefs",
      "label": "Content briefs",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0fcf14a1f74e8fa1"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0fcf14a1f74e8fa1",
            "excerpt": "SEO Research Frase reads the top results, surfaces the questions real searchers ask, and builds the brief that names the gaps you can win.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "scalenut": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-50544750a6d64881"
        ],
        "evidence": [
          {
            "sourceId": "ingest-50544750a6d64881",
            "excerpt": "Your dedicated strategist audits your current visibility across Google and AI engines, identifies the highest-impact opportunities in your niche, and writes the brief that every agent executes against.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.webResearch",
      "label": "Web research",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0fcf14a1f74e8fa1"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0fcf14a1f74e8fa1",
            "excerpt": "SEO Research Frase reads the top results, surfaces the questions real searchers ask, and builds the brief",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "scalenut": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.citations",
      "label": "Citations",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-c768173931aaaf00"
        ],
        "evidence": [
          {
            "sourceId": "ingest-c768173931aaaf00",
            "excerpt": "Cites your own pages Every answer links back to the page it came from",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "scalenut": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-50544750a6d64881"
        ],
        "evidence": [
          {
            "sourceId": "ingest-50544750a6d64881",
            "excerpt": "Rankings, traffic, LLM citations, brand mentions, and authority signals — all tracked across every surface your buyers use.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.brandVoice",
      "label": "Brand voice",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0fcf14a1f74e8fa1"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0fcf14a1f74e8fa1",
            "excerpt": "Brand Voice Frase learns your voice from a few samples and your own notes, then applies one profile across every writer on the team.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "scalenut": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2b0179ea0b0e0703"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2b0179ea0b0e0703",
            "excerpt": "Can I use my own brand tone? Yes, you can add your own brand tone in the first step of the Cruise Mode itself.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.customStyles",
      "label": "Custom styles",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0fcf14a1f74e8fa1"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0fcf14a1f74e8fa1",
            "excerpt": "Brand Voice Frase learns your voice from a few samples and your own notes, then applies one profile across every writer on the team.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "scalenut": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.templates",
      "label": "Templates",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "scalenut": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.rewriting",
      "label": "Rewriting",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0fcf14a1f74e8fa1"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0fcf14a1f74e8fa1",
            "excerpt": "Optimize Existing Content",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "scalenut": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2b0179ea0b0e0703"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2b0179ea0b0e0703",
            "excerpt": "Write paragraphs, rephrase, complete and simplify the sentences with a single click.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.grammarChecking",
      "label": "Grammar checking",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "scalenut": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.plagiarismChecking",
      "label": "Plagiarism checking",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "scalenut": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2e993311254a05d6"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2e993311254a05d6",
            "excerpt": "Copyscape Plagiarism Checker Run your content through a superior plagiarism checker with our Copyscape integration.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.factChecking",
      "label": "Fact checking",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "scalenut": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-50544750a6d64881"
        ],
        "evidence": [
          {
            "sourceId": "ingest-50544750a6d64881",
            "excerpt": "They edit for brand voice, verify facts, assess strategic fit, and sometimes rebrief the agent for a second pass.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.languages",
      "label": "Languages",
      "group": "Capacity",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": 70,
        "status": "verified",
        "sourceIds": [
          "ingest-8ac2ac7d2fd7c0bf"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8ac2ac7d2fd7c0bf",
            "excerpt": "Write natively in 70+ languages, never translated.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "scalenut": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.bulkGeneration",
      "label": "Bulk generation",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0fcf14a1f74e8fa1"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0fcf14a1f74e8fa1",
            "excerpt": "Programmatic SEO Frase finds the page families worth building, drafts each one in your brand voice, and scores it before it ships.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "scalenut": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.wordpressIntegration",
      "label": "WordPress integration",
      "group": "Integrations",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0a378604b626fc53"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0a378604b626fc53",
            "excerpt": "Frase publishes drafts, scheduled, or live posts straight to WordPress",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "scalenut": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2e993311254a05d6"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2e993311254a05d6",
            "excerpt": "Wordpress WordPress Publisher New Save 20% of the time you spend on publishing. Scalenut WordPress Publisher Tool allows you to export your drafts, schedule your blog posts, and directly publish them on your WordPress Website in only a few clicks.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.browserExtension",
      "label": "Browser extension",
      "group": "Platforms",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "scalenut": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2b0179ea0b0e0703"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2b0179ea0b0e0703",
            "excerpt": "Chrome Extension Use Scalenut’s powerful Google Chrome extension to write engaging, insightful, and creative content.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "technical.api",
      "label": "API",
      "group": "Technical",
      "importance": 8,
      "includeInCoverage": true,
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0a378604b626fc53"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0a378604b626fc53",
            "excerpt": "REST API Programmatic access to content, SERP, and audit endpoints, with webhooks for real-time events. Available on every plan.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "scalenut": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.teamCollaboration",
      "label": "Team collaboration",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-ad5027ce3ed22ab3"
        ],
        "evidence": [
          {
            "sourceId": "ingest-ad5027ce3ed22ab3",
            "excerpt": "3 seats and 5 sites, with extra seats at $29/mo",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "scalenut": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-a5a79e1d0fd63a86"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a5a79e1d0fd63a86",
            "excerpt": "Add upto 4 team members",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.monthlyWordLimits",
      "label": "Monthly word limits",
      "group": "Capacity",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": 10,
        "status": "verified",
        "sourceIds": [
          "ingest-ad5027ce3ed22ab3"
        ],
        "evidence": [
          {
            "sourceId": "ingest-ad5027ce3ed22ab3",
            "excerpt": "10 articles and 50 audit pages each month",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "scalenut": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
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